What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
If you know anything about superheroes, you'll know the biggest and best are always born out of adversity. And while it might not be wearing a cape (though the big rear roof spoiler makes it look a bit like Superman in flight), Polestar is very much hoping its new electric SUV will be the hero it has been waiting for.
Cursed to commence life in Australia with the good but compromised Polestar 2, which launched as a lift-back sedan (remember those?), and which felt a lot like a repurposed internal-combustion engine (ICE) vehicle inside, complete with a bulky transmission tunnel that cut rear-seat legroom in half, it has long felt like the second wave of Polestar vehicles would be the one to put the brand on the map.
That wave has at last broken in Australia, with the Polestar 3 finally here. It's a large SUV (good start), but it promises not to drive like one (even better). And in the Long Range Single Motor guise we've tested here, it promises to travel more than 700km on a full charge.
So, is this the vehicle that will kick off the Swedish brand's run in Australia?
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
With the kind of driving range, dynamics and comfort that could convince even the EV doubtful to give it a crack, the Polestar 3 – and specifically this Long Range Single Motor – feels like it was worth waiting for.
The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.
The Sportback version is slightly lower at 1619mm.
You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.
For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.
The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.
Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing.
And there are even fewer changes inside.
I think the Polestar 3 looks great – big, but not looming, and still somehow svelte enough to look sporty.
The brand takes a unique approach to marrying design and aerodynamics, with a lip at the edge of the bonnet that allows for airflow. But it doesn't look like a purely functional element.
Instead it accentuates what Volvo would call the 'Thor's Hammer' (but I think Polestar calls them 'Twin Blade') headlights, which are mirrored below with black venting.
In fact, looking at the 3 front-on is a bit like looking into a reflection in a crystal-clear lake, with the lighting signature perfectly reflected in the lower half of the front end.
If it sounds like I'm waxing lyrical, it's because I am. I think the Polestar 3 is among the best looking vehicles in its segment and one of the better looking SUVs, period.
Inside, though, it's a study in minimalism, which while very neat and tidy, makes it feel a little less luxe than you might expect from a vehicle at this price point. In fact, at a quick glance, it doesn't look that far removed from the relatively cheap-as-chips MG4's cabin.
The materials are thoughtful and lovely, though. Leather-like materials are used sparingly, replaced by what Polestar calls "Bio-Attributed MicroTech Charcoal with Repurposed Aluminium Deco". A far easier way to describe it, though, would be as reminiscent of a wetsuit.
Elsewhere, it's a fairly pared-back affair, with just the huge portrait-style central screen and the landscape driver screen grabbing your attention. Dig deeper, and there are some really nice, gentle details, like the ambient interior lighting that illuminates a little strip along the door panel, including the Bowers & Wilkins logo. A similar line of light spans the entire dash, too.
And I love the metallic-look panel along the dash which, one can only assume, is the 'Repurposed Aluminium Deco'.
More than merely good enough.
Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.
You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.
While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.
Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.
There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.
While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.
Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.
The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.
Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.
You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.
About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.
Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.
Audi interior and packaging expertise strikes again.
Polestar has done a solid job of disguising the dimensions of the Polestar 3, because while it looks sleek and sporty it's still a big boat, stretching a sizeable 4900mm in length, 1968mm in width and 1618mm in height.
That size is most noticeable in the back seat, which is properly cavernous, helped further by a fully flat floor which lends even more airiness. Sitting behind my own 175cm driving position there's plenty of headroom and tons of knee room, giving the Polestar 3 official adult-friendly status.
The ISOFIX attachment points are located beneath two pop-off plastic covers, which makes fitting a child-seat base super easy. This is something I wouldn't have cared about at all exactly 22 weeks ago, but now I care a lot, and this was among the fastest and easiest systems I've used.
Happily, there is no major back seat compromise, either. The pews are comfortable and supportive, with the window seats separated by a pull-down divider home to two pop-out cupholders.
There are twin USB ports for rear-seat riders, too, as well as air vents with temperature controls, and – thanks to that Plus Pack – rear seat heating.
There's storage aplenty, too, with a total 597 litres in the boot with the rear seats in place, and 1411 litres with them folded flat, including a handy 90-litre hidden storage spot under the boot floor. Up front, there's a soft-bag-ready 32-litre frunk.
First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.
These, along with the larger Q7, have internal combustion engines.
However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.
But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.
For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.
As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.
Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.
At least the Q8 e-tron is well equipped.
On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.
These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).
More on safety further down below.
All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.
There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.
Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.
Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.
Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.
Let’s check out the changes.
I'm going to get this out of the way early. I am a touch surprised with the pricing on the Polestar 3 range.
With Tesla having now stepped on a million metaphorical rakes, and with a leader now slightly less popular than actual skunk musk, the stage seemed set for a rival brand to steal its crown, and its customers.
But I can't see too many making the leap from the $60K-$70K Tesla Model Y to the $118,420 asking price of the admittedly bigger Polestar 3 Long Range Single Motor - which is the cheapest way into the brand's large SUV.
Instead, Polestar will be taking aim at brand's like BMW, Mercedes-Benz, Porsche and Cadillac, leaving its Chinese corporate cousins (think Zeekr and Geely) to chip away at Tesla's market share.
So, premium product, then. But do you get premium stuff?
Ours gets the 20-inch 'aero' alloys, but you can spec those up to 22-inch wheels if you don't like your spine very much, along with Brembo brakes. Plus there's is LED lighting all around, a big glass roof and retractable door handles.
Inside, the Long Range gets heated front seats, triple-zone climate control, wireless device charging, and a big 14.5-inch central screen with Apple CarPlay and Android Auto (run by Google built-in) joined by a second 9.0-inch driver information screen above the steering wheel.
Our car was also equipped with what Polestar calls the 'Plus Pack', a cool $9.0K on top, which adds things like a 25-speaker Bowers & Wilkins for Polestar stereo (replacing the standard 10-speaker set-up) , a head-up display, heating for the rear seats, steering wheel and wiper blades as well as soft-close doors.
The as-tested price for our car, by the way, is $131,640, before on-road costs.
Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.
Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.
In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.
That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.
Other updates include more direct steering, stiffer front suspension and retuned chassis controls.
Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.
The Long Range Single Motor tag hints at what's powering this Polestar 3, with a single, rear-axle mounted (so, rear-wheel drive) motor producing 220kW/490Nm and a fairly sedate sprint from zero to 100km/h of 7.8 seconds.
The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.
While far from the class best, this cuts down charging times by a considerable margin.
The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.
How far is far enough before you'd consider an EV? Because I've got to say, if I owned the Polestar 3, I'd probably have to plug it in once a week, if that.
A sizeable 111kWh lithium-ion battery provides the charge here, and unlocks a claimed WLTP driving range of 706km. Now, it's worth pointing out these numbers are rarely realistic. For example, WLTP testing is conducted with the climate control switched off, but a real-world result of 600km or more, depending on how you drive, is still a large number.
The battery is the same as in the dual-motor variant, but this RWD car is lighter and less powerful, and it has a lower top speed (180km/h), reducing its energy usage to 17.6kWh-20.3kWh/100km (from 19.6-21.8kWh/100km).
The Polestar 3 has a 400V architecture, meaning hyper-fast charging speeds are out of the question. Instead, it's capped at a maximum 250kW (still more than most public chargers in Australia can produce) which means a 10-80 per cent charge in 30 minutes.
At home, an 11kW charger will take more like 11 hours, or an estimated 16 hours using a regular 7.0kW wallbox.
According to Canstar Blue, the average price per kW for residential power in NSW at the moment is about $0.34. So, using my admittedly questionable maths skills, it would cost around $37 to take your Polestar 3 from empty to full at home.
For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.
So, how has the Q8 e-tron advanced over its predecessor?
Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.
To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.
Watch that, though. You could get a speeding fine more easily than you expect!
Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.
Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.
So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.
That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.
Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.
Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.
Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.
There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.
Push a bit harder, though, and some cracks show up.
The Polestar 3 is that rarest of beasts – a big and sumptuous SUV that's genuinely engaging to drive.
This is going to sound odd given we're talking about 2.5-tonnes of Swedish metal but I reckon the fact it's not lightning-fast makes it more fun to drive. It somehow (and yes, this is a crazy thing to say) gives off Mazda MX-5 vibes, in the sense that, while some EVs feel utterly scientific in the way they accumulate speed, this rear-drive Polestar feels fun, perky and like you're actually driving it.
Don't get me wrong, there's more than enough power on offer here to get the 3 up and moving, especially the way it accelerates from low to mid speeds, but it's more than powerful enough to feel like you can push it a little bit harder without risking a visit to the undertaker.
The ride is good, too, leaning into its sporty nature without vibrating your eyeballs through suspensions stiffness, and the steering is direct and predictable. Speaking of which, you can dial up the sportiness of the accelerator (responsiveness) and steering (weight), too.
I also like the three-stage brake regeneration (off, medium and full 'one-pedal' driving) accessed through a permanent button at the base of the screen, and I prefer that it isn't as brutal as it can be in other vehicles. The cabin is also impressively quiet, though how much of that is owing to the Plus Pack's upgraded stereo arriving with active noise cancellation is a mystery.
There is no shortage of weight on board, though, and get too aggressive with the steering wheel and you'll get that disconcerting top-heavy tipping feeling so common with big SUVs.
I'm not convinced by the Polestar 3's software, either, with a couple of weird warnings popping up during my time with the car. The first warned that the driver assistance systems had failed, and told me to book a service, and the second even weirder issue is it liked to warn me there was "no valid key detected" despite it being in the centre console, and that "restart would not be possible".
Neither warning seemed accurate, to be fair, as the safety one went away on its own after a while and I had no problem starting the car.
Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.
There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.
Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.
The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.
Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.
The Polestar 3's safety story is a good one, and it begins with nine airbags covering all seating rows. The grille of the 3 is home to what the brand calls its 'SmartZone', which is where it hides the cameras, sensors and radars necessary for its AEB (with cyclist and pedestrian detection), cross-traffic alert with braking, blind spot alert with steer assist, lane departure warning and assist and active cruise control. The list goes on and on.
In the cabin, two infrared cameras monitor the driver, while four motion-sensing radars scan the rest of the interior for left-behind pets or children.
It scored the full five stars in Euro NCAP testing, and scored the highest child occupant protection rating of any passenger car tested by Euro NCAP in nine years.
Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.
The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).
Plus, owners also receive six years of complimentary access to Chargefox’s network.
Another tick for the Polestar here. While I advocate for longer warranties (kudos to brands like Nissan, MG and Mitsubishi), the 3's five-year, unlimited-kilometre warranty and eight-year, 160,000km battery warranty is on par with its premium competitors.
The first five years or 100,000km of servicing is on the house, too (it's required every two years or 30,000km after that) and five years' roadside assistance is thrown in, as well.