What's the difference?
Chery would likely prefer you forget its initial foray into the Australian market, but doing so would do a disservice to the brand.
We don’t need to go into the nitty gritty of what went wrong back then, but needless to say the first Chery models of around 15 years ago were not particularly good.
Since its return in 2022 Chery is unrecognisable from that first attempt at cracking this market. The Omoda 5, the first model of its relaunch, was flawed but light years ahead of the earlier models in terms of design, presentation and build quality.
It has since expanded with the larger Tiggo 7 Pro and Tiggo 8 Pro Max SUVs and then in late 2024 it added this, the Tiggo 4 Pro. This is Chery’s answer to the likes of the Hyundai Venue, Mazda CX-30, Toyota Yaris Cross, etc in what’s known as the ‘light SUV’ segment.
Chery had a very good 2024, more than doubling its sales, so there are clear signs the brand is enjoying far greater success with its second attempt in Australia.
But is the Tiggo 4 Pro worth buying, if you’re in the market for a compact SUV? Let’s answer that question as we go through all the details.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Is the Tiggo 4 Pro the best light SUV on the market? No, it falls short in some key areas, but there’s also a lot to like about it.
The driving dynamics needs more tuning to put it on par with its class rivals. I believe the Chinese brand that invests in a local ride and handling program in the same way Hyundai and Kia have done in the past decade will have a big advantage with customers. The Tiggo 4 feels too vague and unresolved at times, especially in the wet, and that could be rectified with some minor tweaks.
The safety systems also need some major work to make them smoother and less intrusive so you don’t go searching for the button to switch them off - which defeats the purpose of having them in the first place.
But if you can look past (or accept) the driving and active safety issues, there are some big plus points for Chery’s latest model. It looks great inside and out, offers up plenty of value and is as practical as a compact SUV can be.
Chery has come a long way in a short space of time and with some more improvements it’s easy to see it continuing its sales growth with models like the Tiggo 4 Pro.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
This is the area where Chery has made immense progress in such a short period of time, which underlines the rapid rate of change the Chinese car industry has been able to manage.
Whereas the J11 I drove all those years ago was a mess, seemingly designed by a team of people not allowed to talk to each other, the Tiggo 4 Pro looks smart and stylish on the outside and in the cabin.
While there are some elements of rival models to the look, there’s also a clear family design to all the Chery Tiggo models that helps create a cohesive look across the range.
It took the South Korean brands nearly two decades to achieve this level of design evolution, so it’s impressive (and worrying for rivals) that the Chinese brands have managed to do it so much quicker.
Inside, the cabin design is not only a major step forward and looks very nice for an SUV at this price point in terms of the presentation and technology.
The dual 10.2-inch screens look more premium than the car's price suggests, as does the lower digital screen for the climate control settings as well as the soft-touch finishes and gloss black trim.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
Starting with the question of space, the Tiggo 4 Pro actually offers up good room, for what is ultimately a compact SUV. No, it’s not ideal for a family of five, but for anyone looking for an urban-friendly runabout for singles or couples, it plays that role nicely.
The fronts seats are quite nice, comfortable and offer good support. There’s adequate space in the back to take children, or even adults, with some compromise to the front seat position, but that’s in line with expectations for any model this size externally.
The boot holds a claimed 380 litres, which is quite generous when you compare it to the likes of the CX-3 (264L) and Venue (355L), but can’t match the likes of the Yaris Cross (397L) and Nissan Juke (422L).
The technology in the car is impressive for an SUV this size, especially given the price. The dual 10.2-inch displays look slick, as does the lower screen for climate control, which gives a hint of Audi or Range Rover vibe to the cabin.
The multimedia system is straightforward to use, thanks in large part to the wireless Android Auto and Apple CarPlay, but I did find the ‘Hello Chery’ voice command system hit and miss - although, to be fair to Chery, I find all these voice command systems hit and miss.
One minor amusement is the ‘welcome theme’ that plays when you get in the car. Many brands do this trick, a short musical jingle when you open the door to welcome you inside. The team at Chery went a little overboard, though, and wrote a whopping 15-second theme (yes, I timed it with a stopwatch), which feels like major overkill. Thankfully it can be turned off in the set-up menu.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
Chery was not backwards in coming forward with the launch of the Tiggo 4 Pro, with Chief Operating Officer Lucas Harris claiming it is “Australia’s best value SUV.” It’s a huge call to make, but there’s no doubt the Tiggo 4 Pro offers a lot for a competitive price.
There are two model grades to choose from, the Urban, which is priced from $23,990, and the Ultimate, which is $26,990 - and crucially both those prices are drive-away.
That gives Chery a clear financial advantage on its rivals. That’s because the most affordable rival is the Hyundai Venue at $22,500 (plus on-road costs), while the cheapest Mazda CX-3 is $26,950 (plus on-roads) and Toyota’s entry-level model in the hybrid-only Yaris Cross is $30,900 (plus on-roads).
Both the Urban and Ultimate feature the same powertrain, so the difference is in their specification.
The entry-level grade comes equipped with 17-inch alloy wheels, dual-zone climate control, a synthetic leather-trimmed steering wheel, dual 10.2-inch screen display (one for the instrument panel and one for the multimedia), digital radio, Android Auto and Apple CarPlay (wired & wireless), ‘Hello Chery’ voice command and all LED exterior lights.
Stepping up to the Ultimate adds 18-inch alloys, heated front seats, a six-speaker sound system, 360-degree surround camera view, a power sunroof and power-folding exterior mirrors.
All told, the Tiggo 4 Pro is a very good value SUV - even if I wouldn’t go as far as calling it the ‘best value SUV in Australia.’
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
As mentioned earlier, both Tiggo 4 variants are motivated by the same powertrain. Specifically, it’s a 1.5-litre, four-cylinder, turbo-petrol engine paired with a continuously variable transmission (CVT) driving the front wheels.
It makes 108kW/210Nm, which is quite competitive against its rivals, which adds another layer of appeal. The CVT does a decent job and the engine pulls strongly and smoothly in most situations. It’s one of the more impressive elements of the dynamic package.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The official fuel economy figure for the combined cycle is 7.3L/100km, which is well off class-leading for a compact SUV.
The Kia Stonic has claimed ratings between 5.4-6.7L/100km (depending on the model) and the Mazda CX-3 has a 6.3L/100km claim, but Hyundai’s Venue manages 7.0-7.2L/100km to make Chery’s figure stand out less.
We saw a 9.2L/100km on the trip computer on test, but that was almost exclusively urban driving. The claimed urban cycle figure is 8.9L/100km, so the real-world economy isn’t too far off Chery's claim.
However, it’s clear that the punchy engine performance comes at a cost of efficiency, so that should be factored into your consideration of the Tiggo 4.
It does have a fairly large 51-litre fuel tank, which means it has a theoretical driving range of nearly 700km.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
The Tiggo 4 Pro Ultimate made a strong first impression… until the moment I started driving it. As impressive as the brand’s design evolution has been, there is still work to be done on the dynamic side.
While the engine performance is good, the ride needs some fine-tuning as it’s quite soft, which is good for soaking up bumps but also means less chassis control.
The bigger issues are the steering and the brakes, both of which are below the level of Chery’s rivals in this segment.
The steering is too light, which normally wouldn’t be a deal-breaker as it makes parking and navigating traffic easy, but combined with it being unevenly weighted it becomes problematic.
It leads to a disconnected feeling between the driver and the road, and while I understand that a compact SUV doesn’t have to have sports car-like ‘steering feel’, it feels disconnected and that leads to it feeling vague to drive at times.
It doesn’t help that the Giti tyres fitted to our test car don’t provide very good grip, especially in the wet. During a summer rain shower the front end of the Tiggo 4 felt like it was going to understeer at times, with very little grip when turning, even at low speeds.
This problem is compounded by a long brake pedal, with very little initial bite when you press it. Instead, you need to bury your foot in order to get the Chery to slow with any sense of urgency and that led to some uneasy moments during our test drive.
Then there’s the adaptive cruise control, which I’ll dive into later in ‘Safety’, but has a major impact on the driving experience. Put simply, it has very poorly calibrated lane keeping assistance when the cruise control is activated, which seemingly cannot be turned off, despite turning off lane keeping assistance separately.
This leads to the car drifting in the lane until it finds the lane marking and then rather aggressively tugging the steering wheel to push you into the centre - and then begin the process again. This leads to near-constant tugging of the wheel in your hand which is as unnerving as it is annoying.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The Tiggo 4 Pro hasn’t been crash tested by ANCAP or Euro NCAP yet, so there is no third-party safety rating. However, it does come with a comprehensive list of active driver assist systems (ADAS), notably across both the Urban and Ultimate variants.
The list of fitted equipment includes autonomous emergency braking (AEB), emergency lane keeping, lane departure warning, lane departure prevention, adaptive cruise control, integrated cruise assist, lane change assist, rear collision warning, rear cross-traffic alert, door opening warning and a driver monitoring system.
That’s a lengthy array of features, which should score the Tiggo 4 well, however, as we mentioned above, it’s hard to give a good review when some of these systems are so poorly calibrated for real-world conditions that we turned them off (or attempted to).
While some, such as the driver attention system and door opening warning do their job well, others are too intrusive or aggressive when activated and spoil the driving experience.
The key villain is the lane keeping when the adaptive cruise control is activated, with the previously mentioned tugging at the wheel.
This repeated wandering in the lane followed by a firm tug at the wheel is simply not good enough and needs to be recalibrated by Chery as soon as possible.
What makes it so maddening is that other systems seem well-calibrated. For example, the driver attention warning is very good for a modern car, not overly sensitive and emitting a subtle chime when it notices your eyes wandering off the road. So Chery needs to take the same care and precision with its other systems.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
As a still new-to-Australia brand, Chery has made the smart move and is offering a seven-year/unlimited kilometre warranty plus capped-price servicing and roadside assistance for the same period on all models. This gives buyers taking a chance on an unfamiliar brand some peace-of-mind should anything go wrong.
Service intervals are every 12 months or 15,000km (whichever comes first) and servicing is only $280 for the first five workshop visits, rising to $375.64 for the sixth service and $295.54 for the final one covered by the initial plan.
That means a total of just over $2071 to maintain your Tiggo 4 Pro for the first seven years of ownership.
There are still long-term questions about reliability and residual values Chery needs to answer, but only time can tell what those answers will be. Given that, the seven years of ownership coverage is a strong offer.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.