Mazda Australia might be reluctant to admit it, but it has always been a bit touchy about the BT-50’s looks. So much so, it went to no end of trouble trying to hide the ute's bulbous conk with a bull bar when it first broke cover back in 2011.

But does a ute need to be handsome? Isn’t getting hung up about the styling of a ute like looking for elegance in a shovel? Apparently not, because the launch of the new 2018 Mazda BT-50 marks the third edit of that curvy front clip, and we're still taking about it. Only this time, it's all good news.

But, if you’re in the market for a gutsy, family friendly ute, the bigger story here is the pricing. Mazda’s BT-50, right across the range, is starting to look like one heck of a bargain.

However, before becoming blinded by the beauty of the new nose or the savings you might find on your local dealer's forecourt, let’s not forget that it was Mazda who put in the hard design and engineering yards into the strong and capable bones – the chassis, 4x4 drivetrain, and suspension dynamics – that sit under both this and the Ford Ranger.

And truth be told, this correspondent has always had a soft spot for the big, hard-grafting Maz’. We’ve hammered the BT-50 off-road and on it, spent countless hours chasing outback horizons behind that gutsy 3.2-litre turbo-diesel, strapped kids into booster seats in the back, tip-toed around shopping centre car-parks, dragged it in and out of rutted ravines and through deep river crossings (mostly with a pooch licking the left ear, or slobbering at a window), and never had reason to doubt that this is a very well-engineered, very strong and very capable multi-purpose holiday/work-truck/family/pooch conveyance. 

And now, with this styling update, and while enjoying a hefty price advantage over the equivalent Ranger, the new BT-50 comes with a whole lot of enhancements inside and out; Apple CarPlay and Android Auto across all model grades, reverse camera across all models, and service intervals that have now been stretched from 10,000km or 12 months to 15,000km or 12 months. 

To introduce us to the charms of this latest BT-50, Mazda Australia took us to the Gawler Ranges in South Australia where we put it through its paces on sand, rock-strewn gravel and bitumen.
 
But more of its driving character later; let’s talk about the styling – and its new-found elegance.