What's the difference?
Finding a half-decent small SUV for less than $30,000 has become quite challenging in the past couple of years. But as mainstream brands march further upmarket, some Chinese manufacturers are happy to grab sales at the lower end of the market.
One such brand, Chery, re-emerged with the Omoda 5 compact crossover about 18 months ago with keen pricing and loads of standard features.
Further pushing the value point, Chery recently added a new base grade of the Omoda 5, the FX. It sits under the Omoda 5 BX and EX with the same powertrain and it only loses a handful of features from the BX.
At $27,000 drive-away, it looks like a steal on paper. But how does the new cut-price Omoda 5 handle urban duties? And does this small SUV offer more than just a solid standard features list?
Yep, it’s yet another new brand. And, yes, it’s from China.
You can be forgiven for not keeping up with the influx of new car brands in recent years, even as a professional I can find it challenging at times. But that’s why we’re here, to help you determine which brands to pay attention to and which ones you can probably ignore.
So which one is Jaecoo?
Well, the good news for the brand is that it comes from one of China’s biggest and most successful car companies, Chery, which has been a leading exporter for more than two decades, so it has a reasonable understanding of international markets.
Jaecoo is designed to be a separate, stand-alone brand from Chery, and in Australia will be sold at specific Omoda-Jaecoo dealerships (as the Omoda 5 is also spun-off into yet another ‘new’ brand). The Jaecoo J7 we’re driving here is its first model, a mid-size SUV that will compete directly against the likes of the BYD Sealion 6, Toyota RAV4, Hyundai Tucson and more.
Because despite management referring to Jaecoo as a “luxury” brand and calling the J7 a “premium SUV” that’s all within the context of the Chery universe. Jaecoo is simply a more premium alternative to Chery, not a true luxury brand that will challenge the likes of Lexus, Mercedes-Benz and the rest on quality and, as you’ll soon see, price.
We’ve already sampled the entry-level J7 2WD but now we’re getting to experience the 4WD and range-topping SHS, which stands for Super Hybrid System, but is better known as a plug-in hybrid. The SHS is the model we spent the most time in and that’s what we’ll focus on in this review.
Chery/Jaecoo executives say that what it calls ‘new elites’ - people that are “moving up in the world” and are looking for a “fashionable” and “cool” car - are the target market. But as we’ll explain, the market for the J7 is likely to be much broader than just the fashionable elite and cool kids.
There’s little argument that Chery is focusing on value-for-money when it comes to its model range, and that’s absolutely the case with its new range opener - the Omoda 5 FX.
The spacious, flexible and neat cabin also get a tick.
Purely looking at this car on paper, it is hard to beat for $27,000 drive-away. And if you stick exclusively to urban areas without hitting the open road, you might be happy with your purchase.
However, the overall drive experience, including the behaviour of the advanced driver assistance tech, is well off the pace of mainstream rivals from Hyundai, Kia, Mazda, VW and more.
If that price is too good to look past, then be sure to do back-to-back test drives with other similarly priced rivals to compare.
Based on our initial drive I certainly think the J7, especially the SHS Summit, does make a pretty compelling case to be on the consideration list for anyone looking to buy a mid-size hybrid SUV - plug-in or not.
It has a polished design, loads of tech and a fuel-efficient powertrain that provides adequate performance. But the real selling point is the price, which undercuts its key rivals to ensure it has your attention, especially in these days of increasingly expensive family vehicles.
And while the J7 certainly has appeal to design-oriented buyers and people that want something ‘cool’ or just different, the value it offers gives it mainstream appeal.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Omoda 5’s design is bold, certainly more so than its larger Tiggo 7 and Tiggo 8 stablemates.
At the front the narrow daytime running lights integrate into the busy-looking grille that is surrounded by vertical headlights.
Tall wheel arches, narrowing rear three-quarter windows, creases, a boot lip spoiler and a perky rear help it stand out, but when you look at it front on or rear on, it seems oddly proportioned. Like it’s on stilts or something.
The cabin design is smart and restrained with a high-set centre console, piano black inserts, attractive three-spoke flat-bottom steering wheel with clear dials and minimal use of buttons.
Soft-touch materials adorn the top of the dash but the doors make do with hard plastics, which I have no issue with. The passenger side dash is upright but that doesn’t impact functionality.
Design is an interesting subject to discuss with the J7, as it manages to simultaneously have a bold and distinctive look from some angles and yet has clearly been inspired by some other, more famous, premium brands from others.
To be blunt, from certain angles - namely the side profile and rear three-quarter - the J7 could be mistaken for a Range Rover Evoque at a distance. Obviously taking inspiration from rivals is nothing new in the car industry and the Jaecoo designers have also managed to give the J7 its own look when you get a bit closer and notice the details.
The most noticeable of these is the ‘waterfall-like’ grille, that the brand says symbolises “the life force of nature”, but also gives it a front profile that can’t be mistaken for anything else. Especially with the prominent ‘Jaecoo’ badge large and proudly placed in the middle of the grille - leaving you in no doubt what this is.
Overall, I’d call the exterior look of the J7 cohesive and leaving a more premium impression that what we’ve seen with Chery.
Inside, Jaecoo has followed the modern trend of going digital, with a small digital instrument display and then a larger central touchscreen. It provides a clean, modern look that leaves a good impression.
The Jaecoo designers also focused their attention on the touchpoints, elements like the door handles and arm rests, to try and give them a more premium feel. The trims used inside are also a cut above what we’ve experienced on other Chery models, and while not at a true luxury level, do stand out for what is a mainstream SUV.
One other major element of the SHS interior design worth mentioning is the central console, between the front seats. That’s because it’s unique in the SHS, offering a completely different layout to the petrol-powered models. The SHS moves the gear selector to the steering column, freeing up more small item storage space and cup holders, as well as a split-opening central storage box (instead of a rear-hinged one).
The cabin offers enough space for a small SUV. It feels wide across the front seat and there’s plenty of headroom, too.
The driver’s seat is power adjustable and while the fabric and stitching look cool, there’s almost too much padding under your bottom.
There are clear controls on the comfy door armrest and on the lovely looking three-spoke synthetic leather, flat bottom steering wheel.
The console sits up high, presumably to give the cabin a sports car look, and the dash is neat and clean, largely due to a lack of physical buttons. There are two phone holders that dominate the lower part of the dash and they double as device chargers in higher grades, but not in the FX.
There is space under the console to fit a bag or other items but the USB-A and USB-C ports are on the passenger side so you have to reach over to connect a cord if required. Thankfully, the Apple CarPlay is wireless. It connected easily and did not require reconnection while I had the car.
Two smallish cupholders are found near the gear shifter, and a sizeable central bin will store a number or items. The doors can stow a tall and wide bottle as well as other flat items.
Chery’s dual-screen set-up looks nice and not a world away from Kia’s integrated screens. The driver instrument display is not customisable in this grade and many of the items on the display are quite small. It would help if these were a little larger.
The multimedia side is simple to use with iPhone-like icons for functions like vehicle settings and more. There’s even a cute little bubble face on the side that you press to dictate commands. I asked the system to perform a few basic tasks like turning the air con off and on and it did it immediately without fault.
Air con controls are housed in the screen as well but it’s not as fiddly as some systems from other manufacturers. The only complaint is that it doesn’t appear to show the exact temperature, and the air flow could be stronger for a hot climate like Australia.
Taller passengers will probably need to duck their heads getting in and out of the Omoda 5’s rear seats, because of the low roofline. Once in the rear, there is a decent amount of knee and legroom, and headroom is good too despite the roofline.
Those rear seats are flat and not the most comfortable but fine for urban drives, and they feature ISOFIX points on the two outboard seats and three top tether points for child car seats.
In terms of amenities, there’s one USB-C port in the second row, lower air vents - something too many small SUVs go without - a centre fold-down armrest with two (shallow) cupholders and enough space for big bottles in the doors.
All petrol Omoda 5s have a cargo capacity of 360 litres, which increases to 1075L when you fold the 60/40 split rear seats down. This is more than the GWM Haval Jolion petrol’s capacity (337L).
It has a manual tailgate, a high loading area and some under-floor storage, but there is more than enough space for some luggage or a large amount of groceries in the boot.
It has a temporary spare wheel which is essential in Australia if you’re driving beyond urban areas.
The only negative is the flimsy parcel shelf. It struggles to stay in the groves that are designed to hold it. I had to re-fit it every time I opened the boot.
From a space perspective the J7 offers up reasonable room for an SUV of this size, but falls short of the class-leaders in a few key areas. The front seats are nice and comfortable, and while the rear seats are well-appointed (with air-con vents and USB inputs) space is adequate rather than generous.
The same can be said about the boot, at least on the SHS grade. It’s on the smaller side for an SUV of this size, measuring 500 litres, compared to 542 litres offered by the RAV4 and 574 litres in the Sealion 6. And it’s even more disappointing when you factor in the lack of a spare wheel, with only a tyre repair kit under the floor.
Thankfully the 4WD offers the same space (500L) but gets a full-size spare, while the 2WD models have a claimed 584L and a temporary spare.
As for the technology, the decision to go for the one big central screen for all infotainment provides a hi-tech, clean look but it does lead to some obvious compromises.
Namely, the lack of any physical buttons (save for the hazards, unlocking and EV function) is disappointing from a user experience perspective. As many brands have found, screens have a ‘wow factor’ and save on the cost of buttons but are more challenging to operate when you’re on the move and that’s the case with the J7.
Obviously having Apple CarPlay or Android Auto makes for a familiar experience, but if you have to dive into the extensive Jaecoo-specific menus it can become difficult and distracting.
At the time of publishing, the only non-Chinese-branded model in the mainstream small SUV category available for less than $30K drive-away is the 14-year-old Mitsubishi ASX. The only other sub-$30K small SUVs are from Chery, GWM Haval and MG - all from China.
Since launching the Omoda 5, Chery has placed value at the heart of its pitch to buyers, and that has only sharpened with the launch of the new base FX grade, tested here.
The FX kicks off at $27,990, drive-away, which lowers the price of entry to the Omoda 5 range by $6500. Not bad at all.
The only other models that compete on price are the GWM Haval Jolion Premium from $26,990 drive-away, the soon-to-be replaced MG ZST Vibe at $26,490 drive-away and the Mitsubishi ASX GS which is $26,740, but that doesn't include on-road costs.
Spec wise, the FX is not missing much from the next grade up, the $34,490, drive-away, BX. You get halogen headlights instead of LEDs, and it loses acoustic glass, soft-touch upper door inserts, ambient lighting, a wireless device charger, a 12-volt outlet in the boot and a frameless rear-view mirror.
Compared with the BX the FX suffices with single-zone instead of dual-zone air conditioning, the audio system drops from eight speakers to six and it has fabric rather than synthetic leather seat trim.
Out of these missing items, you’ll miss some more than others. Offering halogen instead of LED headlights is increasingly rare these days, even on base grades, and halogens are just not as strong, especially on regional roads at night.
But I am yet to encounter a truly effective device charging pad in a car so that’s no great loss.
The safety list is solid (see Safety section below) and it still has a good level of standard gear, especially for the price.
The FX comes with rear passenger air vents, keyless entry and start, a proximity key, a six-way power driver’s seat, dual 10.25-inch screens (multimedia and driver instrumentation), digital radio, an intelligent voice command as well as wireless Apple CarPlay and Android Auto.
The J7 line-up will consist of four grades initially, the 2WD Core, 2WD Track, AWD Ridge and SHS Summit, with the choice of two powertrains.
The range will begin at just $34,990 drive-away for the 2WD Core and $37,990 drive-away for the 2WD Track. These are powered by a 137kW/275Nm 1.6-litre turbocharged four-cylinder petrol engine paired to a seven-speed dual-clutch transmission and powering the front wheels.
The AWD Ridge is priced from $42,990 and has the same 1.6-litre engine, with the same performance but obviously powering all four wheels. The range is topped by the SHS Summit, priced from $47,990 drive-away.
For context, the Toyota RAV4 Hybrid (which isn’t a plug-in) is priced between $42,260 and $51,410, while the BYD Sealion 6 PHEV starts at $48,890 - so it’s clear where Jaecoo is hoping to woo buyers from.
Standard equipment on the J7 Core includes 18-inch alloy wheels, LED headlights, LED daytime running lights, a 10.2-inch digital instrument display and a 13.2-inch infotainment touchscreen, which incorporates wireless Apple CarPlay and Android Auto. The Track trim level adds a power tailgate, front parking sensors, 360-degree surround-view monitor, heated front seats, ambient lighting, dual-zone climate control, plus a wireless smartphone charger and an eight-speaker Sony sound system.
Stepping up to the AWD Ridge brings torque vectoring all-wheel drive, 19-inch alloy wheels, a full-size spare, a panoramic sunroof, heated and ventilated front seats, in-built dashcam and a 14.8-inch infotainment touchscreen.
The SHS Summit matches much of the specification of the Ridge, but gets unique 19-inch ‘aero’ alloy wheels, a head-up display and perforated synthetic leather seats.
All models are equipped with ‘Hello Jaecoo’, the brand’s voice-activated assistant.
There are two petrol engine choices for the Omoda 5. The FX, BX and EX use a 1.5-litre four-cylinder turbocharged unit delivering power and torque outputs of 108kW and 210Nm, respectively.
These grades are front-wheel drive and the powertrain features a continuously variable transmission (CVT).
Those outputs are inline with the GWM Haval Jolion petrol but offer more punch than the MG ZST.
The Omoda 5 GT grades use a more powerful 137kW/275Nm 1.6-litre turbo, but they also come with a higher price tag.
The J7 range has a choice of two powertrains, an internal combustion engine and the plug-in hybrid.
The 2WD and AWD are powered by the same 1.6-litre turbocharged four-cylinder petrol engine that makes 137kW and 275Nm. It’s paired to a seven-speed dual-clutch transmission, with the only major difference between the two models (obviously) being the driven wheels.
The SHS combines a newly-developed 1.5-litre four-cylinder turbocharged petrol engine, which makes 105kW, with a 150kW electric motor and a single-speed transmission.
Despite the electric motor, the SHS isn’t what you’d call ‘fast’ with a 0-100km/h time of 8.5 seconds, which the 2WD can reportedly better by taking just 8.1 seconds.
Chery says the official combined cycle (urban/extra-urban) fuel use figure for the Omoda 5 1.5L is 6.9 litres per 100km and the CO2 emissions are rated at 164g/km from the Euro 6-compliant engine.
After a week of urban, freeway and outer suburban driving we recorded a figure of 10.3L/100km which is well off the official figure.
It has a 51-litre fuel tank and runs on 91 RON petrol. Based on our calculations you can expect a theoretical range of about 765km.
The SHS is equipped with an 18.3kWh lithium-iron-phosphate battery that provides a claimed 90km of electric-only driving range and helps the J7 achieve a claimed fuel consumption figure of just 1.0L/100km.
Jaecoo also quotes an EV-only range of up to 106km, but that is on the NEDC cycle, which is not as relevant for real-world driving than the WLTP test cycle that returns the lower figure. Even with the lesser number, 90km of EV-only driving will be more than enough for most people to do their daily commutes.
Jaecoo claims the SHS has a theoretical driving range of 1200km, thanks to its 60-litre fuel tank. However, to achieve that economy you need to run the J7 in its hybrid state, so somewhere closer to 1000km is more realistic - if you have a really light right foot.
As for the petrol-only models, the 2WD uses a claimed 7.0L/100km and the AWD 7.8L/100km.
The Omoda 5 has two personalities depending how and where you’re driving. If you only drive in urban areas and rarely exceed 60km/h, it’s more than fine as a daily driver.
It’s when you’re on the open road or a freeway that its flaws are revealed.
The 1.5-litre engine is responsive enough, although there is some hesitation when accelerating under full throttle, and it’s slower to pick up pace when you’re already on the move at 60 or 80km/h.
The throttle is quite sensitive, however, and can be a little jolty when taking off. And light tyre chirp is also possible when accelerating hard.
Chery’s CVT is fine and doesn’t have the drone of other CVTs, but the manual mode toggles on the side of the shifter are in a confusing spot. When I first got in the car, I mistook this for the button that allows the shift between drive and reverse that many other cars have. I only made that mistake once, though.
The engine is rowdy when accelerating hard but not unpleasant, and Chery could do more to keep noise out of the cabin. Wind noise is particularly noticeable.
The Omoda 5’s ride can be jittery, particularly on uneven or pockmarked roads. The tyres seem to soak up road reflectors and smaller bumps but the suspension tune is on the firmer side which means it’s crashy over bigger bumps.
It also leans a lot when cornering, feeling top heavy in bends. This is not the sort of dynamically capable crossover you can have fun with on a twisty road, like the sadly departed Ford Puma, or the Mazda CX-30 or VW T-Roc.
Some general impressions - the brakes are a little slow to respond but you learn to adjust. The steering feels artificial and twitchy and you’re constantly fighting with the lane keeping aid. More on that in the ‘Safety’ section below.
On sunny days a distracting reflection of the top of the dash appears on the inside of the windscreen. It’s not great. But another general impression is that the proximity key works a treat. Which is not often the case.
This is one area where the entire Chinese car industry, not just Chery/Jaecoo, have a ways to go to become not only competitive but genuinely stand out. Dynamically the J7 is average, not bad, just very ‘mid’ as the kids say. It doesn’t do anything particularly badly, but nor does it do anything particularly well.
The steering is nice and light, which will be good for navigating traffic and car parks, the ride lacks control but isn’t uncomfortable and the performance of the SHS powertrain is smooth but not spectacular, at least from a performance perspective.
This might sound like a ‘motoring journalist’ argument, but we’ve seen in the past when brands, specifically Hyundai and Kia, hired local experts to fine-tune the ride and handling of vehicles it resulted in a better experience and helped translate into sales.
With some more fine-tuning to improve the ride, and therefore the comfort, the J7 could be near the top of the class not only in terms of value but also the driving experience.
As mentioned earlier, Chery has a long list of standard safety gear for all grades of the Omoda 5 from the base FX to the top-spec GT AWD.
In fact, the only feature the FX and BX don’t get is a 360-degree surround-view monitor.
It comes with a centre airbag to help mitigate against injury during a side collision, front and rear parking sensors, multi-collision brake, forward collision warning, auto emergency braking (AEB), emergency lane keeping, lane departure warning and prevention, traffic jam assist, lane change assist, rear cross-traffic alert and traffic sign recognition.
ANCAP gave it a maximum five-star crash safety rating in 2022.
There is no question you get a bucket load of safety gear for your money. However, some of the advanced driver assistance features let the car down.
We have written before about the poor performance of systems like the lane keeping aid when the Omoda 5 launched 18 months ago.
Chery was very quick to recalibrate some of these systems to ensure they are better suited to Australian conditions. But it’s still well off the pace of other more established small SUV rivals.
Despite the improvements, the active lane keeping system still isn’t great. On a freeway, the steering is incredibly jittery and it makes for an unpleasant driving experience. The car ping pongs between the line markings and sometimes it feels like it’s going to steer you into the next lane.
At one point I had the indicator on to change lanes and even then the steering was fighting me to stay in the lane I was in.
It feels like one of the first examples of lane keeping systems from several years ago. Many other brands have sharpened these systems to the point they are barely noticeable.
The blind spot monitor beeps a lot and at inappropriate times. It is quite frustrating. You can turn off some of these systems in the settings menu, but you shouldn’t have to do that. They should just work without distracting from the task at hand - driving.
Chery’s driver attention alert is infuriating. I lost count of the number of times the ‘You’ve been distracted for a long time’ warning flashed up when I was looking straight ahead at the road. At one point the display flashed when I was at a roundabout trying to turn. So I was distracted by what? My own driving?
The adaptive cruise control, however, is responsive and adapted to forward traffic without getting flustered.
Chery may have improved the ADAS calibration after the Omoda's launch, but the carmaker still has a lot of work to do in this area to be anywhere near its mainstream rivals.
Safety across the range includes autonomous emergency braking (AEB), adaptive cruise control and lane departure warning. However, notably the 2WD Core is equipped with seven airbags, but the Track, Ridge and SHS models all have an additional driver’s knee airbag, something to be mindful of if you’re on a budget.
However, having active safety systems, and having active safety systems that are well-calibrated and usable are different things, especially given the sub-par experience we had with the Chery Tiggo 4 Pro and its erratic lane keeping assist.
Thankfully, part of the more premium Jaecoo experience is a smoother, better calibrated safety system. The lane keeping was much more capable of holding the J7 in the centre of the lane, providing a more seamless driving experience.
The driver attention system also seemed well calibrated, capable of tracking eye movement through sunglasses, and didn’t seem as hyperactive as many of these systems can be.
However, given the complex nature of the central infotainment screen, there is a chance you’ll set the attention alert off if you have to start looking through the various menus. That’s obviously a good thing, to keep your eyes on the road, but adding some physical buttons for the air-con and stereo would feel like a better, safer solution.
The J7 hasn’t been crash tested by ANCAP but Chery’s previous models have received five stars, so anything less would be a shock result given the premium positioning of the brand. Chery knows which boxes ANCAP likes ticked, so don't be surprised if it gets top marks from the safety body.
Chery has a solid aftersales offer that includes a seven-year/unlimited kilometre warranty, seven years of roadside assist as long as you service with a Chery dealer, and seven years of capped-price servicing.
The service schedule is every 10,000km or 12 months, whichever comes first. That’s off the pace of some rivals that don’t make you return to the dealership until 15,000km.
But the cost of the first five services is $280 a pop before increasing to $391 and then $295. That is well priced for the segment.
Jaecoo is giving would-be buyers every reason to take a chance on a new name. The J7 will be covered by an eight-year warranty, which again, adds to the premium experience as that’s an extra year to what Chery offers.
Jaecoo is also offering eight years of capped-price servicing and roadside assistance for J7 buyers. The vehicle will require annual services, but you’ll be paying $3372 to keep the SHS maintained those first eight years.
Naturally, the less-complex 2WD and 4WD models are slightly cheaper, with the 2WD servicing tallying $2952 and the 4WD setting you back $3332.