What's the difference?
Toyota Australia is on the record as saying it doesn't want to push one form of electrification over another, and to that end wants the market to choose whether it wants hybrids, plug-ins, full battery or hydrogen vehicles.
While hybrid options have well and truly arrived in models like the RAV4, Corolla and Camry, and we’re all still waiting for the full-electric and plug-in vehicles, Toyota has now brought in its second-generation Mirai hydrogen FCEV.
But with Toyota, and Hyundai with its Nexo, the only brands pushing hydrogen into the mainstream, is it good enough to hold its own against battery electric models like the Tesla Model 3 and Nissan Leaf?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
Believe it or not, the Mirai represents a pretty big gamble for Toyota, a company who has been known in the past for being relative conservative with its vehicles.
In recent years though, with models like the GR Yaris and even the RAV4 Hybrid, it seems like Toyota is more willing to go out and take a chance on something that would not be considered a safe bet.
The Mirai represents this willingness to experiment, but it is still too early to say whether it will a winner or a failure.
It drives well, looks good and its powertrain is a potential gamechanger for electric cars in Australia, but whether hydrogen takes off locally with customers is beyond Toyota’s control and up to those willing to invest in refuelling infrastructure.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.