What's the difference?
Is this the car Ford Australia is crying out for?
It’s a question we’ve been asking ourselves from afar ever since the Maverick first appeared in the USA in 2021. In simple terms this is an SUV disguised as a ute, or if you prefer to look at it another way, a ute designed for the urban environment.
Why does Ford Australia need it? Because utes are what it does best and SUVs are what it struggles with. The Ranger is, by some margin, its best-selling model and the F-150 is coming to a showroom near you soon, while the Escape SUV has been dropped due to consistently low sales.
The Maverick isn’t quite a true replacement for the Falcon ute, but it’s arguably closer in concept than the more rugged Ranger.
It’s the kind of vehicle that should pacify people calling for Subaru to bring back the Brumby. In other words, this is a vehicle that has the potential (key word) to appeal to a broad audience; even more so than the niche Bronco off-roader.
There's a significant catch, though. Ford doesn’t make it in right-hand drive.
Fortunately for CarsGuide we were recently given the opportunity to sample the Maverick in the USA getting behind the wheel of the XLT Tremor variant in Los Angeles, California.
China has made a substantial impact on the Australian ute market by single-handedly creating a new category of utes, which are larger than traditional Ranger/HiLux size but smaller than full-size US pick-ups.
Chinese brands competing exclusively in this segment include the BYD Shark 6, GWM Cannon Alpha and platform-sharing LDV Terron 9/MG U9, but they’ve recently had to make room for another competitor with the return of Foton and its all-new Tunland model.
Having withdrawn from the Australian market in 2019, the brand has regrouped under long-established local distributor Inchcape with a new four-model Tunland range offering 4x2 and 4x4 drivetrains, a generous warranty and expanding national dealer network.
Established in 1996 and headquartered in Beijing, Foton claims to be China’s largest commercial vehicle manufacturer and sales leader for the past two decades. So, there’s plenty of truck building experience here, enhanced by technology partnerships with blue-chip global automotive brands including Cummins, Daimler, ZF, Bosch and Borg Warner.
We were recently handed the keys to the entry-level model grade to see if it has the performance, practicality and price to be a significant competitor in the work-focused ute market.
Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.
There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.
It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.
Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.
Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.
In pure workhorse terms the V7-C 4x2 is the most impressive Chinese ute we’ve tested, with its ability to legally haul more than one tonne of payload while towing up to 3.5 tonnes of braked trailer unmatched by Chinese rivals (and most others). When you add purposeful styling, ample cabin space, generous appointments and a long warranty, all for less than $40K, the new Tunland model represents compelling value for money.
The design of the Maverick is one of its standout features, because it looks like a proper Ford truck, with elements in common with the Ranger and the F-150.
That’s despite the fact that underneath it actually has more in common with an SUV, sharing Ford’s ‘C2’ platform with the Escape and Bronco Sport.
It has the same ‘C-clamp’ lights that are a signature of the F-150 and have since found their way onto the Ranger.
It also has the same boxy design as its bigger siblings with a very upright front end and cut-off tail, giving it the ‘tough truck’ look popular amongst modern ute/pickup buyers in Australia and the US.
Other noticeable design elements include the Ranger-style grille treatment, slightly flared wheel arches and the ‘Maverick’ name stamped into the tailgate.
The Maverick is also available with exposed tow hooks as optional extras on the standard XLT, but they are included on the Tremor package, and add to the ‘rugged’ look of the Maverick.
Inside the Maverick looks less and feels like a pick-up and more like an SUV, with elements like the steering wheel and media system seemingly coming straight from the Escape.
But there are a number of small details in the interior design that impress, like the unique door designs and the texture finishes to some of the inlays on the dashboard and door pocket.
If Oscar Wilde was correct in claiming that imitation is the sincerest form of flattery then Ford and Ram should be blushing, judging by some of the Tunland’s styling cues which appear to draw strong design inspiration from Ford’s F-150 (V7) and Ram’s 1500 (V9).
Even so, our base model V7-C 4x2 does not look or feel like the afterthought that workhorse models can represent in commercial fleets. Its alloy wheels and splashes of bright body chrome combined with body-coloured doorhandles/mirror shells and a decorative tailgate looks more upmarket than you’d expect, particularly at this low price.
Riding on a long 3355mm wheelbase with external dimensions of 5617mm length, 2000mm width and 1910 height, its traditional body-on-frame design features twin wishbone front suspension, a leaf-spring live rear axle, electric power-assisted steering and four-wheel disc brakes.
And although it’s a 4x2 it shares many of its 4x4 siblings’ off-road credentials including a useful 240mm of ground clearance, 28 degrees approach/21 degrees ramp break-over/26 degrees departure angles, 700mm wading depth and 13.5-metre turning circle.
Its external dimensions create a spacious interior that nudges the benchmark for workhorse luxury. With Daimler truck DNA evident in its digital screen displays, the plush synthetic leather trim features a combination of quilted white stitching and contrasting red stitching, plus splashes of satin chrome and dark woodgrain highlights on the dash, centre console and door trims.
Again, in terms of size and use you’ll feel more like you’re in an SUV than a ute when you jump inside a Maverick. It definitely feels more like an Escape than a Ranger, even down to the basic layout of all the controls, air conditioning vents and storage spots.
But there are some unique elements, like the previously mentioned interior door trims, and there are some handy storage spots in the centre console along with a pair of cupholders.
There’s respectable space in the back for what is ultimately a small vehicle, but it could do with some extra amenities for the rear seat passengers. There’s a power outlet and some under seat storage space but no rear air con vents or cupholders.
As for luggage space, this is where the Maverick diverges from the SUV script by adding its ute-style tray.
It’s a good sized bed, as the Americans call it, measuring 1381mm long and 1353mm wide, but with the tailgate able to be set a floor height it can accommodate eight-feet by four-feet wooden sheets (2400mm x 1200mm). Our test car came with the optional spray-in liner.
The tray features what Ford calls its ‘Flexbed’, which describes a variety of in-built functionality including pre-stamped slots in the side of the tray so you can insert timber as dividers, depending on what you want to use it for. There’s also a 12-volt outlet and 10 tie-down points to lean into its practical nature.
It may be small in stature compared to the Ranger and F-150 but the Maverick isn’t a show pony. In the years since it arrived we’ve seen multiple examples of the Maverick being used as a working truck in the US, with plumbers and builders who don’t need a bigger model opting for the practical small ute and it’s easy to see it filling a similar role here.
With its 2190kg kerb weight and 3305kg GVM, the V7-C 4x2 has a sizeable 1115kg payload rating which is the largest of the Tunland fleet.
It’s also rated to tow up to 3500kg of braked trailer and with its big 6805kg GCM (or how much it can legally carry and tow at the same time) it can tow its maximum trailer weight when carrying its maximum one-tonne-plus of payload. Those are impressive numbers unmatched by its Chinese rivals.
The load tub is protected by a spray-in liner and measures 1577mm long, 1650mm wide and 530mm deep, with 1240mm between the wheel housings ample for carrying Aussie or Euro pallets.
There’s also tailgate assist and load-anchorage points front and rear, but the front ones are mounted near the tops of the sidewalls which is not ideal for securing low loads. Anchorage points near floor level (like those at the rear) are best for securing loads of all heights.
There’s ample room in all key dimensions for the driver and front passenger, where storage includes a bottle-holder and bin in each door plus an overhead glasses holder and large glovebox.
A cleverly designed centre console offers two levels of storage, with dual USB-A ports and a 12v socket in the lower level. There’s also two bottle-holders in the centre and a large box at the back, with an internal A/C vent to keep contents cool and a padded lid that doubles as an elbow rest.
The rear doors open wide to allow easy access to a spacious rear bench seat, given I’m 186cm and have ample knee clearance and headroom when sitting behind the driver’s seat set in my position. There’s also a flat floor that saves central passengers from having to straddle a transmission hump but shoulder room for three big Aussies can be squeezy, which is okay for short trips but a limit of two would be ideal for longer journeys.
Rear passengers have access to adjustable air vents on the rear of the centre console, along with storage that includes a bottle-holder and bin in each door plus pockets on each front seat backrest. The centre seat’s backrest also folds forward to provide an armrest containing two cup-holders.
The 60/40-split base cushions can swing up and be stored vertically if more internal carrying space is required. And although there’s no dedicated under-seat storage compartments, there’s generous space for stowing soft items like sports bags, jackets etc.
The Maverick is clearly the entry-level model in Ford’s US ‘pick-up’ line-up, positioned beneath the bigger Ranger and biggest F-150.
There’s a three model line-up in the US - XL, XLT and Lariat (following the same naming protocols as its bigger siblings).
The XL is the workhorse of the range, riding on steel wheels, and begins the range at US$23,400 (approx. $36,500), while XLT starts at US$26,315 (approx. $41,100) and the more generously equipped Lariat is priced from US$34,855 (approx. $54,450).
For context, in the US, the Escape range begins at US$28,000 (approx. $43,740) and the Bronco Sport from US$31,230 (approx. $48,780), so the Maverick is one of the more affordable members of the Ford family, which is no doubt a big part of its appeal.
In terms of standard equipment on the XLT we drove, it included 17-inch alloy wheels, LED headlights, keyless entry (but not ignition), cruise control, single-zone air conditioning, a 4.2-inch instrument display and a six-speaker sound system with Bluetooth connectivity and an 8.0-inch touchscreen running Ford’s 'Sync 4' multimedia set-up.
The Tremor is a new addition to the line-up, adding some genuine off-road credentials to the XLT or Lariat in the form of a one-inch suspension lift, Ford’s 'Trail Control' drive mode system, unique off-road biased suspension and all-wheel drive with four-wheel drive lock and the 2.0-litre EcoBoost as standard.
Cosmetic upgrades include a new grille and front fender vent, blacked-out Ford logos and lights plus orange tow hooks.
The Tunland range includes the V7-C 4x2 and V7-C 4x4 workhorses aimed primarily at fleet and trade buyers plus two 4x4s variants with a more upmarket/lifestyle focus comprising the V9-L and premium V9-S.
Our V7-C 4x2 test vehicle is the tradie’s entrance to Tunland ownership, which comes standard with the same 2.0-litre four-cylinder turbo-diesel with 48-volt hybrid assist and eight-speed automatic shared by all models, for a tempting list price of only $39,990 before on-road costs. Our example is finished in gleaming Galaxy Silver which is a premium paint option that adds $690.
The V7-C comes well equipped for a workhorse with standard equipment that includes chunky 18-inch gloss black alloy wheels with 265/70R18 tyres and a full-size steel spare.
There’s also LED headlights, tail-lights and daytime running lights, side-steps, spray-in tub-liner, electronic parking brake, front/rear parking sensors, panoramic 360-degree camera with integrated dash-cam, smart key entry/start, USB ports and 12v socket, 12.3-inch driver’s digital instrument cluster, 14.6-inch infotainment screen with Apple Car Play and Android Auto connectivity, four-speaker sound system, ‘Hi Foton’ voice recognition and more.
Ford offers two engine choices in the USA - a standard 2.5-litre four-cylinder petrol-electric hybrid and a 2.0-litre four-cylinder turbo-petrol ‘EcoBoost’ option.
The hybrid powertrain makes a modest 120kW/210Nm and is only available in front-wheel drive, in an obvious nod to this ute’s shared DNA with an urban SUV.
The EcoBoost fitted to our test car packs more punch, with 186kW/375Nm on tap and it’s paired to an all-wheel drive system via an eight-speed automatic transmission.
Foton’s Aucan 2.0-litre four-cylinder turbo-diesel meets Euro 6 emission standards using AdBlue and produces 120kW of power at 3600rpm and a meaty 450Nm of torque between 1500-2400rpm.
Its hybrid assistance follows convention with the turbo-diesel engine equipped with a belt-driven starter-generator paired with a compact 48-volt lithium-ion battery nestled behind the rear seat.
This combination provides not only smooth engine stop-start technology but also modest boosts in power and torque (in addition to the diesel’s 120kW/450Nm) to enhance engine response and load-hauling ability.
The ZF-designed eight-speed torque converter automatic offers the choice of manual sequential shifting using the steering wheel-mounted paddles, along with several drive modes. The V7-C is estimated to accelerate from 0-100km/h in less than 11 seconds with a top speed of around 160km/h.
Only thing missing is a locking differential, which for a 4x2 can be handy when accessing rugged worksites or pulling a boat trailer up a slimy boat-ramp.
Ford claims the Maverick Hybrid is capable of hitting a fuel economy figure of 6.3L/100km, which is a lot more efficient than its bigger ute siblings can manage and on par with consumption the Escape Hybrid manages in the US market.
The more powerful EcoBoost is obviously not quite as efficient, using 9.4L/100km on the combined urban/highway cycle. Although this turned out to be pessimistic, as we saw returns of around 9.0L/100km in our LA test drive.
Foton claims official combined consumption of 8.0L/100km and the Tunland’s trip computer was showing 9.5 at the completion of our 294km test, which comprised our usual mix of suburban, city and highway driving of which about one third was hauling more than one tonne of payload.
Our own figure, calculated from fuel bowser and tripmeter readings, was even better at 9.2L/100km. That’s excellent sub-10L/100km economy for a vehicle weighing more than two tonnes being driven mostly on metro roads and consumption that's well within the usual 2-3L/100km discrepancy between manufacturer and real-world figures.
So, based on our test figure, you could expect a realistic driving range of more than 800km from its 76-litre diesel tank.
As you approach the Maverick your brain tells you it’s a ute, but once you hope inside and start driving that idea quickly vanishes and you realise this is an SUV in disguise.
And that’s not a criticism, because Ford offers the Ranger and F-150 for people who do want a ute/pick-up that looks and drives like a ute/pick-up, so that’s not the role of the Maverick.
This is designed to be an urban-friendly vehicle for those who may want a ute but need something smaller and more efficient.
The EcoBoost performs admirably on the road, with decent low speed response and enough grunt when you stand on the accelerator and rev it hard. The Maverick isn’t a big vehicle, so it doesn’t need a particularly big engine to get the job done.
The eight-speed auto is well-suited to the EcoBoost, able to get the most out of the engine when needed but also returning that strong fuel figure.
It’s not meek, though, the Maverick EcoBoost has a standard towing capacity of 900kg but can be upgraded to pull up to 1800kg with the 'Tow Package'.
Unfortunately, the Los Angeles landscape didn’t give us a chance to test the Maverick’s off-road credentials, because it does have good on-paper capabilities.
Particularly the Tremor, which has specific drive modes for 'Normal', 'Sand', 'Mud', 'Slippery' and 'Towing', as well as the ability to switch the traction control off with the press of a button so you can let the wheels slip on loose surfaces.
But around the streets and freeways of LA it did impress with its on-road manners. The steering is nicely weighted and direct, and when paired with the compact dimensions of the Maverick it reacts and drives much more SUV-like which means it feels at home in the city.
There’s big assist handles on the A and B-pillars which combined with the side-steps makes for easy boarding into a spacious and comfortable driving position. However, some adjustments for base cushion rake and lumbar support would be welcome.
With selectable steering feel and drivetrain settings, it’s an enjoyable vehicle to drive. The turbo diesel has excellent all-round response, with the seamless interaction of its 48V mild-hybrid assist providing extra urge from standing starts.
Although you can manually shift, the eight-speed auto gets the best out of this engine in urban use, keeping it mostly within the 1500-2400rpm band where torque is at its strongest. We also sampled the Sport and Eco drive modes but found the default Standard setting was an ideal compromise. It’s also a relaxed highway cruiser requiring only 1800rpm to maintain 110km/h.
To test its GVM rating we forklifted 830kg into the load tub, which combined with our crew of two equalled a total payload exceeding one tonne (1010kg). The rear leaf springs compressed 75mm under this weight, leaving about 40mm of static bump-stop clearance which did not display any harsh bottoming-out on our test route.
It hauled this payload with commendable ease, particularly on our 13 per cent gradient, 2.0km-long set climb at 60km/h where it quickly downshifted to fourth gear and 2400rpm (the upper end of its peak torque band) to haul this load to the summit.
Engine-braking on the way down, in a manually selected second gear, was also robust for a relatively small engine displacement restraining more than three tonnes of combined vehicle and payload on overrun. It proved to be a competent heavy load-hauler.
Our only criticisms are that the eight-speed automatic tends to hold sixth gear for too long at times, with the engine sounding and feeling like it’s really labouring before downshifting to fifth.
There were also a few settings in the touchscreen’s ‘Rear Cross Traffic Assist’ menu that could not be selected and the ‘Traffic Sign Recognition’ symbol was not displayed in the driver’s instrument display. Inchcape could not confirm if these findings were unique to our test vehicle or a broader product issue.
In the US the Maverick XLT comes standard with seven airbags, a reversing camera and auto headlights as well as pre-collision assist with autonomous emergency braking.
But features such as blind-spot monitoring, lane departure warning and lane keeping assist are all optional extras.
It’s too early to even speculate, but given safety expectations are higher in Australia Ford would need to include those optional elements as standard to satisfy buyers.
The latest Tunland is yet to receive an ANCAP star rating which may hinder sales, particularly to fleets.
Even so, it comes loaded with safety features like eight airbags including full-length side-curtain, driver’s knee and front-centre deployment, plus auto emergency braking (AEB) with pedestrian and cyclist detection, adaptive cruise control, lane keeping, speed sign recognition, blind spot monitoring, rear cross-traffic alert, trailer stability assist, tyre pressure monitoring, front/rear parking sensors, 360-degree camera with integrated dash-cam and more.
For junior tradies the rear bench seat has three top-tethers plus ISOFIX anchorages on the two outer seating positions.
It’s also much too early to speculate on ownership and warranty details.
Ford hasn’t made any official commitment to bringing the Maverick to Australia but if it does it would be logical to expect it to mirror what we already expect in terms of warranty and the ownership experience.
That means five-years/unlimited kilometres of coverage and Ford’s capped price servicing plan.
It's confidently backed by a seven-years/unlimited kilometre warranty and seven years of roadside assistance.
Scheduled servicing is every 15,000km/12 months whichever occurs first.
There’s capped pricing for the first seven scheduled services up to seven years/110,000km totalling $4492, or an average of around $640 per service.
Foton Australia currently has a national network of around 20 dealers (with plans to expand) represented in most states and territories. All can provide scheduled vehicle servicing.