Chery Omoda 5 vs Jaecoo J7

What's the difference?

Finding a half-decent small SUV for less than $30,000 has become quite challenging in the past couple of years. But as mainstream brands march further upmarket, some Chinese manufacturers are happy to grab sales at the lower end of the market.

One such brand, Chery, re-emerged with the Omoda 5 compact crossover about 18 months ago with keen pricing and loads of standard features.

Further pushing the value point, Chery recently added a new base grade of the Omoda 5, the FX. It sits under the Omoda 5 BX and EX with the same powertrain and it only loses a handful of features from the BX.

At $27,000 drive-away, it looks like a steal on paper. But how does the new cut-price Omoda 5 handle urban duties? And does this small SUV offer more than just a solid standard features list?

Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.

But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.

So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.