What's the difference?
Audi’s flagship is the A8, a long, luxurious sedan where being driven is often as important as doing the driving.
To put this ultra-premium machine in context, it competes with other German heavyweights like BMW’s 7 Series and, of course, the Mercedes-Benz S-Class as well as Porsche’s Panamera. Not to mention the Lexus LS or Maserati’s Quattroporte.
What’s life like at the top of the Audi pyramid? Stay with us to find out.
It's only in the running for the title of world's best luxury car. No biggie here, then.
Like Rolex and Concorde, S-Class has become a byword for ultimate, and deserved or not, the Mercedes-Benz defines its segment despite the best efforts of the BMW 7 Series, Audi A8, Lexus LS and (sadly now-defunct) Jaguar XJ, as well as pointing the way forward with new technologies that eventually trickle down to more proletarian models.
Replacing the half-million selling W222 unveiled in 2013, the W223 is the latest in a long line since the first W187 Ponton debuted in 1951, and includes the famous ‘Finnies' and Stroke-8 models that followed immediately afterwards, but it is the 1972 W116 that really set the template.
Now, seven generations in, the 2021 S-Class is all-new again, with progressive safety and interior features that should help keep it Australia's bestselling full-sized upper-luxury sedan.
The Audi A8 swims in a luxury car shark tank where those paying the big dollars expect top-shelf everything. It delivers a serene driving experience whether you’re in the front or the back, in a superbly engineered and executed luxury sedan package. Not perfect, but very, very impressive.
Mercedes-Benz set out to restore the S-Class' place amongst the greatest sedans in the world.
In the heavily-optioned, near-$250K-plus S450 as well as the extended S450L at $300K as tested (the sweet spot of the range for now), we reckon the Germans have succeeded, pushing safety, comfort and technology boundaries, in a package that is true to the heritage of the series.
Tax-fuelled sky-high prices will certainly keep the S-Class niche in Australia, but the car is more than good enough to dominate its tiny corner of the upper-large luxury car sphere.
The best new car in the world? We reckon it's highly likely. Mission accomplished, Mercedes.