What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Citroen's C4 Cactus made quite an impression. A polarising machine, it was the Frenchest French car for ages which translated into almost no local sales but admiration for the bravery of those who signed it off.
It did quite well in its home market though and its designers took note. When the company turned its attention to a smaller SUV based on the C3 hatchback - complete with the baffling Aircross name - the Cactus was an obvious inspiration.
With the Hyundai Venue on the scene - as well as a wealth of larger machines at lower prices - the Citroen C3 Aircross needs to be good to justify a big sticker price.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
It's a good car, no question. Individuality is key to Citroen's brand appeal and you get that, too. A comfortable cabin, plush ride and hot damn, it's way too expensive, which is a crying shame. You could argue - as Citroen's product planners probably have - that it doesn't help to offer one in the mid-$20K mark because it won't make much money because so few people will buy it. Drop it at a premium, only lose a few opportunistic buyers but make more money per unit with committed fans? Why not, I guess?
Like most French cars, I'm glad it exists for weird French car fans like me to consider.
One of the most notable elements of the Aion V design is the absence of a ‘GAC’ badge on the front. That’s because, while all GAC models in Australia will be sold under the one name, in its native China there are several different sub-brands. GAC Aion is the ‘new energy vehicles’ brand, focused on electric vehicles (EVs), while the smaller Emzoom SUV is part of the more mainstream Trumpchi brand that offers internal combustion engine models.
It means the three cars sold initially, and even as the brand moves forward with its expansion plans, there will likely be stark visual differences between models because they are effectively different brands. In the same way Holden ended up with a mixture of Opel, Chevrolet and GMC products in its final years.
Having said all that, the Aion V itself is an inoffensive design. It’s not as generic as some of its rivals, with some design character around the headlights and silhouette, so overall it cuts a likeable figure without being particularly memorable.
Like so many modern cars, the Aion V has a very simplistic layout inside, with more screens and less physical buttons and switches to reduce cost and complexity. There’s an 8.8-inch digital instrument display and a 14.6-inch multimedia touchscreen in the centre on the dashboard.
As you might imagine, it's an individual design. Lots of Cactus cues, like the roof rails, bluff front end and stacked headlights Hyundai, uh, appropriated for the Kona. Curiously, no 'airbumps' along the side despite the C3 hatch having them...
The 17-inch wheels somehow look tiddly given the airspace over the wheels and I can report that black is not really this car's colour, even with the contrasting white roof and weird Mazda 121 Shades special edition venetian blind treatment on the quarter window. Bit of an '80s throwback there for you.
Lots more Cactus inside though, starting with the brilliant front seats, squared-off steering wheel and funky air vents. The little tray on top of the glove box is good, but it isn't rubber-lined, so that's annoying.
The Top Gun handbrake is hilarious but apart from the texturing of the fabric on the seats, it's a tad dark below the windowline.
In terms of practicality there’s a handy space for a wireless smartphone charging pad, and that previously mentioned heated or cooled centre console box. Oddly, though, there is no traditional glove box. Instead there are just a pair of bag hooks ahead of the front seat passenger.
Space is good for a mid-size SUV, with a roomy front and respectable space in the second row. It would comfortably accommodate four adults, so would be a good option for families with older children.
As for the boot, it’s a generous 427 litres and has multiple adjustable floor heights available. Disappointingly, even though it has space for a spare, potentially even a full-size one, it only has a tyre repair kit. That might be fine in some markets around the world, but in the vastness of Australia, that is not the best option. Even a space-saver spare would be a better bet.
Even for a little car, the Aircross could do better. The lack of a proper cupholder provision for the car - a solitary spot at the rear of the centre console - is mildly baffling until you remember that this car is from France. The French hate a cupholder but, obviously, you can fit wine bottles in the doors.
It's worth repeating just how comfortable and supportive the front seats are on any given journey. Broad but supportive and somehow perfectly sprung, I would cheerfully rip out most other front seats and replace them with these.
The rear seats are less of these things and anyone who forces anyone to use the middle seat should be ashamed of themselves. The headroom is good back there, though.
The boot is a big one for the size of the car, swallowing 410 litres and expanding to 1289 litres with both rear seat sections folded.
Starting with the basics, the Aion V is a five-seat electric SUV priced from just $42,590, before on-road costs, for the entry-level model.
Now, not too long ago an all-electric SUV for under $45K would be a revelation and would have made an impact on this market. But there are plenty of alternatives to choose from these days at similar money, including the Geely, Leapmotor and the BYD Atto 3.
Even so, at $42,590 for the entry-level Premium and $44,590 BOC for the more-premium-than-Premium Luxury variant, that’s still very competitive pricing.
For that money you get a well-appointed mid-size SUV, with even the base model equipped with LED headlights and tail-lights, 19-inch alloy wheels, a panoramic sunroof, heated and ventilated front seats, dual-zone climate control and a nine-speaker stereo.
Stepping up to the Luxury adds partial genuine leather seats, massaging front seats and a box in the centre console that can act as a fridge and a warmer, depending on your needs.
While neither the cheapest EV nor the best-appointed, the Aion V does a nice job of offering a compelling value proposition in its competitive set.
A perennial Citroen problem is the price - at $32,990, the tiny SUV is doing battle with cars that are really a size up, coming in closer in size to the Venue than, say, the ASX.
That Yaris Hybrid price (we're all still reeling from that number) scores you a 17-inch alloys, a six-speaker stereo, climate control, front camera, reversing camera, keyless entry and start, front and rear parking sensors, cruise control, sat nav, halogen headlights (yep, you read that right), head-up display, leather wheel and shifter, auto parking, auto wipers and headlights, wireless charging pad and a space-saver spare.
The central touchscreen is annoying in that there are almost no hardware switches for functions like climate control. The software is a bit on the slow side, too, but you do get Android Auto and Apple CarPlay. The stereo is fine.
Both the Aion V Premium and Luxury are powered by a 150kW/210Nm electric motor, which drives the front wheels.
Aion doesn’t claim a 0-100km/h time, but it wouldn’t be quick, at least not in EV terms. If you’re looking for a ludicrously powerful electric car - this ain’t it. It’s a perfectly fine powertrain for the job at hand, but it won’t blow your socks off with its performance and will take more than eight seconds to run 0-100km/h.
One of the great engines in mass-produced road cars today has found its way under the bonnet of the Aircross. Peugeot-Citroen's 1.2-litre three-cylinder turbo is a cracking engine, serving up 81kW/205Nm through a six-speed Aisin-sourced auto to the front wheels.
While the 11.8-second dash to 100km/h is, uh, leisurely, the torque figure means that on the move it's not as sluggish as that number or its 1200kg kerb weight would suggest.
The battery is 75.2kWh lithium-phosphate type, which provides a claimed range of 510km. Importantly, that figure is on the WLTP cycle, not the more lenient Chinese (CLTC) test protocol, so you could reasonably expect close to that target in the real world.
GAC claims it can accept up to 180kW charging speeds, which will get the battery from 10-80 per cent in just 24 minutes.
It also has vehicle-to-load functionality, so you can draw power from the battery for tools or appliances if you need it.
Citroen claims a handy 6.6L/100km on the combined cycle and my week with the fizzy Frenchie included a trip over the hills and far away as well as a lot of suburban running.
The digital display on the dashboard read 7.3L/100km, which isn't bad going without stop-start. It does require 95 RON premium fuel, though.
This is perhaps the area where the Aion V surprised the most. One of the most consistent qualities of these new Chinese-developed models is their incompatibility with Australia’s unique road conditions. They have a tendency to lack comfortable, controlled suspension and well-weighted and consistent steering.
That’s not the case with the Aion V, with GAC clearly taking the benefits from the partnerships it has with Toyota and Honda to learn what international markets prefer. Is this a clear standout, class-leading SUV dynamically? No. But it is above-average in the way it rides and handles.
The suspension is well resolved and feels comfortable to live with, while the steering is nice and direct, which will make navigating the cities, suburbs and open roads more easy and enjoyable.
There is still some fine-tuning that could make it better, but overall the Aion V leaves a positive first impression.
French cars have a very specific audience in this country, which includes weirdos like me. I've owned Peugeots and Renaults and loved every second of it.
Top of my list after my darling baby boy wrote off our family car (which was bought for him to drive), the Cactus was close to the top of the list. This fandom isn't blind, though - I know what I'm getting myself into having to dispassionately assess their faults and foibles as well as their triumphs and tangible benefits.
If I'm being honest - and it's just you and I here - I didn't think I'd like the C3 Aircross, there was just something about its SUV pretensions. I can't say the looks grabbed me and the inexplicable exclusion of the airbumps made me irrationally cross.
But once you slip behind that square-ish wheel into the comfortable embrace of those excellent seats, you forget the aesthetics (which did grow on me, even in black).
The 1.2 turbo is, as ever, eager to please and well-matched to the six-speed auto. The two work well together to get you moving, although the engine is the noisiest installation I can remember. In the Peugeot 308, it's virtually silent.
On the move, the lovely ride also impresses, soaking up the bumps (except those aggressive rubber speed humps in shopping centre car parks) while keeping body roll to an acceptable minimum.
It's perfectly fine in the suburbs, even with its limited power. Breaking into traffic can be a bit of a moment, but there are slower cars about.
Where the Aircross is really good is out on the freeway. It's quiet for such a small car and that torque figure makes joining the M4 freeway (west out of Sydney) fine, and it cheerfully kept up on the climb up the Blue Mountains and the brakes and transmission were great down the other side.
Citroen is unashamedly about comfort over handling, but the trade-off for the comfort is pretty good in that it still handles despite a plush ride and being up on stilts.
GAC is offering the same safety equipment across both models, which is a nice touch to avoid any need to compromise.
This includes full airbag protection for all occupants, front and rear parking sensors and a 360-degree camera system.
There’s also a lengthy list of driver assistance features, including adaptive cruise control, autonomous emergency braking, forward collision warning, traffic sign recognition, emergency lane keeping assist, rear cross-traffic alert and door opening warning.
These systems could benefit from some real-world testing and calibration, because while better than some, they were still intrusive and annoying at times - most notably the driver attention monitoring.
ANCAP has not yet tested the Aion V, but it has received a maximum five-star rating from Euro NCAP, which typically carries over to the local body.
Along with six airbags, ABS, stability and traction controls, the Aircross has low-speed AEB (up to 30km/h), blind-spot monitoring, lane departure warning, driver attention monitoring and speed sign recognition.
Three top tether anchors and two ISOFIX points complete the picture with a five-star Euro NCAP rating dating back to 2017. There is no corresponding ANCAP score, despite the agreement between the two agencies.
The Aion V is covered by an eight-year, unlimited kilometre warranty which is well ahead of the mainstream pack, typically sitting at five years, unlimited km. The drive battery is also covered for eight years, 200,000km and roadside assist is included for five years. Recommended service interval and costs are still to be confirmed.
But one of the biggest challenges for all these new car brands is finding space in the Australian market - literally. If you want to sell a lot of new cars you need a lot of new car showrooms and if you want to keep customers happy, you’ll need enough service centres to keep cars on the road as much as possible.
GAC has plans to have as many as 100 dealerships in the next five years, but right now it has reportedly less than a dozen. That will make servicing problematic if you do not live in close proximity to a service centre. This isn’t the work of a moment either, with so many new brands fighting for dealership real estate and staff there are only so many places GAC can set up shop.
Citroen offers a class-competitive five-year/unlimited kilometre warranty with a five year service plan if you want to pre-pay.
That plan costs a stiff $2727 for your five visits (or every 12 months/15,000km). That's nearly three times what you'll pay for a C-HR or about $400 more than a Mazda CX-3.