What's the difference?
What’s a point of difference you look for in the oversaturated SUV market? Is it price? Warranty? Features? How about comfort?
There are a lot of mid-size SUVs in Australia. Most of them like to trade on their features or value or, more than ever, sportiness.
You can see it in the huge wheels, aggressive body kits, stiff suspension. The list goes on. But not for the Citroen C5 Aircross.
The most recent offering from the storied French automaker is all about one thing. Comfort.
My question is why is comfort in SUV-land such a niche concept? And how does this quirky orange Citroen get it so right? Read on to find out.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The C5 Aircross might seem like a niche European 'alternative' SUV, but I wish it wasn’t. The more mainstream players could learn a lot from how brilliantly this Citroen is packaged.
It is truly class leading in terms of passenger comfort and even luggage space, even shipping with great multimedia and safety in this base Feel grade.
Unless you really need to be towing, performance (or in this case, lack thereof) should be low on your SUV priority list anyway.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
It wouldn’t be a French car without a solid dollop of style, and the Aircross has heaps of it.
From the orange paint, to its floating rear light fittings and chevron emblazoned grille, the Citroen is nothing if not unique.
Just like the C4 range before it, the C5 Aircross inherits the plastic 'airbump' fittings under the doors, with the plastic-clad soft-roader look continuing over the wheelarches and across the C5’s front and rear.
There’s a lot going on, on both the front and rear of this SUV, but somehow it’s not really over-complicated, all the flourishes and highlights manage to flow into each other to maintain some semblance of consistency.
The C5’s rear is a little more tame, with body coloured panels contrasted with the plastic strip, gloss black highlights, and dual-square exhaust facades. The floating gloss-clad roof rails are a flashy if silly touch.
I’d personally argue it’s a better-looking car than its Peugeot 3008 sibling, although it looks built entirely for city-slickers rather than the adventurous type.
Inside it’s normal. For a Citroen. Gone are the days of floating steering wheels or overtly wacky instrument clusters, it’s all quite tame and that’s for the betterment of the brand.
That’s not to say it’s not a cool place to be, and I was surprised to find myself surrounded by classy fittings, quality soft-touch materials and an understated blocky design theme. The C5 gets a small, oval steering wheel which feels great in the hands.
Those awesome memory foam seats are finished in a slightly odd grey synthetic denim kind of material. Some hated it, but I thought it contrasted the car’s exterior and interior schemes well. The raised centre console gives front passengers an extra secure premium sort of feel.
The grey materials will be slightly divisive, but the number one annoyance for me was the complete lack of tactile buttons for adjusting the climate control or media functions. Is a volume knob too much to ask?
Other than that, the C5 has one of the most tame, practical interior treatments on any Citroen… possibly ever… without managing to be boring.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The C5 Aircross is one of the most practical SUVs you can buy in this segment in terms of interior space. There’s just loads of it, and plenty of smart features to back it up.
In the front you get some small trenches in the doors, lovely big cupholders in the centre console, along with a top-box which was a little shallow, but still handy, as well as a small cavity (seemingly designed to hold the key) and a big bin for stowing your wallet or phone.
Back seat occupants get decent leg and headroom, but what’s really special here is each passenger gets their own memory foam seat with enough width to travel in decent comfort. The centre passenger’s legroom isn’t even impeded by a big transmission tunnel.
Rear passengers also get pockets on the back of the front seats, dual air vents, small cupholders in the doors, and a 12-volt power outlet. With no drop-down armrest, it would be nice to see more practical cupholders in the door cards.
The boot is truly gigantic. Like, biggest in the segment gigantic. At a minimum it weighs in at 580L (VDA), but as an added boost, the rear passenger seats can be slid forward on a rail to grant a whopping 140 extra litres of space to 720L. With the rear seats down you’ll be able to make use of 1630L.
A power tailgate, able to be operated by waving a foot under the car is also standard, revealing a totally unimpeded aperture. So, not only does it have a class leading luggage area, but it’s also easy to use.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
The C5 Aircross enters Australia in just two spec levels, and the one reviewed here is the base Feel. Priced at $39,990, before on-road costs, it’s not exactly cheap, but is thankfully well specified.
And at the time of publication a Citroen drive-away pricing campaign pitched the Feel at $44,175 with all registration, dealer and other pre-delivery charges included.
In the box is a 7.0-inch multimedia touchscreen with Apple CarPlay, Android Auto, DAB+ digital radio and built-in sat nav, a 12.3-inch digital dash display, auto-dimming rear-vision mirror, auto headlights and windscreen wipers, keyless entry and push-start ignition, dual-zone climate control, LED DRLs, and an electric tailgate.
That’s the good. Not-so-good are the halogen headlights (kind of detracting from the slick front styling) and the lack of radar cruise control.
The Aircross does get a decent set of active safety features explored in the safety section of this review.
Competitors? Well there’s a good chance you’ll be cross-shopping the C5 Aircross against other alternate options in the mid-size space, including the Peugeot 3008 Allure (with which the Aircross shares an engine and chassis - $40,990), the Renault Koleos Intens FWD ($43,990), and perhaps the Skoda Karoq (just one spec-level in Australia - $35,290).
The Aircross’ secret weapon, which you can’t get on any other mid-size SUV, is its seats. Citroen calls them 'Advanced Comfort' seats, and they’re stuffed with memory foam “inspired by mattress technology.”
And it sounds like pamphlet hype, but it’s not. Once you’re seated, it’s like you're floating on air. A little bit of genius!
Citroen pairs this with reasonably-sized 18-inch alloy wheels and a unique suspension system which uses “progressive hydraulic cushions” (a nod to Citroens past) to soften the ride.
It’s a double down of comfort features, and really adds up to a lovely place to be behind the wheel. All for a similar price to its Peugeot sibling. Worth considering.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The C5 Aircross is powered by just one powerplant no matter which grade you pick. It’s a 1.6-litre turbocharged four-cylinder petrol engine, producing 121kW/240Nm.
It shares this engine with the Peugeot 3008 and the outputs compare well with the Renault Koleos’ Nissan-sourced 2.4-litre four-cylinder engine (126kW/226Nm) considering it’s much smaller and (theoretically) less thirsty.
The ever-smart Skoda Karoq is tough to beat in this segment with its 1.5-litre engine (110kW/250Nm) putting strong torque figures on the board.
The C5 Aircross sends power to the front wheels only via a six-speed automatic transmission, for a comparison the Koleos has a lackluster CVT auto, while the Karoq benefits from a seven-speed dual-clutch automatic.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The 1430kg C5 is rated to consume 7.9 litres of mid-grade 95RON unleaded per 100km.
That’s about on-par for the segment, and in practice I managed a figure of 8.6L/100km. A litre over isn’t too bad for truly mixed driving.
The mid-grade fuel requirement is a bit of an annoyance, but it’s also to be expected from a small capacity turbocharged European engine. It’s primary competitors (with the exception of the Koleos) drink the same.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
Straight up, the C5 Aircross is not the most exciting car you can drive. It’s not even exciting for the segment, with the focus being refreshingly distant from sporty.
You’ll be getting sluggish acceleration comprised of an occasionally lazy six-speed auto transmission and a dollop of turbo lag every time you depress the accelerator pedal.
But the C5 Aircross is, refreshingly, not about being sporty at all. I’d argue Citroen is one of the few carmakers that really ‘gets’ what driving an SUV should be about. Comfort.
See, this SUV more than makes up for its lackluster performance by being possibly the nicest place to be behind the wheel in the segment.
We’ve covered how unreal the seats are in terms of their quality memory foam padding, but it doesn’t end there. The C5 has the same excellent well balanced steering from the rest of the Citroen and Peugeot passenger car ranges, as well as sensibly-sized tyres on small alloy wheels and the hydraulic cushion suspension.
It all adds up to a ride that’s quiet and makes most road corrugations, imperfections and potholes a complete non-issue.
The suspension does have its limits, hitting a particularly sharp bump or pothole will have the car bouncing off its shocks, but it’s simply awesome on 90 per cent of Australian urban roads. I wish more SUV mid-sizers rode like it.
It’s also super quiet thanks to “extra insulation” in the engine bay and the small alloy wheels.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The Aircross has the same set of active safety features no matter which grade you pick. This means auto emergency braking (AEB – works up to 85km/h) with forward collision warning (FCW), lane departure warning (LDW) with lane keep assist (LKAS), blind spot monitoring (BSM), driver attention alert (DAA), and traffic sign recognition (TSR) are all standard.
You’ll get the added benefit of front and rear parking sensors and a 360-degree parking view, which is excellent in its functionality.
Expected refinements include six airbags and the regular suite of electronic stability and brake controls.
It’s an impressive suite and has everything you’d expect in a new car – apart from the strange omission of active cruise control.
The C5 Aircross has not yet been rated by ANCAP (although its European full-safety spec equivalents have a maximum five-star EuroNCAP score).
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
All current Citroens are covered by a five-year/unlimited kilometer warranty, matching the widely accepted industry standard.
That’s all well and good, but it’s the very erm… European service pricing which is the killer here.
The C5 Aircross is covered by a capped price servicing program which costs between $458 and $812 per yearly visit, for an average of $602 per year for the life of the five year warranty.
It’s a bit of a let down given the Citroen’s cheapest fixed-price service is the equivalent to an expensive service at more mainstream brands.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.