What's the difference?
BYD. The three letters which keep auto executives from the world's top brands up at night.
The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.
The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.
So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.
Timing is everything.
For instance, with all the bad publicity the man behind the brand is generating, right now might be the perfect time if you’re in the market for a Tesla Model Y alternative.
And that’s especially so if said alternative happens to be around the same price… such as the all-new Cupra Tavascan.
No, not an antacid for relief from indigestion, but the Volkswagen Group’s Spanish brand’s first medium-sized electric SUV.
Is it good enough to catapult Cupra into the big time in Australia?
Time to find out!
Those big auto executives have good reason to be worried, because the Seal is yet another impressive offering from China’s most formidable EV player.
It’s not perfect. In some ways it’s trying too hard to be a luxury car, and I think the software in particular could use a little work, but the Seal just does so much right I think it will be hard to be disappointed with one, particularly given its keen entry price.
In fact, if we had to pick one from the range, it would probably be this mid-spec Premium. The range and power on offer are stellar, and all for less money than an entry-level Model 3 or Polestar 2.
Like most Cupras, the Tavascan is affordable, stylish, practical, fun to drive and just that little bit different.
And it is clear the Volkswagen Group is trying hard to make the brand a success. That it can bring that formula to the medium EV SUV market with as much aplomb might just be enough to lure more than a few would-be Model Y buyers Barcelona’s way.
Definitely one to strongly consider.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.