Chery Omoda E5 vs LDV D90

What's the difference?

The Chery Omoda E5 gets solid ticks for value, practicality, performance, efficiency and a great ownership promise. 

But its suspension compliance isn’t in line with class standards and some of its safety assist features aren’t as refined as they should be. Both of which matter in a car likely to be used by families day-to-day. Its price and specification are strong drawcards and that will get it over the line for many. But we think this Omoda E5 would still benefit from some judicious fine-tuning.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Looking for a cheap, powerful diesel SUV with huge cabin space and a humane third row for adults? The D90 is a really sound offering, especially considering the price of entry for this top-spec diesel which should resonate with Aussies a bit better than the petrol version.

It has plenty of issues that could be ironed out, but they’re all so small and not sale-breaking it’s almost annoying how much better the D90 could be with just a little work. Rivals should be looking over their shoulder for what comes next.

While retaining the fundamental shape of its internal combustion siblings the Omoda E5 does away with the petrol-powered car’s huge, rear-sloping grille, replacing it with a wrap-around forward-pointing nose proudly branded with the model name and hiding a pop-out battery charging port door.

The rear is more or less unchanged save for some detail tweaks to the bumper design, with a more noticeable change being the addition of aero-inspired 18-inch rims which I for one like a lot.

Parts of the interior are markedly different to combustion Omoda models with the front of the cabin dominated by an enlarged twin-screen array, both 12.3-inch, one covering multimedia and another in front of the driver for instrumentation. 

The gearshift has also been moved to a steering column stalk which frees up additional space in the centre console.

Soft touch materials on the dash and upper part of the doors is a high quality touch often missing in this part of the market and overall this Omoda E5 has a contemporary exterior design (without necessarily breaking new ground) while the interior exudes a suitably techy vibe.

Some colleagues I’ve spoken to like the way the D90 looks. To me, it looks like someone gene-spliced a Hyundai Tucson with a SsangYong Rexton in a lab, then grew it in a stew of peptides and this was the result.

What can’t really be communicated in images is how truly massive the D90 is. At over five metres long, two metres wide and almost two metres tall, the D90 is certifiably huge. Given that’s the case then, it’s admittedly almost admirable that only the side profile makes this thing look a little goofy.

I think LDV has done a pretty good job on the front, and the rear is simple but well resolved for a vehicle that rides on a ladder chassis (just take a look at the Pajero Sport for how ladder-chassis rear designs can get… controversial…).

The wheels, garnishes, and LED headlights are all tastefully applied. It’s not ugly… just confronting… size-wise.

Inside shares some familiar characteristics with sister-brand MG. Look from a distance and it’s all quite nice, get in too close and you’ll see where the corners have been cut.

The first thing I don’t like about the interior is the materials. Apart from the wheel they are all pretty cheap and nasty. It’s a sea of hollow plastics and mixed trims. The faux-wood pattern, which is clearly just a print on a plastic resin is particularly gnarly. Reminds me of some Japanese cars from 20 years ago. It might work for the Chinese audience, but that’s not where the market is in Australia.

On the other hand, you could say “well, what do you expect at this price?” and that is true. Everything is here and works, just don’t expect the D90 to be playing alongside the established players when it comes to fit, finish, or material quality.

The huge screen works to finish the dash, but that darned software is so ugly you’ll wish it didn’t. At least all the major touch-points are ergonomically accessible.

There’s plenty of space up front for the driver and co-pilot, the sleek, twin-screen dashtop array increasing the feeling of space and openness.

And when it comes to storage, there’s plenty with decent bins in the doors that have enough room for a medium-size bottle, a good-size glove box, two cupholders in the top of the centre console, a lidded (and cooled) storage box between the seats as well as a lower shelf under the upper ‘flying buttress’ part of the console unit.

For power and connectivity there are USB-A and -C inputs, located on the passenger side of the lower console, a USB-A plug in the mirror unit for a dashcam, a 12-volt socket and a wireless charging pad.

Move to the rear and at 183cm tall I have more than enough head and legroom behind the driver’s seat set to my position. That said, my legs sit up at a fairly steep angle, missing out on much support from the seat cushion.

Three full-size adults will be a short journey-only tight squeeze in the back, although a trio of up to mid-teenage kids will be fine.

For storage, again, there are bins in the doors with room for bottles, there’s a pair of cupholders in the fold-down centre armrest and map pockets in the front seat backs.

USB-A and -C jacks are onboard for power and adjustable ventilation for back-seaters is always a welcome addition.

Boot capacity with all seats up is 300 litres to the cargo cover which is appreciably less than its key competitors all of which hover around the 450-litre mark. 

That number rises to 1079 litres with the 60/40 split-folding second row backrest lowered and there’s a 19-litre frunk in the nose. And Chery deserves a big pat on the back for including a full-sized spare wheel because the Omoda E5 is the only EV on the market that does. 

And if you need to hook up that box trailer for a trip to the tip the E5 is rated to tow a 750kg unbraked trailer.

The D90 is as massive on the inside as it is on the outside. I’m talking better space than a minivan, and nothing says that more than the humane third row. At 182cm tall, I not only fit in the rearmost two seats, but I can do so in as much comfort as any other row. It’s staggering. There’s actual airspace for my knees and head back there.

The second row is massive and on rails too, so you can extend the amount of room available to third-rowers – and there’s so much room in the second row, you’ll have space even with the seats moved forward.

My only criticism here is that the giant rear door is far enough forward to make clambering into the third row a little tricky. Once you’re there though there are really no complaints.

The boot is even usable with the third row deployed, with a claimed 343L of space. That should be hatchback-sized, but the measurement is a little deceptive as the space is tall but shallow, meaning it will only allow you to place smaller bags (a few, if you can stack them) with the remaining space.

The boot is otherwise cavernous with a wild 1350L available with the third row stowed flat, or 2382L with the second row stowed. In this configuration, with the front passenger seat slid forward to its furthest position, I was even able to get a 2.4-metre-long benchtop in the back. Truly impressive.

Without buying an actual commercial van then, this could be the cheapest way into such room, especially in a 4x4 bi-turbo diesel SUV. No arguing with that.

Second-row occupants get their own climate control module, USB ports and even a full-sized household power outlet, with more legroom than you could possibly need. My only complaint was that the seat trim seemed a little flat and cheap.

Front occupants get large cupholders in the centre console, a deep armrest box (with no connectivity in it, just a randomly placed DPF cycle switch), pockets in the doors, and an awkward binnacle under the climate controls that houses the single available USB port. My phone didn’t fit in there.

No complaints about leg and headroom in the front either, though, with plenty of adjustability to boot. The driver’s seat offers a commanding view of the road, although it can be a little unsettling to be so far off the ground in corners… more on that in the driving section.

On paper, the seven-seat D90 is immediately quite appealing. At $47,990, it is literally a lot of car for the money. This latest iteration, the bi-turbo diesel, is only available in Executive trim at this price, but you can pinch pennies further by choosing one of the lesser petrol turbo variants.

Regardless, and much like its MG sister brand, LDV is good at making sure that essential spec boxes are ticked.

This includes screens galore as is popular in the Chinese market, including a massive 12-inch multimedia screen and 8.0-inch digital dash.

A screen is only as good as the software that runs on it though, and let me tell you, the D90’s software is not good. A quick flick through the weirdly small menu reveals barebones functionality, terrible resolution and response time, as well as possibly the worst execution of Apple CarPlay I’ve ever seen.

I mean, it doesn’t even use all of that screen real estate! Not only that, but in a recent overhaul to CarPlay, Apple released software to utilise wider displays – so the car’s own software must simply be incapable of supporting it. Inputs also proved laggy, and I had to repeat myself on multiple occasions to get any use out of Siri. Unlike every other car I’ve used, the software in the D90 wouldn’t return to the radio after you hang up or stop talking to Siri. Frustrating.

I’d rather have a far smaller display that actually worked well. The semi-digital dash was functional, although barely did anything that a small dot-matrix display isn’t capable of and had one screen which for my entire week said ‘loading’. I’m still not sure what it was meant to do…

At least it supports Apple CarPlay at all, which is more than could have been said for segment hero, the Toyota LandCruiser.

The D90 does tick some necessary items that are quite good. LED headlights are standard, as are leather seats with eight-way power adjust for the driver, a heated multi-function steering wheel, 19-inch alloy wheels (which still somehow look small on this huge thing), three-zone climate control, eight-speaker audio system, electric tailgate, keyless entry with push-start ignition, a reversing camera, front and rear parking sensors, tyre-pressure monitoring, as well as a fairly substantial safety suite which we’ll explore later in this review.

Great on paper then, the bi-turbo diesel engine is a boon, as is the fact that the D90 rides on a ladder chassis with an electronically-controlled low-range terrain mode for the transmission, too.

You’d expect to pay more – even from Korean and Japanese rivals for this much specification. No matter which way you cut it, the D90 is good value.

The Omoda E5 is powered by a single permanent magnet synchronous electric motor in the nose driving the front wheels through a single-speed reduction gear transmission.

Outputs of 150kW/340Nm are solid without being spectacular for a car of this size and close to 1.8-tonne weight.

The D90 was initially offered in Australia with a 2.0-litre turbo petrol four-cylinder, but this 2.0-litre bi-turbo diesel makes much more sense, both for towing and long-distance touring.

It’s a four-cylinder offering a healthy 160kW/480Nm. You’ll note that’s pretty close to Ford’s similar 2.0-litre bi-turbo diesel, which is currently offered in the Everest…

The diesel also gets its own transmission, an eight-speed torque converter automatic with computer-controlled ‘Terrain Selection 4WD’.

This gives the D90 diesel a max towing capacity of 3100kg braked (or 750kg unbraked) with a max payload of 730kg.

The Omoda E5 is powered by a 61kWh lithium iron phosphate battery and it can accept an 80kW DC charge which translates to a 30-80 per cent charge time of around 28 minutes.

And the Type 2 port in the centre of the nose makes charging a breeze, allowing you to park in front of a charger without having to think about which side of the car the plug has to go into. 

Connect to AC at the E5’s maximum 9.9kW capacity and you’ll be looking at a 10-100 per cent charge time in excess of 30 hours.

Official energy consumption on the WLTP combined (urban/extra-urban) cycle is 15.5kWh/100km and claimed range is a handy 430km.

Over a mix of urban, suburban and freeway running on test we saw a real-world average of 16.8kWh/100km which is roughly what you’d expect for a reasonably rapid electric SUV of this size.

The D90 diesel is said to consume 9.1L/100km of diesel on the combined cycle, but ours didn’t score near that with a figure of 12.9L/100km after a week of what I’d consider “combined” testing.

The D90 a big unit, so that number doesn’t seem outrageous, it’s just nowhere near the claim… All D90s have 75-litre fuel tanks.

Chery says the Omoda E5 will accelerate from 0-100km/h in 7.6 seconds which is pretty rapid and there’s plenty of thrust from a standing start and for dodgem car-style city manoeuvring. There’s also ample oomph for safe highway cruising and overtaking.

There are three powertrain modes - Eco / Normal / Sport - with the latter adding some extra urgency but there’s not a dramatic difference between the three. 

The column-mounted gear selector is in the style of a Mercedes lever rather than a rotary controller and it initially takes conscious effort to avoid flicking it like an oversize indicator stalk.

Once settled in, though, it becomes second-nature and its location frees up extra space for storage in the console between the front seats.  

Chery says it spent eight months on local testing and development of the suspension tune, powertrain integration and safety assistance systems and we believe the car could be better in aspects of all three.

The Omoda 5 rides on a platform designed to accommodate combustion and electric propulsion from day one and the front-wheel-drive E5 is suspended by struts at the front and multi-links at the rear.

It takes a lot to manage close to 1.8 tonnes of mass in a relatively small car. Walking the tightrope between body control and ride comfort is tricky with a beefy battery onboard and the E5’s around town ride is best described as jittery, upset by even moderately rough surfaces, although things improve as road speed rises.

The 18-inch rims are shod with 215/55 Kumho PS71 EV rubber and despite its relatively stubby sidewall we’ve driven this tyre on other cars without issue, so it’s likely not the culprit.

Steering weight can be adjusted but road feel is modest and quick cornering isn’t the E5’s forte. But it’s not that kind of car. Urban duties rather than slicing through a favourite set of corners will be its more likely primary purpose, and for that, the steering’s fine. 

Then, no matter which drive mode you’ve selected, or the level of regen braking, it’s hard to be 100 per cent smooth with accelerator and brake inputs. They can be sharp on application and lift-off.

And when it comes to assist systems, lane-keeping intervention when using cruise control is abrupt and annoying. The centring function can be switched off but, ideally, you shouldn’t have to.

And likewise, the driver attention warning is intrusive. To the point where it fired an alert at times where I was looking directly at the road ahead. Again, it can be turned off (which is what I’d do 100 per cent of the time) but the calibration could be better.

Physical braking is by vented discs at the front and solid rotors at the rear and three levels of regen braking are available. Snag is you have to work through multiple screen options to get to the point where you can adjust it. Wheel-mounted paddles would be far more effective but the bean counters must have won the arm wrestle with engineering.

Once you apply the most aggressive regen level, even it is relatively low-key, so no i-Pedal-style single-pedal driving here.

In terms of miscellaneous observations, strategic inclusion of acoustic glass on the EX grade seems worthwhile as the mild highway wind noise we noticed on the BX wasn’t apparent in the top-spec model.

And the lack of a conventional dial for audio volume control is a miss. Far safer to quickly adjust a dial than sliders or buttons (even on the steering wheel).

Interesting to note Euro NCAP is lining up to make inclusion of physical controls for things like audio volume, turn signals, hazard lights, wipers and the horn mandatory for a maximum five-star safety assessment from 2026 onwards. 

The D90 is easier to drive than it looks… to a degree…

It lacks some polish of its more established rivals, which results in a drive experience that isn’t bad, but occasionally frustrating.

The ride somehow manages to be soft and harsh at the same time. It undulates over larger bumps, while transmitting the worst parts of smaller, sharper ones to the cabin. It speaks to a lack of calibration between the suspension and dampers.

That having been said, the D90 masks its ladder chassis underpinnings well, with little of that typical body-on-frame jiggle that some rivals still struggle with.

The drivetrain is good, but a little unruly. As you’d imagine from the figures, there’s more than enough power on tap, but the transmission tends to have a mind of its own.

It will occasionally lurch between gears, pick the wrong gear, and off-the-line will sometimes be delayed before shunting the D90’s bulk forward with a sudden mountain of torque. It doesn’t sound particularly good either, with the diesel surging through the rev range with industrial crudeness.

By the time the D90 has reached cruising speed though, there’s really not much to complain about, with the D90 milling along with plenty of power in reserve for overtaking. The view of the road is commanding, but you really feel the D90’s high centre of gravity in the corners and under heavy braking. The physics of such a large object are undeniable.

I have to say, LDV has done a fantastic job of the D90’s steering, with a quick, light feel that betrays the SUV’s size. It manages to stray on the right side of lightness though, not being so disconnected that you lose a feeling of where the wheels are pointing. No mean feat in something this shape.

Overall then, the D90 isn’t bad to drive and has some genuinely great characteristics, it just also has a litany of small issues that get in the way of it being truly competitive with segment leaders.

The LDV D90 carries a maximum five-star ANCAP safety rating as of 2017, and has a fairly comprehensive active safety suite.

Included on the diesel is auto emergency braking (AEB) with front collision warning, lane-departure warning, blind-spot monitoring, driver-attention alert, traffic-sign recognition, and adaptive cruise control.

Not bad for the price, and nice that there’s nothing optional. Expected items include electronic traction, stability, and brake controls, as well as six airbags.

The curtain airbags do extend to the third row, and there’s the bonus of a reversing camera and a tyre-pressure-monitoring system.

There is a full-size steel spare under the boot floor, and the D90 also gets dual ISOFIX and three top-tether child-seat mounting points.

Chery covers the Omoda E5 with a seven-year/unlimited km warranty, which is ahead of the mainstream market norm, with a separate eight-year/unlimited km warranty for the drive battery; again, ahead of the pack.

You’ll also pick up seven years roadside assist (if you service the car at a Chery dealership) and the brand’s seven-year capped-price servicing program is super-competitive. 

The scheduled service interval is 12 months/20,000km, which is shorter in terms of time than many EVs which stretch the interval to two years. But each workshop visit averages around $227 and that’s sharp.

LDV covers the D90 with a five-year/130,000km warranty, which is not bad… but falls behind sister brand MG, which offers seven years/unlimited kilometres. At the very least it would be nice to have the unlimited kilometre promise.

Roadside assist is included for the duration of that warranty, but there’s no capped price servicing offered through LDV. The brand gave us indicative pricing of $513.74, $667.15, and $652.64 for the first three annual services. An initial six-monthly 5000km checkup is free.

All D90s need to be serviced once every 12 months or 15,000km, whichever occurs first.