What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Remember when electric vehicles were the next big thing? Well they still are, it's just that hybrids are making a huge comeback and have entered a new era of the super hybrid. These are plug-in hybrids with enormous driving ranges and Chery’s just arrived Tiggo 9 Super Hybrid is one of these.
The Tiggo 9 is a large seven-seater SUV that competes with the likes of plug-in versions of the Hyundai Palisade and GWM Tank 500, only for less money.
The value is excellent, but how does the Tiggo 9 score in other areas such as the way it drives, its practicality and safety, or its styling and interior feel?
We found out in this first Australian drive.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
The Chery Tiggo 9 Super Hybrid is outstanding in many ways, especially value and the way it drives. I can only stress the importance of charging this vehicle frequently, however, otherwise it will go from super hybrid to super fuel consumer.