Toyota RAV4 vs Cupra Tavascan

What's the difference?

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Toyota RAV4
Toyota RAV4

$45,990 - $66,430

2026 price

Cupra Tavascan
Cupra Tavascan

2025 price

Summary

2026 Toyota RAV4
2025 Cupra Tavascan
Safety Rating

Engine Type
Inline 4, 2.5L

Not Applicable, 0.0L
Fuel Type
Unleaded Petrol/Electric

Electric
Fuel Efficiency
4.8L/100km (combined)

0.0L/100km (combined)
Seating
5

5
Dislikes
  • Price hikes
  • Needs ANCAP rating
  • Divisive styling

  • No spare wheel
  • Base equipment levels not to China standards
  • Needs single-pedal driving/braking
2026 Toyota RAV4 Summary

This is probably the most important new car launch of the year.

The 2026 Toyota RAV4 needs to be bang-on exactly what customers want, because it’s not only Toyota’s most popular model globally, it was the most popular new car in the world last year.

It’s also Toyota Australia’s second-most popular model behind the Toyota HiLux the highest-selling non-ute in the nation.

Crucially, The HiLux has just been launched in a new generation albeit not a revolutionary change, and it somewhat overlaps with the generation changeover of the RAV4.

Toyota is also facing a significant sales dip, the first quarter of sales for the brand in 2026 is down 23 per cent compared to the same time last year. It’s a bigger dip than the industry as a whole, as its market share is down from 19.9 per cent to 15.7 per cent in the same periods.

The new RAV4’s launch must bring strong sales as the vast majority of the brand’s dip is thanks to the mid-size SUV’s changeover.

But as well as an influx of new competitors, the RAV4 must also contend with a lack of ANCAP safety rating for its first few months on sale.

@carsguide.com.au The 2026 Toyota RAV4 is here and it looks like this… sort of. #toyota #rav4 #toyotarav4 #cartok #fyp ♬ original sound - CarsGuide.com.au

Has Toyota done enough to convince Australia its family SUV is still worthy of its position as the best-selling passenger car getting around? We headed to its Australian launch in Tasmania’s north to find out.

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2025 Cupra Tavascan Summary

Timing is everything.

For instance, with all the bad publicity the man behind the brand is generating, right now might be the perfect time if you’re in the market for a Tesla Model Y alternative.

And that’s especially so if said alternative happens to be around the same price… such as the all-new Cupra Tavascan.

No, not an antacid for relief from indigestion, but the Volkswagen Group’s Spanish brand’s first medium-sized electric SUV.

Is it good enough to catapult Cupra into the big time in Australia?

Time to find out!

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Deep dive comparison

2026 Toyota RAV4 2025 Cupra Tavascan

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