Subaru Impreza vs BMW 218i

What's the difference?

The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.

The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.

This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.

The badge might say one thing, but the 2 Series Gran Coupe sticks to the time-honoured template of being a compact yet comparatively practical three-box, four-door sedan, complete with a big boot.

More importantly, it drives and behaves like a BMW – which means sufficient-to-strident performance depending on grade, athletic dynamics and pleasing refinement on one hand, as well as a stiff price and a hard ride on the other.

A true BMW in name and nature, then..

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Over the years the Impreza has changed in its design and intention so much.

Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.

For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.

It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.

Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.

It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.

Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.

BMW is calling the F74 a new-generation 2 Series Gran Coupe, and there have been obvious and even profound changes throughout and underneath, including to some of the sheetmetal.

But this is not an all-new car by any stretch, with the glasshouse, doors and roof amongst many other body items carrying over from the F44.

That now remarkably Kia Cerato-esque nose ushers in new LED lighting motifs and an updated kidney grille, but whether they sit easily with the rest of the car is debatable. Redesigned tail-lights, different colours and new alloys make up the majority of the exterior changes.

Betraying the latest 2 Series Gran Coupe’s newness claims are near-identical dimensions, with that redesigned front end and bumpers contributing to a 20mm increase in the F74’s 4546mm length, while revised suspension and damper settings help account for the 25mm boost in height (to 1445mm). The BMW’s 1800mm width and 2670mm wheelbase remain the same.

There’s a higher level of newness to be found inside.

Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.

Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.

It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.

Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.

Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.

Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.

The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.

Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.

Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.

Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.

During the media presentation at its launch, BMW described the 2 Series Gran Coupe as being almost as large as a 1990s E46 3 Series, and it is in all major dimensions except wheelbase.

Plus, being a front-drive-biased/transverse engine proposition instead of rear-wheel drive should make it roomier than the F74’s iconic ancestor.

The sense getting in is that this is certainly not too low or cramped as per a more-traditional coupe, with plenty of space for legs and shoulders, while even the optional sunroof fitted to our 218 left us with headroom to spare.

The redesigned dash is a visual and operational treat, with crisp, clear instruments, a logically presented and intuitive centre display screen offering fast and easy operation, excellent ventilation and ample storage. Full marks here.

Better still, attaining the perfect driving position is possible for most people, on brilliantly supportive front seats. This is the stuff BMW does right.

Improvement suggestions for the next update? Some people may complain about the somewhat less-than-premium feel of some of the lower-lying plastic trim; not everybody will love the swatches of colour stitching (we love it); why does the steering wheel have to be so wide-of-rim? Side and rear vision is restricted by fat pillars, rising shoulder lines and a shallow rear window; and there is quite a bit of road noise that enters the cabin at speed.

Still, even the back seat is sufficiently spacious for most users, with the sole exception of taller folk having to negotiate a sloping rear roofline. If you’re below 180cm, this should be fine. Most amenities minus overhead grab handles are also fitted.

Further back, the boot is surprisingly accommodating, with 430 litres of cargo capacity that’s enhanced by a 40:20:40 split-fold backrest, and the aperture should be big enough for bulkier loads, but the lack of a spare wheel will be bad news for many buyers. The supplied tyre-repair kit is just not good enough.

But, you know what is good enough? The engines BMW builds, that’s what.

This depends on how much you buy into this being a sporty Gran Coupe rather than a small sedan.

From $59,900 (all prices are before on-road costs), the German-made front-wheel-drive 218 base grade is slightly cheaper than the previous 218i equivalent, yet gains more kit. It also matches the A200 Sedan and costs a bit more than the (also recently facelifted) A3 Sedan, while offering similar performance and equipment to both.

Along with a host of advanced driver-assist safety (ADAS) systems like adaptive cruise control – to be covered in more detail later on – the base 2 Series Gran Coupe comes with the M Sport styling package inside and out as standard.

You’ll also find goodies like adaptive LED headlights with auto high beams, adaptive dampers, keyless entry/start, a curved all-in-one 10.25-inch instrument display/10.7-inch centre control display using BMW’s latest OS9 system offering cloud-based navigation, an M Sport steering wheel, heated sports front seats, a head-up display, surround-view camera, wireless smartphone charger, Apple CarPlay/Android Auto, BMW Connected Drive with auto emergency call and other services, artificial leather upholstery, a 40:20:40-split backrest, an electric tailgate and 19-inch M-Sport alloy wheels.

From $62,900, the 220 ditches the 218’s 115kW 1.5-litre three-cylinder turbo petrol engine for a 150kW 2.0-litre four-pot turbo, while the 233kW M235 xDrive from $86,600 adds a lot more muscle to that 2.0-litre engine, all-wheel drive, more ADAS tech, massaging front seats, a Harmon/Kardon audio upgrade, uprated brakes, a panoramic sunroof, a heated steering wheel, rear spoiler and higher-gloss trim.

Many of those items are available with a $6700 Enhancement pack on the lower grades.

These more-or-less line up with rival premium small sedans.

Note, though, that they are expensive compared to fine mainstream C-segment alternatives costing far less, like the Subaru WRX, Toyota Corolla hybrid and Mazda3. Or Hyundai’s criminally underrated Ioniq 6 EV. Labels, eh!

Still, for some folk, the 2 Series Gran Coupe’s swoopier silhouette might make it seem like more of a rival to the sleeker CLA than a mere A200/A3 competitor, and that Benz kicks off from about $15K more than the 218. If that’s you, the BMW might be construed as a bit of a bargain.

Since we’re talking about styling, let’s take a deeper dive into the F74’s newly minted looks.

The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.

The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.

Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.

Three F74 powertrain choices are available for Australia in 2025. And none even remotely reflect what their respective badges imply on the boot.

The 218, for instance, is not powered by a 1.8-litre engine, but BMW’s long-lived B38 1.5-litre three-cylinder turbo petrol unit. Making 115kW of power at 6500rpm and 230Nm of torque between 1500rpm and 4600rpm, drive is channelled to the front wheels via a seven-speed dual-clutch transmission (7DCT).

With a kerb weight of 1420kg, the 218 has a power-to-weight ratio of 81kW per tonne, helping it achieve the 0-100km/h sprint time of 8.6 seconds, on the way to a 230km/h top speed.

Not enough? The 220 features the ubiquitous B48 2.0-litre (not a 2.2-litre) four-cylinder turbo petrol engine/7DCT combo, pumping out 150kW at 6500rpm and 300Nm from 1450-4500rpm. Tipping the scales at 1525kg for 98.4kW/tonne, its 0-100km/h time is 7.3s and top speed is 250km/h.

Want more? Stretching to the M235 xDrive sadly doesn’t mean a 3.5-litre in-line six, but a modified B48 2.0L/7DCT duo, delivering 233kW at 6500rpm and 400Nm from 2000-4500rpm to all four wheels. Result? Weighing just 50kg more than the 220, it boasts a heady 148kW/tonne, for a 0-100km/h of just 4.9s and a 250km/h v-max.

As with all of the UKL2/FAAR transverse-engine front-to-AWD platform models from non-electric Minis through to sub-X3/3 Series BMWs, you’ll find MacPherson-style struts up front and a multi-link independent rear end out back.

If you’re reading this outside of Australia, you may notice that none of the current F74 models offer mild-hybrid tech, in contrast to their European counterparts. And don’t go expecting any manual gearboxes either, unfortunately.

One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.

In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.

Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.

OK, so is the 2 Series Gran Coupe cheap to run?

BMW reckons the 218 and 220 will average 6.3 and 6.7 litres per 100km, which means combined average carbon dioxide emissions ratings of 143 and 152 grams/km respectively.

Filling the 49L fuel tank with 95 RON premium unleaded, that translates to around 775km in the 218, and 730km in the 220 between refills.

Predictably, the M235 xDrive uses more, at 7.7L/100km for a CO2 rating of 176g/km. That’s a distance of about 635km.

Over our launch run, which took us from Sydney’s Circular Quay to Wollongong, the 218’s trip meter was reading in the high 8s and about 10 for the M235.

Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.

This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.

The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.

This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.

This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.

The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.

It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.

It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.

Earlier, we mentioned that the 2 Series Gran Coupe is way more expensive than fine alternative sedans like the Mazda3 and Toyota Corolla.

And while that still stands, there is a remarkable solidity and refinement difference between those and the BMW that helps justify the premium. And nowhere is this more evident than from behind the wheel.

Sat on body-hugging seats and clutching that (too chunky) steering wheel, there is a sense of sporty occasion, backed up by quality trim and an aroma of expensiveness.

For a turbo three-cylinder car weighing 1.5 tonnes, the 218 does a lot with a little, offering spirited off-the-line acceleration and pleasingly lag-free throttle responses at lower speeds. You’d never call it fast, but it is a quick point-to-point urban mover. Only the unavoidable three-pot thrum lets you know you’re in the lowest mechanical spec. And, also, the delay at freeway speeds in building momentum when overtaking.

Which is why, for less than five per cent extra, the 220 with the 2.0-litre four-cylinder turbo would probably make a better buy. Sadly, that isn’t on sale yet in Australia, so we missed out on driving it during the Sydney launch. But in the scores of other BMWs and Minis we’ve tested this in, it’s a cracking little powertrain.

Whether the big leap (nearly $25K worth) to the M235 is worth it depends on how fast you drive and how much you value/need AWD. This is a terrifically muscular machine, since it provides rapid performance via a tidal wave of power, even with the lightest flex of your right foot. On-point and on-brand, this fun and fiery flagship possesses the grand-touring spirit that the rakish design and tech-heavy engineering promise.

To that end, in both the 218 and M235, the steering makes the driver feel connected to the car, resulting in precise and controlled handling. The driver-assist safety tech is beautifully calibrated and nuanced in its intervention, and the brakes are second-to-none.

What is also on-topic for a BMW is the firm suspension, despite the adaptive dampers fitted as standard equipment.

It isn’t stiff or overly uncomfortable, but bumps are certainly always felt, and they’re accompanied by fairly constant road-noise drone over some surfaces.

As such, you’re constantly reminded that dynamic athleticism is the priority here, rather than sumptuous comfort. We’ve experienced much worse from BMW, but a magic-carpet ride isn’t what’s in store for the 2 Series Gran Coupe owner.

So, what’s our verdict then? The 218 is a rorty little tryer that never fails to involve the driver, while the M235 ushers in an elevated level of acceleration, grunt and grip. We suspect that the 220 will be the Goldilocks-zone happy medium.

For (largely) better as well as for (occasionally) worse, these drive and feel like a BMW should.

The latest, F74 2 Series Gran Coupe scores neither an ANCAP nor EuroNCAP rating at this stage, but its F44 predecessor managed a five-star result back in 2019.

For the latest version, BMW is highlighting an elevated level of advanced driver-assist safety (ADAS), including lane-change/departure alerts, forward collision warning and automatic emergency braking tech that detects vulnerable road users like pedestrians and cyclists, rear cross-traffic warning, exit warning, adaptive cruise-control with full stop/go functionality, blind-spot monitor and traffic-sign speed-limit alerts.

No information on AEB operating parameters is available as yet for the F74, but the earlier series’ low-speed AEB worked from 8km/h to 85km/h and inter-urban AEB kicked in between 5-80km/h, while the lane-support systems functioned from 70-210km/h.

Tyre-pressure warning, 360-degree surround-view cameras and six airbags are also included, along with Parking Assistant Plus that brings sensors, automatic parking, a reverse assistant that automatically retraces the last 50 metres travelled and a drive recorder.

Note that the 218 misses out on the 220/M235 grades’ ADAS-related crossroads warning, evasion assistant tech, lane-keeping assist with active side-collision prevention and front as well as rear cross-traffic warning. These are available in the aforementioned Enhancement Pack, but at this lofty price point, they should be standard.

Finally, there are ISOFIX child-seat anchorages in the rear-seat outboard positions, along with a trio of child-seat tether latches.

Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.

There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.

The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.

Here, however, is where BMW can do a bit better.

While the five-year/unlimited-kilometre warranty is where most premium brands are, it falls short of several Asian alternatives. Roadside assistance is for just three years and there is no capped-price servicing.

Service scheduling is also condition-based, meaning the vehicle will alert the driver when a service is imminent. This may not suit everybody, and we always recommend at least every 12 months or 10,000km, just to be on the safe side.

BMW does offer pre-paid service packs that take in basic maintenance for the first five years at $2369 or $3782, including brake-pad replacement, which works out to be about $475 and nearly $760 annually respectively. There is also a cap on mileage during that time frame: 80,000km.