Audi 90 vs Mazda MX-30

What's the difference?

If anyone was worried that it would be too late to get a decent bit of value out of an entry-level iX, there's reassuring news.

With more power, range and features added to the model and the cost remaining close to its former sticker price, the iX has held up well despite now existing in a more competitive environment.

The MX-30 is a tough one to give you a clear verdict on. In summary, though, the math just doesn’t add up. This car is way too expensive and offers next to no range for Australia’s vast intercity distances, essentially resigning buyers to a life within city limits.

On the other hand, I love the design ethos of this little SUV. It’s truly a statement, and it’s rare to find a car that is so committed to its uniqueness. It’s also easily one of the best EVs to drive right now, so those who understand its compromises will no doubt be left with smiles on their faces.

The iX was a bit divisive upon its original launch, because it was one of the early adopters of BMW’s current ‘big grille’ era.

The good news for the iX is that many have adjusted their expectations on that front and it now feels pretty well at home in the brand’s line-up.

The addition of the 'Iconic Glow' grille surround might be a step too far for some, but overall the iX has aged well and its exterior design hasn’t changed much because of that.

The adaptive LED headlights have new DRL elements, and the M Sport pack is now standard, but if you were only casually familiar with the iX you’d have to be looking closely to spot the update.

The new colour palette for the iX also includes the pictured 'Arctic Race Blue metallic', though I’m personally a fan of the iX in all black, giving it a more monolithic look.

Inside, it’s a similar story - what was once perhaps ahead of its time is now the expectation in an electric SUV. Minimalism in terms of physical controls, but plenty of space.

Helping the feeling of spaciousness is the now-standard panoramic sunroof, though a lack of physical shade is one of the iX’s few interior let-downs. Instead, it can electrochromatically ‘shade’, which still lets in plenty of light.

At night, ambient lighting joins the glow of the iX’s rather large 14.9-inch multimedia touchscreen and 12.3-inch driver display.

The MX-30 oozes design. I would go so far as to say this car is more focused on being a design statement than it is an SUV (as evidenced by its lack of practicality…) or an EV (as evidenced by its lack of range…).

Mazda’s Kodo design language is already eye-grabbing, so it’s to the MX-30’s credit that it manages to be striking, even against other members of the Mazda family, as it strays from a well-refined formula.

The large grille has been dumped in favour of something much smaller but the 3D effect of the Kodo face still persists. The light clusters adopt their own personality - they're inspired by the Mazda3, arguably, but they stand on their own.

The side profile, squat dimensions, and contrasting panel work (in our car’s case, a matte grey against the brand’s signature ‘Soul Red’) alert you to the fact that the MX-30 is something quite different indeed. And all this is before you notice the fact that it has clamshell rear doors.

Yep, that’s right, the MX-30 reaches into the brand’s history and brings back the outward folding door design once seen on the RX-8 rotary sports coupe. Opening it up is an event, and those doors wow onlookers with their unusual unfurling. Unfortunately, it’s not as smart as it looks, but we’ll get to that in the practicality part of this review.

The inside again blends familiar Mazda themes with entirely new ones. The material design is incredible. For the first time in a long time, I felt like a kid in some kind of tactile science museum, prodding, squeezing, and scratching at this car’s many interior elements to see if they were, in fact, made of the occasionally unbelievable materials they seem to be.

It doesn’t disappoint. Yes, the door cards really have a splash of an odd grey carpet material, very Volvo, the seats are really trimmed in some sort of synthetic leather, the quality grain of which has to be felt to be understood (it's very Mercedes), and the centre console is really made of recycled cork panelling, which is very BMW.

All of this might sound a bit silly (and the cork stuff perhaps is) but along with the stepped centre console design, weird semi-digital dash cluster and familiar bits out of other Mazdas, it is difficult to not enjoy being in such a creative and unusual space.

The commitment to this funky, unusual design, has some major practicality drawbacks, which we’ll take a look at next.

The space on offer in both rows of the iX is a huge plus, and it might even be enough to make you look past some of the small downsides to the electric Bimmer’s interior.

The iX’s clever two-level central console has the phone charger pad and drinks holders down out of the way and means you can put distractions (phone) and your tall bottles out of the way. There's a slot above for your phone to sit upright with a gap under for charging, too.

The storage bin under the armrest also has plenty of space as well as a little shelf for smaller items you don't want to go hunting for, but the iX’s control panel and dial are still reflective and, at certain times of the day, this means distracting light getting in your eyes. 

Speaking of distracting, I have found BMW’s multimedia software to be less intuitive and more complicated with each major update, and ‘OS 8.5’ is no different. At this point, using the brand’s touchscreen feels like operating an iPad on the move, with dozens of menu tiles to sort through.

But back to the physical space that is the iX’s interior - the big EV makes a lot of sense as a family car, especially if your kids are old enough to appreciate (and keep clean) the fit and finish.

Not only does the drive have a nicely adjustable and comfortable sports seat thanks to the M Sport pack, there's also heating and a massage function.

The front passenger gets the same, and the second row is borderline palatial. There's heaps of kneeroom, headroom, and even space under the front seats at their lowest setting to slot your feet.

The four-zone climate controls mean arguments are avoided, there is of course a central armrest, though even with it folded up and a person in the centre there's enough room in the back to be comfortable. 

Behind that, the iX’s 500 litres of boot space could probably be expanded but at the expense of rear legroom, so it's acceptable. There is space under the floor for cables, but no space saver spare, just a repair kit.

There's a switch that allows you to fold the seats down from the tailgate, but you can also manually fold the middle seat for a 40/20/40 split rather than the more expected 60/40.

Put simply, the MX-30 is about as practical as a sports coupe, which is a feat given it has the footprint and height of an SUV.

It starts with those clamshell doors. Sure, they look amazing, but they’re annoying to open because the handle is on the inside, so you have to open the front doors before you can open the rear ones. At best this costs you time when you’re just trying to load objects, pets, or kids, at worst it makes the rear of the cabin nearly impossible to access in a tight car park.

Even in my unit parking spot, I could barely access the rear seats, making it especially annoying when I just wanted to chuck a bag in the rear footwell.

Even if you don’t have trouble getting an adult back there, space is limited. Behind my own driving position, my knees were up against the seat in front, and while I had plenty of headroom, it feels a bit claustrophobic, thanks to the tiny windows and high beltline.

I’ll hand some credit to the commitment to this car’s design, though, the odd carpet trims continue into the rear doors, and there's even a plush padded surface for your elbows on either side. Nice touch. The seats also feel unusually low and sporty for an SUV, particularly an electric one.

As if it couldn’t be more clear that this car has the intention of being some sort of sports coupe, the front seats are lovely. Comfortable, supportive, and with plenty of soft trims throughout the cabin, I felt as though I had plenty of room here. The raised console design means the multimedia functions and toggles were easy to reach and use, and while the climate functions are somewhat awkwardly placed on a touch panel, at least they were set and forget most of the time.

There’s a tactile dial for volume control, and although the multimedia interface is dial-based rather than touch, Mazda’s system is one of the easiest to use once you get used to it.

There’s a large storage area under the centre console, hosting two USB ports and a household power outlet, and atop that there’s a cork-finished tray, which flips up to reveal dual bottle holders in the centre. Behind this there’s a small armrest console box, trimmed in the same plush padding as the doors and seats. Front occupants can also make use of small pockets in the doors and a glovebox.

Unlike some electric cars, the MX-30 doesn’t score a ‘frunk’, which seems like a wasted opportunity because the engine bay is half empty. Serviceable items look incredibly easy to access because of this, with liquid tanks and coolant hoses on display, but I can’t help but feeling Mazda could have put a small storage space here with some packaging trickery. It’s equally possible that there’s a crash-safety consideration, however.

Moving to the boot, and unfortunately there’s a small-hatch-sized 311 litres on offer, because there’s also next to no underfloor space, and you’ll have to store your charging cables in there, too, further reducing the space. With the cable bags strapped in place, the boot fit our largest (124L) CarsGuide travel case with little extra room to spare. It’s weekender luggage space at best, but then I suppose you won’t be able to go away for long with the range on offer anyway…

The price and features equation for electric cars is somewhat different from the status quo of their combustion equivalents. You can’t just consider standard spec inclusions, there’s a need to factor in range and charging capability, too, as battery capacity and AC to DC charging converters can have a dramatic effect on the cost.

Frustratingly for Mazda’s EV offering, the sums don’t add up as neatly as I’d like them to. The MX-30 EV is available in one top-spec trim, the E35 Astina, which wears a before-on-roads cost (MSRP) of $65,490.

This places it in the same league as the Hyundai Kona electric Highlander ($66,000), Kia Niro EV S ($67,490), and Tesla Model 3 Standard Range + which just had a significant price cut ($59,900).

To make things worse for our fledging Mazda EV, it has a WLTP-rated range of just 200km (or 225km using the ADR method)! There’s no two ways about it; this is pitiful in the face of the aforementioned rivals, all of which offer ranges in excess of 420km when measured against the same standard. Even the much cheaper base-model Nissan Leaf ($49,990) offers 270km of range.

You can’t not factor this in with an EV purchase, particularly in Australia where grand distances between cities essentially rules out any intercity trips for the MX-30 EV.

The brand is hoping this car’s funky and innovative design cues, which we’ll talk about in the next part of this review, will win the hearts of city-slickers, but the MX-30 is not lacking on the standard equipment front, either.

Stuff you’ll get out of the box includes 18-inch alloy wheels, an 8.8-inch multimedia screen (which, like this car’s CX-30 and Mazda3 siblings is a non-touch unit, controlled through a central dial), Apple CarPlay and Android Auto connectivity, a 7.0-inch semi-digital dash cluster, Bose 12-speaker premium audio, built-in sat-nav, head-up display, semi leather synthetic interior trim, full LED exterior lighting, a holographic head-up display, single-zone climate control with its own 7.0-inch touch panel controller, heated front seats, as well as keyless entry with push-start ignition.

The MX-30 has some unique interior materials, and I’m not sure why more EVs don’t have a full-size domestic power socket, as this car does under the centre console at the front. Handy for when you need to charge household devices larger than a phone on-the-go (hair-curling tongs perhaps?). There are a few spec omissions, however. Dual-zone climate, power seat adjust, and a wireless phone charger are chief among the missing.

The iX has, as the xDrive part of its name would suggest, a dual-motor electric set-up with all-wheel drive. 

Power and torque now total 300kW and 700Nm for the system in the xDrive45 M Sport, up from the 240kW and 630Nm on offer in the outgoing xDrive40.

BMW says the iX is now good to hit 100km/h from a standstill in 5.1 seconds, with its claimed top speed a nice, rounded 200km/h.

The MX-30 has an electric motor on the front axle with a single-speed reduction-gear transmission. It produces low-sounding figures of 107kW and 271Nm of torque, which is less than most of its rivals, although it has more power and less torque than the equivalently sized (but much cheaper) MG ZS EV.

Although these power figures don’t look as impressive as rivals, it’s worth remembering that the MX-30 has much less weight to carry around, so when it comes to driving it’s a much better story than it appears. More on that later.

The MX-30 offers three levels of regenerative braking, controlled through the wheel-mounted paddle-shifters, a necessary touch, and one that offers decent feedback on how your driving style is affecting range, via the dash and multimedia screen.

The iX’s 94.8kWh battery allows a range up to 522km, but relatively low efficiency because of the size and weight.

Its 20kWh/100km is on the higher side of power use for cars around this size and this is part of the reason its huge battery capacity results in a fairly average driving range.

Maximum power input for DC fast charging is, however, up from 150kW to 175kW with the update, which is good news for those long drives.

The MX-30 has some advantages here, in that its tiny (35.5kWh to be precise) lithium-ion battery pack means it charges up pretty quickly. The downside? It’s not as quick as it could be, and its efficiency leaves a little to be desired.

As already discussed at length, this small battery means a very short range – between 200 and 224km depending on which standard you want to go by, and the MX-30 is claimed to consume 18.5kWh of energy on the combined cycle.

This is disappointing because not only is the claim higher than rivals like the Kona electric and Nissan Leaf, but in reality, I couldn’t best it with predominantly city driving, as I have previously been able to in all its rivals. Over some 250km of testing I managed a dash-reported 18.9kWh/100km.

The MX-30 EV takes a European-standard Type 2 CCS charger, the most popular kind in Australia, and will charge up at a rate of 50kW on DC or 6.6kW on AC.

It would have been nice to see that boosted to at least 7.2kW AC to be a bit more competitive on AC charging speed. For a car that will need to be charged frequently, even a 10-minute difference in charging time is important. While 50kW DC is about right for a battery pack this size, I assume there will be cooling issues pushing that to 100kW+ as the Hyundai Kona electric and Tesla Model 3 with nearly twice the battery size are capable of.

Mazda estimates a charge time of 36 minutes on DC, three hours on a three-phase AC charger, or nine hours from a ~2.4kW wall outlet. I charged my MX-30 a single time before returning it, from about 10 – 80 per cent, with it maxing out at around 50kW. It charged in less than 40 minutes, however, as promised.

The BMW iX was a relatively early entry into the catalogue of electric cars I’ve driven and because of that it had a couple of (in hindsight) unfair criticisms levelled at it.

For a start, it felt heavier than expected and its ride quality didn’t feel up to BMW’s standards - both things that plenty of electric SUVs have struggled with since.

But its drivetrain, design, and interior all impressed, aside from perhaps some of the aforementioned interior reflections.

Now years on, and the iX has aged well.

Some of the mechanicals and suspension also copped a tweak along with the entry iX now being a more powerful ‘45’. The result is a big electric SUV that holds up better than I remember.

‘Smooth’ is the key word that comes to mind in regards to a lot of the iX’s characteristics. While it’s still not perfect and feels heavy, the iX rides well in comparison to many SUVs on the market, including some of its close rivals.

Perhaps key to this is the fact its standard 21-inch wheels leave plenty of tyre to help the suspension soak up sharp edges on bumps, while we’re sure BMW’s handling engineers have learned more about getting the best out of a big, heavy electric vehicle in the last couple of years.

Road noise is well-muted as a result, and the shape of the iX doesn’t seem to lend itself to excessive wind noise. Even when you’re getting rather quick.

Despite being a 2525kg beast, its 5.1-second sprint to 100km/h is in the muscle car realm - the last of Holden’s V8 Commodores would do about that, for reference.

Its acceleration is also nicely progressive, rather than giving you an almighty but unnecessary jolt of torque right as you put your foot down. But once there’s traction and you’re rolling, the xDrive45 is impressive.

Meanwhile, its cornering and braking still reveal the heft behind the iX, it’s not something you can chuck around like a go-kart, but that’s also not really its area.

Anyone familiar with BMW’s steering characteristics will find the slightly higher force required for its weight (and thickness of the steering wheel rim) standard, though it’s still unnecessarily on the heavier side.

Usually, it’s easier here to talk about how electric cars are different from their combustion counterparts, or how they are great for an electric car. In the case of the MX-30, however, it’s just a great car to drive.

I’ll admit, I didn’t expect this little EV to match, much less exceed the driving experience of its CX-30 sibling, but it was a pleasant surprise to find out how great it was.

It turns out that having a much smaller battery, and therefore a much lower kerb weight than most EVs, means the MX-30 feels light, agile, and rapid compared to all of its rivals, which goes some way to making up for its lesser outputs.

In fact, I had no trouble with the motor at all, with the MX-30 feeling faster and more responsive than the Hyundai Kona electric or the Kia Niro EV.

Mazda’s handling prowess is also on full show here, with the smooth and accurate steering allowing me to point this little SUV with remarkable accuracy. The steering tune is lighter than the Kona electric, but a bit more significant than the Kia Niro's. It emboldens you to have a bit of fun, and again, unlike rivals, Mazda’s suspension tune has your back.

It’s sporty enough to engage you, but not so firm that it sends tremors through the cabin, an impressive feat considering it has a less complex torsion bar rear. If anyone had asked me, I would have sworn it was multi-link all-round.

The whole experience feels very similar to helming the CX-30 or Mazda3, but I’d even say the MX-30 feels better over the front end, with less rough rebound than its siblings.

It also makes a cool noise. Mazda have given the MX-30 an artificial tone, plumbed through the speakers, and unlike the science-fiction hum generated by the Hyundai group EVs, the Mazda’s is a warm drone, more reminiscent of a combustion engine.

To be clear here, the MX-30 is no Tesla Model 3. That car is seriously rapid, with mind-bending handling, although I will say there’s a certain poise and refinement to the way the Mazda drives. Even in the corners, it’s confidence inspiring, with the torque-vectoring magic built into the electric motor on full show.

Perhaps one of the reasons that this car is a tad less efficient than its rivals is its lack of weight, which would allow more energy to be fed back into the battery during regenerative braking. Or perhaps its regen braking modes are a bit too forgiving, either way it’s nice that the Mazda offers three easily controllable levels via the paddle-shifters. I even became a fan of the quaint analogue power dial, even if it does give you a bit less feedback than the sleek software suites in Hyundai Group or Tesla offerings.

The MX-30, then, hits an unexpected niche. The benefits of its smaller battery pack and a focus on handling make this car one of the best EVs to drive today, even if you’re restricted to city limits, and regular recharging.

Like all recently launched Mazdas, the MX-30 is packed full of advanced ‘i-Activesense’ safety gear. In terms of cutting-edge items, this includes freeway-speed auto emergency braking, now with low-speed intersection assist as well as pedestrian and cyclist detection, lane-keep assist with lane-departure warning, blind-spot monitoring with active intervention, as well as front and rear cross traffic alert, with rear emergency braking.

The MX-30 also has the expected suite of electronic assistance but goes further to include torque vectoring and has a total of 10 airbags – a lot for a very small cabin. It also comes packed standard with front and rear parking sensors, as well as a 360-degree parking camera suite. It’s amongst the best safety suites in terms of pure features in the small SUV segment.

The MX-30 has a maximum five-star ANCAP safety rating to the 2020 standards.

BMW offers a five-year/unlimited kilometre warranty with an eight-year/160,000km warranty on the battery.

BMW servicing takes place as needed rather than on a schedule, meaning you’ll be alerted via the car or app when a service is required in the near future.

For the iX a six-year all-inclusive service pack costs $3475, regardless of how many km you drive.

BMW has 54 servicing dealers listed in Australia, with each capital city covered and many more locations in the eastern states.

The MX-30 is covered by Mazda’s industry-standard five-year and unlimited kilometre warranty, while the battery pack is covered by a separate eight-year promise, on par with its Korean rivals. Mazda includes roadside assist for the duration of the warranty.

The EV has service intervals of 12 months or 15,000km whichever occurs first, and a five-year service plan comes in at $1273.79, working out to an average of $254.76 a year. That’s getting close to Toyota levels of cheap servicing, and so it should, given electric cars (at least in theory) have much less to attend to when it comes service time.