Ford Fiesta vs Mercedes-Benz Eqa350

What's the difference?

The Fiesta ST is an addictive car to drive. It's a modern classic and hard to beat when it comes to engaging performance and smile-inducing dynamics. Add in excellent value for money and you have a certified performance car bargain. 

On one hand, the EQA 350 4Matic has the styling, interior presentation, forceful performance and handling prowess to make you forgive its very expensive price tag, especially when so many rival EVs are also so talented.

But there’s too much that’s ordinary about this Mercedes to justify its huge ask, including a lack of that final polish in the way it drives and rides.

Despite being a recent release, the EQA is already feeling beyond its age. For the money, the 350 4Matic feels out of its depth.

The styling changes ushered in by the 2022 update are subtle. The Fiesta ST gains a revised front fascia with LED Matrix headlights, a larger grille with a repositioned Ford badge, and restyled bonnet and bumper. 

It gets a fresh 18-inch alloy wheel design and black tail-light surrounds at the rear. It also comes in two new exterior paint colours - 'Mean Green' and the 'Boundless Blue' of our test car.

The current-generation Fiesta ST has an appealing design that represents a clear evolution of its predecessor, and, arguably, it didn’t need much work this time around.

The ST’s sporty bodykit adds a touch of aggression but not in a boy racer sort of way. It’s a classic hatchback design with a bit of an edge. 

A high-riding hatchback (its handy 209mm ground clearance is only 4.0mm shy of the GLA equivalent), the smooth and handsome EQA is like an EQC that’s been left in a tumble dryer for too long, shrinking into its smaller proportions.

Along with the EQA's obvious electric powertrain inclusion, differences compared to the GLA include a blanked-out grille, a redesigned bumper, fresh wheel styles and a full-width LED tail-light treatment. 

All add some character to the rather amorphous donor car.

As part of the update, the Fiesta ST gains new Recaro front sports seats that are firm and hug the body tightly. You feel well supported when cornering. The mix of synthetic leather and suede looks spot-on.

Like a number of sports-focused models, the ST features red stitching throughout the cabin - on the steering wheel, gearbox gaiter and air vent surrounds - and while it’s ubiquitous, it’s still a nice touch.

The chunky perforated leather steering wheel feels nice to touch, as does the metal gear knob. 

Cabin materials are a mix of soft-touch and hard plastics, and there’s carbon-fibre-look inserts on the dash.

There’s no denying Ford’s dash design is a huge improvement over the previous-generation Fiesta that ran from 2009, but the current model still lacks the polish of the VW Polo. It’s about on par with the Hyundai i20 N, although the Ford’s layout is a little busier.

In saying that, it’s hard to fault the cabin’s functionality. It has a deep central storage bin, which is larger than most cars in this category, a decent sized glove box, two-and-a-half cupholders in the centre console and storage for narrow bottles in the doors.

There’s a wireless charging dock behind the gear shifter, two USB ports (one in the storage bin and one next to the charger), as well as a 12-volt charger.

It’s nice to see the ST still has a manual park brake, too.

The facelift introduced a 12.3-inch fully digital instrument cluster, and while some may lament the loss of analogue dials, it’s nice to see Ford taking the opportunity to improve the tech.

The multimedia is housed in a smallish 8.0-inch digital screen sitting atop the centre stack and it runs Ford’s Sync 3 system. 

Sync 3 functions well, is hard to fault and the menu layout is easy to navigate, but it is being left behind by competitors with more modern and appealing graphics. The latest version in the new Ranger will no doubt be a major improvement, but we won’t be seeing it in this generation of Fiesta.

The diminutive size of the Fiesta ST is more apparent when sitting in the rear seats. It’s pretty tight behind my 183cm (6ft) driving position, with my knees hitting the rear of the front seats. 

It’s a cramped space that’s not designed for long trips by adults. It has redundant tiny rear-side windows behind the C-pillar, but on the plus side, there’s acres of headroom. 

It lacks rear-seat air vents and the closest USB port is in the front centre storage compartment. Taller bottles won’t fit in the doors and it lacks a centre fold-down armrest, but it has map pockets.

The rear seats are flat and the Fiesta has outboard ISOFIX points for child seats.

Realistically, most people buying a car like this aren’t using it to haul children around so think of it as a two-seater with handy rear-seat storage.

The rear seats fold 60/40 but not flat. A space-saver spare wheel lives under the boot floor and it has a high boot lip, meaning you have to lift items up and over to get them in. 

At 311 litres, it’s a decent sized boot with usable space. It’s just one litre more than the Hyundai i20 N, and six litres more than the Polo GTI.

Like the second-gen (H247) GLA, the EQA sits up high, offering lofty seating. That’s core to this range’s appeal, making getting in and out a less acrobatic feat compared to smaller and lower EVs.

The cabin is very similar to many of the second-generation MFA2 transverse-engine/front-drive-based Benzes like the current A-Class. That means solid looking and feeling doors and dash, upping the sense of quality. Very on-brand stuff.

This is a very modern and inviting interior, with those aforementioned screens set within a large rectangular binnacle. To the centre there are the trio of turbine-style air vents that still bring a spark of joy to the cabin (as well as seriously effective ventilation), along with the row of metallic toggle switches; both provide pleasing, high-quality sensory experiences.

It can lean towards overkill with a trashy night-club ambience if restraint is not exercised with the (configurable) coloured light show dotting the EQA's cabin. 

Not to everybody’s liking, but thankfully you can turn that stuff off, so no complaining necessary here.

You wouldn’t call the EQA particularly spacious with its curvy roof, snug sports seating, high waistline, narrow glass areas and thick pillars, but even 200cm-tall people should find enough legroom up front. There’s a sense of cosiness rather than crampedness.

The 350 4Matic’s sports seats do a great job holding and caressing you in, providing excellent bracing through tight corners. Three’s ample (powered) adjustment, including for lumbar and lower-back areas, as well as enough support for thighs. The cushions themselves are typically firm yet comfy. And the seats look great. 

The driving position is superb, ahead of a set of vibrant digital instrumentation choices that run the gamut of tastes, with the 'Classic' dial-like look and minimalist settings (reminiscent of Saab in its essentials-only display) included, so as to not scare away traditionalists. There is also a 'Progressive' screen that’s colourful and techy, though the info presented is a lot to take in.

What may not please conservative Benz buyers are the cheap-looking plastics dotted throughout the interior, along with the rattles that are regular companions, especially over less-than-smooth roads. 

This has been a bugbear of all MFA-platform vehicles for more than a decade now, and while better than in some previous models, the EQA at $100K should possess vault-like build quality, not squeaky trim.

And when will that small and flimsy gear selector stalk be binned?

Our test car’s ‘Hey, Mercedes’ voice control system was erratic at best, barely providing any assistance and regularly annoying/entertaining with misunderstood responses and laughably limited functionality. Was our example glitchy? Perhaps.

Storage is good. And, ergonomically, everything’s within reach of the driver, but there’s a lot to take in, with scattered switchgear.

It’s also worth noting that, if you’re new to the MBUX multimedia system, taking the time to learn its many functions and capabilities is advisable, as it’s more logical and simpler than the intimidating first impression suggests. 

A deft thumb is required for the steering-wheel spoke-actuated tabs for instrument data, but even technophobes ought to master it all eventually. 

The central part of the screen can be swiped to access the vast array of features, including the excellent audio system and detailed vehicle control settings.

Further back, passengers sit up high, giving a wide view of what’s happening up front, while the backrest is angled at just the right position. 

There’s not much fun to be had sitting on the raised middle bit, and shoulder space is seriously limited with three abreast, but otherwise, even adults should find sufficient legroom and headroom – even with the panoramic sunroof fitted.

Deep door pockets, face-level air outlets, reading lights and a folding armrest are to be found back there, though the latter includes a flimsy slide-out cupholder set that’s not worthy of the brand. 

Because there’s a battery pack in the rear half of the EQA, cargo capacity shrinks from the donor GLA's 435 litres to just 340L, while dropping the 40/20/40 backrests extends that into the cabin for a 1320L load space. Note there’s no spare wheel, just a tyre inflation kit.

People don’t buy these small crossover Mercedes models for space or practicality – that’s why the GLB/EQB exist – but the EQA isn’t too bad for the urban demographic which wants/needs a compact, high-riding EV with impressive ground clearance.

Does it represent good value for the price? We’re not so sure.

Starting from $96,900, before on-road costs, the EQA 350 4Matic all-wheel drive (AWD) costs over $15,000 more the established EQA 250 front-drive version.

That’s a lot of dosh, even in the world of expensive EVs, given that’s nearly in Tesla Model 3/Y Performance, new flagship Kia EV6 GT and range-topping Hyundai Ioniq 5 Epiq (with change) territory.

These are bespoke electric vehicles in that they’re designed from the ground up to be electrified, not internal combustion engine (ICE) models modified to take electric motors and batteries, as the EQA is. It doesn’t take much imagination to see the popular GLA small-car/crossover behind the badge.

The same applies to the GLB-based EQB, which at least offers a seven-seat version in the base 250, giving it a unique selling proposition. The 350 4Matic benefits from no such advantage against its fierce volley of foes.

Additionally, the Mercedes must battle some pretty impressive yet cheaper ICE-based EV AWD rivals, including the Volvo XC40/C40 Recharge Twin fraternal twins, Polestar 2 Long Range Dual Motor and coming BMW iX1 xDrive30.

As the Stuttgart EV isn’t measurably ahead and is sometimes even behind these in performance, efficiency, range and charging capacity, its pricing seems needlessly steep.

Unfortunately, the 350 4Matic isn’t brimming with extra standard features to compensate, either.

Along with that second motor and AWD, your $15,200 premium over the 250 scores an AMG makeover inside and out, with an AMG Line Sports exterior treatment, 20-inch AMG alloys, AMG interior trim with synthetic leather and suede seat material, a leather AMG steering wheel, aluminium pedal covers and a top-stitched dash.

The 250’s optional 'Vision Package' is also thrown in, bringing a panoramic sunroof and surround-view camera.

You’ll also find dual keyless entry/go, electric and heated front seats, dual-zone climate control, ‘Hey, Mercedes’ voice control, a wireless smartphone charger, two 10.25-inch screens (for instrumentation and multimedia touchscreen), Bluetooth connectivity, wired Apple CarPlay/Android Auto, digital radio, satellite navigation, 10-speaker audio, ambient lighting, a powered tailgate and adaptive dampers.

On the safety front there are LED headlights with high-beam assist, autonomous emergency braking, blind-spot monitoring, lane-keep assist, adaptive cruise control, evasive steering assist and parking sensors all-round.

However, items that can dial up the glamour for potential buyers in EQA adverts, also cost thousands of dollars extra, such as a head-up display, hand gesture activation for several vehicle functions and the 'MBUX' augmented reality for navigation.

There’s a Wallbox from $1710 (before fitment) for personal parking-space charging, bringing a Type 2 AC Charger, 22kW single-phase and three-phase charging. 

A free Chargefox subscription is also part of the deal. But are all these enough?

Under the Fiesta’s cute bonnet is Ford’s 1.5-litre three-cylinder turbocharged petrol engine delivering 147kW at 6000rpm and 320Nm at 4000rpm - the latter is an increase of 30Nm over the pre-facelift model.

Interestingly, it now matches the power and torque outputs of the Polo GTI. The i20 N pumps out 150kW and 304Nm.

The engine is exclusively paired to a six-speed manual gearbox - there is no auto transmission available - and it is front-wheel drive.

The EQA 350 4Matic features an asynchronous motor and a single-speed reduction gear transmission under the bonnet, delivering 140kW of power and 385Nm of torque to the front wheels, and supported by a second, permanently excited synchronous motor located on the back axle.

'Dual E-motor' total outputs are 215kW between 7130-9506rpm up front and 5746-7661rpm for the rear motor, for a 520Nm torque total, from zero rpm. 

Drive is infinitely variable on both axles, for AWD capability. Tipping the scales at 2091kg (kerb), the 350 4Matic’s power-to-weight ratio is an impressive 103kW per tonne.

Result? Some six seconds is required to race from 0-100km/h, on the way to a 160km/h top speed.

The EQA employs a 66.5kWh lithium-ion battery pack fitted between the axles, with a maximum 11kW AC and 100kW DC charging capability.

Suspension is via MacPherson-style struts up front while a multi-link arrangement is out back. Steering is by electrically assisted rack-and-pinion.

Ford claims the Fiesta ST has an official combined cycle fuel use figure of 6.3 litres per 100 kilometres. 

After a week of predominantly inner city and freeway driving, we recorded a much higher 10.2L/100km. However, that was very shortly after an enthusiastic back-road blast to test its performance chops. We did see single-digit numbers throughout the week prior to that.

The Fiesta requires premium 95RON petrol and it has a 45-litre tank. CO2 emissions are 144g/km of CO2.

Using WLTP figures, the EQA 350 4Matic’s official consumption figure is 17.9kWh/100km. Maximum range is rated at 400km.

At pick-up, our EQA was displaying a 395km maximum range availability. After 273km of a mix of city, urban and freeway driving, our car showed 47km of range left, which means we could expect up to 320km in real-world driving scenarios. 

That did include some performance testing, which tends to suck out the kilowatts, by the way.

Our trip computer showed the vehicle had consumed 20.8kWh/100km on average.

Like the EQB, the EQA offers varying levels of energy recuperation to help recharge the battery pack. In ‘D Auto’ it figures out the level of resistance automatically, but drivers can also choose to do this manually via ‘D+’ that provides coasting, ‘D’ that brings mild regeneration off-throttle, and ‘D—’ that activates maximising regen for close to single-pedal driving. These are paddle activated.

Cables for home charging with three-prong outlets are included – an eight-metre long one plus a five-metre public charging cable.

Mercedes says a 100kW DC charger will take an EQA from 10-80 per cent charged in 30 minutes, while an 11kW AC public outlet needs seven hours, and at home using a regular 3.0kW 10-amp socket requires at least 34 hours.

Mercedes also offers a Wallbox with up to 22kW charging capability for your home or office from $1710, not including installation. That drops the charging time to under eight hours, which is ideal for overnight-home or all-day work charging scenarios.

It’s easy to find your ideal driving position in the Fiesta ST, thanks to the reach and height adjustable steering wheel and the adjustable seat.

Aside from the extra 30Nm dollop of torque, Ford hasn’t changed anything else about the Fiesta ST mechanicals for 2022, but arguably, it didn’t need to.

The pre-facelift model could cover 0-100km/h in 6.7 seconds, and while Ford has not revealed whether that has changed with the facelift, it feels about right.

It’s brisk from a standing start, without being neck-snappingly quick, but there is strong urge and a lack of noticeable turbo lag. There is, however, some axle tramp on take-off, particularly in the wet. We also detected some torque steer when pushing hard up a hill, but it was minimal. 

Speaking of, the little three-pot turbo engine is utterly unfazed by steep hills - it just keeps adding speed. A light kerb weight of 1218kg helps here. 

The three-pot turbo engine sounds wonderful when accelerating, and the Fiesta ST begs to be driven hard.

The engine is perfectly matched with the slick shifting six-speed manual gearbox that has lovely short throws and is a joy to use. Even if Ford offered an auto with the Fiesta ST, it would take away from the driving experience.

'Sport' mode ups the growl from the engine and throttle response, but it’s not a dramatic departure from 'Comfort' mode.

The ST’s strong brakes are bordering on sensitive, but the heavily weighted steering is incredibly sharp.

On a back road run, the front-wheel drive Fiesta ST comes alive, hugging corners confidently. 

On bends that would’ve seen many other cars come undone, the Fiesta’s tight, balanced chassis, grippy tyres and the standard mechanical limited slip differential ensure it maintains its composure.

The ride is undeniably firm, particularly around town in urban areas - you feel every speed bump. My partner found the ride a bit too much at times, but I was far more forgiving.

The Fiesta feels solidly built and has a level of refinement that’s missing from the likes of the Suzuki Swift Sport and Hyundai i20 N.

However, the cabin could do with more noise deadening materials as it can be quite rowdy at speed and on coarse chip roads. Another negative is the massive turning circle - a bit odd for a city-focused light hatchback.

But these are things I could happily live with. During my week with the Fiesta ST, I made any excuse to jump behind the wheel and go for a drive.

Me: “I’m just going to run to the shops to get pasta.”

My partner: “We’re not cooking pasta this week.”

Me: “Yeah but you never know when you need pasta. Bye!”

Probably the most impressive thing about the EQA 350 4Matic is how effortless, easy, and fun it is to drive, whether around town or out on the open road.

Slot the flimsy drive selector to D and this wastes no time moving off the line, streaking past 100km/h even more swiftly than the 6.0s official time suggests. 

The Mercedes powers along with strong acceleration available at all times. With such instant torque on tap, this is a treat weaving through traffic, zipping into rapidly closing gaps like a little go-cart.

At slower speeds, even in slippery conditions, the 350 4Matic feels glued to the road, possessing tons of grip wearing Pirelli P Zero 235/45R20 rubber, to help it carve through without breaking a sweat, pulled along by endless torrents of torque. Just a slight flex of your right foot has this car bounding ahead in no time.

Armed with nicely weighted and responsive steering and a planted yet agile chassis, all the makings are present for a premium electric hot hatch experience. 

However, there’s just a bit too much weight, which seems to manifest itself in somewhat top-heavy handling at higher speeds or through fairly tight corners. 

In such conditions, the Benz feels a bit nervous and a tad skittish, and not quite as composed as we’d hoped.

Disappointingly, while there’s regenerative braking using the steering paddles, it doesn’t quite bring the car to a full stop, but instead slows it down with enough force to wipe off most but not all of the speed. You can’t rely on full stop/go single-pedal braking, then.

Finally, there’s the suspension’s ability to cope with our patchy road surfaces. Over big bumps, ride comfort is fine, but smaller-frequency ones are all-too-often felt. 

There’s an underlying firmness to the chassis tune that’s in keeping with the EQA’s German heritage, but we expected more suppleness and isolation in a high-riding SUV equipped with adaptive dampers.

Plus, there’s more tyre/road noise than we’d like.

So, as a sprightly urban runabout, the EQA is ideal, with forceful acceleration and a slick powertrain. Backed up by the security of AWD, the 350 4Matic is great in inclement weather, too, with exceptional roadholding dynamics. But it isn’t quite as agile nor sophisticated and refined as we’d like a $100K Mercedes EV to be.

On the ANCAP website, a EuroNCAP-tested EQA scored a five-star crash-test safety result. This was conducted in 2019.

Included is Mercedes’ 'Driver Assistance Package' that features, among other safety items, autonomous emergency braking, blind-spot monitoring with an exit warning that alerts the driver to approaching cyclists or vehicles if the door begins to open into their path, lane-keep assist and adaptive cruise control, as well as evasive steering and a ‘Parking Package’ featuring front and rear parking sensors and a surround-view camera.

There are also nine airbags, made up of front, pelvis side and window bags for driver and front passenger, and side and curtain airbags for rear occupants. There’s also a knee airbag for the driver.

The AEB with forward collision warning works between 7.0km/h and 200km/h, and offers pedestrian and cyclist protection day or night. The 'Active Lane Assist' tech operates between 60km/h and 200km/h.

The EQA makes a sound for pedestrians and other warns other road users that’s audible at speeds below 20km/h, plus a reversing tone.

Along with a trio of child-seat tether anchorages, the EQA’s rear seat base is fitted with two ISOFIX attachments.

The Fiesta is covered by Ford’s five-year/unlimited kilometre warranty and you get free roadside assistance and state/territory auto club membership each year that you service your car at a dealer, for up to seven years.

The servicing schedule is every year or 15,000km, whichever comes first. There’s a four-year/60,000km capped-price servicing program, which costs $299 per service. 

Ford also offers a free service car loan that can be booked in ahead of your service.

Mercedes-Benz offers a five-year/unlimited kilometre warranty.

The battery pack warranty is also industry-standard, valid for the usual eight years/160,000km. Service intervals are every year or 25,000km.

There is no capped-price servicing, however buyers can purchase up-front when new to save money. 

The EQA 'Service Plan' starts at $1600 for the first three years/75,000km (whichever occurs first), $2200 for four years and $2650 for five years.