What's the difference?
BYD. The three letters which keep auto executives from the world's top brands up at night.
The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.
The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.
So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.
This is the car that will put Zeekr on the map in Australia. And that’s not hyperbole. Put it this way, the Chinese newcomer has sold just over 600 vehicles across all of 2025, which isn’t really making much of a dent. But this one? It’s not even on sale yet and the Australian team is already holding 2000 orders. Meaning, it has already (theoretically) more than tripled the brand’s results.
For one, it’s a mid-size SUV, so right in the Australian sweet spot. Plus it’s got mega-fast charging, proper performance, a high-tech platform, decent range and plenty of kit.
So, is this the start of Zeekr’s run in Australia? Let’s find out.
Those big auto executives have good reason to be worried, because the Seal is yet another impressive offering from China’s most formidable EV player.
It’s not perfect. In some ways it’s trying too hard to be a luxury car, and I think the software in particular could use a little work, but the Seal just does so much right I think it will be hard to be disappointed with one, particularly given its keen entry price.
In fact, if we had to pick one from the range, it would probably be this mid-spec Premium. The range and power on offer are stellar, and all for less money than an entry-level Model 3 or Polestar 2.
Not the most comprehensive of tests, I'm afraid. But early signs are good for the Zeekr 7X, which ticks plenty of on-paper boxes, looks sleek and fresh and feels sorted from behind the wheel.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Seal looks great. It’s about as modern a take on the traditional three-box sedan as you can get. It’s low-slung with curvy lines and a sporty overall feel.
The design touches, like the headlight and DRL surrounds, side skirts, and wheels are maximalist compared to the minimalist vibes of the Model 3 and the Polestar 2. But I don’t necessarily think that's a bad thing as it offers buyers a genuine alternative.
I also like the way the brand has executed the LED lights and particularly the tail-light fittings. There’s also an admirable restraint when it comes to badging compared to a lot of this car’s Chinese rivals. It doesn’t give off the vibe of a cut-price product at all.
Inside there are elements which are appealing, and some things which fall short. First up, I do think the Seal wears its influences throughout the industry on its sleeve a bit.
The digital dash cluster theme, for example, seems to (poorly) emulate the Mercedes-Benz software, the little plastic crystal shifter piece on the inside seems to have been overtly influenced by a similar (actual crystal) piece available in Volvos, while the centre screen and dual wireless phone chargers are pretty obviously BYD’s take on the similar bits available in the Model 3.
Maybe in this sense, it’s trying a little too hard to be a luxury car and a tech-heavy electric vehicle, with items which aren’t quite up to the same quality (particularly the software). But then, it all works well enough, and can you complain at the price?
One thing I think BYD gets right though is the level of comfort on offer in the cabin and the clever little styling bits which remind you of its namesake.
The door handle pieces and integrated speaker bits are shaped like a Seal flipper. As are the dash-mounted air vents, and if you look closely even the plastic garnish on the steering wheel looks a bit like a top-down cross section of the animal.
I like it because its subtle rather than in-your-face as some of the Atto 3's design elements are.
The quality is also up to muster, big time. There wasn’t a creak, groan, or rattle from this car’s interior in my entire time with it, including on some of Sydney's worst roads. And the seats, which are designed like absolute thrones, are clad in lovely soft leather. You sink into them. Even the two-tone Alcantara finish through the doors and centre console is thoughtfully placed.
It’s a sleek-looking SUV, the 7X, and is nowhere near as boundary-pushing as its stablemate sibling, the Polestar 4, which rides on the same platform. For one, the Zeekr has a rear windscreen.
Zeekr calls it 'hidden energy' design language, which I take to mean, at least partly, that you can’t immediately tell what’s powering it. It could pass as an internal-combustion car, a hybrid, PHEV or EV; at least until you look closely.
There are light bars front and back, but sadly we miss out on what the brand calls its 'Light Curtain' - a pixel-filled bar of light that spans the entire front end. Apparently it fell victim to the ANCAP crash-test requirements and has been replaced by a black cover.
Even without it, I dig the 7X’s athletic stance. It looks good in the metal, especially finished in deep green paint.
Inside, it’s a pretty plush-feeling cabin, without being revolutionary, and the big central screen and digital dash are bright and clear. The addition of a camera to monitor back seat passengers without having to turn around is a clever touch, too.
The Seal has a huge cabin, and in a lot of ways it feels like the large sedans of old. You can sit nice and low in the cabin, and there’s heaps of knee and headroom thanks to its width.
Soft-clad materials for resting your knees and elbows on go a long way towards keeping this car comfortable on longer journeys, and the presence of a digital dash and a holographic head-up display is nice to have compared to the bare-bones dash of the Tesla Model 3.
The wacky rotating central touchscreen feature makes an appearance from other BYDs, but again, it’s a bit silly and I’m not sure how much use you’ll get out of it. Even Apple CarPlay only works in landscape mode, so I didn’t find it useful.
Practicality features are abundant, with a large bottle holder in the doors, and two more in the centre console. One even has a floating floor, so you can push it down to accommodate large bottles if need be.
Dual wireless chargers are always a nice touch, and the bridge-style console has a large pass-through storage area underneath, which also hides the USB-C, USB-A, and 12V outlets. The armrest console box is nice and deep, too.
The back seat is enormous. Possibly one of the largest spaces in this segment. It comes at a cost to boot capacity, but your rear passengers won’t want for space no matter how tall they are.
At 182cm tall I had leagues of airspace behind my own driving position, and the wide cabin, accommodating seats, and flat floor mean the centre position is even useful for a full-sized adult.
Storage comes in the form of three pockets on the back of each front seat, a large bottle holder in the doors, two cupholders in the drop-down armrests, a small tray on the back of the centre console, and a small flip-out cover which reveals a USB-C and USB-A charging port for rear passengers. The rear seat even gets dual adjustable air vents, but no third climate zone.
The massive fixed glass roof looks the business and keeps the cabin airy, just like in the Model 3 and Polestar 2, but I find these big glass fittings tend to cook interiors in the Australian sun.
BYD tells us the tint is so heavy it has a ‘solar transmittance’ of just 16 per cent, but 16 per cent is still a lot in Australian summer. Thankfully, unlike its two rivals, BYD ships the Seal with a fold-out cover screen as standard.
Remember how I said the massive rear seat comes at a cost to boot space? At 400 litres the Seal’s boot is a bit compact, made worse by the fact it’s a sedan and not a liftback, so the access area is a bit narrow.
It could only fit the largest CarsGuide luggage case alongside the smallest one, but not all three including the medium case. This could be a blow to family buyers who need to fit a pram alongside other things.
Under the floor there’s an extra space great for the storage of your V2L adapter and AC charging cable, but there’s also only a tyre repair kit and no spare.
The 7X stretches 4787mm in length, 1930mm in width, 1650mm in height and rides on a 2900mm wheelbase.
As is pretty typical of electric SUVs, interior space is great, especially for backseat riders. I'm 175cm and have heaps of knee and headroom behind the driver's seat set to my position.
Storage space is good, too, with a deep bin between the front seats, a pull-down divider in the back row and pull-out draws beneath the back seat which mean you can hide laptops or valuables when you lock the car.
One key quirk, though, is the location of the USB charge ports in the back, which are accessed through the pulldown seat divider. It means that, should there be three passengers in the back, you won't be charging any devices.
The boot is 539 litres of flat, wide space – though that number grows when you drop the 60/40 split-folding back row. Rear-drive models also get a 62-litre 'frunk'.
Just like its Model 3 rival, the Seal arrives in Australia in three variants - the base Dynamic, top-spec Performance, and the one we’re looking at for this review, the mid-spec Premium.
Price is, of course, BYD’s forte, with this mid-spec Premium (equipped with a long-range battery) even managing to undercut the entry-level Model 3 RWD.
Before on-road costs and state-based incentives you can have one of these from $58,798, while (at the time of writing at least) the enormously popular Model 3 RWD weighed in at $61,900. Its next closes rival, the Polestar 2 Standard Range, costs from $67,400, so value here is obvious.
The Premium’s long-range battery allows a WLTP-certified driving range of 570km between charges which is even one of the longest cruising ranges available on any electric vehicle in Australia right now.
The list of standard features is exhaustive, including 19-inch alloy wheels, LED headlights, a massive 15.6-inch multimedia touchscreen with wired Apple CarPlay and wireless Android Auto, a 10.25-inch digital instrument cluster, a holographic head-up display, dual wireless phone charging bays, built-in navigation and connected services, ‘genuine’ leather seat and wheel trim (a blend of synthetic and real leather), an eight-way power-adjustable seat for the driver, ventilated and heated front seats, dual-zone climate control, a fixed panoramic glass roof and keyless entry with push-start ignition.
The Seal also gets an impressive array of standard safety kit. More on this later.
The only options are premium paints and an alternate light blue theme for the interior which cost $1500 each.
This list of kit would even be impressive on a combustion car at this price, so the fact it’s also electric and offers one of the longest driving ranges on the market is a bonus.
The one area where I think it lacks a little is the stock software. It looks okay and, to be fair, functions a lot better than its Chinese contemporaries and even some other brands, but once you dig into it a little there are some clumsy menus, and it becomes painfully obvious it’s a simple Android reskin. A swing and almost a miss for something so integral to a car like this.
Why is it called the Seal? Well, in BYD’s home market of China, its range is so expansive it has split it up into two model lines, the Dynasty series (named after historical Chinese kingdoms) of which the Atto 3 is a member (it is called the Yuan Plus in China), and the Ocean series which the Seal and Dolphin belong to. The next BYD to arrive in Australia, a mid-size SUV likely to be called the Seal U, also belongs to the Ocean series.
There are three ways into the 7X, with two rear-drive models and one AWD Performance completing the trilogy.
That story begins with the 7X Rear-Drive, which gets the smallest battery and lists at $57,900, before on-road costs. Next is the Long-Range at $63,900, which is also a rear-drive model but nabs a bigger battery and a longer driving range.
Finally, the Performance is $72,900, and is the only twin-motor model. It scores the same 100kWh battery as the Long Range, but significantly ups the performance, which in turn dramatically lowers the zero to 100km/h time.
Standard kit is pretty impressive across the board, with the entry-level model scoring 19-inch alloys, LED lighting all around, a powered tailgate, a glass roof (with powered shade) and ambient interior lighting.
Tech is handled buy a 16-inch central touchscreen with Apple CarPlay and Android Auto and there are two 50W wireless charge pads. You also get a digital dash, tri-zone climate and a 10-speaker stereo.
The Long Range model adds a better 21-speaker stereo and a head-up display, while the flagship Performance gets trick auto-opening and closing doors (you just push a button in the pillar to open and step on the brake to close), as well as genuine Nappa leather trim, 21-inch alloys and very good adaptive air suspension.
Each Seal variant gets its own drivetrain outputs, and the mid-spec Premium drives the rear wheels with a 230kW/360Nm electric motor via a reduction gear.
On paper, it’s slightly more powerful than the Model 3 RWD, with more power and less torque than the Polestar 2 Standard Range.
The two rear-drive ZX models share the same rear motor producing 310kW and 440Nm. Not stratospheric numbers but the powertrain delivers plenty of useable, real-world grunt, with both variants reporting a zero to 100km/h time of 6.0 seconds.
The AWD Performance model really ups the grunt, though, adding a second electric motor at the front axle lifting total outputs to 475kW and 710Nm and dropping the 0-100km/h run to a crazy-brisk 3.8 seconds. It’s also the only model to ride on the very good adaptive air suspension as standard.
Providing power is a sizable 82.56kWh lithium-ion battery pack, using BYD’s signature weight and space-saving ‘Blade’ form-factor, and the more affordable LFP (lithium iron ferrophosphate) chemistry.
On the charging front, the Seal Premium can top up at 150kW on a DC unit (using a Type 2 CCS connector) for a 10-80 per cent charge in roughly 40 minutes, while on AC its a disappointing 7.0kW.
The 7.0kW inverter means it’s hardly worth plugging the Seal in at a slow public charger when you visit the shops, as you’ll only get about 50km of range an hour. It’s for this reason most cars with batteries this size have 11kW inverters.
Unlike the Model 3 or Polestar 2, though, the Seal features a V2L system, allowing you to power household appliances from its Type 2 charging port.
Claimed energy consumption for the Seal is 14.6kWh/100km which is low, and about what we were seeing on test. It’s a little hard to tell because the trip computer only offers total consumption over the entire life of the vehicle, or for the last 50km, but not for a set trip interval. Weird.
The cheapest 7X variant scores a 75kWh LFP battery, while the Long Range and Performance nab a 100kWh NCM unit. All have an 800V electronic architecture, allowing for mega charging speeds of up to 450kW DC charging (actually 420kW on the 100kW battery).
Now, I don’t think we have chargers capable of pushing that much juice in Australia, but even using our 350kW chargers Zeekr promises you’ll go from 10 to 80 percent charged in 16 minutes or less. AC charging is up to 22kW, too.
In terms of driving range, you can expect 480km in the rear-drive, 615km in the Long Range and 543km in the Performance, all on the WLTP cycle.
I wasn’t expecting the Seal to impress me particularly. After all, it’s in this segment against tough competition, amongst recently updated versions of the Model 3 and Polestar 2, and while the previous BYDs I’ve driven have been a cut above their Chinese contemporaries, they also haven’t done a lot to stand out from the crowd.
Clearly, though, BYD has something to prove with its sporting sedan and the Seal is immediately impressive. The cabin is quiet and refined, the seating position is great it's smooth from take-off.
The steering has an artificial tinge to it removing a bit of feedback from the road, but proves at least quick and accurate at speed, and the handling is superb.
I kept pushing the Seal in my test drive, expecting gnarly characteristics to surface but they didn’t. This sedan grabs onto the road with excellent control and traction at the rear, spurred along by its long wheelbase, and improved tyre choice (Continental rather than the sub-par Chinese rubber worn by the Atto 3 and Dolphin).
While on paper it appears to have at least comparable motor output figures to the Polestar 2 and Model 3 - the Seal Premium doesn’t quite feel as rapid, its electric motor having a more relaxed vibe and responsiveness when you stomp on the go pedal.
This can be tweaked a little by dialling it up to Sport mode, and while it still doesn’t feel quite as breakneck fast as the Model 3, in particular, it’s plenty to be going on with.
The most impressive part of the Seal drive experience, though, is its ride. Ride is a constant problem for EVs as manufacturers go to lengths to tame the additional weight of batteries, but the Seal is the most impressive in its cohort, and by quite a margin.
It’s firm enough to be controlled, but has a lovely soft edge to it, so larger bumps, frequent corrugations, or sharper road imperfections don’t ruin your day.
The Model 3 and Polestar 2, even in their improved forms, are not this good. In a lot of ways the Seal’s suspension tune reminds me of the Mustang Mach-e. It has a soft edge, offset by a bit of secondary jiggle as the car settles, which is its only real blemish.
The Seal has no right being this good. It’s now not just matching its far more established rivals but doing some things significantly better.
The 7X is very much the vehicle Zeekr has been waiting for in Australia, so expectation weighs heavy on its metallic shoulders. Happily, and not to spoil the ending, it largely lives up to those expectations with our taste test revealing an electric SUV that shines in most areas.
Our drive experience took place at one of Australia’s longest and fastest race circuits, The Bend outside Adelaide. And not in the AWD Performance version, but in the less-powerful Long Range model. Not exactly the natural environment of a circa 2.5-tonne electric SUV, then.
And while the rear-drive Zeekr is no out-and-out performance car, the 310kW and 440Nm served up from that rear-axle motor is plenty to get the 7X up and moving, with the power arriving in a steady and unbroken stream that saw us pretty easily push to 200km/h on one of the track’s lengthier straights.
I’d argue that’s more than enough grunt to satisfy most, if not all, Zeekr owners without them having to dig deep for the Performance model. But there’s no escaping the fact this is a heavy vehicle, and one inspired by efficiency, not the red mist of racing.
So, things start to drop away a bit when the lesser 7X is really pushed, with an off-putting kind of buffeting movement at speed and sometimes spongey-feeling dynamics a reminder that this is a vehicle more at home on public roads.
The AWD Performance, however, sharpens things up considerably, helped by its adaptive air suspension and all-paw grip. It feels far tighter, grippier and more composed through corners. Sadly, by the time I jumped in, my lead-footed colleagues had drained the battery to the point where I could only accelerate at 50 per cent capacity, which made the AWD slower on the straights than then RWD model, but it made up plenty of lost ground in the way it corners.
All of this is, of course, is likely to be of little relevance to any 7X customers, who are more likely to find themselves on the moon than they are the main straight of a race track, and so my opinion hasn’t changed — the AWD is faster and more technically advanced, but when you boil it down to the actual life a mid-size electric SUV will live, I think the smart money is on the Long Range AWD model.
Side note: We also did some pretty serious off-roading (again, something no owner is likely to do) in the AWD model, and I can report that the softest suspension, steering and accelerator settings add a cosseting comfort to the drive experience on rough roads, and that there is some genuine of-road capability on board.
How it drives on actual roads? For that, you’ll have to wait just a little longer. But early signs are good for Zeekr’s most important model.
The Seal has an extensive list of today’s active safety equipment, including auto emergency braking (front and rear), lane keeping aids, blind-spot monitoring, rear cross-traffic alert, adaptive cruise control, traffic sign recognition and driver attention alert.
For the most part, these systems aren’t invasively annoying, which can’t be said for many products from rival automakers.
However, the traffic sign recognition and overspeed warning system conspire to intrude with constant beeping.
Mercifully, and unlike the equivalent system in Hyundai products, it’s a distant beep, but a consistent one nonetheless, as the traffic sign system frequently picks the wrong speed for whatever reason, and then chastises you for going over it.
Also, the adaptive cruise control system can’t hold a candle to the Model 3's. The system in the Seal amounts to the usual sort of adaptive cruise in most other cars, whereas the one in the Model 3 (regardless of how you feel about the brand’s outrageous claims) is properly next-level in its lane keeping and distance controls.
The Seal is equipped with seven airbags and was rated a maximum five ANCAP stars to the 2023 standards.
The 7X wears a maximum five-star Euro NCAP assessment and I want to point out a pretty wild feature. Standard across all trims is a high-def camera in the B-pillar aimed at the rear seats. You can cover it, if you’d like, but the idea is that anyone up front can hit a button near the central screen that will pull up a high-def feed of what’s happening in the back seat. So, no more having to turn around to see what the kids are up to in the back seat.
Happily, all 7X models get the same safety suite, which includes a 360-degree camera, autonomous parking and 15 ADAS functions.
The long-term ownership aspect for a BYD product is still a bit of a mystery as the current crop of cars have only just landed in Australia in the last year or two, but if it offers you any peace of mind, the Seal is covered by a six-year/150,000km warranty with a separate eight-year/160,000km warranty for the battery pack.
In order to avoid having to have a traditional dealer network, BYD has partnered with MyCar to fulfil servicing. Visits to one of these locations is required once every 12 months or 20,000km whichever comes first, and pricing is fixed for the first eight years, working out to an annual average of $299.
The Zeekr 7X is covered by a five-year, unlimited-kilometre warranty, while the battery is covered for eight years or 160,000km. There’s five years' roadside assistance thrown in, too.
Servicing is recommended every two years or 40,000km, with what the brand describes as optional health checks in years one, three and five (the first one's on the house).
Go for all the services, including the optional ones, and you’re looking at $2415 over the first five years. Skip the optional ones, and it’s more like $1755.