What's the difference?
Are you in the market for a cheap SUV? Are you ambivalent about what badge it wears? Do you like taking risks?
If you're answered yes to all those questions, do I have the car for you!
It's called the GAC Emzoom (that's e-m-zoom, so back off Mazda lawyers), and it's the latest in a seemingly endless list of new cars from new Chinese brands.
But unlike so many new models that fail to leave an impression, there are several reasons why the Emzoom is worth paying attention to.
Honda's Jazz is like the little engine that could.
It occupies a shrinking part of the market but has seen off a bevy of once-were competitors (most notably the Hyundai i20) and continues to battle gamely with the Mazda2.
Honda gave the range a little tweak in late 2017 to hand us the MY18 Honda Jazz. Some features were lost, and a few gained in an effort to keep up with Mazda's finest.
Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.
But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.
Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Honda Jazz is an extremely capable small car, with an ace card of virtually unbeatable interior space. While it's hardly an excitement machine, or the best looking or equipped in its class (it is missing out on some useful safety gear), the Jazz deserves its status as a well-loved hatchback.
The best in the range is probably the VTi. There isn't anything compelling further up the variants unless you're keen on bigger wheels or leather trim. Its entry-level offering is a good-value, sturdy car that is packed with its best qualities, no matter which one you buy.
Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.
That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.
It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.
Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.
The Jazz's exterior design is instantly recognisable. The shape has been roughly the same since the car's 2002 debut, with the mildest evolution over the years. The 2018 Jazz leads with the chin a bit, with a pronounced underbite and when fitted with a chrome grille, it looks a bit like the giant Jaws from James Bond after whacking his head.
Apart from that, the slimmed headlights and one-box body shape are almost entirely inoffensive, save for the chunky, stacked rear lights.
When you head inside it's a simple, basic interior. Well put together, it's easy to find your way around and, because there isn't much happening in here, it's unlikely you'll need the owner's manual, unless you want to identify and use every single deployment of the excellent Magic Seats in the back.
As you climb the range, you'll start to see body-kit additions like a rear spoiler and side skirts, but nothing particularly racy.
The Emzoom offers a surprisingly spacious interior for a small SUV.
We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.
It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.
While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.
There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.
The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.
The interior is full of cleverness packed into a small space. The centre console has two cup holders, a space for your phone and a compartmentalised open tray reachable by both front and rear-seat passengers. A third cupholder folds out of the dash on the driver's side. The back seat doesn't have any cupholders, unfortunately, and nor is there a centre armrest.
Rear legroom is impressive for such a small car - it's no wonder the HR-V compact SUV was spun off the Jazz platform. Added to that are the excellent 'Magic Seats', which fold in a variety of ways to increase the boot space dimensions from 354 litres to 1314 litres.
Luggage capacity is not bad for such a small car and with the flexible interior, the boot size goes up by four times in volume. This is one area in which it really does outdo the Mazda2. The removable cargo cover means you can get a decent chest of drawers in, however there's a bit of a drop once you get things over the loading lip.
You can also fold the seat bases up and out of the way to provide space for shrubbery, or a dog, or an awkward flat pack.
The basic VTi misses out on a bit of storage, namely the centre console storage box and driver's side seatback pocket, but the rest of the range has them both.
GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.
GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.
Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.
The Jazz range is made up of three models. As with any car, how much you get is dependent on how far up the price list you go. Honda occasionaly offers drive-away deals, but we're using RRP as a guide. We've done an exhaustive model comparison as well as snapshots to help you decide between the three trim levels - VTi, VTi-S and VTi-L.
Our American cousins score a Sport edition, but sadly we miss out on that one.
The VTi opens the price range at $14,990 for the five-speed manual, rising to $16,990 for the CVT auto. Standard features include a four-speaker stereo, air-conditioning, reverse camera, remote central locking, projector style halogen headlights, 15-inch steel wheels, cruise control power windows and mirrors, black cloth trim, trip computer and hill-start assist.
The inclusion of the reversing camera is good but the lack of rear parking sensors is mystifying, a problem shared with the VTi-S, although they are optional on both specifications.
While the spare tyre is a space-saver, it's better than a tyre-repair kit, should trouble strike. A small tool kit is also supplied for just such an occasion.
Even with the 2018 update, there is no Apple CarPlay or Android Auto, although you can plug in your iPhone or Android device via the USB port. Irritatingly, the USB port is under a cover next to the 7.0-inch touchscreen itself, so you have a cable poking out of the dashboard. You might prefer Bluetooth in that case.
Step up to the CVT-only VTi-S ($19,990) and you pick up foglights, 16-inch alloy wheels, LED headlights, 'premium' cloth trim, leather-wrapped steering wheel, a centre console with storage box and GPS sat nav.
There is no improvement to the multimedia system.
The VTi-L ($22,990) adds LED daytime running lights, climate control, navigation system (hooray!), smart key keyless entry, push-button start, leather seats, paddle shift for the CVT gearbox, an alarm, bi-LED headlights, LED daytime running lights, heated front seats and two extra speakers,
Missing from the accessories list are a CD changer, DVD player, DAB or MP3, panoramic sunroof, sport pack, black pack, city pack, subwoofer, improved sound system, HID headlights, tonneau cover, roof rack, different rims and even floor mats.
You're stuck with the same infotainment head unit right across the range - its not even a radio/CD player arrangement, just radio and your phone. At least the VTi-L has more speakers for its sound system.
Dealers will no doubt sell you darker tinted windows and an extended warranty.
The Jazz is available in seven colours, with Rally Red the only freebie. For $495 you can have one of six shades of mettallic paint - Crystal Black, Brilliant Sporty Blue, Modern steel (gunmetal grey), Phoenix Orange, Lunar Silver and White Orchid. If you're after pink or yellow, you're out of luck. Not very Jazzy.
Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.
The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...
All Jazzes are powered by Honda's 1.5-litre single-cam four-cylinder. The engine specs don't make for inspiring reading, with just 88kW and 145Nm. That's not a lot of horsepower, but when you consider the weight of the car, the figures don't look so weedy.
Power goes to the front wheels, so the Jazz is definitely not an off-road proposition.
Only the base model VTi has a choice of manual vs automatic, with a five-speed manual transmission and a CVT auto to choose from.
As to the question of timing belt or chain, the Jazz has the latter, so you don't have to worry about a belt change. The oil type is 5W-30
There is no diesel option, so there'll be no diesel vs petrol argument. Nor is there an EV or plug-in hybrid - with a battery, it's unlikely you'd have much boot space left. There isn't an LPG, 4x4, or AWD version either.
If you can be bothered fitting a towbar, the manual's towing capacity is 1000kg braked while the CVT's load capacity drops to 850kg. Both transmissions will haul 450kg unbraked.
Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.
However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.
The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV.
Fuel figures are slightly different, depending on the gearbox you've chosen. Honda claims you'll get 6.5L/100km on the combined cycle in a manual while the CVT uses a bit less, coming in at 5.9L/100km. So fuel consumption km/L works out at about 15km/L for the five speed and 17.km/L in the CVT.
Real-world consumption is a little different, however. Our most recent test with the manual yielded 8.0L/100km while the CVT chugged down 8.2L/100km. Having said that, you'll see better fuel economy figures in the manual if, as I admitted in my VTi review, you don't drive it enthusiastically. The CVT was a bit disappointing because I was a lot more sedate in that one and it didn't deliver better mileage than the manual.
Fuel-tank capacity is 40 litres.
What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.
The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.
The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.
It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up.
The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.
While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.
That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended.
This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.
Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.
By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.
It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.
The Jazz has always been a comfortable, easygoing car with performance figures to match. Its 0-100km/h acceleration is best described as leisurely, so if it's speed your after, this car isn't for you.
That said, the manual VTi is terrific fun to drive. Switch to the CVT, however, and the Jazz's reputation is restored. A good ride for front-seat passengers comes from McPherson struts up front while the rear suspension is by torsion beams, meaning rear-seat occupants can get a few shocks over bumps.
Road noise is a little higher than you might expect, but that's probably a combination of tyres and a commitment to lightness.
Obviously, being such a small car, manouverability is a key advantage. The turning radius is 5.2m, which is good but not super tight and the light, electric power steering makes dodging about easy. It certainly doesn't feel like it's on rails, but that's hardly what a car with a such a small engine size is about.
Ground clearance is 137mm, which is reasonable but jumping gutters is not advised.
In the base manual, you have a five-speed with a light clutch and an easy shift. For a motor missing out on a second cam, let alone a turbo, progress is swift rather than exciting, the engine droning away with a relaxed air. The CVT has an eco mode, which further blunts performance, but a ring of light around speedo glows green if you're behaving yourself.
Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.
It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.
However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.
The safety specifications include six airbags, ABS, stability and traction controls, brake assist and brake-force distribution. The Jazz was awarded a five-star ANCAP safety rating in January 2015.
Baby car seat security is offered with either three top-tether anchors but there are no ISOFIX points.
Missing is the more comprehensive safety equipment of its key rival, the Mazda2, which has forward AEB as standard, and its mid-range adds reverse AEB and at the top of the range scores reverse cross traffic alert and blind -spot monitoring. The airbag count is competitive, however.
GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.
It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.
As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.
Honda's standard five year/unlimited kilometre warranty also comes with capped-price servicing for the first five years or 10 services, whichever comes first. Service intervals are every 10,000km or six months.
Up to 30,000km you won't have any extras but once you hit 40,000km you'll have to do the brake fluid, which is a reaonable $144 extra. Your service cost structure is otherwise simple - $259 for odd numbers and $297 for even.
Many people ask where the Honda Jazz is built, and the answer to that is "not Japan", or in Honda's Thailand plant.
Second-hand values appear strong, with around 60 percent of value retained after three years. Resale value is something of a Honda strength, which is probably to do with a lack of high-profile reliability issues.
A dip into the usual internet forums yields little in the way of common faults, problems, complaints or issues for the Jazz. Some look for automatic transmission problems, others for manual gearbox problems, but the current Jazz seems quite clear of defects in Australian-delivered cars.