Audi A7 vs BMW 3 Series

What's the difference?

Audi is known as a design-led brand, and arguably no model in the line-up embodies that ethos more than the Audi A7 Sportback.

This all-new version of Audi's largest swoopy five-door hatchback takes the concept of the original first-generation version and, rather than reinventing the idea, reimagines it with a more modern and even more style-focused look, inside and out.

And it's a very convincing execution, indeed.

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!