What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
The 2024 Peugeot e-2008 is the French brand's first electric car in Australia. It sits somewhat awkwardly in the semi-premium end of the scale for a small SUV and has some strong competition from the EV side, too, with the Hyundai Kona Electric and Kia Niro EV being its direct competitors.
With more affordable options out there, does this little SUV have the goods to back up its sweet looks? I've been driving it for the last week with my family of three to find out for you!
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Peugeot e-2008 GT looks stylish but it’s definitely a compact SUV and that means it will only suit a small family. Or even a grandparent who has to occasionally ferry the grandkids around.
I like how easy it is to park and its stylish packaging but the cabin feels small. The practicality just wasn’t there for my family this week and the price point isn’t quite right for the features you get.
My son liked its looks but didn’t get excited about it.