Audi A8 VS Audi S8
- Unmistakably Audi
- Amazing interior design
- Groundbreaking safety features
- Pricey options
- Most of its autonomous tech locked out for Aus
- Technical extravaganza
- Elegant looks
- Punchy V8
- Tricky to find a space big enough
- Short warranty
In a world where genuine wood trim and nappa leather comes in a Mazda6 for under $50,000, premium brands like Audi have been forced to come up with new hallmarks to underpin their status and asking prices.
The new, fourth-generation Audi A8 is no different, packing hardware capable of autonomous driving well ahead of what is currently allowed on any public roads, along with an array of safety, efficiency and convenience firsts for the brand that cement the model's position at the top of the four-ringed luxury tree.
The current S-Class may measure your vital signs and aim to improve your general well-being, but it won't give you a foot massage. If you tick the right options boxes, the new A8 will.
We were among the first to drive the new A8 at its Australian launch around Sydney last week.
|Engine Type||3.0L turbo|
Big sedans are not in vogue at the moment and huge luxury sedans were on the way down before the humble Commodore and Falcon departed the upper end of the sales charts. The Germans, who have always done a spectacular job of these flagship sedans, cheerfully persist with these cars.
|Engine Type||4.0L turbo|
|Fuel Type||Premium Unleaded Petrol|
The new A8 is a very accomplished machine, and can certainly be optioned up with enough toys to entertain and comfort whether you're riding in the front or back.
It's not possible to say if its better than the S-Class or 7 Series in isolation, but it has a unique design ambience that's unmistakably Audi. If you're a four-ring devotee, you won't be missing out.
Based on this test, the sweet spot of the range is the long-wheelbase 55 TFSI. At this end of the market, it's fair to say the extra $12,000 for the added length and $3000 for the smoothest and most powerful engine are worth it.
Regardless of the bigger wheels, we'd probably spring for the Premium plus package and the Executive package's rear seat with the Entertainment package for all the most impressive toys. This would mean a total list of almost $250k, but it's arguably how Audi intended the new model to be.
Also check out Peter Anderson's video review from the A8's international launch:
Would you consider the new A8 over an S-Class or 7 Series? Tell us what you think in the comments section below.
The S8's existence is a source of joy for me because it's not a huge SUV. Yes, it's a huge sedan but it's a reminder that the technological flagship is alive and well, at least in Germany. And the important thing about these cars is the way the toys filter down through the rest of the range. That used to take years but we're seeing this cool stuff a lot more quickly, right down to the A1.
The S8 punches, and punches hard in this rarefied part of an already shrunken section of the market - the twin-turbo V8 matches its German rivals, it's lighter and it's as well-stacked as any of the three. What it doesn't do, however, is shout about itself the way the other two do. It's the incognito choice.
At first glance the new A8's exterior styling may look a tad obvious, with unmistakably Audi design adding a bunch of straight lines to make things look more serious.
The reality is far more considered, being the first whole design to emerge under Audi Design boss Marc Lichte's stewardship. Previewed by the first Prologue concept in 2014, the result has an elegance that underlines its position as Audi's flagship and is less likely to be confused with an A6 than the S-Class can be with the E-Class.
If you're after the ultimate in design details and lighting performance, you can also opt for $13,200 laser headlights that can double the range of LED headlights to 600m ahead. This option also brings OLED tail-lights with jewel-like filaments less than 1.0mm thick.
Compared with the third-generation model it replaces, the size of the new A8 is 37mm longer, 13mm taller but 4.0mm narrower, riding on a 6.0mm longer (2998mm) wheelbase. The long wheelbase version is 130mm longer again in wheelbase and overall.
In A8 guise, it combines aluminium, steel, magnesium and CFRP to result in the biggest material variety used in an Audi to date. Kerb weight ranges from 1995kg for the short-wheelbase petrol model to 2020kg for the long-wheelbase version, with the diesel versions adding 55kg respectively.
A 15-spoke, 19-inch wheel design is standard for Australia, but the Premium plus package fitted to all the cars we tested brings a 10-spoke 20-inch design, while the options list includes another three choices of 20-inch wheels. You can also get 21-inch alloys with the optional Sport package.
As you'll see in the interior images, the A8 represents another significant step forward for Audi design, with horizontal themes and numerous traditional controls now hidden beneath touchpads.
Key among these is the deletion of the centre console controller for the multimedia system, which has been replaced by an 8.6-inch secondary touchscreen beneath the 10.1-inch main screen. Apple CarPlay and Android Auto smartphone interfaces are available via USB connection, and the A8 will act as a mobile Wi-Fi hotspot if you sign up for a data plan.
This split layout is less imposing than using one giant screen as in a Tesla, and both give haptic and acoustic feedback to commands to simplify use while driving. All versions also score the excellent 12.3-inch 'Virtual Cockpit' display ahead of the driver.
All A8s also now get a smartphone-like back seat remote controller, which enables control of temperature settings, seat adjustment, lighting, media functions and window blinds (when optioned) via its 5.7-inch OLED touchscreen.
Another surprise detail is that the interior door handles are now power assisted, which represents the lengths Audi has gone to in reducing control weights.
The sheetmetal is obviously very restrained given it's an Audi first, and secondly, it's just not done to go wild in this part of the market.
It's an A6 that's joined a gym, but didn't join that weird gym with men that can't run after you when you insult them (don't ask how I know this). Rolling on 21-inch wheels as standard, you can go up to massive 22s if you so choose.
The A8 created a subtle redirection of Audi's passenger car look, with the updated A4 and A6 both picking up on the horizontal bar between the rear lights and the huge grille framed by family lights with signature DRL patterns. The S8 builds on that with subtle S cues but nothing even vaguely shouty.
The interior acreage - or 'cabin', if you will - is very comfortable, but you already knew that. The multi-screen layout was first seen in the A8 and has now found its way into A7, Q8 and Q7 and is, as ever, brilliant to look at and use.
The MMI updates that have found their way into other cars are present and correct. Like the exterior, it's very restrained but not to the point of sparse minimalism, despite the lack of switches and buttons.
I really don't like the steering wheel, though, and I can't put my finger on why. It certainly isn't especially sporty-looking but I wonder if the standard flat-bottomed S wheel just looked stupid.
The materials are beautiful and everything fits together perfectly.
Choosing the biggest sedan in the line-up isn't just about outdoing your neighbours, it's also fair to expect enough room to stretch out and ponder your stock options.
Despite the new A8's minor 6.0mm wheelbase growth, the interior dimensions have grown 32mm in length, which has expanded legroom as well as headroom.
Fundamental practicality elements are covered as well, with a cupholder and bottle holder for each outboard passenger, an array of USB and 12-volt charge points and two ISOFIX child seat mounts for the back seat. There's also a Qi wireless phone charger within the centre console.
Boot space is a useful 505 litres, and while there's no split-fold for the back seat, there is the capacity to bring curtain rods home from Bunnings via the ski port. There is also a space saver spare wheel beneath the boot floor.
The cabin is clearly built with rear seat passengers in mind, with rear leg and headroom configured for those continent-crossing drives.
The S8 has plenty of comfort for two rear seat passengers and a few amusing options to while away the hours in traffic or on the autobahn.
That doesn't mean the front seat passengers are in purgatory, with huge but supportive seats adjustable in all conceivable directions.
Front and rear rows score a pair of cupholders and bottle holders while the boot is a handy, if not awe-inspiring, 505 litres.
Price and features
The fact that the new A8's entry price has dropped almost $6000 to $192,000 is likely to have less impact than a $19,990 Hyundai i30 special, but Audi's claim that it offers up to $36,000 more value than before may lower a few bifocals.
Introducing Audi's new naming scheme, which no longer makes reference to engine capacity in preparation for electrification, the diesel base model wears a 50 TDI badge, before moving $3000 north to the petrol 55 TSFI. Either models can be had in long-wheelbase form (signified by a capital L after A8) which will cost you an additional $15,000 respectively.
The $210,000 A8 L 55 TFSI at the top of the price list is more than $42,000 cheaper than the previous V8 diesel 4.2 TDI and a more than $120,000 less than the previous S8 Plus, but a new performance flagship is due to appear in the near future.
Value is rather subjective at this end of the price scale, but by comparison the entry RRP for the new A8 undercuts the base 7 Series by $34,900, the S-Class by $3900, but starts $1871 above the Lexus LS.
Both the A8's 50 and 55 engines come with the same trim levels, but when the standard kit is this lengthy it's more a matter of features not included in the A8, rather than those that are.
As you might expect, there's an array of options available. These accessories range from the aforementioned wheel choices and laser lighting to $3600 Alcantara headlining, $4500 all-wheel steering, a $5200 night vision system, or $12,100 3D Bang & Olufsen sound system with 23 speakers.
There are five options packages also, starting with the $6690 'Entertainment package' which brings a six-disc DVD/CD changer (on top of the standard DVD/CD player) and twin tablets for the rear seats which mount to the front seat headrests.
The nappa leather trim can be expanded to the upper and lower dash and glovebox, door trims, headrests, centre console, steering wheel airbag cover and the backs of the front seats with the 'Full leather package' for an extra $9950.
If you can't hold out for the sport edition S8, you can almost look the part with the $9950 'Sport package', which brings a more aggressive front and rear bumper, 21-inch wheels, all-wheel steering and expanded 'piano black' interior trim.
Audi Australia tells us all A8s ordered to date (along with both cars pictured here) have ticked the $11,000 'Premium plus package', which brings 20-inch rims, adaptive windscreen wipers with integrated jets, chrome exterior details, ambient lighting with variable colours, black control buttons, digital TV, electric rear sunblinds, the full leather package mentioned above, interior fragrancing with ionisation technology, rear tinted windows, softer rear headrests and ventilated massage front seats.
If you've already selected the rear seat entertainment system, you can also choose the $18,500 'Executive package' which brings individual reclining back seats and extended centre console - which also eliminates the centre rear seat - with folding tables, front and rear seat ventilation and massage function, heated armrests all round and a heated steering wheel. It's the Executive package that also brings the heated rear passenger-side footrest and the foot massage USP.
For $260,000 there is a lot to get through, as there is on the less sporty A8. Start with huge 21-inch alloys, 17-speaker Bang & Olufsen stereo, panoramic sunroof, matrix LED headlights with laser lights, soft-close doors, acoustic glazing, leather trim, S front seats, extra leather over the A8, Alcantara headlining, carbon inlays, four-zone climate control, heated and cooled front seats, 'Virtual Cockpit' with S mode, and a tyre repair kit.
You also get active suspension, a sport version of the 'quattro' all-wheel drive system (with a sport differential), and a walloping great twin-turbo V8 to get you moving.
A massive touchscreen on the centre stack (familiar in Q8, A7 and Q7) hosts Audi's 'MMI plus' system, which is very good and does away with the console-mounted rotary controller. It also has wireless Apple CarPlay to go with the console-bin wireless charging pad. Android Auto is still USB. 'Audi Connect plus', now in full-featured glory, is also along for the ride.
Another technical highlight is the active noise cancelling which is meant to reduce the noise in the cabin the same way noise cancelling headphones do.
There's a clever rear seat remote control, which is a little detachable tablet to allow those who are being chauffered to faff around with various settings.
Our car had the $13,900 'Sensory Package', which adds a 1820-watt B&O 3D sound system with 23 speakers, electrically adjustable outer rear seats along with heating, cooling and massage function, and full leather.
Engine & trans
You might be surprised to learn there's no V8 in the new A8's arsenal - for now, the S8 could change that - but an even greater sign of the times is the return of a petrol version for the first time since 2013. Efficiency gains are the main reason for the petrol comeback, which is explained in detail under the fuel consumption heading below.
Both the 210kW/600Nm 50 TDI turbo-diesel and 250kW/500Nm 55 TFSI petrol specifications use 3.0-litre turbocharged V6s which may seem to be simply plucked from existing models, but they bring mild hybrid technology to the Audi line-up for the first time.
Unlike conventional hybrids that use an electric motor to provide horsepower to drive the vehicle, a mild hybrid (or MHEV) enables the combustion engine to be switched off when the vehicle is coasting or braking, or effectively as an extension of a start/stop system which conserves fuel when a car is stationary.
The A8's mild hybrid system is facilitated by the move to a 48 volt electrical system, with a supplementary 10Ah lithium-ion battery mounted in the boot to keep the electrical systems fed for up to 40 seconds with the engine switched off. Audi claims the system has the capacity to save up to 0.7L/100km.
An extra starter motor has been integrated with the alternator to restart the engine more smoothly via a belt, rather than the conventional cog and ring gear used by the dedicated starter motor for cold starts.
Both engine specs deliver their max torque rating from just above idle, with the 50 TDI at 1250rpm and the 55 TSFI at 1370. Claimed 0-100km/h acceleration performance figures are an impressive 5.9s and 5.6s respectively.
Like all recent longitudinal-engined Audis, the new A8 uses a version of ZF's much lauded eight-speed torque converter auto gearbox, and both engines send power to all four wheels via the 'quattro' all-wheel drive system.
The optional all-wheel steer system can twist the rear wheels by as much as five degrees, reducing the turning circle by around 1.0m at slow speeds. While at higher speeds, the rear wheels move parallel with the fronts by as much as two degrees to improve stability, particularly for rapid lane changes and evasive manoeuvres.
All new A8 variants carry a maximum braked towing capacity of 2300kg.
That's a lot, even for this big bruiser. Obviously, being an Audi S-car, it has quattro all-wheel drive, which is fed by an eight-speed ZF automatic. Which is in everything now. Well, just about.
That huge torque figure is available between 2000rpm and 4500rpm while peak power arrives at 6000rpm. The 0-100km/h sprint is despatched in - gulp - 3.8 seconds.
As it's riding on the MLB platform, the mild hybrid system is a 48-volt set-up. A lithium-ion battery in the boot takes charge from the belt alternator/starter, which means the S8 can coast at higher speeds with the engine off and also cut out at 22km/h and under in traffic.
The system can also add up to 60Nm of torque in the right conditions for up to six seconds, and if it happened for me, I didn't notice it.
Gone are the days where full-size luxury sedans got away with devil-may-care fuel consumption, and even though they still spin six cylinders and need to move around two tonnes, the 55 TFSI petrol versions manage an 8.2L/100km official combined figure. This is when using at least 95 RON Premium unleaded of course.
As you'd expect, the diesel fuel economy is even better with 5.9-6.0 official figures across wheelbases.
With a fuel tank capacity of 72 litres, this suggests a theoretical range between fills of 878km for the petrol models, and between 1200-1220km for the diesels. The A8's spec sheet lists the option of an 82-litre tank if they aren't quite far enough for you.
The 10.5L/100km official figure is, shall we say, optimistic. The launch drive was mostly highway so there's no real information to be gleaned from that, so we'll have to wait for real world fuel figures.
I'd say 12-13L/100km is achievable if you don't like having fun, in which case, the lesser A8 is probably for you.
Audi says the MHEV system saves 0.8L/100km with an early cut-out for the stop-start and the ability to coast on the highway for over half a minute at a time.
Our test started in the worst of Sydney morning traffic, which presented the chance to put the latest adaptive cruise assist (ACA) system through its paces on a very clogged Eastern Distributor.
I'm a huge fan of active cruise control systems that guide the vehicle from speed to a stop, but the A8's ability to start moving again is another step beyond. It helps you avoid being ‘that guy' who hasn't noticed the traffic moving, and would no doubt work wonders for traffic flow if all cars were so equipped. Given the chance, Audi says this system works all the way from 0-250km/h.
No matter what your reaction to the A8's exterior, the freshness of the interior design is like no other, and everything you touch feels first class.
The four-spoke steering wheel has a surprisingly large diameter and is shared with the upcoming A6, but uses thinner spokes than the norm to promote visibility of the virtual cockpit display as the wheel is twirled.
The haptic and acoustic screens make it as easy as we've experienced to handle a touchscreen while driving, but not quite as simple as the previous console controller.
Front and rear seats are softly padded for comfort rather than support, and unsurprisingly there's ample room in every direction for this 172cm tester, regardless of wheelbase.
All examples of the A8 we drove were optioned with the Premium plus package, which means one inch larger 20-inch alloys. Despite all A8s coming standard with adaptive air suspension, small bumps like cats eyes and expansion joints are more noticeable than you might expect. As is often the case, the standard 19-inch alloy wheels are likely to be the solution.
We drove both engines and wheelbase choices at the A8 launch event, and you need to be paying close attention to hear any extra noise from the diesel. It does make a muted groan under throttle, but likely worth the 300-plus kilometres of extra range if that's what you're after.
The diesel's smoothness is also no doubt aided by its use of active engine mounts. If you're after outright refinement and performance, the petrol is the one for you but neither feel in any way sluggish.
Heading through the bends of the Royal National Park and then back over the hills via Macquarie Pass at pace, there was no disguising the fact that the A8 is a big car, and it tends to float unless you select 'Dynamic' from the drive mode selector. Regardless of mode, it's more planted than any luxury SUV.
Making a bee-line back to Sydney via the Hume, the A8 simply wafted along at 110km/h in near silence. As you'd expect.
Driving any of the cars in this segment is a rare treat, whether it's the 'entry level' diesel or this top of the heap sports sedan. My day with the S8 was filled with the usual surprise and delight that only these tech-packed cars can deliver.
Heading out of the Sydney CBD in 'Comfort' mode, the car scans the road ahead and adjusts the active suspension accordingly. You already know it has active suspension because when you pull the door handle, the car lifts by 50mm to make it a bit easier to get in.
The suspension's party trick is flat-topped speed bumps - drive at one, brake a little and sense the way the body feels like it stays exactly where it is in the air but the suspension almost completely flattens the speed hump.
It's uncanny and almost unnatural, with just the tiniest change in altitude and no noise from the suspension.
It also manages the terrible narrow lanes of CBD thoroughfares with ease, the lane keep system letting you know if you're straying.
On to the motorway and you get a feel for its crushing performance. You won't hear much, though - the stereo's noise-cancelling system shuts out almost all tyre noise and consistent wind noise is largely banished, too.
I'm going to admit I gasped when I found some corners. Active suspension bodes well for the tricky stuff, as does the all-wheel steering. Both are exceptionally clever systems for making the car feel a lot smaller in town and in car parks but they're also really good if you want some fun.
But the way the rear-wheel steer adds agility to such a big car is hilarious and clever. While you can't quite chuck it around - and really, you're not buying an A8-sized car for that kind of nonsense - brisk progress is far from intimidating.
Now, obviously, a Ford Fiesta would drive away from the S8 in the really tight stuff but it would take some time to properly shake it. The colossal torque from the V8 hurls even this two-tonne-plus limo out of the corners in a most satisfactory manner.
It's surprisingly agile for a machine more than five metres long and two metres wide. If your passengers are corner enthusiasts, you'll all be having fun in near silence. It's oddly engaging to be moving at pace in such a hushed cabin.
The airbag count has been further bolstered by an industry-first centre airbag, which has been designed to prevent head clashes between front seat occupants. This also represents Audi thinking beyond any Euro NCAP or ANCAP criteria.
It also comes with Audi's exit warning system, which warns the driver of passing cars or cyclists but can now delay the door opening in case the driver doesn't see the warning light.
A front-mounted laser scanner replaces the usual radar system for active cruise control and front AEB, which doubles the range of a radar scanner to 80m and enables both functions to work at speeds up to 250km/h.
This laser scanner is also key to the A8's Level 3 autonomous preparation, but local laws limit its capability to active cruise control with lane assist.
The S8's considerable safety equipment list includes nine airbags, ABS, stability and traction controls, forward AEB (up to 250km/h), reverse cross-traffic alert, lane departure warning, various collision mitigation and protection systems, exit warning, lane keep assist, active cruise control and on, and on, and on.
The rear seat's centre airbag is terribly clever, popping up between passengers to stop you knocking heads. Another clever trick is the way the car detects a side impact is about to happen, boosting the height of the side about to cop it to try and get the sills to take more of the impact, rather than the door.
Given the relatively niche status of the A8, let alone the S8, there is no ANCAP crash test or safety rating. One imagines given the ton of safety gear a five star rating is all but assured. Even the US IIHS gave the A8 a miss.
Like all Audis, the new A8 is covered by a three year, unlimited kilometre warranty. This is short of the five year-plus periods becoming more common among mainstream brands, but equal to the terms offered by BMW and Mercedes-Benz. Lexus differs by offering a four year, 100,000km plan.
Service intervals and capped price servicing mirror the previous A8, with a 12 month/15,000km schedule, and maintenance costs for the first three services can be wrapped into a package for $1900.
We had no issues during our test, but any common faults, common problems or reliability issues are likely to appear on our A8 problems page.
Audi continues to fail to match Mercedes move to a five year warranty, sticking with three year/unlimited kilometre cover. BMW is still doing it too, so maybe Ingolstadt and Munich are playing chicken.
You can get a five-year service plan for the S8, coming out at $3990 for the duration.