Audi A8 vs Jaguar XJ

What's the difference?

Audi’s flagship is the A8, a long, luxurious sedan where being driven is often as important as doing the driving.

To put this ultra-premium machine in context, it competes with other German heavyweights like BMW’s 7 Series and, of course, the Mercedes-Benz S-Class as well as Porsche’s Panamera. Not to mention the Lexus LS or Maserati’s Quattroporte.

What’s life like at the top of the Audi pyramid? Stay with us to find out.

As a child, my parents - who aren't car people - would see a Jaguar and point. It didn't matter if it was an XJ, Daimler Double Six or a Mark II, there was a great deal of mystique around these bastions of Britishness. It also didn't matter that these weren't necessarily good cars. The Seventies and Eighties saw the brand slide into a funk while being passed between owners like hot potatoes.

Somehow, the brand survived its brush with Ford's useless Premier Automotive Group strategy which only came good towards the end as Jaguar's management woke up and put in place a change in direction that produced the Ian Callum-designed XF. Riding high on that design, Jaguar then promptly introduced the very pretty Jaguar XJ.

It has been on sale for ages, but with the addition of a few bits and bobs to stay competitive, it's as compelling as ever. Most importantly, the performance-focused R has kept its unique supercharged V8.