What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Is there a class of vehicle more overlooked in Australia than the humble light van?
While the pragmatic and often hatchback-based small van is dwarfed in size and sales by the popular ute as the commercial vehicle of choice here, the case is completely reversed in Europe, where light commercial vans dominate city streets, favoured for their compact nature and relative fuel efficiency.
What is it about Australia which makes the ute more successful? Is it just our history of locally producing them? Do you really even need one, or are the Europeans on to something?
I spent a week reacquainting myself with the freshly facelifted 2025 Peugeot Partner to find out.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
It might not be the most modern looking or feeling small van, but amongst its competitors, the Partner stands out for its relative value and load-lugging capabilities.
It’s somewhat fun to drive but now feels a bit plain on the inside, and could benefit from a few extra options and features to make it more comfortable and maybe even a little more customisable.
Still, I think the Peugeot Partner will fit the needs of many primarily city-based small businesses or tradies who want to work out of a compact and easy-to-drive van instead of an unwieldy and often overkill dual-cab ute.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The Partner’s recent update brings with it a new, more contemporary face, with the ‘claw’ style light fittings clasping a body-coloured panel in place of the usual grille fitting. It also updates all the badgework to match the French brand’s passenger car range.
Thanks to these upgrades, as well as the fetching colour and Premium body-matching highlights, it looks pretty schmick at a distance, but up close you can start to tell the Partner’s relative age.
It simply doesn’t look as contemporary or coherent in its design as the much newer ground-up fifth-generation Caddy or third-generation Renault Kangoo with which it competes.
A big part of this is due to the Partner being based on a much older platform which is shared across a lot of Stellantis brands. It started life as the third-generation Citroen Berlingo in 2018, and needs to warp its look overseas to fit the Fiat Doblo, Toyota Proace and Vauxhall Combo (although the Partner is the only version sold in Australia).
As a result, up close you can see its somewhat pieced together brand identity bits and boxy, upright bodywork.
There are some odd touches, like the plastic bumper at the front not matching the gloss black highlights or body coloured bumper at the rear, and the contemporary badgework finished in a matt grey adds yet another texture and colour to the mix.
The theme continues inside, with a huge plastic dash piece jutting into the cabin space. Here, the bits from Peugeot’s passenger car range have been integrated, including the cool 'squircle' steering wheel, digital dash elements and the multimedia screen.
In the centre, the electric shifter part from cars like the current 2008 small SUV has been embedded in the sea of plastic.
It technically matches the brand identity, but it doesn't stop the Partner’s interior from feeling a bit cobbled together, rather than the more unified corporate identity which is so well executed in the VW Caddy, which is almost hard to tell apart from a Golf.
The software is another area the Partner could use some work. It’s fairly simple and straightforward to use, but the layout isn’t very customizable, both for the multimedia suite and digital dash.
Again, the Caddy runs rings around Peugeot in this department, with its more impressively-featured and nicer-looking software it shares with other VW Group passenger cars.
There are also little areas which feel like they’re behind the pace for a top-spec variant. The steering wheel is hard plastic without even the option for a softer wrap, for example, and the Caddy offers an alternate optional synthetic leather seat trim for an operator willing to dish out a little extra cash.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
So design-wise the Partner might barely hit the brief when it comes to matching it up with Peugeot passenger car design, but one area where it manages to shine is in-cabin storage.
There’s lots on offer, massive bottle holders and pockets in the doors, storage areas galore in the big plastic dash, with trays in the centre and passenger side, as well as behind the multimedia screen and under the shifter.
There are a set of non-variable bottle holders cut out of the top of the dash, as well as hidden storage compartments under both front passenger seats.
I should mention at this point the Partner has a three-across front bench, although actually putting three people in there will be quite the squeeze, especially given the centre of the dash juts quite far into the cabin area, leaving the centre occupant with nowhere to put their knees.
Maybe it will suit a child in a pinch if you plan to have this as a small business vehicle which may need to be dual-purpose from time to time.
There’s also a fold-down rotating table thing in the backrest of the centre position, designed to be used with a laptop. Another feature of the Partner’s dash is physical toggles and buttons for the climate controls, which are increasingly rare in favour of touch-based menus.
In terms of load area dimensions, the Partner LWB offers 3.9 cubic metres (excluding the bulkhead) and dimensions come in at 2167mm long, 1527mm wide (1229 between the arches) and 1243mm tall. This should accommodate two Euro-sized palettes.
Loading and securing should also be relatively breezy thanks to sliding doors on both sides, a barn door rear which hinges out of the way for forklift loading, and no less than 10 tie down rings.
It also scores decent LED lighting in the roof, so you can see what you’re doing in a poorly lit warehouse, or when using the load area at night.
As for capacities, the Partner LWB has a payload of 898kg. It claims a 950kg braked towing capacity (not much more than the unbraked of 740kg) although in reality 740 seems to be closer to the limit thanks to the 74kg towball download rating.
How does this compare to the Caddy? I was surprised to find the Caddy 5 in equivalent LWB form has a smaller load area (3.7 cubic metres) and a significantly lower payload of 695kg.
However, it can tow slightly more (up to a claimed 1500kg - however has a 75kg max towball download). Additionally, the Partner isn’t able to be fitted with a tailgate to replace the barn doors (an option which some buyers may prefer on the Caddy).
A full size spare wheel is present on all variants to keep you on the road.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
Given the uniquely European nature of a van like this, it makes sense the remaining options offered to us are only from French and German makers.
In fact, this Peugeot Partner is one of just three left for you to choose from. Starting from $39,990, before on-roads (for a Pro SWB), the Partner goes into battle against its Gallic nemesis, the Renault Kangoo, and the defending small van champion in the form of VW’s popular fifth-generation Caddy.
Unlike its rivals, though, the Partner range is automatic only and exclusively powered by a three-cylinder, turbo-petrol engine (if you exclude the electric ePartner).
This immediately gives it a leg up, as in its most affordable form, it already undercuts the base manual Caddy (TSI220 SWB - $40,990) and most affordable automatic Kangoo (SWB auto - $41,990) although the Renault holds onto the most affordable price-tag in the segment if you’re happy shifting yourself, at $38,990 for its SWB manual.
The specific version we’re looking at for this review is the Premium LWB, which wears a price-tag of $45,990 and adds an additional 350mm to its length over the SWB.
Standard kit on Premium versions includes items otherwise missing on the Pro, like 16-inch alloy wheels instead of steel wheels, LED headlights instead of halogen, push-start ignition instead of turn-key, dual-zone climate instead of single-zone as well as body-coloured highlights, rails and door handles in place of plain plastic fittings.
Standard items across the range include a 10-inch central touchscreen with wireless Apple CarPlay and Android Auto, a digital instrument cluster, cloth seat trim, a 180-degree reversing camera, a digital rear vision mirror to make up for the standard windowless barn doors, a glaze-finish bulkhead to separate the cabin and load area, as well as an array of active safety items we’ll explore later.
The fetching blue scheme our car was painted in comes at an additional $690, and from there you can modify further with an array of factory options.
Key among them are a choice of windows for each sliding door ($486 each) or the barn door ($503), a metal cargo barrier to protect the bulkhead ($1146), an LED cargo light kit ($350), roof racks ($536) or a more comprehensive roof kit ($2610).
Additionally, long-wheelbase versions can be equipped with a cargo bay floor kit ($894), wall protection kit ($960) or the rubber floor mat which our van had ($600).
A complete towing set-up will set you back $1045 for the towbar and $510 for the wiring harness.
From a base of nearly $50K then, you can easily add a few thousand to the price once you start ticking boxes, but it is important to note not every commercial van, even ones a size up, offer this level of factory customisation.
This gives the Partner deeper (and warranty-covered) customisation for various trade purposes straight from the factory.
For what it’s worth, I matched our test car in the configurator and ended up with a final price of $52,429 with drive-away pricing set to Sydney.
Out of curiosity, I also priced up a VW Caddy Cargo LWB petrol auto with as close as I could get to the same equipment as this Partner Premium, and was surprised to find I had to tick a lot more option boxes to get LED headlights, alloy wheels (although the Caddy alloys are larger at 17-inches), premium paint, colour matching body panels, keyless entry with push-start and a rubber floor mat.
The total price for the spec-matching Caddy came in at $57,952 drive-away in Sydney.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
There is just one combustion engine option in the Partner range, a three-cylinder 1.2-litre turbocharged petrol unit producing 96kW/230Nm which drives the front wheels via an eight-speed automatic transmission.
The only alternative to this is the E-Partner which sports a 100kW/260Nm electric motor instead.
The three-cylinder petrol is a perky unit sourced from Peugeot’s passenger car line-up, although the Partner range doesn’t quite offer the VW Caddy’s breadth of options; the choice of a 1.5-litre four-cylinder petrol or a 2.0-litre diesel in two states of tune.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
One of the key downsides of the Peugeot’s Euro-compliant turbo-petrol engine is it requires mid-shelf 95RON fuel, which could be a blow to those who want to drill down on running costs.
Claimed fuel consumption on the official combined (urban/extra-urban) cycle is decent, at 6.3L/100km. Ours spent the week mainly urban commuting and landed closer to the official urban number of 7.3L/100km with a total of 7.2L/100km over a few hundred kilometres.
The 60-litre fuel tank should allow for roughly 950km of driving range at the official consumption. More like 830km using our test figure.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
One thing which I always like about these little European vans for trades is they’re usually very humane and easy to drive compared to a dual-cab or a van in a larger market segment.
They tend to offer closer to the feel of a passenger car, with some of the little luxuries which are missing in big hollow diesel units like some form of refinement and less noise.
The Partner is no different, and shone in some ways I did not expect.
The brand has done a good job of making it feel like a Peugeot passenger car from a touch-point perspective with the dash elements and the small chuckable steering wheel.
It also has a swift steering ratio, making even this LWB version feel nimble and agile for darting around corners and down tight laneways just as I’m sure its French creators envisaged.
The peppy three-cylinder engine helps the hatch-like feel. It offers a punchy turbo surge and a satisfyingly gruff soundtrack, which makes this little commercial offering quite fun to drive.
The ride is also remarkably smooth for a commercial vehicle, even completely unladen. Car-like suspension handles the bumps and potholes of the city environment well, which could make this a good choice for delivery drivers who will spend a lot of time in urban environments, and maybe are less concerned about getting so close to the GCM rating.
However, it’s not quite as polished as the Caddy, which won me over big time when the fifth generation version arrived in 2022.
The Peugeot can suffer from significant bouts of turbo lag, and its eight-speed transmission can be occasionally jerky from a stand-still, making for the odd awkward moment at T-junctions and roundabouts where this van takes a second to get going again.
Additionally, some of the fun, refined feeling wears away over time as you constantly come into contact with the hard plastic trims of the interior, and the scratchy urethane steering wheel.
This can get a bit jarring over a full day of driving. It’s for this reason VW puts a leather-bound steering wheel in even basic versions of the Caddy these days.
The software also leaves a lot to be desired, with minimal customisation and laggy interfaces.
Sure, the reality is you’ll spend most of your time working with Apple CarPlay or Android Auto which worked perfectly in my time with the car, but it would be nice to have more customisation for the dash and a few nicer menus for the multimedia screen.
All in all, then, it’s a nice little van to drive, and is excellent at urban duties, but it has a slightly industrial character which will eventually catch up with you after a long day behind the wheel.
The Caddy is better in pretty much every way behind the wheel, but then it also costs over $5000 more in equivalent spec and can't carry as much stuff.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.
The Partner is covered by a par-for-the-course five year and 200,000km warranty which applies to the rest of its light commercial range, paired with five years of roadside assistance.
The Partner requires servicing once every 12 months or 15,000km.
When it comes to pricing, you can package the car up with either a two- or four-year service plan (priced at $400 or $1000, respectively) which Peugeot claims can save you up to $437 compared to a-la-carte servicing.