Chery Tiggo 8 PRO MAX vs Ford E-Transit

What's the difference?

This mid-sized seven-seat SUV segment is dominated by just a handful of nameplates, and it’s easy to see how some of them might be under threat by something like the Chery Tiggo 8 Pro Max.

There are a few areas where it could use some fine-tuning, but these are mainly restricted to being pedantic about the drive experience. There are no dealbreakers here as there often can be for low-cost alternatives, and so long as you’re primarily putting kids in the back seats, this Tiggo is well equipped, comfortable, plush, and surprisingly refined.

With a robust ownership proposition as well, it’s hard to see why you wouldn’t consider one of these if you’re shopping in the seven-seat SUV space - and that's why this could be Chery's shot at the big leagues.

Wow. This is state-of-the-art EV van engineering – complete with sporty handling and an excellent ride – yet it maintains all the usual Transit attributes.

The Tesla of electric vans? Maybe.

The only thing remains is pricing and how the E-Transit Custom behaves and drives on Australian roads… and we’ll have the answer to those by the end of this year.

But as it stands, Ford's European mid-sized van is keeping the innovative spirit of the original alive.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The Tiggo 8 Pro Max just looks like a mid-size SUV. Perhaps if you calculated the average design cues of every mid-size SUV on the market, this would be what you end up with.

Of all the Chinese automakers currently in the market though, the Tiggo range of SUVs are the least controversial. There’s no weird theme to the design, there’s no bizarre light fittings or controversial angles. You could stick a badge on this car from any Korean or Japanese brand and you wouldn’t think twice about it.

It doesn’t say much for innovation, but I think it will very much work in this car's favour. It provides a much more globally appealing look when compared to the controversial design of BYD products, the crazy grilles and badging on GWM products, or the derivative style of the MG range.

For this reason it won’t turn heads at the school drop-off, but that’s perfect for families who want to run incognito and would normally buy a conservative mainstream SUV from Toyota or Mitsubishi.

Inside things get a bit more interesting. The Tiggo 8 has a contemporary design, complete with a high-riding bridge-style console, and the dual-screens are encased in a single housing that spans half the length of the dash.

It’s ambitious too, with generous amounts of soft-touch surfaces and synthetic leather finishes. Clearly, it’s inspired by others in the industry. The dual-screen layout is very Hyundai or Kia via Mercedes, while the Benz influence extends to the wood grain-look plastic inserts and even the little silver finishes covering the speakers up. Rather than a naff knock-off though, the Chery interior genuinely feels its own space.

The only areas that you can see through the facade to a car built-to-a price is in a handful of places. The steering wheel buttons, for instance, feel a bit cheap, and when it comes to those big screens, the resolution isn’t as high as you might expect, and the processing isn’t as fast as it could be, leading to a slightly laggy experience.

Still, the same can be said for many mainstream manufacturers, and at least Chery’s native software has been localised and is easy to navigate. Also, none of this stops the Chery from feeling properly plush on the inside. It was also seemingly pretty well put together, free of rattles, switchgear with too much play, or nasty hollow plastics.

First impressions are good.

It may look like the old Transit Custom but the new one has been completely redesigned and rides on an all-new platform.

It’s more aero efficient and the wheelbase has been stretched with the front wheels pulled forward to liberate more leg and foot room.

The roof remains under 2.1-metres high for easier car park clearance, but there’s more space inside due to a lower floor that’s aided by new side steps. This, along with wider side apertures, make for easier loading and unloading.

The E-Transit’s traction battery is integrated into the lower-floor structure, adding significant rigidity as well as a lower centre of gravity, benefitting dynamics and control, as does the switch to an independent rear suspension set-up that conversely improves packaging.

Key cargo-capacity facts are: 3450mm (maximum load length), 6.8 cubic metres (Standard Roof load volume), 9.0 cubic metres (High Roof load volume, up to 1011kg (payload), 3225kg (Gross Vehicle Mass) and 2300kg (maximum braked towing capacity).

More info pertaining to the Australian-market E-Transit Custom will be revealed later in 2024.

The interior is also thoughtfully designed, but it needs to compete with user-friendly cars like the Honda CR-V and Nissan X-Trail in this segment.

The front occupants are treated to a reasonably spacious cabin, which for the driver is quite adjustable, although the design of the dash means it sticks out into the front passenger’s knee area. Head and shoulder space is impressive, and everywhere you put your arms or knees there’s a soft-clad finish rather than hard plastic to greet you.

As already mentioned, the software isn’t half bad when it comes to ease-of-use, however the lack of tactile toggles or dials for the climate unit is a bit of a miss. It has its own dedicated set of touch controls below the screen itself, but they provide no tactile feedback, so are a little hard to use while on the move.

Storage is great, with large pockets and bottle-holders in the doors, a further two bottle holders in the centre console, a wireless phone charger, and a neat little set of drive mode buttons and a digital shift lever within easy reach.

The bridge-style console also offers a large pass-through area underneath for the storage of larger items, and there’s a deep centre armrest console box, too.

The second row is quite versatile, offering rail adjustment for the base, so you can maximise the room available to the third row if need be.

Second-row occupants (with the seats set to a decent position for myself at 182cm tall) have plenty of knee room and plenty of headroom, and the doors open nice and wide for the loading of objects or people.

Storage includes large pockets on the backs of the front seats, a bottle holder in each door, and a further two in the drop-down armrest. There is a set of adjustable air vents on the back of the centre console, with both a USB-A and USB-C port for power delivery.

The third row is a bit more challenging. I had to contort myself to get in with the second row seat either slid forward or folded flat. Once I was in there, I was surprised to find I fit, but only just.

My knees were hard up against the seat in front, while my head was touching the roof. Mercifully, I had enough room to slide my feet under the seat in front, otherwise it would’ve been too tight. It’s passable for adults then, but only in a pinch, and you wouldn’t want to be back there for long. No problem if you’re just putting kids back there though.

The third row gets air vents on either side with an independent fan speed controller on the mid-grade Elite and top-spec Ultimate, and there’s a useful storage tray, and small bottle holder on each side. You don’t get USB ports, but there’s a 12 volt outlet available just behind the rear seats in the boot.

On the topic of the boot, it is not as large as I was hoping, but then neither is the car itself.

The boot measures 479 litres with the second-row up, or just 117-litres with all seven seats deployed. It’s smaller than some mid-size rivals, but not enough for it to be a dealbreaker. We’ll get it back for a longer test to see what does and does not fit.

The floor is quite high to facilitate those fold-flat rear seats, and there’s a small under-floor storage tray where you can hide the retractable luggage cover on the Urban and Elite variants. Unfortunately the Ultimate gets a subwoofer here.

All variants get a space-saver spare wheel mounted outside underneath the car, so at least you don’t need to deal with a tyre repair kit.

It isn’t just parcels and packages that benefit from all the engineering advances made in the new-gen Transit Custom.

Big doors open to a new, lower and larger cabin. With the front wheels pushed forward, it’s flatter, with more space for three-abreast seating. And, now, the driver enjoys better cross-cabin access right to the opposite door with fewer obstacles.

To aid entry and egress due to its flat base, the E-Transit Custom scores a “squircle” (squarish) steering wheel. It’s one of the few visual distinctions in an otherwise fairly mundane, though well-made, interior. Material quality is of the hardy but pleasant variety.

Our test van was the optional Sport model as-yet not confirmed for the EV (though it’s coming for the diesel), with darker hues, upholstery stripes and a few more luxury features.

Australian-bound E-Transit Customs will be closer to the European Trend spec, which we factored in strongly when assessing the electrified newcomer.

Both grades sampled included Ford’s optional ‘Mobile Office’ that will be made available in Australia. Among other things, it provides a three-position wheel, from the regular position to roughly 45- and 90-degree angles.

The thinking here is for drivers to respectively either rest a laptop or have an in-situ table – complete with a squircle-shaped tray – tilt all the way forward for meal times. A lockout device prevents vehicle operation in anything but the home position.

Handy, though note that two of the three vans we drove with this feature had a rattly wheel in the normal driving position. Ford promises a fix for production is coming.

Other Mobile Office additions include various mounting points for accessories.

The driving position is 4WD-high, with the vast windscreen and very deep side windows providing panoramic views. Because of the rear bulkhead behind the seats, a camera-fied rear-vision mirror, along with the sizeable exterior mirrors, provide sufficient side/rear vision.

The driver’s seat is supportive and comfy if not that shapely, and it seems more fully padded than the flimsy cushions of the (narrower) centre and passenger seats.

The latter both hinge forward to reveal a massive storage cavity (ideal for charging cables) as well as the load-through hatch as per the previous-gen Transit where fitted.

Speaking of storage, Ford’s engineers have repositioned the passenger front airbag from its traditional dashtop home to above the windscreen header, liberating a second glove box fit for housing laptops.

The dashboard’s 13-inch touchscreen is perfectly sized and driver-angled. It uses Ford’s excellent SYNC 4 multimedia system, is powered by a 5G modem for OTA software updates for around 30 modules, and is functional, fast and intuitive. It also comes with Alexa voice commands.

Ample ventilation, big grab handles, massive door pockets for bottles, additional storage areas including behind the configurable digital instrumentation pod, several cupholders, USB-A and -C outlets near shelving areas for minimal cable entanglements, plenty of LED light sources and an armrest/tray, highlight Ford’s many decades of experience building mid-sized vans.

On the launch drive's smooth German roads, wind and road noise intrusion were impressively subdued for a van (especially so given the quiet e-motor operation compared to the clatter of a diesel), though the large frontal area means at speed you won’t mistake this for a luxury EV.

Still, being roomy yet cosy, practical yet thoughtfully presented and solidly built without feeling cheap, the E-Transit Custom's cabin is right on the money – a secure and inviting workhorse first and foremost.

Keep in mind, too, that the cargo area will likely include Ford’s 'Load Area Protection Kit', bringing a moulded load floor liner and protection for the sides and rear doors. Because, this is a workhorse, after all.

So, how much does the V710-series E-Transit Custom cost? Nobody at Ford is saying right now.

However, with the LDV kicking off from under $65,000, the Peugeot from $80K and the Mercedes from about $91K, our money is on cost-of-entry at around $75K when sales commence at the end of this year.

Whichever way it goes, the E-Transit Custom will cost substantially less than the much-larger (V363) E-Transit full-sized van launched here last year at a whopping $104,990, before on-road costs – though that’s since been slashed to $89,990.

Note, too, that we’re only getting the long-wheelbase version, in standard or high-roof specifications for the time being.

Aimed at small to medium-sized businesses, Ford’s Turkish-built EV should be generously-equipped, with adaptive cruise control, a new patented heat pump for significantly reduced battery drain, heated front seats, a reversing camera, a 13-inch touchscreen offering Ford’s excellent 'SYNC 4' multimedia system powered by a 5G modem for OTA software updates, Alexa voice-control assistance and wireless Apple CarPlay/Android Auto.

Plus, the E-Transit Custom has achieved a record-high Euro NCAP rating for a medium-sized van. More details are outlined in the safety section below.

Note, though, there is no spare wheel, just a tyre inflation kit, sadly.

And while you can option up an outlet to power your tools, there is no bi-directional charging, so you cannot power your home in a blackout with this EV.

That said, the E-Transit Custom’s real value is to be found in the imbedded design and engineering features that distinguish this from other electric vans, maintaining a legacy of innovation that started with the original Transit way back in 1965.

The UK’s bestselling vehicle period in 2021 and 2022, the regular Transit Custom is absolutely vital to Ford’s health globally, and it’s not about to drop the ball with the electric version.

Here’s how.

There is only one engine option in the Tiggo 8 Pro Max range, a 2.0-litre turbocharged four-cylinder petrol unit that produces 180kW/375Nm.

No matter which variant you choose, it’s also mated to a seven-speed dual-clutch automatic transmission. The Urban and Elite variants are front-wheel drive, while the Ultimate scores a Borg-Warner-sourced all-wheel-drive system with additional off-road drive modes.

The outputs are more than competitive with a lot of rivals, but there’s no fuel-saving hybrid option in the line-up just yet. It’s something Chery wants to add in the future.

Especially for Australia, the folks at Chery also made sure to get the Tiggo 8 Pro Max certified to tow. It can do that at up to 1300kg braked, or 750kg unbraked.

Mated to a large battery pack sharing tech with the Ford F-150 Lightning truck, the E-Transit Custom's single, front-mounted electric motor delivers 160kW of power and 415Nm of torque to the rear wheels via a single-speed auto.

As usual, 'Eco', 'Normal' and 'Sport' modes are included to suit the driver’s mood.

One of the reasons Australia won't bother with the 100kW version is its electronically-limited 117km/h top speed; the 160kW can manage all of 133km/h.

Keeping all that performance in check are a strut/leaf spring arrangement up front and a semi-trailing arm independent rear suspension borrowed from its larger sibling.

Full technical specifications will be revealed closer to the E-Transit Custom’s local launch at the end of this year.

The 2.0-litre turbo engine has an official/combined consumption rating of 8.1L/100km for the front-wheel drive variants, or 8.7L/100km for the all-wheel drive Ultimate.

On our drive route for the day which took place on curvy country roads and expressways, my Ultimate all-wheel-drive test example produced a figure of 9.5L/100km which seems reasonable.

Unfortunately the engine also requires mid-shelf 95RON unleaded fuel, so this will push your running costs up slightly.

The Tiggo 8 Pro Max has a 57-litre fuel tank, indicating an estimated maximum cruising range of 703km for FWD variants.

Ford's official energy consumption figure for the E-Transit Custom is 21.8kWh/100km and the trip computer in our Sport grade test vehicle read 21.6kWh/100km, which is about on the money for this size of van.

With the 64kWh Nickel Cobalt Manganese battery pack that’s 'shrink-wrapped' low down under the load area to help achieve that low floor, the WLTP range figure is 308km for the 160kW (and 337km for the 100kW E-Transit Custom Australia is likely to miss out on).

Ford reckons these numbers are roughly four times the average-daily mileage for van drivers in Europe.

Brake-by-wire regenerative-braking tech allows for one-pedal braking, which in turn helps recharge the battery pack. If you lash out for a big 11kW Wallbox accessory, the standard 11kW AC on-board charge allows a full overnight top-up.

As the E-Transit has a 124kW DC fast-charge capacity, a high-capacity station can replenish the battery from 10-80 per cent full in under 45 minutes.

Cars from Chinese brands often fall short of expectations when it comes to the drive experience, but the Tiggo 8 Pro Max moves everything in the right direction, and importantly it doesn’t add any deal-breaking characteristics along the way.

Visibility is great out of the cabin, with large windows all-round. The wing mirrors are great, but the centre rear-vision mirror is a quirky piece with a wide viewing angle. In a way this is great for parents, because with one glance you can see both out the rear of the vehicle and the rear seats to keep an eye on kids, but it does mess with your depth perception a bit.

On multiple occasions I felt like the car behind was tailgating, only to peer in the side mirrors to find that it was actually quite far back. Odd!

The steering is very light, and a bit disconnected as a result. While this sounds like a negative, I actually think suburban buyers who often negotiate with shopping centre parking lots, apartment towers, and school drop-offs will love it. It makes a big SUV feel really easy to steer and position.

Sure, it feels a bit doughy out on the open road, meaning it's hardly a confident corner-carver, but that’s not really the point of this car.

The engine on the other hand has loads of poke. Power of 180kW sounds like a lot because it is (once upon a time not so long ago this was well into V6 territory) and actually for the front-wheel-drive versions it might be a little bit too much power. It will readily spin the front wheels with slightly too much throttle input, which brings us nicely to the dual-clutch automatic which is responsible for communicating that power to the ground.

Dual clutches rightly raise a bit of a red flag for some because they can be particularly jerky from a standstill and have some pretty questionable gear shifts once you’re rolling. For the most part though, the Tiggo 8’s dual-clutch unit is pretty good. The brand stressed that it had done significant software tuning to this transmission to try to iron out nasty characteristics, and while it's still occasionally caught off-guard, I’ve certainly driven worse. It will occasionally produce a bucking feeling rather than a full second of lag like some rivals, but its enthusiasm to deliver power to the ground quickly gives the front-drive versions that slightly skittish feel.

It is one of those rare occasions when it’s worth splashing for the all-wheel drive. I found the Ultimate to be much more sure-footed and confident on the road, able to handle the engine’s relatively mountainous torque with ease.

On the open road I was impressed by the Tiggo 8’s level of refinement. The amount of sound entering the cabin in both variants was low, with minimal tyre roar or wind noise. Thuds from the suspension and roar from the engine under load were also pleasingly distant, even at freeway speeds.

When it comes to the ride it’s built to a certain cadence. It’s soft and comfortable, matching the semi-luxurious cabin feel nicely, but it can be a bit springy and lose a bit of body control over undulations and corrugations. Again, it’s not exactly an athlete, but then for most people, it won’t have to be.

Importantly, it filters out sharper bumps like potholes, road imperfections, and speed bumps with relative ease. It’s even better in the 2WD versions thanks to larger tyres and smaller alloy wheels.

Mercifully, the active safety systems don’t intrude on the driving experience either. Chery has apparently learned some hard lessons after the feedback it received on the overbearing lane assist equipment on the smaller Omoda 5, and applied those learnings here in the Tiggo 8.

The lane systems are still there, but they only intervene when they really have to, while warning chimes from things like the traffic sign recognition, blind spot monitoring, and driver attention alert are, at worst, background. It’s a good thing too because of all the systems, the driver attention alert is the one that triggers most often as you look away from the road to adjust the touch-based climate systems.

Where does that leave us? Actually pretty impressed. The Tiggo 8 Pro Max might not have the balancing act between ride quality and performance quite as well tuned as some of its Japanese and Korean rivals, but this is a comfortable, quiet, and refined SUV that, importantly, feels very normal. There’s no deal-breaking safety bugs, or a terrible transmission or frustrating software that takes away from the experience. Chery is learning, and it’s learning fast.

For every one of its four generations since 1965, the Transit has set the pace for driveability, as if Ford of Europe was determined to stamp its dynamic authority in the commercial vehicle space.

The original broke the van mould by being far more car-like than any that came before, offering the availability of a powerful engine, responsive steering and safe handling.

That the E-Transit Custom maintains the philosophy is no surprise; that it ended up being so fresh and rewarding to drive – albeit on German roads carefully chosen by Ford – should be a warning for rivals to raise their standards.

Let’s start with the lofty yet cocooning driver environment, which immediately sets you at ease and in the mood. Nothing awkward or uncomfortable to report here.

Shift the natty little column wand into D, and the instant throttle response of a good EV seems slightly too good to be true in what is a boxy workhorse. Acceleration is urgent yet smooth, humming away as the speed builds in a big yet measured way.

That’s all good and well, but given the sheer mass of this mid-sized van, the second big test is how measured and controlled the handling is, especially at speed.

Again, there’s ample feel from the squircle wheel, as the E-Transit tips crisply into corners, glides through fast curves and generally maintains its composure when turning up the pace.

Credit, no doubt, to the new trailing link independent rear suspension system, which must take a lot of the credit in making the Ford van handle so confidently.

It also does a great job absorbing bumps and isolating the occupants from the road surface underneath.

We tried the standard Trend-spec 15-inch wheeled version, as well as the 17-inch Sport version, which does have a slightly firmer edge, but then seems ever keener through corners.

One of the E-Transit Custom’s true achievements is that – with no diesel engine to drown other noises out – the lack of wind, road and tyre noise intrusion is just so relaxing. Its refinement and ability to combat fatigue augers well for EV van drivers of the future.

Again, keep in mind that we’re on slick Euro roads in specially-prepared launch vehicles, equipped with ballast in the back to emulate a load (and hunker down the rear).

Ultimately, the true test will come when behind the wheel of the E-Transit in Australia. But, our first drive revealed what is surely the most modern and enjoyable van we’ve yet to experience: fast, fun, secure and comfortable.

Ford Australia has yet to confirm the E-Transit Custom’s final safety spec, but the regular diesel version provides many of the answers.

Euro NCAP has awarded the broader V710 Transit Custom range a maximum five-star 'Platinum' rating. A best-in-class result thanks to a broad array of driver-assist safety.

This includes AEB with passenger and cyclist detection as well as intersection-assist (all operable from 0km/h), lane-keep systems (from 60km/h), blind-spot monitor, rear cross-traffic alert, full stop/go adaptive cruise control and exit-warning alert.

A full suite of airbags is also fitted.

We’ll find out more closer to the E-Transit Custom’s Australian launch.

Chery offers its line-up with seven years and unlimited kilometres of warranty, seven-years of capped-price servicing, and seven years of roadside assist.

The roadside assist is topped up on a 12 monthly basis so long as you service with Chery. At the time of writing, Chery was yet to provide costings for its capped-price servicing program, but if it follows the same scheme as the Omoda 5 and Tiggo 7, it will be competitive.

As with all Fords, a five-year/unlimited-kilometre warranty with (a conditional) seven years of roadside assistance is anticipated. All high-voltage components including the battery are subject to an eight-year/160,000km warranty.

With dramatically fewer moving parts, Ford reckons operating costs can be reduced by up to 40 per cent compared to the diesel-powered Transit Custom equivalent with service intervals likely to match its big EV bro’s at 12 months/30,000km.

The time-saving convenience this brings is one way Ford reckons helps to justify the circa-30 per cent premium the EV commands.

Note, though, that these figures are based on European data and may take in regional EV subsidies and incentives not available in Australia.

Expect capped-price servicing to be another incentive.

All that info and more will drop closer to the EV’s launch closer to the end of this year.