What's the difference?
S FAR as makeovers go, Hollywood has nothing on the transformation of Ford's small SUV.
Based on the Fiesta supermini only sold here in sizzling ST form, but using a stretched and widened version of its platform with heavily reworked underpinnings, the strikingly styled Puma is as charming – beguiling even – as its EcoSport predecessor was awkward. And we're talking about capabilities that are more than merely skin deep here.
We're not alone in our admiration – one respected UK publication awarded the Ford a 'car of the year' gong – and after nearly a month with our range-topping ST-Line V (for Vignale), we can understand why.
But the German-engineered, Romanian-made Puma is also a complicated proposition in Australia that requires some context, because it is certainly not for everyone.
Now that the original Mitsubishi ASX is finally gone, the oldest small SUVs still on sale in Australia today are the Mazda CX-3 and Suzuki Vitara.
Both released in 2015, their longevity is due to a combination of good design, strong engineering, sound driving dynamics and an undefinable charm.
Given their high number of rotations around the sun, it’s also surprising that neither has received a major facelift in all this time. Clearly, their creators got it largely right early on.
Until now. The Vitara steps up with the Series III makeover, ushering in a fresh nose, larger central touchscreen and a hybrid tech upgrade for the (now-sole) turbo powertrain, among other more-minor changes.
Are these enough to keep the venerable Vitara from vulnerability?
If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.
Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.
If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.
In car years, 11 is ancient.
Back when it was first released, this-generation Vitara’s competitive pricing, progressive yet pretty design, pleasant interior packaging, sporty dynamics and general driving ease helped establish the emerging small SUV segment into the powerhouse it is today.
In some ways, today’s Turbo Hybrid still impresses, especially with its punchy performance, promising economy and no-nonsense packaging. Objectively, it is still a decent proposition, with few actual vices.
But the 2026 Vitara’s high pricing, embarrassingly outdated interior, underwhelming specification and noisy ride leave it feeling too expensive, too old and too exposed against newer and more-sophisticated rivals.
Even the brightest stars eventually need to retire.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel and meals provided.