What's the difference?
Remember when electric vehicles were the next big thing? Well they still are, it's just that hybrids are making a huge comeback and have entered a new era of the super hybrid. These are plug-in hybrids with enormous driving ranges and Chery’s just arrived Tiggo 9 Super Hybrid is one of these.
The Tiggo 9 is a large seven-seater SUV that competes with the likes of plug-in versions of the Hyundai Palisade and GWM Tank 500, only for less money.
The value is excellent, but how does the Tiggo 9 score in other areas such as the way it drives, its practicality and safety, or its styling and interior feel?
We found out in this first Australian drive.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The Chery Tiggo 9 Super Hybrid is outstanding in many ways, especially value and the way it drives. I can only stress the importance of charging this vehicle frequently, however, otherwise it will go from super hybrid to super fuel consumer.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
Chery has crafted a superb-looking SUV here. Sure, the design isn’t ground-breaking or unique, but styling is beautiful from the large grille and multi-spoke wheels to the chrome framed windows and smooth lines of the tailgate.
Our car was painted in 'Aurora Green', which looks stunning in the sunlight. There’s also 'Cosmic Black', 'Star White' and 'Technical Grey'.
The cabin is super modern and luxurious looking, with only a few physical buttons for the hybrid system and climate control. The leather seats are a lovely high-end touch, and while the level of refinement is not up there with the likes of Audi and Lexus flagships the build quality appears to be good.
The Tiggo 9 stretches 4800mm end to end and is 1930mm wide. That classifies it as a large SUV, albeit not an enormous one. A fairly short wheelbase of 2750mm means the cabin space isn’t as voluminous as you might have thought.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The Chery Tiggo 9 is not overly large and with a relatively short wheelbase the cabin room is adequate but not outstanding. I’m tall at 189cm, but there is still room for me to sit behind my driving position and headroom is good, too. That said, the cabin floor is high which raises the knee height for second row passengers.
The third row is really just for children and for those occasional but unpredictable times when as a parent you’re suddenly thrown into having to transport more kids home or to parties.
Cabin storage is good with door pockets and cupholders front and back, while a large storage area under the centre console is great for loose items or even a handbag or small backpack.
The wireless charger is perfectly situated on top of the console and features a grippy soft surface.
I would have liked more physical dials and buttons for climate and the stereo, which are accessed through the central screen.
Boot space, according to Chery, is larger than it looks, with the manufacturer saying with the third row up there is 143 litres of cargo capacity and with five seats in place it's 819 litres.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
There is only one grade in the Chery Tiggo 9 Super Hybrid line-up - the Ultimate - and it lists for $59,990. It’s remarkably affordable compared to many rivals and the value is outstanding.
As you might imagine the Ultimate is fully loaded with features.
There are leather seats - powered adjustable, massaging, heated and ventilated in the front, while the second row outboard seats are heated and ventilated, too.
There are big screens - a 15.6-inch media display and a 10.25-inch digital instrument cluster as well as a head-up display. There’s Apple CarPlay and Android Auto, sat nav, a 12-speaker Sony sound system and digital radio.
There are LED headlights and tail-lights, 20-inch alloy wheels, a panoramic glass roof, privacy glass and a power tailgate.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The Tiggo 9 Super Hybrid is a plug-in hybrid. There’s a fuel tank for petrol (95 RON minimum) and a charging flap for you to fill up the 34kWh battery.
Super hybrids are so-called because of their relatively big batteries and longer ranges. Chery says on a full 70-litre tank and charged battery the Tiggo 9 Super Hybrid has a range of 1250km (NEDC). The WLPT range isn’t given but while it will still be impressive it would be less than the NEDC. The same goes for the electric-only range of 170km (NEDC).
If you keep the battery charged, fuel consumption is outstanding. In our short time with the car the trip computer was reporting an average 1.4L/100km, which is exactly the manufacturer's claim.
I noticed that once battery charge fell below 20 per cent the fuel economy worsened to 7.1L/100km.
The battery has a 71kW DC charging capacity however and will fill up fast. But you will have to top up frequently to get the good fuel economy.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
The Chery Tiggo 9 Super Hybrid drives silently and smoothly with strong acceleration just like an electric car for the most part while in the city at lower speeds.
Hills and higher speeds call on the engine to help but even then the transition is almost imperceptible.
A comfortable ride with well set up suspension, light and accurate steering make for an impressive and effortless driving experience.
There are downsides, like the brake pedal feel. As in many hybrids there’s a ‘wooden’ sensation and I felt I needed to depress the brake pedal harder and longer to pull up at times. This is a heavy vehicle at 2200kg and brake response could be better.
The active safety tech is also intrusive, as is the case with so many cars these days, but the alerts and warnings can be turned off.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The Chery Tiggo 9 Super Hybrid hasn’t been assessed by ANCAP yet, but the safety tech is in abundance with everything from AEB, front and rear cross-traffic alerts with braking, lane keeping assistance and blind-spot warning.
For child seats there are three top tether anchor points and two ISOFIX points in the second row only.
There are also 10 airbags onboard.
I’ve mentioned the intrusive safety alerts in the driving section, and while they can be turned off, they can also be life saving.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The Chery Tiggo 9 Super Hybrid is covered by a seven-year, unlimited-kilometre warranty, while the battery has an eight-year unlimited-kilometre warranty.
There’s also roadside assistance and capped price servicing for seven years at $3174, or an average of $453 per year.
Chery's national dealer network consists of 86 sites, including 21 in Melbourne, 20 in Sydney and 12 in Brisbane.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.