Gac Emzoom vs Mercedes-Benz GLB

What's the difference?

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

The Mercedes-Benz GLB is an oddball. While it isn’t my definition of beauty, it's a surprisingly capable and spacious small-to-medium SUV.

The entry-level GLB200, while comfortable, feels a bit underdone in the engine department. Therefore the mid-spec GLB250 with the more-powerful 2.0-litre turbo and mild-hybrid assistance plus all-wheel drive grip is the better pick.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

Up front the driver’s seat is comfortable, offering electric adjustability and lumbar support, extendable thigh support and heating. Some extra bolstering on the seat base would be nice though as it’s a little flat for my liking.

While the glossy piano black touch sliders on the steering wheel aren’t the most intuitive, I love holding this leather-wrapped wheel as it straddles the line of being thick enough but not too thick. BMW should take note…

The thin stalks behind the steering wheel are a joy to use and have a nice thwack to them. I appreciate the column-mounted gear selector as this frees up more space on the centre console, though it could be utilised better. More on this in a bit.

The digital instrument cluster offers a range of different themes to select from, though the standard version looks the nicest and offers the most customisation. It’s nice being able to put a full-width map display on the instrument cluster.

The touchscreen multimedia system offers a clean and intuitive interface that’s hard to get lost in. For the most part, however, I ended up using smartphone mirroring. Thankfully this update brought wireless Apple CarPlay and Android Auto.

It’s nice having the row of physical climate control switchgear within easy reach especially as carmakers are now integrating these into the touchscreen interface. Even Mercedes-Benz is guilty of this in its newer cars.

There isn’t a tonne of general storage on the centre console beyond the deep central box which has a split-opening lid. The wireless charger barely fits my iPhone 15 Pro Max, the cupholders are on the small side and the aforementioned storage section where the touch slider once was is useless from a storage standpoint.

Moving to the second row, it’s rather spacious for a small-ish SUV. At a leggy 182cm tall, I have plenty of leg and headroom behind my own driving position.

You’re able to slide and recline each individual seat in the second row to prioritise second-row comfort or allow more space for third-row passengers. It’s needed because third-row space is tight!

Second-row amenities include air vents mounted on the back of the centre console, various storage spaces, two USB-C ports, as well as a fold-down armrest with cupholders. Also if you stare at the back of the centre console it looks very much like a screaming face.

As already mentioned, the third row isn’t the most spacious ever, although this is a small-ish SUV so best not to expect palatial levels of room. It’s likely more for occasional use by children and it’s good to note there is airbag coverage back there.

Amenities are few and far between in the third row, limited to just a few storage spots and a USB-C port on both sides. Unfortunately there are no air vents.

At the back there’s a handsfree power tailgate which is handy if you’ve got your hands full. It opens swiftly, though with all three rows of seating upright there isn’t much room at all. Mercedes-Benz doesn’t even quote a boot capacity figure, but it’s only enough for a bag or two.

Thankfully if you’re not using the third row the benefit of this car is there’s much more boot space than the GLA. Mercedes-Benz claims there’s a generous 565L of boot space, which can further expand to 1800L with the second row folded.

Unfortunately there is no spare wheel in the GLB200 as it has run-flat tyres as standard, though regular tyres with a tyre repair kit is a no-cost option.

The Mercedes-Benz GLB200 is currently priced at $67,600 before on-road costs.

There aren’t many premium seven-seat SUVs that are this compact out there. The closest rivals would be the mid-size Volkswagen Tayron and related Skoda Kodiaq.

But for this price you can easily get something larger like a Kia Sorento, Hyundai Santa Fe or Mazda CX-80. You do have to ditch the premo badge though.

For your money you do get a generous amount of standard equipment. This includes 19-inch alloy wheels, LED headlights, dual 10.25-inch screens, wireless Apple CarPlay and Android Auto, interior ambient lighting, as well as heated front seats with electric adjustment.

However our tester was optioned with a panoramic glass sunroof ($1900) and black leather upholstery ($1539), bringing the as-tested price to $71,039 before on-road costs. This is still around $18,000 off the cheapest GLC.

A nifty reason for opting for this car over the GLA is because there’s a third row of seating. It's not the most spacious row, but when folded there is more boot space. More on this later.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

The Mercedes-Benz GLB200 is powered by a 1.3-litre turbocharged four-cylinder petrol engine which produces 120kW and 270Nm.

This engine also features in ‘200’ versions of the A-Class, CLA and GLA, plus versions of it also feature in the Renault Arkana, Captur, Duster, and Kangoo, as well as the Nissan Qashqai and now the new Mitsubishi ASX.

It’s mated to a seven-speed dual-clutch automatic transmission with drive sent to the front wheels only.

Unlike the more powerful GLB250 and AMG GLB35 all-wheel drive trims, the GLB200 is the only model to go without 48V mild-hybrid assistance in Australia. It was originally promised when this facelifted model was announced in 2023.

Mercedes-Benz claims the GLB200 can do the 0-100km/h sprint in 9.3 seconds and top speed is 207km/h.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

Mercedes-Benz claims the GLB200 has a combined fuel consumption of 7.5L/100km.

During our urban and metropolitan-based testing, however, we saw an average of 9.0L/100km according to the trip computer which isn’t great but also not the worst I’ve seen. Expect this figure to balloon out further if you load more people onboard as the engine will have to work harder.

There is a 52L fuel tank which requires a minimum of 95 RON premium unleaded petrol.

Using my as-tested fuel consumption figure, this means the GLB200 has a theoretical range of up to 578km.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

While this 1.3-litre turbo engine may be sufficient in the smaller A-Class and GLA, it barely scrapes by in the GLB200.

Even with one person onboard the engine has to rev out the first few gears to around 3000rpm to keep up with traffic from the lights. It doesn't have the nicest engine note either.

It doesn’t help that the dual-clutch automatic can be a little vague from a standstill, taking a beat to kick into action. This is most noticeable when doing low-speed manoeuvres or reversing.

Although initial acceleration can be on the thrashy side, rolling acceleration while at speed is a lot more linear and calm thanks to peak torque coming on tap from 2000rpm. This means the car will only downshift when it needs to.

There are a few different drive modes you can select from, but the default ‘Comfort’ mode feels the most natural. ‘Eco’ does quell some of the rev flares during initial acceleration, though the engine feels much more tardy in general.

Linked with these drive modes are the adaptive dampers. This is a very comfortable car, especially on the standard smaller 19-inch alloy wheels as there’s plenty of tyre sidewall to absorb bigger bumps.

Coupled with this is sporty steering that’s direct and makes the car feel nimble despite its 1.7-tonne kerb weight.

It really is the best of both worlds because you get the fun and sporty characteristics from the steering, plus the comfort and supple feeling from the suspension. It’s hard to fault this set-up.

In terms of noise, vibration and harshness (NVH), if you look beyond the sometimes shouty engine, this car is quiet and refined. There’s some tyre roar at higher speeds, but many European vehicles have this trait.

It’s also a benefit that this car is a little older as there aren’t many safety system-related bings and bongs that distract from the cabin ambience.

The Mercedes-Benz GLB received a five-star ANCAP safety rating based on Euro NCAP testing conducted in 2019.

It received 92 per cent in Adult Occupant Protection, 88 per cent in Child Occupant Protection, 78 per cent in Vulnerable Road User Protection and 76 per cent in Safety Assist.

As standard there are nine airbags, autonomous emergency braking (AEB), blind-spot monitoring, rear cross-traffic alert, lane-keep assist, adaptive cruise control, front and rear parking sensors, as well as a surround-view camera.

A nifty safety feature is the Pre-Safe system which tightens the seatbelts and plays a tone when it detects an imminent crash.

There are ISOFIX child seat anchor points on the outboard second-row seats, as well as on the two third-row seats. All three second-row seats, plus the two third-row seats also have top-tether points.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.

The GLB200 is covered by a five-year, unlimited-kilometre warranty, like the rest of the Mercedes-Benz line-up.

Logbook servicing is every 12 months or 25,000km, whichever comes first, which is good if you do a lot of driving.

You can purchase a three-, four- or five-year service package which costs $3495, $4650 and $6185, respectively. With the latter this equals $1237 per service, which is expensive, although it is cheaper than the slightly larger GLC.