What's the difference?
Throughout its history Volvo has been known for a lot of things. Being a safety leader, dorky but endearing station wagons, ‘bloody Volvo drivers’, and more recently, a trailblazer in minimalist premium design.
The C40 is the first step in a next chapter for Volvo, with the brand wanting to be known next for its leadership in the electric space. For the first time for Volvo, it’s a fully electric offering
But in a world of Teslas, Polestars, and Mercedes Benz EQs, where does the C40 sit, and is it worth considering in an increasingly congested premium small SUV space?
We went to its Australian launch to find out.
Citroen's C4 Cactus made quite an impression. A polarising machine, it was the Frenchest French car for ages which translated into almost no local sales but admiration for the bravery of those who signed it off.
It did quite well in its home market though and its designers took note. When the company turned its attention to a smaller SUV based on the C3 hatchback - complete with the baffling Aircross name - the Cactus was an obvious inspiration.
With the Hyundai Venue on the scene - as well as a wealth of larger machines at lower prices - the Citroen C3 Aircross needs to be good to justify a big sticker price.
The C40 becomes a compelling option in the electrified small SUV space, offering a premium look and feel, great range and tech inclusions at the price, as well as awesome on-road dynamics.
Its main downsides are the rear seat, which is compromised by its platform and design-led roofline, and the overwhelming power and added traction of the dual-motor makes the single motor less attractive on the value front.
Still, regardless of variant chosen, the C40 looks to offer a stand-out balance of price, range, and performance, against its traditional rivals and newcomers alike.
It's a good car, no question. Individuality is key to Citroen's brand appeal and you get that, too. A comfortable cabin, plush ride and hot damn, it's way too expensive, which is a crying shame. You could argue - as Citroen's product planners probably have - that it doesn't help to offer one in the mid-$20K mark because it won't make much money because so few people will buy it. Drop it at a premium, only lose a few opportunistic buyers but make more money per unit with committed fans? Why not, I guess?
Like most French cars, I'm glad it exists for weird French car fans like me to consider.