What's the difference?
Audi’s flagship is the A8, a long, luxurious sedan where being driven is often as important as doing the driving.
To put this ultra-premium machine in context, it competes with other German heavyweights like BMW’s 7 Series and, of course, the Mercedes-Benz S-Class as well as Porsche’s Panamera. Not to mention the Lexus LS or Maserati’s Quattroporte.
What’s life like at the top of the Audi pyramid? Stay with us to find out.
It can be easy to dismiss electric cars as an imperfect solution to the world’s problems. But that would be missing one big point - they’re really, really fast.
Carmakers twigged that not everyone was enamoured with the environmental credentials of electric vehicles (EVs), especially luxury brands, and thus pivoted to the new sales tacit of performance and prestige.
Which is why Audi’s current performance flagship vehicle is not a mid-engined V10-powered replacement for the R8, but rather the all-electric RS e-tron GT. And for the new model year they have not only updated the range, bringing (you guessed it) more power, but also added a new hero model - the RS e-tron GT Performance.
It leads a new three-pronged line-up for the four rings brand, with the RS e-tron GT Performance sitting above the RS e-tron GT and the new S e-tron GT; the latter effectively replacing the previous ‘entry-grade’ model known only as the e-tron GT.
These arrive as part of a mid-life update for the model, with some minor styling tweaks (inside and out) along with enhancements to the battery and changes to the specifications.
The new range has just arrived in Australia and Audi will be hoping it can turn around the sales performance, which saw the outgoing e-tron GT and RS e-tron GT find just 84 customers in 2024. That was a decline of 75 per cent on 2023 sales, and nearly 200 less than the closely related Porsche Taycan.
The Audi A8 swims in a luxury car shark tank where those paying the big dollars expect top-shelf everything. It delivers a serene driving experience whether you’re in the front or the back, in a superbly engineered and executed luxury sedan package. Not perfect, but very, very impressive.
While it may be a very different beast to the R8 supercar, it’s hard to argue that the e-tron GT offers performance that isn’t equal to anything Audi has previously produced. The immense acceleration and power, coupled with the brilliant and clever handling make this updated range, especially the RS pair, feel like something special.The fact that it will save you visiting a petrol bowser and might help cut harmful emissions is just a bonus.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The A8 is close to 5.2 metres long, yet instantly recognisable as an Audi thanks mainly to its evenly weighted proportions, gently curved roofline and overall high-waisted design. Worth noting its drag coefficient (Cd) is an impressively slippery 0.25.
The characteristic look is accentuated by the brand’s signature, six-sided grille, in this instance highlighted by a matrix of high-relief chrome accents. And typically angular LED Matrix headlights sit either side.
Check out our video review for the carefully orchestrated animation they run through when the car is unlocked.
The car looks equally svelte and contemporary from the rear, with just the right amount of chrome lifting the tone and multi-spoke 20-inch rims filling the wheel arches nicely.
As you’d expect, the top-shelf look and feel continues inside with the seats trimmed in aniline leather, perforated on the front and outer rear positions, with genuine hide also covering the centre console, door rails and armrests, steering wheel and upper dashboard.
Fine grain ash wood inserts sit alongside brushed metal elements and a meticulous attention to detail is obvious… everywhere.
For example, the interior door handle design has been thoroughly thought through, requiring a simple underhand tap to open the door, rather than the more conventional, and ergonomically convoluted, ‘over the top’ movement.
Three sleek screens dial up the tech - a 10.1-inch multimedia interface at the top of the centre stack, an 8.6-inch display below it for heating and ventilation, and a 12.3-inch version of Audi’s ‘Virtual Cockpit’ in the instrument binnacle.
And the spacious rear is the epitome of cool, calm Teutonic form and function. You feel relaxed the moment you get in, and isn’t that the primary aim of a car like this?
While there are some big changes underneath, on the surface the design tweaks are quite subtle.
There are some tweaks to the front grille, headlights, lower bumper and air intakes, but overall the look isn’t dramatically different. The more noticeable styling change is between the S and RS models, with the latter looking more sporty and dynamic thanks to a unique lower bumper design and the larger alloy wheels, which have a sportier look.
The biggest design changes are arguably the introduction of the switchable transparency roof on the RS and the option to use matt carbon camouflage.
The former is another shared element between the RS e-tron GT and Taycan, and it uses a special glass that can switch between being clear or opaque depending on whether you put a current through it. Cleverly, Audi is offering the option to have individual sections alternate between the two states, so you can customise it to your preference.
As for the grandly named matte carbon camouflage, it wasn’t highlighted in Audi’s presentation, but it’s the same material the Lamborghini developed over a decade ago and calls ‘forged carbon’ instead.
Unlike traditional carbon-fibre, which is made from injecting resin into sheets of fabric-like carbon fibre weave, forged composite uses a malleable paste of carbon sheets and resin. This technique is quicker to make and easier to shape into complex pieces, but lacks the visual impact of conventional carbon-fibre.
The biggest design change internally is the new steering wheel, which is a not-quote-squared-off rim that feels nice in your hand without being too thick. The RS models feature two new large red buttons - ‘RS’ and ‘Boost’ - which allow you to select the drive modes and activate the short boost function, respectively.
Space is luxury, be it a large house, a first class seat or a spacious car, and at nearly 5.2 metres long with a close to 3.0m wheelbase the Audi A8 measures up.
Even before you get in, the doors have an amazing sense of solidity and quality. It’s like opening and closing a bank vault… if that huge circular door had a power-assisted soft-close function.
There’s copious amounts of space for the driver and front passenger with lots of storage including a lidded box between the front seats, complete with a two-piece longitudinally split top design, so you can sneak your half’s open without displacing your neighbour’s elbow.
The door bins are decent but there isn’t a specific cut-out for bottles, so it’s more a case of laying them down than standing them up. There’s also a handy covered cubby at the end of the door armrests.
The glove box is a good size and there are two cupholders under a pop-up cover in the centre console.
Of course, the back is where space really counts, and there’s as much room as you’d find in, well… a limo.
Sitting behind the driver’s seat, set for my 183cm position, I enjoyed copious amounts of head, shoulder and legroom.
There are electric sunblinds for the rear and rear side windows, controlled by buttons in the door as well as the rear seat remote, a 5.7 inch OLED display housed in the beautifully trimmed fold-down centre armrest (which also has a soft close function!). The remote also allows adjustment of the lighting and climate control. Classy.
There’s a shallow storage box and twin cupholders in the armrest, medium size door bins and hard shell pockets on the front seat backs. The rear armrests also feature a small lidded cubby.
In terms of connectivity and power options there’s wireless Android Auto and Apple CarPlay, a USB-A and USB-C in the front, and an identical pair in the rear, as well as a 12-volt socket in the front and two in the back.
Boot volume is a useful 505 litres (VDA) and the lid is electric, with gesture control. It’s able to easily swallow our three-piece luggage set or the bulky CarsGuide pram. And while the rear seats don’t fold there’s a ski port door to accommodate long items. Just make sure you use the tie-down anchors in the boot to ensure they’re properly secured. There’s a handy netted section behind the left wheel well and a cargo net is included.
Maximum towing capacity, for a braked trailer, is 2.3 tonnes (750kg unbraked) and in more good news, the spare is a space-saver rather than the increasingly prevalent inflator/repair kit.
Practicality is an important consolidation for the e-tron GT, it may have replaced the two-seater R8 as Audi’s definitive performance hero, but it’s a four-door sedan so it needs to be more family friendly. It’s especially relevant for Audi, as the brand has a history of brilliantly combining family needs with fast cars, namely its iconic wagons, the RS4 and RS6 Avants.
Audi also has a strong reputation for some of the best interior design in the industry, and the e-tron GT is arguably amongst its best work (at least in this reviewer’s opinion). It looks modern and stylish without leaning too far towards being different simply because it’s an electric car.
The new steering wheel fits the new design well, framing the digital driver’s display nicely. The display itself has a new RS-specific display for the higher-end models.
There’s a central infotainment touchscreen, but underneath this particular Audi skips the climate control touchscreen in favour of a digital readout and physical switchgear; a welcome relief for some, no doubt.
As for the seats, all three trim levels get the same style of sports seat trimmed in Nappa leather with a honeycomb stitch pattern. There are different finishes, both black and red leather, and some with contrasting stitching available through the optional design package. The RS performance package gets a unique ‘serpentine green’ stitching to stand out.
Small item storage in the front is adequate but not generous, which does make the e-tron GT feel more like a sports car at least, even if it doesn’t help practicality.
As for the rear, space is surprisingly good given the external dimensions and the nature of it being a low-roof sedan (rather than an SUV) with batteries underneath the floor. That’s largely because Audi has split the battery pack to allow for extra room in the rear for passengers’ feet, combating a common problem with electric sedans.
Headroom is adequate, and will be tight for anyone much taller than 180cm, but it will do the job of transporting the family in relative comfort. It is, by no means, the most spacious or family friendly model in the Audi range, but it does play its role as both a performance car and roomy sedan.
The boot is measured at 405 litres in the S but shrinks to 350L in the RS models, but both have the same 77L space under the bonnet, so space is (again) reasonable without being generous.
With an entry price of $202,700, before on-road costs, the A8 is in the thick of it amongst its full-size primo sedan competitors from Europe and Japan. Specifically, BMW’s 740i MHEV ($272,900), the Lexus LS500h ($195,920), Maserati Quattroporte GT ($210,990), Mercedes-Benz S450 ($244,700) and Porsche’s Panamera ($207,800).
By definition, a luxury car should be loaded to the gunwales with features that make life on the road that little bit easier. And aside from the performance and safety tech we’ll cover shortly, the highlights from a very lengthy standard equipment list are - 20-inch alloy rims, metallic paint, adaptive cruise control, digital matrix LED headlights, digital OLED tail-lights, full keyless entry and start, power-assisted door closing, power boot lid (with gesture control), a panoramic sunroof, heated, ventilated and massaging electrically adjustable front seats, heated front armrests and extended leather trim (centre console, door rails and armrests, steering wheel and upper dashboard).
Also included are ambient interior lighting (with 30 colours and six colour profiles), four-zone climate control, electric sunblinds for the rear and rear side windows, ‘Audi Connect’ navigation and multimedia (with voice and handwriting recognition), wireless Android Auto and Apple CarPlay, 17-speaker 730-watt Bang & Olufsen audio (with digital radio) and a colour head-up display.
There’s a lot more, and the A8 can hold its head high in terms of pricing and features relative to its $200K price tag and the competition.
The 2025 range begins at $209,900 for the S e-tron GT, steps up to $264,900 for the RS e-tron GT and hits $309,900 for the new RS e-tron GT Performance (all prices exclude on-road costs).
While there is more power and equipment, that’s still a significant leap in price, with the previous e-tron GT starting at $181,784 ($28,116 cheaper) and the RS e-tron GT priced from $250,484 ($14,416 cheaper).
This pushes the Audi close to its most direct rival, the Porsche Taycan. Despite what the brands try to say publicly, the reality is these two are very closely related mechanically. Porsche now has two models cheaper than the S e-tron GT (the $174,500 Taycan RWD and $184,500 Taycan 4), while the Taycan 4S is priced just above it at $215,700.
Porsche’s rival to the RS e-tron GT is the $260,300 Taycan GTS, while it has the $306,900 Taycan Turbo to challenge the new RS e-tron GT Performance - plus the Turbo S and Turbo GT above it for those craving more power.
While the Audi isn’t bad value, it isn’t surprising that people in the market for an electric performance car from Germany are leaning towards the Taycan instead of the e-tron GT given the pricing structure.
In terms of specification difference between the three variants, the S e-tron gets 20-inch alloy wheels, adaptive air suspension, all-wheel steering, HD Matrix LED headlights with Audi laser lights, and a panoramic fixed glass roof.
Moving up to the RS e-tron GT adds unique 21-inch wheel design, a panoramic glass sunroof with a new switchable transparency, performance brakes with a carbide coating, and an RS-specific instrument cluster design.
The RS e-tron GT Performance crowns the range with its own 21-inch alloy wheels, active suspension and a specific RS Performance exterior electric sound system as standard.
There are a range of option packages too for all three models, which bundle extras together. The Sensory package ($6000) and Design package ($3800) are available for the S, the RS can be had with the Gloss carbon exterior styling package ($6000) and RS design package ($4500), and the new RS Performance has the matte carbon camouflage exterior styling package ($10,000) and a unique version of the RS performance design package ($4500).
The Audi A8 50TDI is powered by a 3.0-litre turbo-diesel V6 engine sending 210kW (from 3500-4000rpm) and 600Nm (from 1750-3250rpm) to all four wheels via an eight-speed automatic transmission (with ‘Tiptronic’ sequential manual shift function) and Audi’s quattro constant all-wheel drive system using a self-locking centre differential.
It also features a 48-volt electrical set-up for mild hybrid functionality built around a belt connected starter/generator, AC to DC converter and a 48-volt lithium-ion battery.
With energy recovery of up to 12kW from regenerative braking, it enables the A8 to regularly coast with the engine switched off and helps the extended stop-start system to operate smoothly.
The key number for the new model is 680kW - that’s what the new RS e-tron GT Performance produces from its dual electric motors. That makes it the most powerful production car Audi has ever offered, which is quite an achievement when you look back at some of the cars this brand has built over the years.
That power upgrade is an extra 205kW over the pre-facelifted RS e-tron GT, and comes with a whopping 1027Nm of torque.
The RS e-tron GT has been upgraded too, now making 630kW/865Nm, a 155kW improvement on the old model. Which is a good thing, because the new S e-tron GT has even more power than the original RS, underlining just how much Audi has focused on power for this mid-life enhancement. The new S packs a 500kW/717Nm punch, compared to the 475kW/830Nm the previous RS offered.
Audi’s official fuel economy number for the combined (ADR 81/02 - urban, extra-urban) cycle is 6.6L/100km, the 3.0-litre turbo-diesel V6 emitting 175g/km of CO2 in the process.
Over a week of city, suburban, and some freeway running we averaged 11.1L/100km, which is acceptable for a 2.1-tonne luxury sedan.
Also worth noting the standard stop-start system works beautifully thanks to the 48-volt starter/generator.
You’ll need 82 litres of diesel to fill the tank and using the official number, that translates to a range of just over 1240km, which drops to around 740km using our real-world figure.
Another one of the significant unseen changes for this update is the battery. Audi has overall the battery for this latest e-tron GT, so it now has higher energy density (168.3Wh/kg), more size (105kWh v 97kWh), faster charging (10-80 per cent in 18 minutes) and reduced weight (down 9kg).
Despite all the extra power, driving ranges for the three models are still all beyond 500km. The S e-tron GT has a claimed range of 558km, the RS e-tron GT can manage up to 522km and RS e-tron GT Performance can run 528km on a single charge, according to Audi.
As for the charging itself, Audi claims it now takes just 18 minutes to get from 10 to 80 per cent using an ultra-fast DC charger.
Despite extensive use of aluminium in the ‘ASF’ platform and body panels, the A8 tips the scales at a sturdy 2095kg, yet Audi says the A8 will accelerate from 0-100km/h in just 5.9 seconds. And with 600Nm of peak torque available across a flat plateau from 1750-3250rpm this big four-door gets up and goes hard when asked to.
At more sedate speeds you’re occasionally reminded there’s a diesel engine under the bonnet, with that characteristic engine and exhaust noise only making their presence felt under pressure.
In fact, under normal circumstances, noise, be it the engine, tyres or wind is minimal, thanks to a combination of the car’s aero-efficient shape, thick acoustic glass and other sound-deadening measures throughout the car.
The eight-speed auto transmission is suitably smooth, with the central shifter or wheel-mounted paddles able to make snappy sequential ‘manual’ shifts.
There are four drive modes in the ‘Drive Select’ system - ‘Comfort’, ‘Auto’, ‘Dynamic’ and ‘Individual’ - enabling tweaks to the steering, transmission, throttle and suspension. Comfort felt most appropriate most of the time, although dialling up the throttle and transmission to more aggressive modes in Individual adds an enjoyable edge.
The suspension is five-link front and rear with an adaptive air system smoothing even high-frequency bumps and ruts amazingly well.
Push into a corner and the A8 feels nicely balanced, its wide track, sophisticated suspension, plus the quattro AWD system seamlessly distributing drive between the front and rear axles, keeping the big body under control. In fact, you feel the ‘big car shrinking around you’ syndrome from the get-go.
The steering is precise without being overly sharp and road feel is good. Again, with that 2.1-tonne kerb weight in mind, braking is appropriately powerful with big ventilated discs front (350mm) and rear (330mm).
It pays to remember the turning circle is 12.5m, and it’s worth picking your spot for a U- or three-point turn.
Although there’s a lot going on for the driver in terms of screens, buttons and switches it all makes sense ergonomically. The head-up display is helpful and there’s a common sense mix of digital and physical controls, the latter including an audio volume knob. Yes.
Befitting its role as Audi’s performance hero, the new range drives with a level of speed and precision you would expect from such a car.
Even the new S e-tron GT has a level of acceleration that not every sports car could keep up with (the official 0-100km/h claim is 3.4 seconds), which would be impressive on its own but is a standout when you consider this is a four-door sedan.
It also helps that the adaptive air suspension and all-wheel steering (which can help both low speed manoeuvring and high speed changes of direction) make for an incredibly responsive and agile handling vehicle.
And then you drive the RS e-tron GT Performance and the driving experience is a step up again with its 2.5s triple-digit sprint time. That’s largely because of the new active suspension system it uses, which features a hi-tech array of cameras, radars and sensors to ‘read’ the road ahead of it and adjust the ride accordingly.
The result is arguably one of the best riding, most comfortable electric performance cars on sale today. Typically the need to control so much weight, from the batteries, means the ride is often too firm. But with the active suspension, Audi has somehow managed to make the ride both compliant (on 21-inch wheels) but also very well controlled, which allows you to really drive with precision even at speed.
But it’s not just the suspension, as mentioned earlier, the RS models also get a new ‘Boost’ button on the steering wheel that offers an extra 70kW of power for 10 seconds. Along with the surge of extra performance there’s a large countdown timer on the digital dashboard when you press it to really give you a sense of urgency and speed.
Thankfully, with so much power the e-tron GT range has plenty of stopping power. The S comes equipped with steel brakes, which do a fine job. But for the faster RS models, you get a carbide coated rotor and you can option ceramic brakes for more resilient stopping power.
Even though the A8 hasn't been assessed by ANCAP, as you might expect, it goes to town when it comes to active safety tech, the car’s standard crash-avoidance features including auto emergency braking (AEB) (pedestrians/cyclists - 5.0-85km/h, vehicles - to 250km/h), ‘Active Lane Assist’, blind-spot monitoring, a reversing camera and 360-degree view (including kerb view function), front and rear parking sensors, ‘Collision Avoidance Assist’ (steering assistance in critical situations), ‘Turn Assist’ (monitors incoming traffic when turning right), and rear cross-traffic alert.
There’s also ‘Intersection Crossing Assist’, ‘Attention Assist’, tyre-pressure monitoring and an ‘Exit Warning System’ (detects cars and cyclists when opening doors).
If all that isn’t enough to avoid a crash the airbag count runs to nine, including front and side bags for the driver and front passenger, side airbags covering the outer rear passengers, full length curtains and a front centre airbag to minimise head clash injuries in a side impact. A first aid kit, warning triangle and high visibility vests are also on-board.
There are three top tethers for baby capsules/child seats across the back seat with ISOFIX anchors on the outer positions.
Audi has equipped the e-tron GT trio with a respectable level of safety features, including adaptive cruise control with stop and go functionality, park assist plus, front and rear autonomous emergency braking, active lane assist, side assist with exit warning, collision avoidance assist and a 360-degree camera system for parking assistance.
Given its low sales volume, ANCAP has not crash tested the e-tron GT (or the structurally similar Taycan), so there is no score. But overall its level of equipment and Audi’s reputation and experience means we have no safety concerns over this particular model.
The A8 is covered by Audi Australia’s five-year/unlimited km warranty, which is now par for the luxury market course, and 24-hour roadside assistance is included for the duration.
Paint defects are also covered for five years, with rust (to the point of perforation) covered for 12. Nice.
Service is required every 12 months or 15,000km with a five-year capped-price plan for the A8 coming in at $3830, or $766 per year. That’s a fair wedge but not outrageous for the category.
Audi offers its standard five-year/unlimited kilometre warranty for the three e-tron GT variants, but the battery gets a specific eight year/160,000km warranty. The five years of coverage is fairly standard for the luxury car segment, but short of the increasingly common seven-year warranties for mainstream brands.
As for the servicing, that’s included in the cost of the car, with Audi covering the first six years of maintenance for no additional charge. It helps that service intervals, without a complicated and oily engine, are stretched to two years or 30,000km.