BMW 840I vs Geely Starray Em-I

What's the difference?

If you’re the sort of buyer who wants a car that signifies a lifestyle that is ‘large and in charge’, the BMW M850i Gran Coupe could be just the thing for you. It isn’t as showy as some of its competitors, and mightn’t reach the same levels of excitement as those cars either - but it is a convincing offering in its own right, and a beautiful piece of design at that. 

While it has a few quirks and flaws, there is a lot to like about the Starray. For starters, the value it offers at its price point is excellent and will really put pressure on its competition. The design may lack flair, but it does have a roomy cabin with a good multimedia system, so it’s family friendly and easy to live with.

Yes, it could do with some refinement of its on-road manners and driver assistance features, but for the value it offers and the frugal powertrain, it will no doubt find plenty of buyers who enjoy its substance and not just its memorable name.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals and accomodation provided.

This could be BMW’s most convincing design in years. I mean, the X5 is predictably handsome, the X3 was unexpectedly muscled, and the less said about the frumpy 1 Series and busy 3 Series (apart from the wagon… drool) the better.

To my untrained but enthusiastic eye, the 8 Series Coupe is a bit too rounded over its rear haunches, and the rear screen is just a little steep - to me, that lets its dimensions down a little. But this. This is gorgeous. 

I mean, you might have questions over the tail-light design, which is a theme across a few BMW models now. But there isn’t as much confrontation between horizontal and vertical graphics for this model as you’ll find one other big Bimmers, like the X7. 

The M850i model has BMW Laserlight headlights, which throw a sharp beam and look menacing in their signature, while the grille and bumper are strong. The stance of the car is prominent - there’s a long body, a long wheelbase, and a long body in general. The standard wheel package consists of 20-inch rims, and they don’t look disarmingly large.

As our images show, there’s a lot to talk about when it comes interior design and finishes, but the cabin doesn’t quite benefit quite as mochas you might think it would from all that real estate. I mean, with dimensions of 5074mm long (on a 3023mm wheelbase), 1932mm wide and 1402mm tall, this is a squat, yet substantial vehicle. It’s just more cramped than you’d think inside.

Geely is very proud of the Starray, of course, and the company gave a very detailed presentation on the thought behind the design - involving aerodynamics, Chinese ceramics and a video that appeared to show a Geely spaceship releasing the Starray into a barren landscape.

But to be perfectly honest, I wouldn’t know how to describe it to you. The Starrary is a very generic looking car to my eyes, at least. Of course it’s subjective, and there is a clear visual connection between the Starray and the EX5, which is nice. But it just doesn’t have any real visual impact that makes it stand out.

It’s the automotive equivalent of a blank expression. Maybe it’s because the brand is so new, but if you removed the badges, there’s nothing about the Starray that screams ‘I’m a Geely’, and it could be a car from any number of brands.

By comparison, there is a distinctive visual style to Geely’s rivals, namely BYD, both externally and internally, to give it character. Obviously the same is very much true for bigger brands like Hyundai, Kia and even Toyota.

Perhaps with more time Geely will make more of a design impact on our market, but for now it’s hard to say it really has any standout design elements.

I recall a Mitsubishi designer telling me, once upon a time, that he dreamed of making ‘a big car on the outside with a very small interior’. Maybe he made the jump to BMW, because that’s pretty much the 8 Series Gran Coupe.

There aren’t many other vehicles on the market, of this size, that offer less space inside. The boot capacity, for instance, is just 440 litres. Competitors like the Audi A7 (535L) and Mercedes CLS (520L) easily outdo it - but at least this car has more boot than the Panamera (405L), though the BMW is a smidge bigger. The cargo space is large enough for a couple of overnight suitcases, but you’re hardly going to fit a family of four’s luggage for a week away. 

And while we’re in the “not quite what you’d expect” column, the back seat space is hardly commodious. There’s enough space for me, at 182cm, to sit behind my own driving position, but not without wishing for a bit more toeroom, headroom and knee space. 

The big centre console section eats into the space in the rear, justifying the brand’s “4+1” seating claim, and unpleasantly it has a hard plastic finish to rest your leg against. Getting in and out of the second row isn’t easy for bigger people, and it’s quite a squat down into the rear seat - it really has taken inspiration from its squashy-back-seated predecessor in that regard.

If you have smaller rear-seat occupants, however, there will be catered for with dual ISOFIX and three top-tether points, plus there are air vents with climate controls (quad zone in total), and two USB-C ports as well. There are sun-blinds on the rear windows, too, which is a plus, and there is a pair of cup holders in the fold-down armrest, and map pockets in the seat backs, too. The door pockets are near-useless, though.

The front seats score better practicality, with bottle holders in the doors, bigger and sturdier cup holders, a covered centre storage bin between the seats with a USB-C port, and a wireless phone charger (Qi) with standard USB port in front of the gear selector.

Above that is the weird, very out-of-place quick buttons (1-8) that BMW could easily do away with, and further up are the controls for the climate control (thankfully with hard buttons for fan speed and temperature), and above that is the media screen, a familiar looking 10.25-inch touch display running BMW OS 7.0. 

The screen is quick and crisp, and is backed up by the rotary controller and buttons on in the centre console area. There’s wireless Apple CarPlay (now at no cost for three years), as well as a built-in SIM card for 4G data and access to the BMW Online news and weather stations, accessed through the screen.  

It’s all pretty easy to use, and the sound system is excellent - the standard setup consists of 16 speakers, with DAB+ digital radio, Bluetooth and USB plus the smartphone mirroring tech, provided you don’t have an Android device, as Android Auto is still missing from BMW’s range.

It’s a nice cabin, but I couldn’t help but thinking that I’d want a little more differentiation from the lesser models in the range if I was spending this much. Especially considering the optional cost of the interior trim fitted to our test car - see below for more detail.

The one area the designers do deserve a lot of credit for is the roomy cabin. Too often modern electric or hybrid SUVs compromise interior space in the name of aerodynamics, but the Starray has generous interior space.

The front seats are comfortable and roomy, but more impressive are the rear seats. They not only offer good kneeroom and head clearance, but the seats themselves are comfortable and supportive. 

As for cargo space, the boot has 428 litre of space, which is on par with BYD Sealion 6, but smaller than the 507 litres offered by the MG HS. Space can expand to 2065 litres with the second row dropped to load larger items.

Despite the modest boot capacity, the Starray doesn’t come with a full-size spare wheel, or even a spacesaver, and instead you have to make do with a tyre repair kit.

In terms of the multimedia system, there’s a huge 15.4-inch display that takes up a lot of space, and does look like someone just glued a big iPad to the dashboard. Then there’s the increasingly common 10.2-inch rectangular digital instrument display ahead of the steering wheel.

While this setup is highly functional, it does add to the generic design mentioned earlier. It also lacks any meaningful physical buttons, with the key audio and air-con functions all housed in the giant centre screen.

Standard on both Starray grades is Geely’s Connected Services, which includes a voice assistant, 4G connectivity, live traffic updates for the in-built sat-nav, over-the-air updates, as well as online streaming, remote vehicle functions and access to Geely’s own app store.

The over-the-air updates are important, because it will allow the company to change the car over time. For example, at launch it includes wireless Apple CarPlay, but Android Auto won’t be wireless until an over-the-air update early in 2026.

The Inspire features a premium sound system from Geely’s own Flyme brand, and it’s impressive. The 16-speaker, 1000W system is powerful and offers good clarity, so it’s worth the extra spend on the higher grade on its own.

As a mid-size SUV the Starray EM-i (which stands for E-Motive Intelligence) finds itself up against a wide variety of mid-size SUVs, including the popular Toyota RAV4, Kia Sportage and Hyundai Tucson hybrids, as well as the BYD Sealion 6, Chery Tiggo 7 and MG HS super hybrids.

To make sure the Starray stands out for more than just its name, Geely is hitting the market with a very sharp value proportion.

The Starray starts from just $37,490 (plus on-road costs), undercutting the BYD and MG, but not the Chery, which offers a drive-away price of $39,990. However, that’s for Geely's entry-level Complete variant, with the higher-grade Inspire starting at $39,990 plus on-road costs, to arguably make an even better value argument.

Standard equipment for the Complete includes 18-inch alloy wheels, LED headlights and tail-lights, keyless entry and ignition, power adjustable front seats with heating and an infotainment system run through a 15.4-inch display.

While the Inspire adds 19-inch alloys, a panoramic sunroof, power tailgate, ambient interior lighting and a 16-speaker, 1000-watt premium sound system to really ram home Geely’s value push.

If you’re going for the M850i, you’re getting the big bopper engine. It’s a 4.4-litre twin-turbo V8 petrol engine, and it isn’t short on horsepower.

The outputs for this engine are 390kW of power (at 6000rpm) and 750Nm of torque (from 1800-4600rpm). Hardly numbers to sneeze at.

And the performance figures are exceptional, too: the claimed 0-100 km/h time is just 3.9 seconds. That’s because there’s the traction of BMW’s xDrive all-wheel drive system, and shifting gears is an eight-speed automatic transmission.  

For what it’s worth, your humble reviewer saw a 0-100km/h time very close to that (4.2sec). 

The quoted kerb weight for this model is 1995kg.

There is no mechanical difference between the Starray Complete and Inspire. Geely has developed a new naturally aspirated 1.5-litre four-cylinder petrol engine that pairs with an electric motor for a combined output of 193kW.

Power is sent to the front wheels only, with no all-wheel drive option. 

There are three driving modes - Pure, Hybrid and Power - with the former able to lock the car into EV-only driving, while the latter is able to combine the electric and petrol engine for maximum performance.

Even so, Geely’s 0-100km/h claim is only a modest 8.0 seconds and has a limited top speed of 170km/h, which is fine for Australian conditions.

You can’t really expect a big V8 beast like this to be a fuel miser, and it isn’t.

The claimed consumption is 10.7 litres per 100 kilometres. Which is alright, honestly, given the sheer volume of car you’re driving. 

But on my test - which consisted of more than 300km of mixed driving, including days of city commuting, some twisty mountain driving, and all the freeway floundering to get there - I saw an at the pump real-world figure of 15.4L/100km.

That’s not very efficient, and it’ll be expensive to run on the daily — yet the argument could be made that if you’re spending this much on a car, fuel costs won’t matter much to you. But with a small fuel tank capacity of 68 litres, it could become a little inconvenient as you’ll be seeing a lot of your local servo.

The electric motor is powered by an 18.4kWh lithium-iron phosphate battery, which provides a claimed EV-only range of 83km, which is good for a PHEV but no longer class-leading, with some now pushing into triple digits.

Thanks to the hybrid assistance, fuel consumption is rated at just 2.4L/100km, on the combined cycle. It’s worth noting that both of those figures are to the WLTP test cycle, not the more generous Chinese testing protocol.

With a 51-litre fuel tank and the 83km EV mileage, Geely claims a total combined driving range of 943km. However, as always, we must point out that it is not really possible to achieve that 2.4L claim once the battery is depleted.

One handy feature of these plug-in hybrids with the bigger batteries is the vehicle-to-load or V2L functionality, which allows you to draw power from the battery to power small electrical devices, such as laptops or camping equipment.

It’s an impressive thing, this M850i xDrive Gran Coupe. But I’m just not sure who it’s trying to please.

It’s not the sort of German monster coupe-sedan that grabs you by the scruff of the neck and throws you around with its mammoth acceleration. Not unless you poke it and prod it and make it really angry.

And that might be exactly what you want to do - put it in Sport mode, sling the shifter across to sport or manual mode, hear the exhaust open up from a pursed-lip tongue-click to an open-mouth growl. 

You’ll push hard on the accelerator, watch the tacho needle jolt to the redline, and if you’re in auto mode you’ll feel the transmission whipcrack as it shifts rapidly up through the gears as you’re shoved back into your seat. Before you know it you’ll be in licence-loss zone, and you won’t have even made the tyres chirp - that’s how immense the traction from the all-wheel drive system is.

You’ll brake hard into a sharp bend, and you’ll feel the front end dip and the body of the car change direction more readily than you’d think given its size as you turn in. The steering response will meet your expectation, with rapid reaction to adjustments mid corner. And the Active Roll stabilisation system will mean you’re not being thrown around in your seat, because it’s sitting flatter and truer than you might have expected - you’ll notice how it works extremely well in conjunction with the car’s torque-vectoring-by-braking system. There’ll be little weight shift or body roll to be counteracted, and that’ll inspire you to push it even harder.

Put it in manual transmission mode and you’ll rejoice that it won’t overrule you and shift up, but you’ll also feel shortchanged because it gets to the end of its limit very quickly. And when it hits redline, it emits a breathless little cough rather than a “oh maybe I should stop” rev-bounce noise.

But, if you’re like me, you might be doing all this with a niggling thought in the back of your mind that, while this car is technically really good and it’s a clinical performance car, you might just think to yourself, “I’m not having as much fun as I thought I would”.

A Mercedes-AMG would be more fun; it’d be more raucous, more of a muscle car experience. An Audi RS7 (at least the previous one) would be noisier, brasher, more theatrical than this car. And likewise, a Porsche Panamera - no matter the model you go for - would be more entertaining in the bends.  

Maybe it’s just a bit too predictable - and maybe that’s a result of this car being honed for drivers who will spend more time on the Autobahn than anywhere else. I have to say, there are much, much worse (and slower) ways of getting from A to B, and the highway cruising comfort of the M850i Gran Coupe was what impressed me most. 

It’s also surprisingly adept at urban driving duties, coping well with unpleasant city surfaces, though potholes can still upset things because of the stiff-sidewalled run-flat tyres. The suspension does an exceptional job otherwise, however, and I switched between the Adaptive drive mode and Comfort mode for my commuting duties. Both proved comfortable and controlled.

The M850i is by no means a failure when it comes to fulfilling the expectations you might have of a luxury sports sedan of this size. In fact, it’s close to a distinction. But I just can’t help thinking that it’s not as much an ‘M car’ as that M850i badge might have you believe it should be.

The good news is Geely gave the Starray a different ride and handling tune to what it offers in the Chinese market. The bad news is it’s the European tune.

Australian and European roads couldn’t be more different, with ours offering more potholes, bumps, dips, cracks and other imperfections that require more compliance than what’s needed for Europe’s typically smoother, less wrinkled roadways.

It means the Starray feels too firm for our back roads, but equally lacks body control at times too, so it’s not the most enjoyable SUV to drive on a winding country road. Around town the ride can get busy at times, but overall it feels better at lower speeds.

Just as importantly, the powertrain does a nice job in both conditions. It offers reasonable performance for this type of SUV, feeling slightly off the mark and effortlessly swapping between the electric motor and petrol engine.

We drove in EV mode initially and noticed the battery drained significantly in a short period, raising doubts about its ability to go 83km. However, as we switched to hybrid mode, we’ll have to reserve judgement and give Geely the benefit of the doubt when it comes to EV range.

Long story short, if Geely is serious about winning over Australian buyers, investing in local ride and handling tuning would help elevate the Starrary from just another imported SUV to something more memorable.

Geely has tried to tick all the important boxes on the safety front. In terms of passive protection the Starray has seven airbags, crucially including a centre airbag between the front occupants, which is considered necessary to achieve a five-star ANCAP score in an SUV this size.

The Starray EM-i does not currently have an ANCAP rating, however the EX5, with which it shares a platform, carries a maximum five-star rating.

As for the increasingly important active safety, there’s a comprehensive list, including autonomous emergency braking (AEB), adaptive cruise control, rear cross-traffic alert, lane keeping assist and a host of other systems reduced to a series of complicated acronyms.

However, like so many new models, while it ticks the boxes, the real-world application of these technologies is still a work-in-progress.

In particular the 'Intelligent Cruise Control' is poorly calibrated and brakes heavily for any sort of bend in the road, which is awkward and bordering on dangerous. On the freeway the Starray repeatedly slowed dramatically on gentle curves, at times wiping off more than 20km/h, leaving us feeling exposed to a potential collision from behind.

The driver attention system is another that needs more work. It’s bordering on hyperactive, sometimes activating when all you do is glance across to the central screen for a second or two. That’s not only irritating but leads you to turn off the system, thereby rendering it redundant.

In its defence, Geely is hardly alone in this department safety authorities - for now - continue to ignore real-world usage, but it’s still something the brand must address.

BMW backs its cars in Australia with a three-year/unlimited kilometre warranty.

You may be confused if you head to the BMW site and see that M models and 8 Series models aren’t covered by BMW’s pre-pay capped price servicing plan (as I saw when testing this car), but CarsGuide can confirm that the 8 Series is indeed covered - unless it’s the real M8, not this M850i jigger. 

BMW Australia has clarified that the Service Inclusive pack for five years/80,000km of maintenance cover is $2490 for Basic cover (no brakes/pads, no wiper replacement), or $5641 for the more comprehensive Plus pack. Hardly affordable, but nor’s the car. 

The company uses a condition-based servicing program, too - there are no set service intervals, but the car will tell you when it needs maintenance based on how you drive it.

For what it’s worth, we ran the numbers on resale value using Glass’s Guide predictive analysis tool, and after three years/40,000km the expected retained value for this version is approximately 66 per cent - which is impressive.

As Geely and many other new brands are learning, it’s easy to launch a new model into Australia, but it’s a whole different story to deal with the aftersales care - servicing, warranty, etc.

“We want to ensure every day with Geely is a good day,” said Li Lei, CEO of Geely Australia.

To that end, Geely has partnered with some of Australia’s biggest dealer groups to quickly expand to 47 dealers in less than 12 months. At the same time it has built two Parts Distribution Centres in Australia and has 135 service venues, to ensure if anything does go wrong with an owner’s car it can be fixed and returned as soon as possible.

Geely is offering a seven-year/unlimited kilometre warranty for the Starray EM-i, along with an eight-year warranty of the battery pack. 

Servicing is annually or every 15,000km, whichever comes first, and with Geely’s Hybrid Assured Service Pricing you will pay $1932 over the first five years.

If you take up that offer and service with Geely, the company will also include seven years of roadside assistance too.