What's the difference?
Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.
What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.
The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...
There's a hell of a lot riding on the shoulders of the Hyundai Elexio, which is shaping as the brand's best shot to date at taking on Made In China models like the BYD Sealion 7 and Tesla Model Y.
While the Ioniq family sits atop the EV tree at Hyundai, the Elexio is a very different proposition. It's priced more sharply (the brand is quick to point out that it's only about $8 a week more expensive than a Sealion 7 on a novated lease), and it's the first Hyundai vehicle offered in Australia that's produced in the brand's Chinese factory through its Beijing Hyundai joint venture.
In short, it feels a lot like Hyundai is ready to take on BYD at their own game in Australia.
So, is the Elexio the pick of the Made In China bunch?
The Genesis is not quite a match for cars twice its price but it makes you think what's possible. It doesn't have the dynamic brilliance of a BMW or the self-assured faultless execution of a Mercedes. Lexus ought to be worried, though - why would you have an LS when you could have this? The only answer is 'badge'.
The Genesis is an epoch-making car for the Korean manufacturer. As the company has got better, there are fewer excuses for overlooking it. While the Genesis is pitched into a shrinking market, it's not really meant for the average i30 buyer to buy, but to see.
It's bristling with tech and is not only a halo car but a shot across the bows of both Lexus and the Germans. Attached to that shot is a note: "We're coming for you." In other words, Hyundai got it right.
The Elexio doesn't really push any boundaries in terms of its exterior design, its powertrain, or its battery. It doesn't drive itself. It doesn't look like a spaceship. And apart from some interior quirks, it's all pretty familiar in the way it goes about its business.
And I think maybe that's the point. Maybe that's what people are really looking for. Because Hyundai says this will be its best-selling EV in the country. And on our short test, we can't find too many reasons to disagree.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
The Genesis is like no other Hyundai. For a start, it's gigantic - it looks easily as big as a BMW 7 Series (it isn't) with the road presence to match. There's a lot of BMW from most directions, but with a sharper approach to the creasing and character of the sheet metal.
Towards the rear it's more BMW 6 Series Gran Coupe and is all the better for it. The style is understated and technocratic.
Inside is also very Germanic, but with a bit more of a Lexus feel
The big wheels from the Ultimate pack help make it look lower and sleeker, too.
Inside is also very Germanic, but with a bit more of a Lexus feel. Our car had the lighter leather which meant that the wood and the metal materials didn't necessarily work well together.
The interior is expertly put together and feels like it will last forever.
The only jarring moment is the gear selector is shared with our long-term Hyundai i30 - it looked a bit cheap in what is otherwise a beautifully executed cabin - it needs more heft.
On Australian-delivered cars there is just one Hyundai badge, sitting proudly on the boot - you get the feeling this was debated long and hard and when the decision was made to go for it, a big one was chosen.
However, the winged Genesis branding takes pride of place everywhere else. When you approach the car at night and the puddle lamps come on, the Genesis logo is projected on to the ground, crisp and clear.
I don't want to sound boring, but the thing I really like about the Elexio exterior package is there's nothing too challenging about it. Some of the Hyundai Ioniq cars can be a bit more polarising (and, in the case of the Ioniq 6, a lot more polarising) but there's none of that going on here.
It feels very clean, fairly timeless and like it's going to age pretty well. In short, it looks like a familiar family SUV with only really the full-width light bar, the cubed headlights and a bit of an architectural flourish at the rear three-quarter – which actually reminds me a bit of the Kia EV5 – giving it a more modern edge.
The wheels are 20 inches, there are only a handful of fairly predictable colours and it all just feels really familiar. But, as I mentioned, things do get a bit more out-there in the cabin.
Let's start with the good. I really like the fit and finish. It all feels very high quality and the materials used are lovely, including the velvet-like fabric in the door panels. I also like the square-edged steering wheel.
But the not so good? Now, the central screen looks great, but it controls everything – and I do mean everything. Apart from the steering-wheel controls, I couldn't locate a single physical button in the cabin.
The only way to describe the Genesis' pricing is aggressive - kicking off at $60,000, it's the most expensive Hyundai money can buy, but with a spec list like this, you won't feel at all short-changed.
Your sixty large buys you a huge cabin with a seventeen speaker stereo, auto headlights and wipers, LED ambient lighting inside and out, dual-zone climate control, keyless entry and start, powered front seats which are heated and cooled, satnav, front and rear parking sensors, and plenty of other bits and pieces.
Our car had the $22,000 Ultimate package, adding 19-inch alloys, blind spot sensor, front and side cameras, around-view display, real leather, more adjustments for the driver's seat, ventilated seats in the front, heated rear seats, panoramic glass sunroof, acoustic glass, heads-up display, powered bootlid and LED foglamps.
The Genesis is like no other Hyundai
You can have a lot of the more useful features in the $11,000 Sensory Pack. It's a good middle ground that, for example, features the excellent heads-up display.
The 9.2-inch screen splits the asymmetric air-conditioning vents. The software is unique to the Genesis and a huge leap forward over the rest of the Hyundai range - classy, smooth graphics, a good responsive screen.
You control the seventeen speaker stereo from here, which kicks out a rich sound and an impressive Bluetooth performance - rear seat passengers can also run the stereo from their armrest. The satnav is detailed and chatty, while the excellent heads-up display shows a configurable information set in strong, clear graphics.
The Elexio arrives with just the one grade for now, the Elite, and the pricing is a bit weird. It lists at $61,990, but is actually being offered for significantly less than that at launch, with a special $59,990 drive-away deal in place until around the end of March.
There is a cheaper Elexio grade coming sometime in quarter two this year, and it will be $58,990. But I reckon you can expect a sharp drive-away deal there, too, at least at launch.
How does that stack up? I think we have to go on permanent pricing, rather than any special offers, and that puts the Elexio above its main rivals in the BYD Sealion 7 ($54,990 for the Premium), the Tesla Model Y ($58,900 for the Premium Rear-Wheel Drive) and the Xpeng G6 ($54,800 for the Standard Range). Though the cheaper Elexio variant will help to narrow that gap.
There are significantly cheaper electric SUVs that fall into the mid-size category, too. Like the Geely EX5 and Leapmotor C10, both of which are less than $50k on the road.
Anyway, for now the Elite arrives with 20-inch alloys, cube-style LED projector lights, an auto-opening boot and Hyundai’s Digital Key, which allows you and up to 14 other people to use their phone as the key.
Inside, there’s leather seating that’s powered for driver and passenger and heated and ventilated up front. There’s also dual-zone climate, twin wireless charging pads and a household-style power point to power your devices.
Where it gets really interesting, though, is with its cabin tech, which is seriously bleeding edge. The entire dash, from in front of the passenger to pretty much the edge of the steering wheel, is dominated by a 27-inch screen that actually gives the passenger more real estate than the driver.
It's impressive stuff, with high-res games for the passenger to play (including the super-sharp Space Invaders), but there's also wireless Apple CarPlay and Android Auto, twin wireless charging pads, and a relatively small head-up display (only located within the binnacle) for the driver.
The Genesis is powered by Hyundai's own 3.8-litre V6 developing 232kW and 397Nm, mated to Hyundai's eight-speed automatic transmission.
Despite weighing just under two tonnes, the Genesis completes the dash to 100km/h in 6.5 seconds.
It has a claimed 11.2L/100km on the combined cycle. In what must be a first, we got below that, averaging 10.8L/100km over two weeks. And that's without stop-start fuel-saving to blunt the effect of lot of city driving.
The Genesis is not going to tempt you into a track day, even with rear wheel drive
We'd still like to try the V8 - only available in left-hand drive markets - though.
There’s just the one powertrain on offer here — with a front-mounted electric motor, so front-wheel drive, that produces 160kW and 310Nm. That makes the Elexio feel spritely enough, but it’s no rocket ship.
At five metres long, with a ride firmly pitched in the luxury camp, the Genesis is not going to tempt you into a track day, even with rear wheel drive.
Blindfold your passengers and swap them between a Lexus, a BMW and a Genesis and the overwhelming impression they'll get is one of incredible smoothness.
If you're wanting sudden movements, this isn't the car for you
Sitting in the back of the Genesis, it's easily as good as the German and luxury Japanese competition. The seats are hugely comfortable, there's ample head, leg and shoulder room and it feels lot nicer than anything within a bull's roar of its price.
No matter where you sit, it's an incredibly quiet car. The engine is a distant whoosh, the tyre noise muted and there's almost no wind or ambient noise. It's supremely comfortable and the excellent stereo will wash away what little noise does invade.
It certainly feels its weight from the driver's seat, with a competent, soft turn-in, but if you're wanting sudden movements, this isn't the car for you.
The Genesis is an epoch-making car for the Korean manufacturer
On fast flowing roads you can have some fun, but things will get floaty and that will quickly kill that fun. The ride and isolation from the rest of the world is completely worth it.
Ok, let's skip to the good part quickly. I really like the way the Elexio drives. Honestly, Hyundai (and, to be fair, Kia, Porsche, Polestar, Tesla, some German brands and Leapmotor with the new B10, amongst others I'm surely forgetting) are restoring my faith in how an EV can feel from behind the wheel.
It turns out they don't have to feel soft and saggy and come with a light sense of seasickness as standard. They can be engaging, connect you to the car and to the road below, and attack corners with some athleticism, too.
And so it is with the Elexio, which – to be fair – has a spec sheet that reads a bit like a bedtime story, such is the lack of excitement in the numbers. A two-tonne-plus, front-wheel-drive family SUV that produces less power than a Toyota Camry doesn't exactly quicken the pulse.
And it's true that the flat-footed acceleration on offer won't knock your cap off (though it feels perfectly perky enough to get you up and moving). But the numbers don't tell the whole story here.
A sports car this ain't, but its driving nature perfectly suits the ethos of the car. The ride can feel a little harsh at times, but irons out most road imperfections to the point that you notice them, but they're not uncomfortable.
The steering is direct without being overly aggressive –though I prefer the sportiest setting with the heavier feel – and the body roll is minimal, too.
In fact, you can push the Elexio harder than you might think along twister roads, with plenty of confidence-inspiring stability and without too much complaint from the tyres. Because there's not a huge amount of power underfoot, and this is going to sound absolutely crazy, but it gave me (much-heavier) Mazda MX-5 vibes, in the sense that you can really feel like you're driving it without feeling like you're going to get yourself in too much trouble.
Nine airbags, traction and stability control, lane departure warning, forward collision control, ABS, brake force assist and distribution and traction and stability control bring the ANCAP count to five stars.
The Sensory and Ultimate packs add blind spot sensors and around view cameras.
There’s a long list of safety stuff aboard the Elexio, including nine airbags and just about every active safety system you can imagine.
They seem better tuned than some of Hyundai's competitors too, without being too overzealous. That said, overspeed warnings remain an auto industry scourge.
Particularly clever is a system Hyundai calls 'Forward Collision-avoidance Assist 2', which shows just how far modern AEB (or autonomous emergency braking) systems have come.
Once, and not so long ago, a vehicle could automatically apply the brakes if it sensed a collision ahead. Hyundai's system, though, not only works in both directions, but also detects pedestrians and cyclists as well as cars, and works when you're pulling out of a junction and it detects fast-moving oncoming traffic. It also detects traffic coming in either direction when you're travelling straight through an intersection, and when you're changing lanes.
The Hyundai Elexio wears a full five-star ANCAP safety rating, though one stamped 'tested in 2024'. The data was actually taken from the crash-test result of the related Kia EV5.