What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
Most cars get secretly cheapened as they travel through their model lifecycles.
Yes, while facelifts often usher in headline advances like updated electronics and more equipment to boost attention, in too many cases, engineers are forced to cut costs, especially where they cannot be very easily detected, such as with removed sound-deadening, inferior carpet quality and deleted minor items, like bonnet struts. Hello, latest Ford Ranger!
Every cent saved is extra profit made.
Now, we cannot tell at what level – if any – the penny-pinchers pilfered the Lexus UX for its Series II update last year, but the completely unexpected result is a small SUV/crossover that feels and drives noticeably better than before.
Keep reading to find out how and why.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Most cars get worse as they age as their makers try and save pennies by scrimping on quality and features. But the reverse seems to be true for the Lexus UX.
The 250h Luxury 2WD we tested is the car that the brand should have launched with back in 2018, with an appealing balance of performance and economy, comfort and sporty handling, as well as refinement and features. The UX has finally come of age.