Gac Emzoom vs Skoda Superb

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

It’s safe to say the Skoda Superb is well… superb.

This car has consistently been one of my favourites, and that’s not something I say lightly. It's a fantastic package that combines all the best parts of comfort, practicality and driving dynamics.

All of those points stand out as key reasons why, despite the fact Australians are no longer buying passenger cars in substantial numbers, you should consider this over a similarly-sized SUV.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel and meals provided.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

On the outside of the new Skoda Superb its design is more of an evolution than revolution. This is no bad thing because I’ve always been a big fan of the Superb’s exterior design, even more so now because it’s the only one of its kind left.

From a lot of angles this new Superb gives major Holden ZB Commodore vibes, especially the wagon from the rear three-quarter.

While I like the sporty looks and glossy black highlights, I wish Skoda still offered a non-Sportline version of the Superb locally. Globally there are premium L&K versions available with chrome accents, and they look properly premium-pushing.

Inside, the Superb is a classic flagship Skoda through and through. It balances having beautifully high-end finishes with TARDIS-like practicality with ease.

Ahead of the driver there’s a sporty-looking perforated leather steering wheel which has Skoda script written out on the hub, rather than the classic winged arrow Skoda logo.

It’s an interesting look that forms as part of the new corporate design language. I imagine I’ll get used to it after a while, and it's all subjective, but I’m currently not a huge fan.

Looking around the cabin, the interior is dominated by the new 13-inch touchscreen multimedia system that’s high-resolution. It’s mounted high on the dashboard much like an iPad, which mightn’t be to everyone’s taste.

Flanking this new touchscreen is an interesting slotted air vent design that spans the entire dashboard. It’s a really cool look, though it’s finished in glossy black and will likely gather dust easily.

Speaking of black, a lot of the Superb’s interior is finished in black. I wish there were more pops of colour, whether that's with different finishes or textures to create some visual interest.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

This is where this car properly shines.

Up front there are deliciously comfortable leather seats that are electrically adjustable, heated, ventilated and have a massage function. The heating was well and truly cranked during our drive loop around chilly Canberra and it kept me nicely warm and toasty.

I also enjoy how adjustable the front seats are. No matter how tall or short you are, you’ll find a comfortable seating position.

As mentioned above there’s a leather steering wheel ahead of the driver which has perforations on it. This is handy if you get clammy hands out on the road. And I like how warm the steering wheel gets when the heating is turned on. In fact, it almost gets too hot.

The 10-inch digital instrument cluster behind the steering wheel is classic Volkswagen Group in terms of layout and design. It offers what feels like limitless configurations, allowing you to tailor the information you want to see.

Moving across, this larger 13-inch touchscreen multimedia system is a breeze to use. It features new software compared to the previous-generation Superb that looks considerably fresher.

The home screen can be configured and there are easily accessible shortcut buttons on the screen for things like the vehicle settings menu, among others.

I’m a particular fan of the shortcut buttons at the top of the touchscreen that show your favourite settings in the vehicle menu. You’re able to toggle things like auto hold, engine idle start-stop and numerous other features.

Underneath the touchscreen is one my favourite parts of this car. There are three physical rotary dials that initially look like they’re just for adjusting the climate control functions, but can do so much more. They’re called ‘Smart Dials’ and also feature in the new Kodiaq.

The outer two dials are able to adjust things like the temperature, as well as the seat heating and ventilation, whereas the centre dial can change the fan speed, air direction, driving mode, sound system volume and zoom function on the sat-nav map.

They’re incredibly intuitive to use and have fantastic tactical clicks when interacted with. It’s fantastic to see a new car that puts such a big emphasis on still having physical hardware, instead of opting for the minimal look that requires you to use the touchscreen for everything.

Another big change with the Superb is the gear selector has been relocated from the centre console to the steering column. This has been happening to a range of Volkswagen Group vehicles of late.

As a result, the centre console has been redesigned with maximised storage in mind. There are now things like a display cleaner and many generous storage spaces.

Also if you want to securely store items, there are retractable covers on the centre console which also help give it a clean look.

Moving to the second row, it’s an amazing place to sit. There is so much space on offer that it puts every single similarly priced and sized SUV to shame. You can’t beat a large sedan or wagon in terms of practicality.

Second-row amenities include heated outboard seats, retractable sun-blinds, a fold-down armrest with cupholders and a tablet holder, as well as airplane-style head restraints that fold out from either side of the head rest.

Regardless of where you sit in the Superb, you’ll be in proper comfort.

Around the back is the showstopper. As standard there’s a hands-free power tailgate which is handy if you’ve got hands full and need to open the boot.

Once the tailgate opens there’s a generous amount of boot space on offer. Skoda claims the Superb liftback has a 589L capacity with the rear seats upright, expanding to 1795L with them folded.

With the wagon on the other hand, there’s 634L of boot space with the rear seats upright, expanding to a massive 1920L with the second row lowered.

‘Simply Clever’ touches include an electrically retractable luggage cover, a retractable luggage sling, moveable luggage separators, and a vast net system.

Under the boot floor there’s a space-saver spare wheel.

The new Skoda Superb continues to only be offered in flagship Sportline trim level in either liftback or wagon body styles.

Pricing starts at $67,990, before on-road costs, for the liftback and extends to $69,690 before on-roads for the wagon.

While this is a circa-$2500 price rise over the outgoing model, Skoda has packaged in a considerable amount of equipment that was previously locked away in option bundles. As a result, this car is fully loaded.

Outside there are slimmer matrix LED headlights, new design 19-inch alloy wheels, gloss black exterior highlights, dynamic indicators and a hands-free power tailgate.

Inside there are new sport seats with integrated head rests that are also electrically adjustable, heated, ventilated and have a massage function.

Other interior highlights include a heated steering wheel, 10-inch digital instrument cluster, 13-inch touchscreen multimedia system, 12-speaker Canton premium sound system, wireless charging with ventilation, roll-up rear sunshades and heated outboard rear seats.

On the dynamics front, the new Superb picks up 'Dynamic Chassis Control Plus', which is essentially Skoda-speak for adaptive dampers. It’s an updated version which features two independently controlled valves, and allows for 15 stages of configurability. There’s now also progressive steering.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The new-generation Skoda Superb is still powered by a 2.0-litre turbo-petrol four-cylinder petrol engine, but it has been upgraded.

It produces 195kW of power, which is technically 9.0kW less than the previous-generation version, and 400Nm of torque, which is 50Nm more.

It’s worth noting this engine also features in the new Skoda Octavia RS, as well as the Volkswagen Golf GTI and Tiguan R-Line.

The engine is mated to a seven-speed dual-clutch automatic transmission with drive sent through an all-wheel drive system.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

While the new Superb is claimed to be faster, it’s also claimed to be more fuel efficient. In liftback guise claimed combined cycle (urban/extra-urban) fuel consumption is 7.7L/100km, while in wagon guise the official figure is 7.8L/100km.

The entire range comes with a 66-litre fuel tank and it requires a minimum of 95 RON premium unleaded.

With this claimed fuel consumption you could theoretically travel up to 850km on a full tank of petrol. In our test cars however, they were displaying 900km of range when we started off the drive loop.

Unfortunately the Superb doesn't come with any form of electrification, whether that be a mild-hybrid or plug-in hybrid powertrain. Skoda Australia is currently evaluating and testing the Superb PHEV, but if it does launch locally, it won’t be until 2026 at the earliest.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Starting up the Skoda Superb Sportline you hear the familiar sound of this 2.0L engine, variations of which are used in numerous VW Group models. It’s fairly muted and smooth, which makes the cabin a serene place to be.

Setting off you use the column-mounted gear selector to change gears. It takes a little bit to get used to the new placement, but after a few uses it feels normal. This relocation has also allowed for so much more storage on the centre console.

Around town the Superb’s 2.0-litre turbocharged four-cylinder petrol engine barely makes itself known. The full 400Nm of torque comes on tap from as little as 1650rpm, making this car effortless to drive and almost turbo-diesel-like in practice.

Skoda claims the new Superb can do the 0-100km/h sprint in 5.6 seconds in liftback guise and 5.7 seconds in wagon guise. This is 0.3 seconds faster than the old version.

It barely requires any thought driving in the typical urban sprawl. The car does all the heavy lifting for you.

When it comes to parking, however, there’s no way around the fact this is a long car. You may find yourself needing to do three-point turns in order to navigate tighter urban car parks.

It doesn’t help that the surround-view camera system is surprisingly low-resolution, which is disappointing given the Superb is a flagship vehicle for Skoda. It’s more noticeable because the central touchscreen is incredibly high-resolution.

As standard there’s a seven-speed dual-clutch automatic transmission which has one more ratio than the previous-generation Superb. Though this isn’t necessarily obvious in everyday driving, the dual-clutch is still a classic Volkswagen Group unit, meaning it’s snappy and intuitive.

This car comes with a progressive ratio steering system which increases the amount the wheels physically turn as you feed on more lock with the steering wheel. It helps make the car feel more agile and sporty, while also requiring less effort.

With the updated adaptive dampers you can now configure the system in 15 different ways, which is wild. This spans all the way from beyond ‘Comfort’ through to ‘Sport’.

In ‘Normal’ mode the Superb still errs on the sportier side, which makes sense because the Sportline package is standard. This also brings a 15mm ride height reduction.

Despite feeling sporty as standard, the Superb is never uncomfortable. This is really surprising because there are sizeable 19-inch alloy wheels and low-profile tyres.

Dialling the car through to ‘Comfort’ mode makes the drive pretty much effortless. It’s incredibly comfortable and supple, ironing out virtually any road imperfection you can throw at it.

Unlike other Skoda vehicles with adaptive dampers, this Superb doesn’t get that bouncy cloud-like feeling in ‘Comfort’ mode. Instead, it still feels grounded.

There’s an ‘Eco’ drive mode which unsurprisingly prioritises fuel economy. It makes upshifts happen low down in the rev range, and also shifts the car into neutral when coasting.

Although the car is in ‘Eco’ mode, it doesn’t feel like you’re lacking any oomph. You’ll still be keeping up with urban traffic easily.

Slotting the Superb into ‘Sport’ mode immediately sharpens the throttle response and makes the car feel like it’s hunkering down, ready to attack. The suspension and adaptive dampers noticeably become stiffer, making you jiggle about in the driver’s seat more than in other drive modes.

It’s surprising how Sport makes this huge sedan and wagon feel much smaller than it is. This is likely credit to how dynamic the Volkswagen Group has made its 'MQB Evo' platform.

Thanks in part to the all-wheel drive system, this car is an absolute beast out in the twisties. You can take corners with a lot of heat and still feel incredibly in control.

Once again, the car does a lot of the heavy lifting, allowing you to focus on what’s going on with the road ahead. It’s very smile-inducing.

While this car is dynamic and thrilling to drive, it’s worth noting it’s no full-fat RS model. You reach a ceiling with the turbo-petrol’s outputs when accelerating hard, but there’s still plenty to play with. Only proper performance car nerds will care about this.

Out on the open road, the Superb becomes a great long-distance tourer. It feels like I could drive from Melbourne to Adelaide in one hit without stopping.

At higher speeds, however, there is a bit of road and tyre noise. This is common in European vehicles, but still ruins the ambience of the cabin if you don’t like listening to music behind the wheel.

More concerning, though, is the virtually brand-new Superbs we sampled at this media launch were already starting to develop noticeable rattles in the door cards. Underwhelming in a circa $70K car.

The new-generation Skoda Superb hasn’t been tested by ANCAP just yet, though Euro NCAP gave the car a maximum five-star rating. The two safety authorities have harmonised testing protocols so it’s likely the rating will eventually be carried across.

In terms of standard equipment, the Superb has 10 airbags, an upgraded autonomous emergency braking (AEB) system, blind-spot monitoring, front and rear cross-traffic alert, lane-keep assist, lane centering, adaptive cruise control, traffic sign recognition, driver fatigue detection, a surround-view camera, front and rear parking sensors and a semi-autonomous park assist.

There are ISOFIX points on the outboard rear seats, as well as top-tether child seat anchorages on all three rear seats.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The new Superb, like all other current Skoda models, is covered by a seven-year, unlimited-kilometre warranty.

This warranty length is slowly but certainly becoming the standard in Australia.

At this stage Skoda hasn’t detailed service intervals or service pricing. It has said it’ll offer pre-paid service packages, however.