Great Wall Steed vs Omoda 9

What's the difference?

If you simply want a new ute at a low price, the Great Wall Steed could offer a bit of appeal - it’s not terrible, but it’s also far from great…

My advice would be to see what sort of second-hand HiLux or Triton you could get for similar money.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The Great Wall’s exterior styling is reasonably contemporary, even if the proportions are somewhat ungainly. Consider this - the Steed is one of the longest, lowest utes out there.

The dimensions are 5345mm long on a huge 3200mm wheelbase, with a width of 1800mm and a height of 1760mm. There’s just 171mm of ground clearance for this one, which is the 4x2 model. 

The wheelbase looks enormous, and the back doors are quite small considering the length of the vehicle (plus the door handles are huge!). The B-pillars are set back further than they should be, and that makes it hard to get into and out of the second row seats. 

The interior design is pretty smart, though — compared with some of the other older utes out there, the Steed has reasonable ergonomics and the controls and materials are of a passable quality, too. 

But our car - which had just a couple of thousand kilometres on the clock - had a missing piece of exterior trim, along with a few loose bits and pieces inside. The quality is better than the first-gen Great Wall utes, but we hope the next-generation global ute from the brand will be better again. It’ll need to be.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

As mentioned above, the interior of the Steed is acceptable for a budget ute, but that’s as faint praise as saying “you look fine” to the reflection of yourself in the mirror after a big night out.

The cabin has a few elements to it that are decent - the dashboard design is decent, and the controls are pretty logically placed. If you’re stepping up from a first-gen Great Wall ute, you’ll be blown away.

Things like the big media screen and leather-lined steering wheel, as well as electric front seat adjustment and leather seat trim that feels more like cowhide than repurposed garbage bags this time around will all count toward some positive first impressions.

That said, the screen is one of the most confusing ones I’ve encountered - you have to pair your phone by hitting the icon that looks like a PC tower linked to a phone. Why? Also, the load times on the screen are terrible, and when you put it in reverse the screen simply goes black. There is no reversing camera as standard, which is poor form. You can option it if you want, likewise the sat nav is optional - and it looks a lot like a UBD or Melways. Plus the volume levelling is very inconsistent. 

As mentioned above the ingress and egress for rear seat occupants is poor - anyone who has feet bigger than a size six will struggle to get in and out without getting tangled. Once you’re back there, the knee room is tight, but head room is fine. 

There is reasonable storage throughout - there are cup holders between the front seats, door pockets with bottle holders and a few loose item cubbies up front, too. In the rear there are map pockets but no other storage options unless you fold the rear seat backrest down.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

Great Wall uses a 2.0-litre turbo-diesel four-cylinder with 110kW of power (at 4000rpm) and 310Nm of torque (from 1800-2800rpm), which is only available with a six-speed manual transmission. There is no automatic transmission available. But you can get a petrol engine if you prefer, which is becoming rarer in the ute segment.

The payload capacity for the Great Wall Steed 4x2 is decent for a dual cab pickup at 1022kg, and it has a gross vehicle mass of 2820kg. The Steed has the standard 750kg un-braked towing capacity, but a meagre 2000kg braked towing rating.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The Great Wall has a claimed fuel use of 9.0 litres per 100 kilometres in the spec we tested, and across our testing regimen - which included on-road driving laden and empty for a few hundred kilometres, it managed 11.1L/100km. Okay, but not great.

The fuel tank capacity of the Great Wall is 58 litres, which is small for the class, and there’s no long range fuel tank option.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

A lot of utes these days are aiming to be dual purpose vehicles, with passenger-amenable ride, handling, steering and powertrain combinations that mean you can use them for work and play.

The Great Wall? Well, it’s more work-oriented. That’s a nice way of saying you won’t want to subject your family to this truck, but your workmates? Too bad for them.

The ride is harsh without weight in the back, bucking over bumpy sections of road and jolting after a sharp edge.

The steering is light but requires a lot of turns lock to lock, and the turning circle is large. You need to keep that in mind when you’re parking, plus the vision from the driver’s seat isn’t as good as it could be.

The engine enjoys using every gear but first, but the manual shift action isn’t enjoyable and the torque on offer doesn’t come on smoothly. 

I will say this - with 750 kilograms in the back, the rear suspension didn’t sag very much at all. The Steed offers a big payload, and the chassis can cope with it.

What can’t cope with the weight is the engine - we had 750kg in the tray and four adults on board, and it was worse than sluggish. I struggled to get it moving from a standstill, revving harder than I usually would in a diesel-engined ute. There’s a lot of lag to contend with, and the engine simply doesn’t like low-speed moves at all.

But at higher speed it got into a groove, and the ride was actually really well sorted with mass over the rear axle. Plus the fact it has four-wheel disc brakes - unlike many of its newer, more high-tech rivals - means the braking performance was pretty promising, too.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Great Wall introduced a five-year/150,000km warranty in April this year, which is good for a challenger brand but doesn't push the boundaries for the ute segment. There is three years of roadside assist cover as well.

There is no capped price servicing plan, but the Steed requires maintenance every 12 months or 15,000km (following an initial six-month checkup).

Concerned about problems, issues, faults, common complaints, transmission or engine reliability? Check out our Great Wall problems page.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.