Gac Emzoom vs Ford Everest

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The standard Ford Everest – powered by a 2.0-litre twin-turbo or a V6 – is a nicely refined, comfortable and capable 4WD with plenty of potential as a touring vehicle.

The Tremor treatment doesn’t turn the Everest into a Raptor-esque Everest but it does offer low-key substantial off-road improvements to what was already an impressive 4WD wagon.

This sensible package of upgrades – more ground clearance, off-road-suited suspension, and decent all-terrain tyres – gives this Everest a mild 4WD boost.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

Lift any vehicle a few millimetres and throw decent all-terrain tyres on it and that one-two combination instantly gives the vehicle more track-cred. 

And so it goes for the Everest Tremor.

But there’s more going on here than simply increased height and a swap-out of rubber over standard Everests.

As mentioned, it gets Bilstein dampers, new springs, and tough all-terrain tyres which combine to give the Tremor a solid presence.

The new honeycomb-pattern grille with auxiliary LED lights, quite visible steel bash plate, pronounced heavy-duty side steps and orange Tremor branding add to the package.

And inside it gets those Tremor-specific touches, such as the leather-accented seats embossed with Tremor branding, ebony-coloured interior accents and all-weather floor mats.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

The Tremor cabin is a comfortably familiar interior – it’s functional and roomy and so scores well in terms of overall practicality.

Driver and front passenger have easy access to storage options, such as the centre console, cupholders, door pockets and a shelf for your everyday-carry stuff as well as charging points (wireless charger, USB and USB-C sockets).

There’s plenty of space for the driver and all passengers (front, second and third row), and the seats are supportive and comfortable, even in the third row.

While that pew is a straight-up-and-down set-up it still manages not to be a complete punishment for those passengers.

Those in the second row get a fold-down centre armrest, door pockets and map pockets as well as air con vents and controls.

The rear cargo area has standard Everest features – with cargo tie-down points and a 12-volt outlet.

A niggle, and one I’ve found in other new-generation Fords, is the multimedia system. It's a decent size with clear and crisp colours and is easy to operate, but I needed to repeatedly stab a finger onto the screen in order to work my way through menus and sub-menus to figure it all out.

My advice is get your head around all of the multimedia system’s functionality while the vehicle is stationary because, to me, some of the screen workings are counter-intuitive and it’s easier and safer to learn all of that while the vehicle is not moving.

Also, the fact some controls are on-screen and some are off it creates more than a little confusion.

The seven-seat Ford Everest Tremor 4WD 3.0 V6 diesel auto has a listed price of $76,590, excluding on-road costs, putting it between the Sport and top-spec Platinum in the Everest range. 

That pricing pits it against the likes of the GWM Tank 500 Hybrid Ultra ($73,990 drive-away), Isuzu MU-X ($74,400, excluding on-road costs) and Toyota Prado GXL ($79,990, excluding on-road costs).

However, price 'as tested' on our test vehicle is $84,390 because this Tremor has 'Prestige Paint' ($700, 'Command Grey'), the 'Premium Seat Pack' ($1100), 'Touring Pack' ($2500) and 'Rough Terrain Pack' ($3500).

The Tremor Premium Seat Pack includes heated/vented front driver and passenger seats, eight-way power passenger seat and 10-way power driver seat (with memory).

The Touring Pack includes a 360-degree view camera set-up, tow bar and hitch, an integrated trailer brake controller and trailer back-up assist.

The Rough Terrain Pack includes what Ford Australia describes as “Under Vehicle Armour” (aka bash plates), a Rough Terrain Bar (a nudge bar on steroids) and an auxiliary switch bank.

Worth noting Ford Australia advises fitment of the Rough Terrain Bar “means the vehicle is considered 'unrated' by ANCAP”.

Also available is the 'Towing Pack', which includes a tow bar and integrated trailer brake controller.

Otherwise, standard Tremor features include a 12.0-inch digital multimedia system (wireless Apple CarPlay and Android Auto), wireless charging, an 8.0-inch digital driver’s display, as well as heavy-duty side steps and black wheel arch moldings, among many other things.

It also gets Tremor-embossed leather-accented seats, ebony-coloured interior accents and all-weather floor mats.

As mentioned earlier, the Everest Tremor gets Bilstein dampers, new springs, the all-terrain tyres (LT 265/70 R17) and low-speed Rock Crawl added to its off-road driving modes.

Other Tremor-specific features include a new grille, auxiliary LED lights, a steel bash plate, heavy-duty side steps and orange Tremor branding.

As a result of the Tremor treatment, this Everest has a claimed 255mm ground clearance (26mm more than the closest Everest model), the best off-road angles of any Everest (more about those in the Driving section) and the tightest turning circle of the Everest line-up (measuring 11.65m to best the rest of the field’s 11.8m).

Exterior paint choices include the no-extra-cost 'Arctic White', or 'Shadow Black', 'Meteor Grey', or 'Command Grey' which all cost $750.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

As mentioned right at the start, the Everest Tremor has a 3.0-litre V6 turbo-diesel engine – producing 184kW at 3250rpm and 600Nm at 1750-2250rpm – and that’s matched to a 10-speed automatic transmission.

It also gets the line-up’s full-time 4WD system. This system has selectable two-wheel drive (2H), four-wheel drive high-range (4H), four-wheel drive low-range (4L) and four-wheel drive automatic (4A = 4Auto) that sends drive to the front and rear axles as needed, and which can be safely used on high-traction surfaces, such as bitumen.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The Tremor has the highest listed fuel consumption of the Everest line-up: 9.5L/100km on a combined (urban/extra-urban) cycle.

I recorded an average of 11.2L/100km on this test.

The Tremor has an 80-litre fuel tank so, going by my on-test fuel-consumption figure, you could reasonably expect a driving range of about 714km from a full tank.

Worth noting the Tremor requires AdBlue diesel-exhaust fluid.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Overall, the Tremor is nice to drive on road. It’s quiet, refined and comfortable and the engine and transmission make a cluey, unstressed pairing.

However, the Tremor’s suspension – engineered to improve the vehicle’s off-road capability – is firm through sections of back-country bitumen and even mildly corrugated bush tracks. 

Also, this Everest’s all-terrain tyres don’t help ride quality or noise levels on sealed surfaces. But that’s no surprise and a very minor trade-off when the Tremor's potential as a touring vehicle is so high.

On the open highway at cruising speed, the Tremor exhibits all of the smooth-driving characteristics the Everest line-up is well known for.

It sits nicely on the road, that wide wheel track (a 30mm increase in width to 1650mm) gives it a solid stance and this V6 ute simply rumbles along.

So, how does it perform in 4WD territory? Well, it’s based on the Everest Sport, which is no off-road loser, so you’d assume the Tremor would do okay.

However, we all know if you assume, it makes an 'ass' out of 'u' and 'me'… but the Tremor has been engineered to outperform the standard Everest in the dirty stuff. Unsurprising spoiler alert, it does, but only marginally.

The Everest Tremor is 4914mm long (without the towbar hitch receiver; 4978mm with), 2015mm wide (mirrors in; 2207mm, mirrors out) and 1904mm high.

It has a 2900mm wheelbase and a listed kerb weight of 2550kg, the latter making it the heaviest Everest in the line-up. 

This is not a diminutive wagon but it has the smallest turning circle (11.65m) in the Everest range and its dimensions don’t hamper it in the bush.

As mentioned earlier, when you add running ground clearance to any off-roader its off-road performance will be improved. The Tremor has more ground clearance (255mm) than its stablemates but, as with any measurements provided by vehicle manufacturers (ground clearance, wading depth, towing capacities, etc), always regard those figures with a healthy degree of scepticism.

Wading depth is listed as 800mm and its off-road angles are in line with market rivals: for your reference, approach, departure and ramp-over angles are listed as 32, 26.8 and 23.9 degrees, respectively.

This wagon’s 3.0-litre turbo-diesel V6 offers plenty of torque across a broad rev range, the 10-speed auto is clever – no flip-flopping between ratios here – and you can use the manual shifter if you get the urge.

Low-range gearing is adequate and the Tremor has an electronic rear diff lock.

The Tremor has a variety of selectable on- and off-road drive modes, including 'Normal', 'Eco', 'Tow/Haul', 'Slippery', 'Mud/Ruts', 'Sand and Rock' and the Tremor-specific 'Rock Crawl' plus a locking rear diff.

These off-road driving modes are no substitute for track-worthy 4WD mechanicals but they help by adjusting engine, throttle, transmission, braking, traction and stability controls to suit the driving conditions. 

Off-road traction control is effective without being spectacular. There’s a bit too much wheelspin for my liking.

Off-road applications are displayed on screen – with driveline/diff lock indicators, steering, pitch and roll angles depicted. Hill descent control held the Tremor to a steady 3.0-4.0km/h as I crawled down a difficult slope.

The power steering, light and sporty in all scenarios, has been tweaked with a heavy-duty tune and it retains a confident feel in difficult conditions.

Heavy-duty off-road engineering has bolstered the suspension set-up with new springs and Bilstein dampers with external reservoirs.

Wheel travel – how far the axle can move up and down vertically wheel-to-wheel relative to the chassis – is slightly better than a standard Everest’s, with this wagon’s tyres stretching a little further than the regular version’s.

Again, as I mentioned earlier, by replacing an off-roader’s standard road-biased rubber with a set of decent all-terrain tyres its off-road capability will be improved. And that’s exactly what Ford has done.

The Tremor's General Grabber all-terrain tyres feature light-truck construction. They are grippy and very effective in dirt, loose gravel, slippery clay and the like.

There are a few niggles, though.

I’ve previously expressed annoyance at the auto transmission shifter – a kind of joystick on a light cycle of steroids and just as touchy. It’s especially finicky on bumpy terrain but it’s another Everest-based characteristic to which I’ve become somewhat accustomed.

The operation of some off-road driver-assist tech can be confusing as it’s divided between the rotary dial (to select drive modes) and the screen (to engage the rear diff lock etc). Not a deal-breaker, but it takes some getting used to.

The brake pedal is spongy – taking some time between initial foot pressure to ‘biting', but then the brakes – discs all around – do clamp into action.

As for packability, there is a listed 259 litres (VDA) of space in the rear-most cargo area (with all three rows of seats in use), 898L (VDA) when the third row is stowed away and 1823L (VDA) when the second and third rows are lowered.

The Everest Tremor has a listed payload of 690kg, and towing capacities of 750kg (unbraked) and 3500kg (braked).

It has a listed GVM (Gross Vehicle Mass) of 3240kg and a GCM (Gross Combined Mass) of 6350kg. Remember: any onboard loads – such as people, pets, camping gear or aftermarket equipment (bullbar, roof rack etc) – must figure in your payload and GVM equations.

The Everest Tremor has the maximum five-star ANCAP safety rating from testing in 2022.

Standard safety features include nine airbags - front, front side, driver and front passenger knee, full-length curtains plus a front-centre bag - AEB, adaptive cruise control (with stop and go), lane-departure warning, lane-keep assist, blind-spot monitoring (with cross-traffic alert and trailer coverage), a reversing camera and more.

Off-road driver-assist tech includes specific driving modes, Rock Crawl mode, 'Trail Control' and 'Trail Turn Assist'.

And remember, as mentioned earlier, if the Rough Terrain Bar is fitted, the vehicle is regarded as 'unrated' by ANCAP.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The Tremor is covered by Ford’s five year/unlimited kilometre warranty, which is the standard for this part of the market.

Roadside assistance is complimentary for 12 months after each service, extended for up to seven years as long as the Tremor’s owner has it serviced at an authorised Ford dealership.

Service intervals are scheduled for every 12 months or 15,000km and a capped-price servicing plan applies to the first five years/75,000km with a $2550 cost attached ($510 per service).

For reference a comparable Toyota LandCruiser Prado will set you back $390 per workshop visit, but that car's service interval is more frequent at six months/10,000km.