Deepal E07 vs MG Im6

What's the difference?

The Deepal E07 is a breath of fresh air. It’s exciting to see a vehicle zig when others zag.

It’s not just a conversation-starter, it is well priced, stacked with gear and has some potent performance. Not to mention that rear end has some real-world practicality, even if it isn’t quite a ute.

That is bolstered by a long warranty and a capped-price servicing program to take the risk out of trying a new brand.

It isn’t the sharpest driving machine out there, the safety tech is still annoying and having all the controls in the multimedia screen is infuriating.

Also, there are question marks on if buyers really want or need that fraken-ute rear end.

Time will tell if this car is fad like the mullet haircut or a real-world game changer.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

A super solid first outing from the IM brand. Don't let the pricing fool you, there is still bang for buck on offer in the IM6 Performance, even if it at times feels a bit too digital for my tastes.

The E07 stands out from the crowd. It’s design will turn heads and you’ll have strangers coming over for a sticky beak at all times.

It’s a big beast at more than five metres long and close to two metres wide. That puts it in Toyota LandCruiser territory.

The biggest talking point is the rear. What looks like a liftback is actually a retractable roof that converts it to an open tray at the touch of a button.

You can have it open with the rear seats folded flat or the rear seats up and the glass divider still in place to keep the world at bay.

Outside of the rear end, it's a futuristic-looking car with squished LED headlights, flush door handles and a closed-off front end typical of modern electric cars from China.

Inside it borrowed cues from Tesla with its minimalist design with next to no buttons and only a big central screen.

The interior quality feels good, with premium materials covering all surfaces.

I feel almost mean saying this, because there will be plenty of people who like the way the IM6 looks, and I don’t want to rain on their parade. But… I’m not one of them.

It reminds me a bit of the pre-facelift Tesla Model Y, in that it’s largely feature-less and a bit blobby, and there’s not a sharp angle anywhere to be found on the thing. Premium to me means powerful and assured — picture just about any Audi — whereas I just find this a bit bland and soft.

Anyway, I do like the big alloys, the insulated glass roof and the light treatment front and rear.

And I like the cabin. The seats aren’t leather, but they’re super thick and comfortable, and there is a genuinely premium air in the cabin, helped by the acreage of screens and the quality elements, like the little door panels.

The doors unlatch electrically, matching the pop-out door handles outside, but they can be a bit fidgety. Someone from MG told me how they worked (you kind of cover the handle and let the door come to you) but I watched everyone else who tried to open them struggle. If you're at the point where you have to explain how a door handle works, you might have over-egged the pudding.

The second screen below the main one acts a bit like a mobile phone. You can alter your home screen widgets and access the main menu, even as Apple CarPlay is synched at the top. You’ll get used to it, I’m sure, but I found it to be a bit fidgety.

Actually it reminds me a little bit of the Lexus trackpad, or whatever that hateful system was called, where you controlled the main screen via a little mousepad thing, though happily it’s nowhere near as annoying as that was.

There are two sides to this story.

The convertible back makes it one of the only true dual-purpose vehicles, but let’s not oversell its capabilities.

It only has a payload of 300kg and only has a 1500kg braked towing capacity, so it's not tradie spec.

It is probably best suited for throwing a few surfboards in the back or mountain bikes and heading off to a remote spot where you can sleep in the car in relative comfort.

There is no rugged ladder frame underneath, but it can do a bit of light off-roading in all-wheel-drive guise.

Ground clearance of 223mm is good and it can wade up to depths of 600mm.

It has a vehicle-to-load function that allows you to power appliances, which boosts its potential as a campsite companion.

Inside it has spacious cabins with oodles of head, leg and shoulder room in both rows. That is thanks to its more than three-metre wheelbase — the distance between the front and rear axle that determines how spacious a cabin is.

There are rear air-con vents and USB charging ports for both rows, and the rear seats can tilt backwards for sleepy young-uns.

The boot capacity is 524L, or 1654L with the rear seats folded. A front boot under the bonnet is 131L.

One of my biggest gripes is that nearly every function of the car is controlled through the big multimedia screen.

There are shortcuts and app-like tiles that make it easier to navigate, but it’s still a hassle to dive into the menu to change side mirrors and other functions usually controlled via physical buttons.

Tesla set the precedent by moving all its functions into the screen and other tech-focused EVs have followed suit, but it smacks of cost savings rather than improving the user experience.

The IM6 measures 4904mm long, 1988mm wide and 1669mm tall, and it rides on a 2950mm wheelbase, with IM describing it as a "mid-large SUV", though I expect it will be classed as a medium SUV Australia.

That said, ICE and EV mid-size electric SUVs are not cut from the same cloth, with the latter making use of a flat floor to maximise space. And so it is with the IM6, where backseat room is pretty damn impressive. I’m 175cm, and I had no problem at all with legroom or headroom, plus the same plush seats from up there are in the back, too.

There are also air vents but no temperature controls, and while there are USB ports, there is no regular household-style plug in the cabin. 

The glass in the windows is laminated, while the roof is double glazed, which MG tells me is Australian summer-proof, but I guess we'll know for sure in a couple of months.

There’s no shortage of cargo room either. There’s a 32-litre frunk up front, and there’s 646 litres in the boot with the rear seats in place. They’re 60/40 split, and if you drop them, luggage space grows to 1621 litres.

The towing capacity is a braked 1500kg, too, but I don’t expect to see many of these towing a camper trailer around.

Premium play means more premium prices, and my IM6 Performance will set you back $80,990 on the road. That might have just sent your eyebrows skyward, but keep in mind it’s faster than some Ferraris, and is swimming with high-end tech, so the bang-for-buck factor is actually still pretty good.

There are cheaper ones, too. The single-motor Premium grade is $60,990 drive-away, albeit with less power and slower charging. Then there’s the Platinum, with a bigger battery and faster charging, which is $69,990

The Performance, though, gets everything IM has to give, including an 800-volt architecture, which means super-fast charging, as well as twin motors, brutal acceleration, a decent driving range and adaptive air suspension.

Elsewhere, you get LED lighting, a big and insulated glass roof, and 20-inch alloy wheels. Inside, there are thick and soft synthetic leather seats that are heated and cooled in both rows, a banging 20-speaker sound system, and wireless charging to pair with wireless Apple CarPlay and Android Auto.

There’s also 'active noise cancellation', and a seat-aware digital assistant which is about the best, and fastest, I’ve ever used. The IM6’s speaker system can locate where a voice is coming from, so any passenger can use the assistant. For example, if you’re in the backseat and say 'hey IM, lower my window', only your window opens. It’s a technology that I specifically remember the German brands crowing about not so long ago.

There’s also a 10.5-inch central touchscreen that controls much of the vast 26.3-inch screen that runs from in front of the driver to the centre of the cabin, as well as clever little magnets embedded in the dash in front of the driver, as well as in the back of the front seat headrests, that are designed to hold phones, iPads or other little accessories.

Also cool is the IM6’s self-parking tech, but there’s also a relatively useless crab walk function, which leans on the rear-wheel steering system to drive diagonally at slow speeds. I’m still not entirely sure when you’d use that one, to be honest.

Honestly, it’s a lot of stuff, and a lot of tech.

Both versions can be called potent, but the all-wheel-drive is express.

The rear-wheel-drive version uses a single electric motor to make 242kW and 365Nm, and the all-wheel-drive variant adds a second motor to make a combined 440kW and 645Nm.

That extra grunt drops the E07’s 0-100km/h time from 6.7 seconds to about four seconds.

These numbers blow most SUVs and utes out of the water.

This is the real party trick of the IM6, because there’s a nuclear power plant under the metal somewhere. All up, the twin-motor setup produces a total 578kW and 802Nm, though I suspect you’re never accessing all the grunt all at once. Still, 100km/h zips by in 3.4 seconds, and the top speed is 239km/h. For the record, that’s exactly as fast the Ferrari Roma Spider I recently handed back, so yeah, it’s properly supercar quick.

Both variants use a circa-90kWh Nickel-Manganese-Cobalt (NMC) battery, which is a big unit by EV standards.

It delivers a WLTP-verified driving range of 550km in the RWD version and 510km in the AWD.

The E07’s charging speed is also at the top end of the spectrum.

It has a max DC charge rate of 240kW, which Deepal said can replenish the battery from 30 to 80 per cent in 15 minutes.

AC charging is capped at 7kW, which is below other EVs that can max out at 11kW.

Our test was too limited to conduct a proper real-world test.

Also on board is a 100kWh Nickel-Cobalt-Magnesium battery that produces a WLTP driving range of 505kms. Pretty good.

Charging is strong, too. The high-tech platform allows for 396kW DC fast charging, which is faster than what is currently offered in Australia. The claim is 30-80 per cent charged in 15 minutes. There’s also an external vehicle-to-load (V2L) port.

The E07 is a big beast, weighing in at 2440kg for the AWD, and the RWD is about 100kg lighter.

Even that fancy air suspension can't hide that bulk. On smooth city streets and well-maintained motorways, the E07 is very pleasant and comfortable. But on pockmarked and undulating country roads travelling at the sign-posted 80km/h or 100km/h, it rocks and rolls considerably.

The monster 21-inch wheels are likely part of the problem, too.

After looking at my phone in the passenger seat for 20 seconds I started to get car sick… I wasn’t the only person who had that feedback.

Switching to sports mode sharpened it up a little, but the comfort mode was far too soft.

There is a custom mode where drivers can find a happy medium.

The E07 did recover much better over small imperfections, though.

The steering was well-weighted and direct, and the brake and accelerator pedal had a good feel to them with sharp responses that inspire confidence.

We spent most of our time in the all-wheel-drive variant.

It’s fast and brutally quick off the mark, but it doesn't suplex you back into your seat like some electric cars do. Instead the power delivery was more linear, with excellent traction control and no wheel slip.

Deepal has gone the extra mile and added quality Michelin EV tyres that improve grip through corners and reduce noise into the cabin.

The E07 was remarkably quiet inside, even by EV standards, with noise and tyre roar kept to a minimum.

First things first, don't get too distracted by the word "performance" here. The IM6 doesn't act like a performance car, it feels bit too plush, and bit too digital, for that.

But that's not necessarily a bad thing. Performance cars are often loud, raucous and uncomfortable, and the IM6 is none of those things. Instead, those mountains of power and torque make silky, silent progress absolutely effortless, which feels pretty premium to me.

MG makes a big deal of how much work went into insulating the cabin from noise – with active noise cancellation joined by double-paned insulated glass – and it is a properly calming and quiet space.

Also strong is the suspension, with the adaptive air setup soaking up most bumps and bruises, but I found it can clang over really solid bumps, sounding like it's bouncing off a stopper. The steering is solid, too, with a nice weight, if not overly talkative in the feedback department, while the rear-wheel steering helps eat into the turning circle for tight three-point turns.

The downside, though, is that it all feels a little too digital, and like there's been a little too much overthinking gone into it. Having to push a button to see behind you in a hurry is bonkers (see my explanation in the Safety section below), and the secondary screen is more annoying than intuitive. And there were several bings or bongs I couldn't even identify. All of which interrupts the otherwise calming nature of the drive experience.

There is a long list of safety aids on the IM6, and I won't detail the lot here. But I will call out a couple of curious mentions.

As always, the driver distraction warning is annoying, but can be switched off. And MG also counts the IM platform, or what it calls a digital chassis, as part of the safety offering. It has its own digital brain that adapts the air suspension, the rear-wheel steering and the active safety kit on the fly.

The other curiosity is the weird way you see out the back. Rather than fit a digital rear-view mirror to counteract the almost non-existent rear vision, you instead push up on a little toggle on the steering wheel to bring up a live view of what's happening behind you on the central screen.

Deepal covers the E07 with a strong but not market-leading seven-year/160,000km warranty, and the battery is guaranteed for eight years/240,000km.

It also has a tempting seven-year/140,000km capped-price servicing program that requires visits every 12 months or 20,000km, with the former on the shorter side for an EV. The RWD costs $2954.59 over the full term, compared to the AWD's $3143.90. Both outlays are competitive.

The IM6 is covered by a five-year, unlimited-kilometre warranty, rather than MG’S 10-year term. Capped-price servicing is offered for the first five years, with your total bill just under $3000. The service intervals are 20,000kms or 12 months.