What's the difference?
Zeekr is making waves in Australia at the moment but it's not because of the car you see before you.
Nope, it’s the 7X mid-size SUV that’s captured a heap of attention and a whole lot of sales. In fact, of the 1832 sales the brand has managed over the first three months of 2026, just 54 were for the X.
But that was the old X and this is the new one. With more power, more performance, faster charging and a whole heap of pretty special equipment, especially for the small SUV segment.
So, is that enough to finally put the X on the map?
“Actyon!”
Any car with a name that sounds like the first word sung by Alicia Bridges on The Adventures of Priscilla, Queen of the Desert soundtrack version of the ‘70s disco classic, I Love the Nightlife, is crying out for attention.
But does the KGM Actyon, from the carmaker formerly known as SsangYong (from 1987, and Dong-A-Motor for 33 years before that) deserve to get the attention of medium SUV buyers against best-sellers like the Hyundai Tucson, Kia Sportage, Mitsubishi Outlander, Nissan X-Trail and Toyota RAV4?
Keep reading, because the latest offering from this intriguing new/70-plus year-old brand from South Korea is presented, priced and packaged like a pro ready for action, so let’s go!
It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
Is all of the above enough to spur you into Actyon? It should be, or at least make your medium-SUV shortlist.
Bold styling, keen pricing, an inviting cabin, loads of space and an involving driving experience make the new KGM everything we wanted from but never really got from the old SsangYong.
A bit more torque, a little less thirst and a softer ride would make a surprisingly good family-friendly medium SUV a real crowd pleaser.
Weβre looking forward to what else KGM has coming in the future.