Volkswagen ID. Buzz vs Subaru Impreza

What's the difference?

The only way to make this car cooler would be to add a split fold-out windscreen and a tube steel luggage rack on the roof.

It’s fast, super practical, comfortable and guaranteed to put a smile on the face of premium family buyers ready to go for something different. And that smile will extend to just about everyone who lays eyes on it. I love it.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.

The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.

This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.

The ID.Buzz GTX is characterised by a unique front bumper with new integrated daytime running lights near its outer edges and a narrower black honeycomb grille. 

GTX badging and the exterior mirror housings are finished in high-gloss black, and 21-inch alloy wheels are standard.

The rich ‘Cherry Red’ solid paint finish of the launch test car is exclusive to the GTX and it’s a fair bet many buyers will stump up the extra $4K required for a two-tone treatment, in this case with ‘Mono Silver’ as the highlight colour.

The interior is familiar ID.Buzz territory, with the long, broad dashtop pushing the windscreen and small front windows beside it into a quintessentially Kombi ‘bay window’-style design.

A 12-inch central multimedia screen sits proud of the multi-layered dash, and a slick 5.3-inch LCD instrument and car data display is fixed in front of the driver.

A black headliner dials up the sporty feel, the electric front seats are a GTX-specific design and the synthetic diamond pattern microfleece trim is highlighted by red contrast stitching and piping. 

The red cross-stitching extends to the steering wheel and smile-inducing stainless steel ‘play’ and ‘pause’ symbols on the accelerator and brake pedals are retained.

The sub-zero cool exterior design manages to merge with a more restrained and practical interior perfectly. VW has solid retro form with the ‘New Beetle’ from the 1990s and this primo ID.Buzz looks amazing. It drew an instant crowd of curious onlookers every time we stopped. 

Over the years the Impreza has changed in its design and intention so much.

Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.

For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.

It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.

Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.

It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.

Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.

The ID.Buzz GTX is offered in shorter wheelbase variants with five- and six-seat configurations for other markets, but here it’s seven seats and long-wheelbase only.

At close to five metres long and just under two metres wide, it’s road-trip ready with heaps of breathing room for all seven occupants.

Placement of the gearshift on the right-hand side of the steering column frees up extra space in the front and there’s heaps of storage including a moveable (and removable) centre console unit between the front seats with pull-out drawers at either end, two trays in each door (the lower one offering room for multiple large bottles), a decent glove box and a fold-out dual cupholder unit.

There’s also an oddments shelf in front of the passenger, a wireless device charging slot in the dash and adjustable fold-down armrests on both sides of the front seats.

Pull the handle on the power-opening sliding side doors and the second row opens up with three seating positions offering hectares of room in all directions. 

This row can be moved 200mm longitudinally if a turf war erupts with those in the third row. And storage is great with two pockets and a fold out table on each front seatback as well as huge door bins with waste baskets included. There are also adjustable vents with temperature control in the roof.

There’s enough head and legroom for adults in the third row although the backrest is relatively upright. Even access is straightforward and there are numerous storage trays, cupholders, air vents and storage slots back there.

Power across the cabin runs to two USB-C ports in the dash, another in the front passenger area and four USB-C charging sockets in the rear.

Boot space increases from a handy 306 litres with all seats up to 1340 litres with the 50/50 split-folding third row down, and 2469L with it and the 60/40 split second row lowered. That’s plenty.

And that 1.6-tonne braked trailer towing capacity means a jet ski, even a mid-size camper trailer, is within hauling range.

The power tailgate is welcome and the rear of the boot’s load platform sits above two storage boxes. But you won’t find a spare of any description back there; a repair-inflator kit is your only option. So beware, a flat could really suck the air out of this mobile family room.

Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.

Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.

It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.

Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.

Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.

Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.

The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.

Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.

Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.

Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.

Now in sixth-generation form, the 2024 Impreza range has been trimmed down to just one hatchback bodystyle and three trim levels - the base L, mid-spec R, and top-spec S.

True to Subaru form these variants are all priced quite close together, and the base L comes with pretty much all the kit you’ll need, with the R and S grades adding mainly luxuries to the equipment list.

Now starting from $31,490, before on-road costs, the Impreza is not as affordable as the previous-generation version, and while it manages to pack a relatively high level of standard equipment, some of its key rivals are a bit cheaper in a segment where every dollar matters.

For example, you can get into a hybrid version of Toyota’s Corolla (Ascent Sport Hybrid - $32,110) for similar money to the entry level 2.0L, the Kia Cerato can be had for under $30,000 (Cerato S Auto - $27,060) while the outgoing Hyundai i30 is significantly cheaper in its most basic trim level (i30 Auto - $26,000).

What might make you think twice is the Subaru’s standard all-wheel drive, where all of its rivals are front-wheel drive, but in an environment where fuel costs are high, I can understand why people would prefer to see a hybrid version instead.

Unlike the Impreza’s Crosstrek small SUV relation, there’s no ‘e-Boxer’ hybrid variant.

Still, standard equipment is high even on the base 2.0L. Included are 17-inch alloy wheels, LED headlights, a massive 11.6-inch multimedia touchscreen with wireless Apple CarPlay and Android Auto and you even get a matching wireless phone charger.

Elsewhere the base car gets cloth seats with manual adjustment, a plastic steering wheel, analogue instrument cluster with a small digital display, and importantly, the majority of Subaru’s very good active safety equipment is standard.

So, what do you get for stepping up the range? At $34,990, the 2.0R adds premium cloth seat trim, additional charging ports in the rear, eight-way power adjust for the driver, heated front seats, a leather steering wheel and shifter, steering responsive LED headlights, and LED fog lights.

At the top of the range, the $37,990 2.0S adds a 10-speaker audio system, built-in sat-nav, an electric sunroof, and synthetic leather seat trim.

The cabin tech, safety, and standard all-wheel drive are the real draws, but you have to want them. The Impreza isn’t the stellar value buy it once was.

The GTX is a twin-motor AWD, the front unit generating 80kW/134Nm and the rear 210kW/560Nm. Total output is 250kW/590Nm which boosts towing capacity from 1.0-tonne in the single-motor ID.Buzz to 1600kg.

A single-speed transmission sends drive primarily to the rear wheels to maximise efficiency, the dual-motor set-up able to direct power to the front axle as required during acceleration or to manage available traction.

The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.

The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.

Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.

The ID.Buzz GTX’s 86kWh lithium-ion battery delivers a claimed (WLTP) range of 473km and the car uses a CCS Type 3 socket. VW includes a Mode 2 and Mode 3 cable as standard.

The claimed 10-80 per cent 200kW DC fast charge time is 26 minutes, while the same top-up takes nine hours at a maximum 11.0kW AC capacity.

Claimed energy consumption on the combined (urban/extra-urban) cycle is 20.2kWh/100km (WLTP) and over several hundred kilometres of mainly B-road and freeway running on the launch we saw an average of 24.5kWh/100km, which isn’t out of order given the type of driving involved.

One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.

In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.

Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.

Despite the fact that it weighs in at around 2.8 tonnes (2780kg), Volkswagen Australia says this dual-motor ID.Buzz accelerates from 0-100km/h in 6.4 seconds and on to a 160km/h maximum velocity, if you dare. 

And there is always some serious oomph lurking under your right foot. Trundle along at 65km/h, pin the accelerator, and in roughly two blinks of an eye you’re doing 95km/h. 

Proportionally, this car is like a loaf of bread on wheels - about as high as it is wide. And on the windy launch drive we were buffeted a bit, the car moving sideways slightly when hit with a gust. But overall, it remains stable despite its proportions. That said, some wind noise comes over the bluff nose on the freeway, but never to an alarming degree. 

The ID. Buzz rides on VW’s Modular Electric Drive (MEB) platform and there’s been past criticism of the short-wheelbase versions' ride quality, but there are no such issues here.

Suspension is by struts at the front and semi-trailing arms at the rear and this GTX has had a suspension retune with particular attention paid to key components, including the dampers.

On rural roads that have seen better days, dotted with potholes, bumps and thumps, a combination of that suspension retune and the longer wheelbase helped the GTX handle it well. 

There are five drive modes with Comfort the default. Eco smooths out acceleration, tapers the climate control and reduces overall power, while Sport dials up the powertrain, suspension and steering. Traction optimises the AWD system for loose or slippery surfaces and Individual allows you to cherry pick various attributes for a custom set-up.

Steering is progressive rate and you can feel it loading up nicely as you head into a corner. Not the last word in terms of road feel, but the car points accurately and turn-in is nice and progressive.

At the same time you’ve got the electric motors constantly shuffling drive between the front and rear axles, helping you out if you decide to explore the car’s sporty nature and have a crack in the corners.

Tyres are Hankook Ventus S1 Evo3 EV specials (235/45 fr - 265/40 rr) and in long, sweeping bends, taken at pretty decent speed, they grip hard. Even on coarse-chip B-road surfaces there’s a bit of rumble but it’s far from a roar.

Braking is by large (358mm) ventilated discs in the front and, believe it or not, drums at the back. A well-designed, modern drum brake can work effectively and the regenerative braking in an EV like this is a big factor in terms of washing off speed.

In terms of lower speed manoeuvres, you’ve got a 360-degree camera view as well as a reversing camera and front and rear parking sensors. If you really need some help, Park Assist Plus will get the job done for you.

In terms of ergonomics, we spent hours behind the wheel and the front seats remained comfortable and supportive in terms of lateral grip.

Speaking of grip, the steering wheel is nice to hold. And the cool little 5.3-inch instrument and car data display is clear as a bell, and the large 12-inch media screen is easy to use and working through the different screens is largely intuitive.

Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.

This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.

The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.

This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.

This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.

The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.

It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.

It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.

The majority of active safety equipment is standard across all three Impreza variants including auto emergency braking up to freeway speeds with reverse auto braking, lane support systems, blind-spot monitoring with rear cross-traffic alert, traffic sign recognition, lead vehicle start alert, driver attention alert, and adaptive cruise control.

Stepping up to the 2.0R or 2.0S nets you the front parking camera for a 360-degree parking suite, and high-beam assist for the LED headlights.

Expect the usual traction, brake, and stability controls, alongside the more modern torque vectoring system and an impressive suite of nine airbags. The new Impreza is yet to be rated by ANCAP.

The ID.Buzz GTX is covered by Volkswagen Australia’s five-year/unlimited-km warranty with two years’ roadside assistance included. On top of that, there’s an eight-year/160,000km warranty on the drive battery.

That general warranty is in line with the mainstream market, although it’s worth noting an increasing number are stepping up to longer terms, including 10 years.  

There’s a 12-year corrosion perforation warranty and keep servicing with an authorised VW dealer and that roadside assistance support will be rolled over for another two years each time.

The recommended maintenance interval is two years/30,000km. Standard scheduled service pricing is $687 for each of the first five workshop visits, while pre-paid plans covering six, eight or 10 years represent savings of between 30 and 35 per cent on that figure, which is pretty handy.

Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.

There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.

The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.