Genesis GV80 vs Ford Ecosport

What's the difference?

The Genesis GV80 Coupe is a rare breed – it comes packed to the gills with features, has great ownership benefits and can easily accommodate a large family in comfort.

The fuel economy isn’t great but it looks and acts the part of a true luxury SUV. My husband and son were impressed and enjoyed all of the features it has.

So, should you buy a base-model Ford EcoSport Ambiente? 

For the money it’s a great little daily commuter with an odd mix of dated trim and a great multimedia, but it’s definitely worth making room in your budget to investigate the Trend or Titanium grades.

Plus, it’s worth keeping in mind that many competitors now offer more comprehensive safety or more powerful drivetrains for not much more money.

At first glance, there’s not a lot that separates the external styling of the Coupe and SUV, at least in the front.

The biggest difference is obviously in the rear and it's here Coupe's design shines. The SUV sibling looks nice but is a little boxy at the rear and features a dicky-looking window. The Coupe's rear is pinched but it’s rather softly done compared to some rivals.

It manages to look sleek and sexy as coupes tend to be without losing any of its large road-side presence.

The 'Storr Green Matte' paintwork on our test car highlights the high-end feel, as does the huge LED external lights and chrome accents.

Head into the cabin and you'll find design elements which accentuate the width of the car – like the long air vent strip that runs the length of the dashboard, a wide centre console and the huge 27-inch OLED technology screen that houses the media system and instrument cluster. Even the touchscreen control panel for climate and seat functions is big.

Our test model has a cream-coloured suede headliner and quilted Nappa leather seats that look plush. Contrasting stitching and the seatbelts are a bright red (or dark orange, depending on who you ask) and the panoramic sunroof adds a bright and cheery element.

The ambient lighting surrounds a lot of the features, like the cupholders and the crystal rotary dials. In fact, when you pop the car into reverse, the light changes from whatever it was to red, which is neat.

As far as luxury cars go, this totally looks the part and while design is very subjective, I love how this looks inside and out. Let us know what you think of it in the comments.

The EcoSport has had a second refresh this year, simply removing the spare wheel from the back. According to Ford, this was due to consumers not liking the extra 12kg it added to the rear hatch. Fair enough. 

Personally though, I think it detracts from the EcoSport’s look, the rear spare was a cheeky stab at small soft-roaders of the ‘90s. 

The lack of a spare also makes the side-swinging door a bit pointless now (it also swings the wrong way, toward the kerb instead of away from it, due to its European design origins) and just gives the rear three-quarter another anonymous SUV look.

Aside from that the EcoSport has come a long way styling-wise. 

It has ditched the weird hatchback grille it used to have, instead employing a tough-looking single plastic grille insert, bringing it stylistically in line with larger Ford SUVs like the Everest and Escape. Plus, the plastic guards on the underside give it a fun off-roader look.

Importantly, it strays far enough from its Fiesta underpinnings to look like something new entirely, unlike the Holden Trax, which simply looks like a Holden Cruze on stilts…

Inside, it maintains a little too much of that last-generation Fiesta look. The dash juts too far into the cabin, feeling as though it reduces space, and there is an abundance of terrible plastics and hardly aesthetic textures across the entire cockpit.

The seat trim is some el-cheapo nylon material, but at least it will be easy to clean.

A saving grace is the slick-looking multimedia interface, but it looks so much newer than its surroundings its obvious Ford has simply tacked this on as part of a facelift. Thankfully, unlike some other current Fords, the volume, fan-speed and temperature controls are all dials instead of buttons.

The touchscreen itself, as with most new Ford products, is a pleasure to use and not difficult to navigate. The Apple CarPlay connectivity didn’t throw me any lag or problems.

In terms of interior trim, the Honda HR-V is still the target to beat in this segment, but the EcoSport shapes up pretty well compared to the Trax and ASX with their tiny media screens and equally average interior materials.

With all of its features offering comfort and luxury, practicality is pretty high for the GV80 Coupe.

The cabin feels almost cavernous up front for my 168cm height. As mentioned, the seats are very comfortable and there is a stretching function that briefly comes on during a longer journey to ease any fatigue in your lumbar.

The rear row is almost as large as the front and there's a limo-like quality to the legroom that taller individuals will enjoy. The headroom is good for the outboard seats but a taller adult will be hunched when sat in the middle. Keep that for a kid!

Amenities in this row are excellent with the powered outboard seats that feature heat and cooling functions, directional air-vents, climate control and retractable sun-blinds (my son's favourites). 

The individual storage is a little less than you might expect for such a large car, especially up front, as all options are on the shallow/small side.

There is a middle console (think of it as a tray), glove box, two cupholders, two drink bottle holders and a phone cubby that can be closed to keep things looking neat.

The rear row sees two map pockets, two cupholders and a storage cubby in the fold-down armrest, as well as some shallow bin storage.

Technology looks stellar, is easy to use and found throughout.

You're spoiled for choice when it comes to charging as there are four USB-C ports, three 12-volt sockets and a wireless charging pad to choose from. 

And new for 2025 is the UV-C feature, which sterilises whatever you place inside the middle console. Handy for anyone who wants to disinfect small items, like a phone, keys or wallet.

The multimedia system takes a while to get used to as the tech has been updated but once you do, it’s an easy system. You can access the media system via the touchscreen or the rotary dial. Climate control and seat functions are accessed via the large control panel that sits underneath, which is handy for when you're on the go. 

The GV80 Coupe has built-in sat nav, wired Apple CarPlay and Android Auto, as well as, a 12-inch colour head-up display.

Because of the sleek rear shape, the boot space sits at 644L when all seats are in use. It’s large enough for my gear and weekly errands and I like the powered tailgate's proximity feature. As long as you have the key fob, it will open when you stand at the rear. Great for when you have your hands full.

The loading space is level and the rear seat has a 40/20/40 split, which opens up storage options. But underneath the floor, there are heaps of cubbies for extra storage of smaller items and it’s here the tyre mobility and roadside assistance kits are housed.

Despite being based on a car as compact as the Fiesta (complete with aforementioned dash design that feels like it detracts from space), the EcoSport has a good amount of head and legroom in both seating rows.

In terms of storage, there’s a little trench under the air conditioning controls, two decently-sized cupholders in the centre console and what has to be one of the smallest storage boxes I’ve ever used under the armrest.

Rear passengers get… um… not much. There are no storage areas in the doors, no drop-down centre armrest and no air vents in the back of the centre console. They do get two ISOFIX points on the outer seats, though. At least in terms of dimensions, space is decent back there.

The EcoSport’s boot is large. As Ford provides measurements in SAE rather than VDA, it’s hard to compare number for number, but the boot is deep and tall with the seats up, and with them down there’s a nifty variable boot floor so you can level it out or take advantage of the extra depth.

CarsGuide colleague Matt Campbell points out in his latest range review, that one of the EcoSport's main selling points in other markets is that it can fit a whole washing machine in the boot.

The HR-V still aces this segment in terms of flexibility, but the EcoSport possesses one of the most useful boots in its class.

Oh, and the missing full-size spare wheel on the back? That's now gone entirely, replaced with an inflation kit under the boot floor. Don't blame Ford, blame the consumers.

We’ll start with one of the most appealing points of the EcoSport, and that’s price. Our Ambiente is the base-model and comes in at a total of $22,790 before on-roads.

That’s cheap. Especially when lined up against competitors, like the base automatic Holden Trax LS ($26,490), the automatic Mitsubishi ASX ES ($25,490), and the Honda HR-V VTi ($24,990).

It comes closest to the base-model Suzuki Vitara RT-S, which can be had in automatic form from $23,990.

Obviously cheapest doesn’t always mean best, and you’ll notice right off the bat items like the dorky 16-inch steel wheels with plastic hubcaps, cheap black plastic finishes on the door handles and wing-mirrors and bargain halogen headlamp fittings.

Better features for the price are the wing-mirror mounted indicators, new 6.5-inch multimedia touchscreen with DAB+, two USB ports, Apple CarPlay and Android Auto as well as a very welcome reversing camera and rear parking sensors.

Frustratingly, auto headlights are missing… a let down in any 2019 car.

The new touchscreen with Ford’s 'Sync 3' software is the most important value add for the base EcoSport, It’s way better than similar offerings in more expensive base-model competitors, although, unlike the Suzuki Vitara, does not offer sat-nav at this price.

One thing I’m not entirely sure of is why you wouldn’t simply stretch the extra $1700 to upgrade the EcoSport to the mid-spec Trend grade, as it scores a better turbocharged engine, alloy wheels, bigger 8.0-inch multimedia screen with sat-nav, ditches the dorky black plastic finish and adds a leather-trimmed steering wheel. Worth the money for sure.

The GV80 model facelift sees all variants enjoy a powerful 3.5L twin-turbo petrol V6 engine that produces 279kW of power and 530Nm of torque.

The Coupe is an AWD, features an eight-speed auto transmission and can do a 0-100km/h sprint in just 5.7 seconds.

It also has different terrain modes and a braked trailer towing capacity of 2722kg. Whether you’d use this car for that sort of stuff is another matter.

The EcoSport Ambiente is the only EcoSport in the range powered by a 1.5-litre non-turbo three-cylinder engine.

The Trend and Titanium levels get a more advanced 1.0-litre three-cylinder turbo engine bearing Ford’s 'EcoBoost' branding.

On paper the 1.5-litre in our car is underpowered. It produces just 90kW/150Nm, comparing poorly to four-cylinder competitors like the Holden Trax with its 1.4-litre turbo (103kW/200Nm), the Mitsubishi ASX with its 2.0-litre non-turbo (110kW/197Nm) and Honda HR-V with its 1.8-litre non-turbo (105kW/172Nm).

In practice though, it’s not too bad. Quite a bit of the available torque arrives early, letting the EcoSport zip around city surroundings with ease. It’s only really out on open roads where you’ll feel the power fade away at higher revs.

All EcoSports have a six-speed torque converter automatic transmission and are front-wheel drive only in Australia.

Aye, here's the rub, as the hefty power comes with a thirsty gullet.

The official combined fuel-cycle consumption figure is a hefty 11.7L/100km and my real-world usage came out at 11.4L/100km after doing a lot of open-road trips this week.

I haven’t held back using the power but it's thirsty compared to its rivals which mostly sport mild-hybrid powertrains.

Based on the large 80L fuel tank and official combined fuel cycle consumption figure this car's theoretical driving range is 684km.

The bad news for the 1.5-litre three-cylinder is clearly in this department. 

Ford claims a not-great combined figure of 6.9L/100km, and after my mixed drive (freeways on the weekend, traffic during the week) I managed to add another 2.1 litres to that total, bringing my final number to 9.0L/100km.

An average score, considering you can extract better fuel figures from much bigger and more engaging engines. For comparison, I recently scored 8.0L/100km in the 1.4-litre four-cylinder turbo Suzuki Vitara.

All EcoSports have a 52-litre fuel tank, and happily drink base-grade 91 RON petrol.

The GV80 Coupe has a deep well of power to dip into and fantastic pick up. The power delivery feels effortless and it’s easy for urban and open-road driving.

The GV80 isn't as dynamic on the road as some of its rivals when it comes to the ‘sporty’ factor and you notice that the most when you hit high winds or tackle a tight turn, as there is some roll, but on the whole it’s a smooth ride. Think of it as more ‘stately’ than sporty.

The cabin is mostly quiet but wind noise can creep in at higher speeds.

The wide windows and high ride mean the visibility is very good and so is the sound quality from the 18-speaker Bang & Olufsen audio system. Every school run is a concert!

The GV80 Coupe is large car and will fill out a parking space but it’s not hard to park because the 360-degree view camera system is so good and the projected parking guidelines add assurance in a tight spot. 

There is a remote parking assist feature, where you can move the car remotely from your key fob, which is great for those times someone parks a bit too close and there’s not enough door clearance to get in.

The EcoSport is a great city companion. With long suspension travel that’s comfortable and compliant, neglected infrastructure didn’t bother the ride much at all, and it was surprisingly quiet during our week.

Prodding the accelerator too far will only lead to disappointment, the engine starts to make a bit more noise, but doesn’t propel the car with an equal amount of gusto. It’s hardly the most entertaining car to drive, even in the small SUV segment.

The steering is great, if a little light and the transmission makes itself largely unknown. Ford’s choice to stick with a torque converter rather than a CVT has probably saved this little engine from being a major let down.

All those features combine with a high seating position and great visibility for a little SUV that’s simply easy to pilot in urban surroundings. 

More can be had from competitors like the HR-V with its excellent ride, and the Suzuki Vitara with its fun-packed engine, but Ford has nailed the experience for daily commuters.

The EcoSport carries a maximum five-star ANCAP safety rating as of December 2017, although it has not been rated to the more stringent standards introduced in 2018 that place a higher importance on autonomous systems.

No EcoSport grade has auto emergency braking (AEB), Lane Keep Assist (LKAS) or active cruise, but Blind Spot Monitoring (BSM) does become available on the top Titanium grade.

It’s a letdown given most competitors are now at least offering low-speed AEB.

Our understanding is that Ford doesn’t even plan to add those more recent active safety features to the EcoSport for the foreseeable future, unlike the Suzuki Vitara which is set to get features like AEB soon.

The Ambiente still has seven airbags, the standard suite of stability systems and hill decent control, as well as the aforementioned reversing camera and rear parking sensors.

The GV80 Coupe comes with a five-year/unlimited km warranty and complimentary servicing for five-years or 50,000km, whichever occurs first.

There is also complimentary roadside assistance through Assist Australia for five years.

Since this is a turbo, the servicing intervals are a little annoying at every 12 months or 10,000km but it’s rare for a car brand, let alone a luxury one, to offer anything for free. What Genesis offers is a real plus.

Just like Mazda, Honda and Holden, Ford has updated its warranty recently to five-years/unlimited km coverage. Kia doesn’t operate in the small SUV segment (unless you count the quirky Soul) so five years is the bar to beat.

The 1.5-litre non-turbo three-cylinder engine option was not available in Ford’s service calculator tool at the time of writing but expect it to cost between $230-270 per regular service, jumping to somewhere just under $500 every four years (assuming it keeps a similar pricing structure to the previous engine options).

Ford offers a free loan car while your car is down for servicing, which needs to happen once a year or every 15,000km.