What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Ever since the middle of the 1990s, I've been captivated by the Mercedes-Benz S Class. It used to be known as Sonderklasse - special class - and teenage me certainly thought it was. The one that caught my attention was the W140. A huge, two-tonne beast when that sort of mass was rare, it was loaded with amazingness and owned the road.
Part of its unique appeal was that that it was properly ugly. When it hove into view it was like a battleship entering Sydney Harbour. And it used almost as much fuel, with the V12 on board.
Over the years, genuine style has invaded the S-Class and today I found myself, for the first time, in an unusually pretty pair of S Classes - the S560 and S63 Coupes. And, astonishingly, it's the first time I've ever driven an S-Class. So with all that baggage I've built up over the years, they had a lot to live up to.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Both of these vast vehicles are phenomenally comfortable - this is the kind of car that Mercedes does so well, and has done for decades. The S Class is rarely a disappointment but it's difficult to believe that such a big, heavy GT car can also dance the way the S63 does.
The S560 is far more weighted to being a GT - supremely comfortable with that active suspension, a growly, refined V8 and a cabin full of gadgets and comfort. The S63 is altogether more aggressive, to look at and to drive. Lopping the roof off both of them adds weight but, like any cruiser, also puts you out in the sun, the breeze and into your surroundings. Plus, in the case of the S63, you get more exhaust noise.
They're two very different cars and not just because of the engine. After all these years admiring it from afar, the S63 has delivered on my teenage expectations - fast, smooth and utterly mad.