Zeekr 7X vs BYD Seal

What's the difference?

The first thing that comes to mind in summing up the Zeekr 7X Performance is value. So much standard equipment for the money, stunning acceleration, top-shelf safety and a solid ownership package. It’s also practical, comfortable and the design inside and out is sleek. This electric SUV has thrown down a hefty gauntlet in challenging its existing opposition and there’s no doubt if you’re in this part of the market you should take a close look.

Those big auto executives have good reason to be worried, because the Seal is yet another impressive offering from China’s most formidable EV player.

It’s not perfect. In some ways it’s trying too hard to be a luxury car, and I think the software in particular could use a little work, but the Seal just does so much right I think it will be hard to be disappointed with one, particularly given its keen entry price.

In fact, if we had to pick one from the range, it would probably be this mid-spec Premium. The range and power on offer are stellar, and all for less money than an entry-level Model 3 or Polestar 2.

The 7X was developed at the Zeekr Design and Technology centre in Gothenburg, Sweden and arguably its most distinctive design element is the full-width band across the nose with standard LED headlights and DRL strip below. 

They’d be matrix units if we were in China and the black band would house Zeekr’s ‘Stargate’ panel capable of displaying words and digital animations. But ANCAP crash-test requirements put the kybosh on that for Australia and it’s been replaced by the black cover. But there’s still room to play with animations on the lights that remain, including musical accompaniment through internal and external speakers. 

Other than that, the car’s overall shape and proportions have a touch of Porsche Macan about them with a bulging mid-section and racy 21-inch rims filling the wheel arches.

There’s a slim, tail-light bar across the rear, a concealed wiper and an integrated spoiler on the top of the tailgate contributing to a smooth, clean look. No surprise, drag co-efficient is a slippery 0.25.

Inside, the fuss-free theme continues with a multi-layered dash design dominated by the 16-inch central media screen, compact digital instrument display and split-level centre console. And we’ll get to interacting with it all shortly.

Admirable restraint has been exercised in the simple surfacing and choice of trim materials with enough decoration to add visual interest.

The Seal looks great. It’s about as modern a take on the traditional three-box sedan as you can get. It’s low-slung with curvy lines and a sporty overall feel.

The design touches, like the headlight and DRL surrounds, side skirts, and wheels are maximalist compared to the minimalist vibes of the Model 3 and the Polestar 2. But I don’t necessarily think that's a bad thing as it offers buyers a genuine alternative.

I also like the way the brand has executed the LED lights and particularly the tail-light fittings. There’s also an admirable restraint when it comes to badging compared to a lot of this car’s Chinese rivals. It doesn’t give off the vibe of a cut-price product at all.

Inside there are elements which are appealing, and some things which fall short. First up, I do think the Seal wears its influences throughout the industry on its sleeve a bit.

The digital dash cluster theme, for example, seems to (poorly) emulate the Mercedes-Benz software, the little plastic crystal shifter piece on the inside seems to have been overtly influenced by a similar (actual crystal) piece available in Volvos, while the centre screen and dual wireless phone chargers are pretty obviously BYD’s take on the similar bits available in the Model 3.

Maybe in this sense, it’s trying a little too hard to be a luxury car and a tech-heavy electric vehicle, with items which aren’t quite up to the same quality (particularly the software). But then, it all works well enough, and can you complain at the price?

One thing I think BYD gets right though is the level of comfort on offer in the cabin and the clever little styling bits which remind you of its namesake.

The door handle pieces and integrated speaker bits are shaped like a Seal flipper. As are the dash-mounted air vents, and if you look closely even the plastic garnish on the steering wheel looks a bit like a top-down cross section of the animal.

I like it because its subtle rather than in-your-face as some of the Atto 3's design elements are.

The quality is also up to muster, big time. There wasn’t a creak, groan, or rattle from this car’s interior in my entire time with it, including on some of Sydney's worst roads. And the seats, which are designed like absolute thrones, are clad in lovely soft leather. You sink into them. Even the two-tone Alcantara finish through the doors and centre console is thoughtfully placed.

So, before even getting in the car it’s worth talking about this Performance grade’s auto-opening doors.

The physical door handles are still present but inoperative (except in an emergency), so it’s a press of a button on the B-pillar, or a swipe card if you prefer, and open sesame. 

There’s ‘pinch protection’ for the windows on all side doors and impact avoidance which means it will stop short of denting your neighbour at the car park.

After a week of press-button experience I could easily live without this functionality but my significant other loved it. So, personal preference reigns supreme.

At close to 4.8 metres long, a touch over 1.9m wide and around 1.7m tall (with a 2900mm wheelbase) the 7X is a ‘large’ medium SUV and the interior reflects its generous external dimensions. 

There’s plenty of breathing space and a bright open feel thanks in part to the standard panoramic glass roof with power-sliding shade.

In the front, in terms of practicality, there’s a large, deep bin between the seats with a lid that opens from the left and right, another section with two swing-out cupholders and a roll-top lid, plus a big area in the lower console plus generous door bins. And there are handy flip-top boxes in the door armrests.

Worth noting on our test example, opening and closing the sliding cover over the cupholder section generated a groaning noise like oversize nails scraping down a blackboard, which didn’t exactly fit the premium vibe.

The glove box is opened with a button on the dash, which feels overly complicated. But then, in terms of power and connectivity there are twin 50W device charging bays and two USB-C sockets in the lower console.

In a big win for parents loading small kids into car seats, the rear doors open to 90 degrees. Then for storage, you’ve got map pockets on the front seat backs, decent door bins, two cup or bottle holders and a lidded box in the pull-down centre armrest, a small oddments tray at the back of the centre console and a pair of drawers under the seat.

And in the back, in terms of space, sitting behind the driver’s seat set for my 183cm position, I’ve got ample headroom, legroom and more than enough foot room. 

There are power window shades, individual ventilation outlets in the B-pillars to manage the climate control for the rear section as well as one USB-A and a USB-C socket in the armrest box.

And then, there’s the Occupant Monitoring System, a camera view of the rear seat which instantly does away with the awkward 180-degree parental head turn from the front seats. A small camera in the B-pillar is activated by a dash-mounted button for a wide-angle, picture-in-picture video image on the main media screen. 

And don’t worry, if you’re in the back and don’t appreciate the attention, a simple sliding cover over the lens can block the shot. 

With the 60/40 split-folding rear seat upright the 7X boasts 539 litres (VDA) of boot space, which is pretty handy, and that number expands to a hefty 1978L with the back seat down. 

There’s a load-through hatch, tie-down anchors, multiple bag hooks, specific lighting, a 12-volt socket and two storage compartments under the floor. The height of the power tailgate is adjustable but there’s no hands-free function.

Braked trailer towing capacity is 2.0 tonnes (750kg unbraked) and it’s worth noting vehicle-to-load functionality (using a specific discharge cable in the main charge port) is onboard.

But there’s no spare tyre of any description, with a repair/inflator kit your only option, which in this market isn’t good enough.

The Seal has a huge cabin, and in a lot of ways it feels like the large sedans of old. You can sit nice and low in the cabin, and there’s heaps of knee and headroom thanks to its width.

Soft-clad materials for resting your knees and elbows on go a long way towards keeping this car comfortable on longer journeys, and the presence of a digital dash and a holographic head-up display is nice to have compared to the bare-bones dash of the Tesla Model 3.

The wacky rotating central touchscreen feature makes an appearance from other BYDs, but again, it’s a bit silly and I’m not sure how much use you’ll get out of it. Even Apple CarPlay only works in landscape mode, so I didn’t find it useful.

Practicality features are abundant, with a large bottle holder in the doors, and two more in the centre console. One even has a floating floor, so you can push it down to accommodate large bottles if need be.

Dual wireless chargers are always a nice touch, and the bridge-style console has a large pass-through storage area underneath, which also hides the USB-C, USB-A, and 12V outlets. The armrest console box is nice and deep, too.

The back seat is enormous. Possibly one of the largest spaces in this segment. It comes at a cost to boot capacity, but your rear passengers won’t want for space no matter how tall they are.

At 182cm tall I had leagues of airspace behind my own driving position, and the wide cabin, accommodating seats, and flat floor mean the centre position is even useful for a full-sized adult.

Storage comes in the form of three pockets on the back of each front seat, a large bottle holder in the doors, two cupholders in the drop-down armrests, a small tray on the back of the centre console, and a small flip-out cover which reveals a USB-C and USB-A charging port for rear passengers. The rear seat even gets dual adjustable air vents, but no third climate zone.

The massive fixed glass roof looks the business and keeps the cabin airy, just like in the Model 3 and Polestar 2, but I find these big glass fittings tend to cook interiors in the Australian sun.

BYD tells us the tint is so heavy it has a ‘solar transmittance’ of just 16 per cent, but 16 per cent is still a lot in Australian summer. Thankfully, unlike its two rivals, BYD ships the Seal with a fold-out cover screen as standard.

Remember how I said the massive rear seat comes at a cost to boot space? At 400 litres the Seal’s boot is a bit compact, made worse by the fact it’s a sedan and not a liftback, so the access area is a bit narrow.

It could only fit the largest CarsGuide luggage case alongside the smallest one, but not all three including the medium case. This could be a blow to family buyers who need to fit a pram alongside other things.

Under the floor there’s an extra space great for the storage of your V2L adapter and AC charging cable, but there’s also only a tyre repair kit and no spare.

Just like its Model 3 rival, the Seal arrives in Australia in three variants - the base Dynamic, top-spec Performance, and the one we’re looking at for this review, the mid-spec Premium.

Price is, of course, BYD’s forte, with this mid-spec Premium (equipped with a long-range battery) even managing to undercut the entry-level Model 3 RWD.

Before on-road costs and state-based incentives you can have one of these from $58,798, while (at the time of writing at least) the enormously popular Model 3 RWD weighed in at $61,900. Its next closes rival, the Polestar 2 Standard Range, costs from $67,400, so value here is obvious.

The Premium’s long-range battery allows a WLTP-certified driving range of 570km between charges which is even one of the longest cruising ranges available on any electric vehicle in Australia right now.

The list of standard features is exhaustive, including 19-inch alloy wheels, LED headlights, a massive 15.6-inch multimedia touchscreen with wired Apple CarPlay and wireless Android Auto, a 10.25-inch digital instrument cluster, a holographic head-up display, dual wireless phone charging bays, built-in navigation and connected services, ‘genuine’ leather seat and wheel trim (a blend of synthetic and real leather), an eight-way power-adjustable seat for the driver, ventilated and heated front seats, dual-zone climate control, a fixed panoramic glass roof and keyless entry with push-start ignition.

The Seal also gets an impressive array of standard safety kit. More on this later.

The only options are premium paints and an alternate light blue theme for the interior which cost $1500 each.

This list of kit would even be impressive on a combustion car at this price, so the fact it’s also electric and offers one of the longest driving ranges on the market is a bonus.

The one area where I think it lacks a little is the stock software. It looks okay and, to be fair, functions a lot better than its Chinese contemporaries and even some other brands, but once you dig into it a little there are some clumsy menus, and it becomes painfully obvious it’s a simple Android reskin. A swing and almost a miss for something so integral to a car like this.

Why is it called the Seal? Well, in BYD’s home market of China, its range is so expansive it has split it up into two model lines, the Dynasty series (named after historical Chinese kingdoms) of which the Atto 3 is a member (it is called the Yuan Plus in China), and the Ocean series which the Seal and Dolphin belong to. The next BYD to arrive in Australia, a mid-size SUV likely to be called the Seal U, also belongs to the Ocean series.

The Zeekr 7X Performance is powered by dual electric motors, asynchronous magnet on the front axle and permanent magnet at the rear. Combined power is 475kW with peak torque at a grunty 710Nm.

That amount of muscle is up there at the top of the category with the likes of the MG IM6 Performance (572kW/802Nm), Tesla Model Y Performance (461kW/741Nm) and even the track-ready Hyundai Ioniq 5 N (448kW/740Nm).

Each Seal variant gets its own drivetrain outputs, and the mid-spec Premium drives the rear wheels with a 230kW/360Nm electric motor via a reduction gear.

On paper, it’s slightly more powerful than the Model 3 RWD, with more power and less torque than the Polestar 2 Standard Range.

The 7X boasts an 800V electrical architecture which means it has 420kW charging capability and even though the max public charging output currently available here is 350kW, at that level you can expect the 100kW NMC battery to charge from 10 to 80 per cent in around 13 minutes. AC charging is a handy 22kW for 10-100 per cent charging in four hours.

Claimed (WLTP) range is 543km and on test we saw average energy use of 18.8kWh/100km, which is in the middle of Zeekr’s claim of 17.7-19.9kWh/100km for the combined (urban/extra-urban) cycle and more than acceptable for an EV of this size and weight.

Providing power is a sizable 82.56kWh lithium-ion battery pack, using BYD’s signature weight and space-saving ‘Blade’ form-factor, and the more affordable LFP (lithium iron ferrophosphate) chemistry.

On the charging front, the Seal Premium can top up at 150kW on a DC unit (using a Type 2 CCS connector) for a 10-80 per cent charge in roughly 40 minutes, while on AC its a disappointing 7.0kW.

The 7.0kW inverter means it’s hardly worth plugging the Seal in at a slow public charger when you visit the shops, as you’ll only get about 50km of range an hour. It’s for this reason most cars with batteries this size have 11kW inverters.

Unlike the Model 3 or Polestar 2, though, the Seal features a V2L system, allowing you to power household appliances from its Type 2 charging port.

Claimed energy consumption for the Seal is 14.6kWh/100km which is low, and about what we were seeing on test. It’s a little hard to tell because the trip computer only offers total consumption over the entire life of the vehicle, or for the last 50km, but not for a set trip interval. Weird.

So, even at around 2.5 tonnes, with all that power and torque under your right foot, the 7X Performance can rocket from 0-100km/h in a supercar-like 3.8 seconds. It is properly quick.

Suspension is by double wishbones at the front and a five-link set-up at the rear and the hefty body is well-controlled in the main, although you can feel modest lateral movement on quick changes of direction. 

The ‘Continuous Control’ air suspension has three settings - Comfort / Standard / Sport - with a distinct difference between them.

In Comfort, small bumps and ruts still make their presence felt, but overall ride compliance is impressive. Hot tip is to avoid the Sport mode unless you’re determined to press on through your favourite set of corners, or (implausibly) line up for a track day.

The 7X rides on Zeekr’s ‘SEA’ (Sustainable Experience Architecture) platform which features an integrated alloy diecast rear section which seemingly makes a ‘solid’ contribution to overall refinement and noise reduction.

Speaking of which, wind noise is close to imperceptible even at freeway speeds, helped in no small part by the car’s slippery drag coefficient.

The accurate speed-sensitive steering delivers good road feel, which isn’t always the case with larger EVs, and the big 21-inch (265/40) Continental EcoContact 7 tyres are pleasingly quiet while gripping with reassuring determination.

Braking is by ventilated discs all around with chunky four-piston calipers up front. There are two levels of regenerative braking and a ‘single-pedal’ setting, although the latter is best treated as a third regen level because it seems reluctant to bring the car to a full stop quickly enough, even in slow-moving traffic.

Important to mention crash-avoidance safety aids like lane-keeping assist and driver fatigue monitoring don’t intrude unduly. There are subtle occasional vibrations through the steering wheel and only when necessary. 

You’ve also got a 360-degree overhead view and a good quality reversing camera, both of which are super-handy when manoeuvring. Or if you want some real assistance ‘Automatic Park Assist’ will help you slot the car into the space you’re aiming for, as well.

Ergonomically speaking, while there’s a physical control for audio volume something like exterior mirror adjustment for example is via the combination of a screen slider and a steering wheel control which is fussy. That said, progression through screens and functions for media and car settings is logical and quick thanks in part to a grunty Qualcomm Snapdragon chip platform.

Under the heading of miscellaneous observations, an 11.6m turning circle is useful for a car of this size, the mega audio system cranks (with the driver’s headrest speaker a highlight) and the adaptive cruise works well, picking up acceleration rapidly when pulling out to overtake a slower-moving car in front.

I wasn’t expecting the Seal to impress me particularly. After all, it’s in this segment against tough competition, amongst recently updated versions of the Model 3 and Polestar 2, and while the previous BYDs I’ve driven have been a cut above their Chinese contemporaries, they also haven’t done a lot to stand out from the crowd.

Clearly, though, BYD has something to prove with its sporting sedan and the Seal is immediately impressive. The cabin is quiet and refined, the seating position is great it's smooth from take-off.

The steering has an artificial tinge to it removing a bit of feedback from the road, but proves at least quick and accurate at speed, and the handling is superb.

I kept pushing the Seal in my test drive, expecting gnarly characteristics to surface but they didn’t. This sedan grabs onto the road with excellent control and traction at the rear, spurred along by its long wheelbase, and improved tyre choice (Continental rather than the sub-par Chinese rubber worn by the Atto 3 and Dolphin).

While on paper it appears to have at least comparable motor output figures to the Polestar 2 and Model 3 - the Seal Premium doesn’t quite feel as rapid, its electric motor having a more relaxed vibe and responsiveness when you stomp on the go pedal.

This can be tweaked a little by dialling it up to Sport mode, and while it still doesn’t feel quite as breakneck fast as the Model 3, in particular, it’s plenty to be going on with.

The most impressive part of the Seal drive experience, though, is its ride. Ride is a constant problem for EVs as manufacturers go to lengths to tame the additional weight of batteries, but the Seal is the most impressive in its cohort, and by quite a margin.

It’s firm enough to be controlled, but has a lovely soft edge to it, so larger bumps, frequent corrugations, or sharper road imperfections don’t ruin your day.

The Model 3 and Polestar 2, even in their improved forms, are not this good. In a lot of ways the Seal’s suspension tune reminds me of the Mustang Mach-e. It has a soft edge, offset by a bit of secondary jiggle as the car settles, which is its only real blemish.

The Seal has no right being this good. It’s now not just matching its far more established rivals but doing some things significantly better.

The Seal has an extensive list of today’s active safety equipment, including auto emergency braking (front and rear), lane keeping aids, blind-spot monitoring, rear cross-traffic alert, adaptive cruise control, traffic sign recognition and driver attention alert.

For the most part, these systems aren’t invasively annoying, which can’t be said for many products from rival automakers.

However, the traffic sign recognition and overspeed warning system conspire to intrude with constant beeping.

Mercifully, and unlike the equivalent system in Hyundai products, it’s a distant beep, but a consistent one nonetheless, as the traffic sign system frequently picks the wrong speed for whatever reason, and then chastises you for going over it.

Also, the adaptive cruise control system can’t hold a candle to the Model 3's. The system in the Seal amounts to the usual sort of adaptive cruise in most other cars, whereas the one in the Model 3 (regardless of how you feel about the brand’s outrageous claims) is properly next-level in its lane keeping and distance controls.

The Seal is equipped with seven airbags and was rated a maximum five ANCAP stars to the 2023 standards.

The 7X Performance is covered by Zeekr’s five-year/unlimited km warranty, with eight-year/160,000km cover for the drive battery, neither of which are exceptional for the category. But there’s also five-year corrosion and paintwork warranty cover, with roadside assist included for the same period.

Recommended maintenance interval is two years/40,000km with optional health checks in between. Stick to the basic schedule and you’re looking at $1755 over the first five years.

Go for the complimentary first year service plus two other optional health checks and the figure is $2385, or an average of $477 per workshop visit over the same five years. Far from over the top for an EV in this part of the market.

The Zeekr dealer footprint currently takes in multiple sites in Brisbane, Melbourne and Sydney with additional locations in Canberra and Perth as well as The Sunshine Coast and Geelong, for a total of 14.

Some are currently ‘pop-ups’ with the intention to transition them to permanent status, with all dealers able to facilitate servicing (on site or at a separate location).

The long-term ownership aspect for a BYD product is still a bit of a mystery as the current crop of cars have only just landed in Australia in the last year or two, but if it offers you any peace of mind, the Seal is covered by a six-year/150,000km warranty with a separate eight-year/160,000km warranty for the battery pack.

In order to avoid having to have a traditional dealer network, BYD has partnered with MyCar to fulfil servicing. Visits to one of these locations is required once every 12 months or 20,000km whichever comes first, and pricing is fixed for the first eight years, working out to an annual average of $299.