What's the difference?
Deepal is a recent arrival in Australia but its parent company Changan Automotive is one of China’s largest state-owned automotive manufacturers which was established in the 1950s.
Deepal Automobile Technology (to use its full name) is one of several brands under the Changan corporate umbrella targeting different market segments across passenger and commercial vehicle lines.
Deepal’s focus is on full-electric vehicles with an expanding Australian line-up comprising a compact SUV (S05), mid-sized SUV (S07) and a groundbreaking large SUV (E07) it calls the Multitruck.
We recently spent a week in the E07 to find out if it’s not only practical for family duties but also if its unique design offers genuine workhorse ability to validate its ‘truck’ credentials.
In 2023 Peugeot commands around 50 per cent of sales in Australia’s small (under 2.5-tonne GVM) commercial van segment with its Partner range, which offers a choice of wheelbase lengths and model grades.
The French marque has recently introduced its first fully electric variant to the Australian market called the e-Partner, even though this van has been on sale in Europe since 2021.
We recently put one to work for a week, which included loading it up to the max, to see how it compares to its petrol-powered sibling.
The Deepal E07 is not a truck, so tradies need not apply. However, for couples and families it's a generously equipped and luxurious EV with a unique electronic approach to a reconfigurable interior, albeit with practicality partly compromised by its fastback styling. So, only car buyers will determine if this is a short-lived automotive curiosity, or a bold new direction for SUV design.
It’s a lot of money for a small commercial vehicle that’s well into its current model cycle in Europe, falls short on benchmark safety and requires convenient charging infrastructure to minimise inconvenience for owners. However, its emissions-free drivetrain is quiet and competent under load, with a range that should comfortably cater for the daily urban use small van operators typically require. Whether those positives outweigh the negatives, only a potential buyer can decide.