Right now, from $59,990, before on-road costs, the Born is the sixth least-expensive new EV in Australia – and the second-cheapest after the BYD ATTO 3 to use a dedicated architecture, rather than ride on a modified internal combustion engine (ICE) platform.
For now, the Cupra only comes in a single, high-spec grade, with a big 77kWh battery pack and up to 511km of WLTP range (less if you choose the optional bigger-wheeled version), making the base grade the cheapest long-range EV for now, too.
Less expensive models with a smaller battery pack are expected to arrive later on.
The Born is also the first EV to be positioned as a hot-hatch, with performance on par with recent (2013-2016 Mk7) VW Golf GTIs, though not the latest iterations.
All these facts place the Born in a unique position in Australia, and for many EV buyers, that justifies its existence.
The $60K Cupra costs around $4K more than BMW’s Mini Cooper SE – which is substantially smaller, less powerful and unable to go nearly as far on a single charge – as well as $4K less than the Polestar 2 Standard, offering broadly similar outputs and ballpark range.
Every other cheaper EV like the MG ZS EV, Hyundai Kona Electric and Nissan Leaf are either derived from an ICE-based platform or lack the Born’s range, while alternatives that can match its distance between charges are more expensive.
Advantage, Cupra.
On the safety/security front, there are seven airbags, autonomous emergency braking (AEB), lane assist, park assist, blind-spot alert, rear cross-traffic alert with exit warning, rain-sensing wipers, a top-view 360-degree camera, tyre pressure monitors, adaptive cruise control, an alarm, auto on/off LED headlights with auto high beam, front fog lights and heated/powered exterior mirrors.
You’ll also find keyless entry/start, dual-zone climate control, a 5.3-inch digital instrumentation cluster, a 12-inch multimedia system, digital radio, wireless smartphone charging, wireless Apple CarPlay, wired Android Auto, a heated leather steering wheel, four USB-C ports, ambient lighting, rear tinted windows, a rear roof spoiler and 19-inch alloys (but no spare wheel, just a tyre repair kit). Metallic paint adds another $475.
While on options, buyers can pick the $2600 'Performance Package', ushering in 20-inch alloys on wider Michelin Pilot Sport 4 tyres (dropping range down to 475km), as well as adaptive chassis control including adaptive dampers and a stability-control-off function.
The other choice is the $2900 'Interior Package', with imitation suede-like seat fabric, heated and powered front seats with a massaging function, heated washer jets and a Beats premium audio system.
Note both packages have a different, two- rather than three-person back seat, turning the Born from a five-seater to a four-seater proposition. Best to stay basic, further underlining the headline value of the cheapest version of Cupra’s breakout EV.
It’s a pity, though, that the Born does not support vehicle-to-load (V2L) car-to-building charging for now.