Audi A8 vs BMW M5

What's the difference?

The Audi A8 swims in a luxury car shark tank where those paying the big dollars expect top-shelf everything. It delivers a serene driving experience whether you’re in the front or the back, in a superbly engineered and executed luxury sedan package. Not perfect, but very, very impressive.

Let’s get one thing out of the way: the new M5 is a very good car. Considering the emissions limitations and size increase of its base model, it is an impressive bit of engineering. 

What’s trickier is deciding whether the new car is really better to drive. Less edgy but supremely comfortable and quiet; BMW leaned into the daily usability of the plug-in hybrid M5 rather than amping the petrol-electric system for maximum thrills. And do you know what? That’s fine with me. 

The new M5 still performs on road and track and does an incredible job of hiding its weight (most of the time). Perhaps the G90 is a little more Audi RS6 than F90 in its demeanour but some would argue that’s no bad thing. 

The concept of the BMW M5 is not static, it evolves with the times, and the G90 is no exception. Expect future Competition and CS variants to unlock some extra lunacy. 

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The A8 is close to 5.2 metres long, yet instantly recognisable as an Audi thanks mainly to its evenly weighted proportions, gently curved roofline and overall high-waisted design. Worth noting its drag coefficient (Cd) is an impressively slippery 0.25.

The characteristic look is accentuated by the brand’s signature, six-sided grille, in this instance highlighted by a matrix of high-relief chrome accents. And typically angular LED Matrix headlights sit either side.

Check out our video review for the carefully orchestrated animation they run through when the car is unlocked.

The car looks equally svelte and contemporary from the rear, with just the right amount of chrome lifting the tone and multi-spoke 20-inch rims filling the wheel arches nicely.

As you’d expect, the top-shelf look and feel continues inside with the seats trimmed in aniline leather, perforated on the front and outer rear positions, with genuine hide also covering the centre console, door rails and armrests, steering wheel and upper dashboard.

Fine grain ash wood inserts sit alongside brushed metal elements and a meticulous attention to detail is obvious… everywhere.

For example, the interior door handle design has been thoroughly thought through, requiring a simple underhand tap to open the door, rather than the more conventional, and ergonomically convoluted, ‘over the top’ movement.

Three sleek screens dial up the tech - a 10.1-inch multimedia interface at the top of the centre stack, an 8.6-inch display below it for heating and ventilation, and a 12.3-inch version of Audi’s ‘Virtual Cockpit’ in the instrument binnacle.

And the spacious rear is the epitome of cool, calm Teutonic form and function. You feel relaxed the moment you get in, and isn’t that the primary aim of a car like this?

The M5’s raw size is what you notice first. The G90 M5 is a whopping 113mm longer, 67mm wider and 37mm taller than the car it replaces, with the wheelbase stretched 24mm.

It is also the most pumped M5 yet, compared to a 520i it is 70mm chubbier at its flared wheel arches. The ‘M5’ insignia on the C-pillar means you’ll know this is the fast one. 

Presence is not in question, then, but beauty? Not the right word. The G90 makes its predecessors — especially the original ‘E28’ — look demure. 

The cabin layout builds on the concept debuted by the iX electric SUV, with twin integrated screens and focus on technology and minimal buttons. Materials are mostly high quality and feel fitting for the M5’s asking price.

Space is luxury, be it a large house, a first class seat or a spacious car, and at nearly 5.2 metres long with a close to 3.0m wheelbase the Audi A8 measures up. 

Even before you get in, the doors have an amazing sense of solidity and quality. It’s like opening and closing a bank vault… if that huge circular door had a power-assisted soft-close function. 

There’s copious amounts of space for the driver and front passenger with lots of storage including a lidded box between the front seats, complete with a two-piece longitudinally split top design, so you can sneak your half’s open without displacing your neighbour’s elbow.

The door bins are decent but there isn’t a specific cut-out for bottles, so it’s more a case of laying them down than standing them up. There’s also a handy covered cubby at the end of the door armrests.   

The glove box is a good size and there are two cupholders under a pop-up cover in the centre console.

Of course, the back is where space really counts, and there’s as much room as you’d find in, well… a limo.

Sitting behind the driver’s seat, set for my 183cm position, I enjoyed copious amounts of head, shoulder and legroom. 

There are electric sunblinds for the rear and rear side windows, controlled by buttons in the door as well as the rear seat remote, a 5.7 inch OLED display housed in the beautifully trimmed fold-down centre armrest (which also has a soft close function!). The remote also allows adjustment of the lighting and climate control. Classy.

There’s a shallow storage box and twin cupholders in the armrest, medium size door bins and hard shell pockets on the front seat backs. The rear armrests also feature a small lidded cubby. 

In terms of connectivity and power options there’s wireless Android Auto and Apple CarPlay, a USB-A and USB-C in the front, and an identical pair in the rear, as well as a 12-volt socket in the front and two in the back.

Boot volume is a useful 505 litres (VDA) and the lid is electric, with gesture control. It’s able to easily swallow our three-piece luggage set or the bulky CarsGuide pram. And while the rear seats don’t fold there’s a ski port door to accommodate long items. Just make sure you use the tie-down anchors in the boot to ensure they’re properly secured. There’s a handy netted section behind the left wheel well and a cargo net is included.

Maximum towing capacity, for a braked trailer, is 2.3 tonnes (750kg unbraked) and in more good news, the spare is a space-saver rather than the increasingly prevalent inflator/repair kit.

BMW has persevered with its twin-screen, minimal-button approach for its 'Operating System 8.5' in the M5. 

The 14.9-inch central touchscreen is bright, responsive and high resolution but the software remains a little strange. The main interface is classy but when looking for settings to adjust you’re presented with a Windows 95-esque panel of small square touch targets. It’s not intuitive. 

Wirelessly mirroring Apple CarPlay or Android Auto works a treat, at least. Digital climate controls keep temp adjustment persistently on screen and a shortcut to fan speed. The nipple-like vent direction adjustment grows on you, as do the digital vent sliders. 

The 12.3-inch digital driver’s display still doesn’t have the freedom of customisation and clarity of Audi’s interface. 

The M5 has two cupholders, a deep central storage cubby, door bins that swallow two 600mL plastic bottles and twin wireless charging pad that resolutely grips smartphones even under the sort of tummy-churning G-Forces this M5 can manage. 

Setting the M5 apart from the regular sedan is a unique centre console bunching 'M Drive' modes, 'M Hybrid' modes and other shortcut functions together next to the gear toggle and M-engraved crystal 'iDrive' controller.

Comfortable front seats are power adjustable with in/out, up/down lumbar support and have two memory positions. 

The 5096mm long M5’s back seat is very spacious. Headroom is good for those beyond 182cm (six-foot), the bench is extremely supportive, while leg and toe room are adequate.

A fold-down centre armrest has two cupholders and there are USB-C charge ports in the back of each bucket seat for a total of four. 

You can buy an accessory mount that holds tablets or smartphones for rear seat passenger entertainment, too.

When you look in the boot, BMW offering a Touring version of the latest M5 makes even more sense. The load aperture is big but the usable space is narrow; the sides intrude on load space. 

The 466-litre space will make fitting suitcases for an airport run tricky and, even with the 40/60 split-fold rear bench, you will struggle to fit a bike in the back. There’s no spare tyre, either.

The last M5 was well equipped but the new car is wanting for nothing. Australian cars have just about every option for $259,900, before on-road costs.

Australian M5s wear staggered 20-inch front and 21-inch rear alloy wheels paired with standard metallic paint, 'M Carbon Exterior' package (including carbon roof and rear lip spoiler), adaptive LED headlights and BMW’s 'Iconic Glow' illuminated kidney grille surrounds. 

Keyless entry, a heated steering wheel, heated and ventilated front seats, interior camera, powerful 18-speaker Bowers & Wilkins sound system, M seatbelts, four-zone climate control and a power tailgate are the cabin highlights. 

Optional extras are thin on the ground; you can choose from (eight) no-cost paint colours and all manner of 'Individual' shades (from $4100), four interior trims including classy 'Dark Oak' wood and four leather colours. There’s classic black ‘Merino’ leather, or you can have it dyed with a mix of 'Silverstone', red or 'Kyalami Orange'. 

Aside from that, the only major option is carbon ceramic brakes at a staggering $18,500, and an M5 Touring wagon costs $263,900. 

Though the M5 is more expensive than Audi’s closest rival, the RS6, the gulf isn’t huge considering you get a lot more punch in the BMW. Mercedes-AMG does not have an E-Class answer, yet.

Good value, then? Well, an equally potent Porsche Panamera is twice the price. So yes, in a sense.

The Audi A8 50TDI is powered by a 3.0-litre turbo-diesel V6 engine sending 210kW (from 3500-4000rpm) and 600Nm (from 1750-3250rpm) to all four wheels via an eight-speed automatic transmission (with ‘Tiptronic’ sequential manual shift function) and Audi’s quattro constant all-wheel drive system using a self-locking centre differential.

It also features a 48-volt electrical set-up for mild hybrid functionality built around a belt connected starter/generator, AC to DC converter and a 48-volt lithium-ion battery. 

With energy recovery of up to 12kW from regenerative braking, it enables the A8 to regularly coast with the engine switched off and helps the extended stop-start system to operate smoothly. 

Unlike the Mercedes-AMG C63, BMW has kept the M5’s eight-cylinder heart and this has proven to be a good decision. 

The 4.4-litre twin-turbo petrol engine has been optimised with “a cross-bank exhaust manifold and optimised oil separation”, says BMW.

The V8 spins to 7200rpm though it isn't a screamer, outputting a full-bodied 430kW (5600-6500rpm) and 750Nm (1800-5400rpm).

Augmented with a transmission-mounted 145kW electric motor that can produce up to 450Nm, thanks to pre-gearing, maximum combined outputs are 535kW and 1000Nm. 

Weight blunts punch, though, so despite nearly 100kW and 250Nm more, the new M5 is a tenth slower to 100km/h than its predecessor (claimed), at 3.5 seconds for the sprint.

You can thank a 220kW/tonne power-to-weight ratio, worse than the old car's 233kW/tonne figure. The new G90 claws some time back with brute force, hitting 200km/h in just 10.9 seconds and goes on to a limited top speed of 305km/h.

You can choose from five powertrain settings, starting with 'Electric' and 'Hybrid' for everyday use, while 'eControl' lets you store battery power for urban use.

'Dynamic' provides the best balance, says BMW, while 'Dynamic Plus' is like a qualifying mode. Think maximum combined punch for up to 10 minutes, at which point you’ll have drained the battery. 

Driving in pure electric mode, the take-off can be a little jerky but the quietude and decent power make it pleasant. Power sources are combined expertly in Hybrid and giving it some stick in Dynamic is more than enough to make your passengers feel queasy.

Audi’s official fuel economy number for the combined (ADR 81/02 - urban, extra-urban) cycle is 6.6L/100km, the 3.0-litre turbo-diesel V6 emitting 175g/km of CO2 in the process.

Over a week of city, suburban, and some freeway running we averaged 11.1L/100km, which is acceptable for a 2.1-tonne luxury sedan.

Also worth noting the standard stop-start system works beautifully thanks to the 48-volt starter/generator.

You’ll need 82 litres of diesel to fill the tank and using the official number, that translates to a range of just over 1240km, which drops to around 740km using our real-world figure.

Electric-only range is rated up to 69km in WLTP testing, but the 18.6kWh battery is more likely to give you around 60km in real-world driving. It can be topped up in about two hours using an 11kW AC charger, or overnight on a three-pin socket. 

BMW includes both Mode 3 (public) and Mode 2 (home) charging cables with the M5. 

The M5 uses 3.2L/100km of 98 RON premium unleaded in ADR testing, corresponding to just 72g/km of CO2, so it should sail through the first rounds of Australian emissions regulations. 

Indulging in what the V8 has to offer sees that consumption spike, though. An enthusiastic road drive saw the M5 gulp 12.4L/100km, according to the trip computer.

Despite extensive use of aluminium in the ‘ASF’ platform and body panels, the A8 tips the scales at a sturdy 2095kg, yet Audi says the A8 will accelerate from 0-100km/h in just 5.9 seconds. And with 600Nm of peak torque available across a flat plateau from 1750-3250rpm this big four-door gets up and goes hard when asked to. 

At more sedate speeds you’re occasionally reminded there’s a diesel engine under the bonnet, with that characteristic engine and exhaust noise only making their presence felt under pressure. 

In fact, under normal circumstances, noise, be it the engine, tyres or wind is minimal, thanks to a combination of the car’s aero-efficient shape, thick acoustic glass and other sound-deadening measures throughout the car.

The eight-speed auto transmission is suitably smooth, with the central shifter or wheel-mounted paddles able to make snappy sequential ‘manual’ shifts.

There are four drive modes in the ‘Drive Select’ system - ‘Comfort’, ‘Auto’, ‘Dynamic’ and ‘Individual’ - enabling tweaks to the steering, transmission, throttle and suspension. Comfort felt most appropriate most of the time, although dialling up the throttle and transmission to more aggressive modes in Individual adds an enjoyable edge.

The suspension is five-link front and rear with an adaptive air system smoothing even high-frequency bumps and ruts amazingly well.

Push into a corner and the A8 feels nicely balanced, its wide track, sophisticated suspension, plus the quattro AWD system seamlessly distributing drive between the front and rear axles, keeping the big body under control. In fact, you feel the ‘big car shrinking around you’ syndrome from the get-go.

The steering is precise without being overly sharp and road feel is good. Again, with that 2.1-tonne kerb weight in mind, braking is appropriately powerful with big ventilated discs front (350mm) and rear (330mm).

It pays to remember the turning circle is 12.5m, and it’s worth picking your spot for a U- or three-point turn.

Although there’s a lot going on for the driver in terms of screens, buttons and switches it all makes sense ergonomically. The head-up display is helpful and there’s a common sense mix of digital and physical controls, the latter including an audio volume knob. Yes.

The three M5 elements start with daily usability. We trundled out of Bathurst in electric mode, with the adaptive dampers (and other myriad settings) in Comfort. 

The M5 has steel springs, double wishbone front suspension and a five-link rear axle, all of which has been heavily reworked by the boffins at M. Naturally, the ride is firm, though in Comfort the body moves through its motions smoothly. 

The M5 is an effortless tourer, its eight-speed automatic shmoozing through ratios as it climbs and descends steep gradients. Wind and tyre noise insulation is good on coarse chip tarmac, though a bit more burble from the V8 would be appreciated. 

The M5 has nine adjustable parameters to wake it up: 'Drivetrain', 'Energy Recovery', 'Drivelogic' (gear shift aggression), 'Chassis', 'Steering', 'Brake', 'M xDrive', stability control settings and 'M Sound'. Favourite settings can be stored to the wheel-mounted M1 and M2 buttons. 

With the dampers still in Comfort the M5 remains fantastically capable with power delivery from the xDrive mighty rewarding on corner exit. Sport dampers sharpen the experience up further, amplifying the M5’s surprising agility. Thank the rear-wheel steer for this big sedan’s switchback performance. 

Step beyond the limit of grip, brake too late, or get on the power too early, though, and the M5’s mass reveals itself rapidly. It doesn’t help that the accurate steering is devoid of feel. The brake-by-wire pedal is too numb and light, as well, making it tricky to judge grip levels on the road.

Feel is less of an issue on a dry Mount Panorama circuit, where the M5 turns out to be a total pussycat. The all-wheel drive, consistent dynamics, strong brakes and well-tuned stability control make for an approachable but seriously fast sedan.

The responsive transmission will hold gears to redline and is eager on the downshift in its most aggressive setting while tactile shift paddles make commanding ratio changes yourself that bit more engaging. 

Prodigious punch out of corners is matched by the impressive consistency of the carbon ceramic brakes. The M5 pulled up for The Chase every time with minimal fuss, even from above 250km/h.

Similar credit goes to the 285mm front and 295mm rear Hankook S1 Evo tyres which remained consistent and predictable all day despite reaching temperatures over 130 degrees, according to the tyre pressure monitor.

The regular BMW 5 Series range scored a maximum five stars in 2023 ANCAP safety testing but this does not apply to the M5.

The M5 features nine airbags and a host of active safety systems, including auto emergency braking (AEB), blind-spot monitoring, rear cross-traffic alert, lane-keep assist, auto parking and speed limit assist. 

Lane-keep can easily be turned off via two taps but the other systems require more menu navigation, though are mostly unintrusive. A 'Track' mode disables lane-keep, AEB and other systems along with switching the central display off. 

The A8 is covered by Audi Australia’s five-year/unlimited km warranty, which is now par for the luxury market course, and 24-hour roadside assistance is included for the duration.

Paint defects are also covered for five years, with rust (to the point of perforation) covered for 12. Nice.

Service is required every 12 months or 15,000km with a five-year capped-price plan for the A8 coming in at $3830, or $766 per year. That’s a fair wedge but not outrageous for the category.

In Australia, BMW has moved to match other manufacturers in offering a five-year/unlimited kilometre warranty on all its cars. 

Servicing is recommended on a condition basis, with the M5’s multimedia system prompting a visit to the mechanics. BMW offers pre-paid service packs for five years/80,000km at a price of $5059 for the basic offer and $8152 for 'Inclusive Plus', which covers brake pad and rotor replacements. 

It is expensive next to a regular 5 Series but when you consider the purchase price and performance level, the M5’s service pricing is not astronomical.