What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Mercedes-Benz loves to fill a niche. This is the company, after all, that has a coupe version of its GLC and GLE SUVS, four-door coupes ranging in size from the CLA to the AMG GT 4-door, and enough electric vehicles to make Tesla jealous.
The nichest of all though, might the CLS, which has been updated for the 2022 model year.
Positioned above the E-Class but below the S-Class in the line-up as a sporty sedan for customers after a blend of style, technology and performance, the new CLS is available in just one engine now, while styling and equipment have also been tweaked in the update.
Can the CLS earn its place in the Mercedes line-up or is it destined to be a bit player amongst more popular models?
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
Comfortable when it needs to be and sporty when you want it to be, the CLS 53 is a bit like Mercedes’ Doctor Jekyll and Mr Hyde – or maybe Bruce Banner and the Hulk is a better frame of reference for some.
While it doesn’t excel in any one particular area, its breadth of useability is commendable, but ultimately it might be its all-too-familiar aesthetics that is the biggest letdown.
From the inside, it looks and feels like any other large Mercedes model (not necessarily a criticism), while the exterior – in my opinion – doesn’t go far enough to differentiate it from the CLA.
After all, if you wanted a stylish and sporty sedan, shouldn’t feel special too?
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
Mercedes’ homogenised design is a bit of a double-edged sword, and while the CLS does wear its styling confidently, it probably looks a little too much like the cheaper and much smaller CLA for our tastes.
Both are swoopy four-door coupes from Mercedes-Benz, so of course there will be some similarities, but keen-eyed car spotters will notice some differences.
While the proportions are similar, the longer wheelbase and bonnet line gives the CLS a more mature look, and the extra details found in the head- and tail-lights, and front bumper stand it apart.
The changes to the 2022 version also brings in AMG’s 'Panamericana' front grille, which adds a bit of welcome aggression to the front end.
From the side, the steeply raked roof flows seamlessly into the rear, while the 20-inch wheels fill out the arches well.
All four doors are also frameless, which is always cool to see.
From the rear, quad-exhaust tips hint at the CLS’s sporty intentions, while a prominent rear diffuser and subtle boot lid spoiler also feature.
Inside, the biggest change to the CLS is now the inclusion of the MBUX multimedia system, which keeps it in line with the E-Class, C-Class and other Mercedes models.
AMG sports seats are also fitted, wrapped in Nappa leather and 'Dinamica' fabric upholstery for all pews.
Our test car also came fitted with red contrast stitching and seat belts, adding a racy streak to the CLS cabin.
Have to point out the new steering wheel that comes with the 2022 CLS, though, which mirrors the tiller offered in the new E-Class, and is a step back in terms of functionality.
It looks premium enough thanks to its chunky leather-wrapped rim and gloss black dual-spoke design, but using the buttons, especially when on the move, is difficult and unergonomic.
This design is definitely function over form, and might need a few more revisions to get it right.
Overall, we’d say the CLS is a good-looking car, but does play it a bit too safe with its styling?
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
Measuring 4994mm long, 1896mm wide, 1425mm tall and with a 2939mm wheelbase, the CLS slots neatly between the E-Class and S-Class in size and positioning.
Up front, occupants are afforded ample room for head, legs and shoulders, while the electronically adjustable seats make it easy to find a comfortable position.
The steering wheel also features a telescoping function – an always appreciated feature – and the expansive glasshouse makes things feel open and airy.
Storage options include a deep door pocket, a cubby found under the armrest, two cupholders and a smartphone tray with wireless charging capabilities.
It’s a different story in the second row, though, as the sloping roofline does noticeably eat away at headroom.
Don’t get me wrong, a six-foot-tall (183cm) adult can still slide in there fine, but the roof is dangerously close to the touching the top of the head.
Leg- and shoulder-room is pretty good in the outboard seats though, while the middle position is compromised by the intrusive transmission tunnel.
In the second row, passengers have access to a bottle holder in the door, a fold-down armrest with cupholders, backseat map pockets and two air vents.
Opening the boot reveals a cavity offering 490 litres of volume, with an aperture wide enough to fit golf clubs or luggage for a weekend getaway for four adults.
The rear seats also fold in a 40/20/40 split fashion, but Mercedes-Benz is yet to detail how much volume is on offer with the rear seats down. And as a traditional sedan, the CLS is less practical than the liftback Audi S7.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
When the third-generation Mercedes-Benz CLS-Class hit Australian showrooms in 2018, it was available in three flavours, but the 2022 refresh has trimmed the line-up to just one – the top-spec AMG-tuned CLS 53.
The discontinuation of the entry-level CLS350 and mid-tier CLS450 means the CLS-Class now kicks off at $188,977, before on-road costs, which makes it more expensive than rivals like the Audi S7 ($162,500) and Maserati Ghibli S GranSport ($175,000).
With BMW ditching the 6 Series, the Bavarian brand doesn’t offer a direct rival to the Mercedes-AMG CLS 53, but its bigger 8 Series is offered in a Gran Coupe body style that starts at $179,900.
So, what does Mercedes include in the CLS’s asking price?
Standard equipment includes interior ambient lighting, a head-up display, 12.3-inch digital instrument cluster, power-adjustable and heated front seats, woodgrain interior trim, powered boot lid, rear privacy glass, push-button start, keyless entry, and a sunroof.
As an AMG model, the 2022 CLS is also fitted with a unique steering wheel, sports seats, illuminated door sills, drive mode selector, 20-inch wheels, a performance exhaust, boot lid spoiler and blacked-out exterior package.
Handling multimedia duties is a 12.3-inch 'MBUX' (Mercedes-Benz User Experience) touchscreen, with functions including Apple CarPlay/Android Auto connectivity, digital radio, a wireless charger, satellite navigation and a 13-speaker Burmester sound system.
It’s a long and fully-featured equipment list, for sure, and it’s so extensive that there aren’t really any options available.
Buyers can opt for an 'AMG Exterior Carbon Fibre Package', power-closing doors, and different finishes for the exterior paint, interior trim and seat upholstery – that’s it!
While its nice that everything you’d want comes included in the asking price, it’s hard to ignore the fact that its Audi S7 rival is more than $20,000 cheaper, but also well equipped.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
Powering the Mercedes-AMG CLS 53 is a 3.0-litre turbocharged inline six-cylinder engine, punching out 320kW/520Nm to all four wheels via a nine-speed automatic transmission and Merc's '4Matic+' AWD system.
A 48-volt mild-hybrid system, known as 'EQ Boost', is also fitted that serves up to 16kW/250Nm from take-off.
The result is a 0-100km/h acceleration time of 4.5 seconds, keeping it on pace with the likes of the 331kW/600Nm Audi S7 (4.6s) and 390kW/750Nm 250kW/500Nm BMW 840i Gran Coupe (5.2s).
While not as brutish as AMG’s eight-cylinder engine, the straight six strikes a great balance between pace and poise that perfectly suits a model like the CLS 53.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
Official fuel consumption numbers for the CLS 53 are pegged at 9.2 litres per 100km, while we managed an average of 12.0L/100km in our launch drive.
All of our driving was relegated to country back roads and high-trafficked urban areas however, with no consistent freeway driving.
We’ll reserve judgement on how accurate the fuel economy figures are until after we’ve had the car for longer, but the EQ Boost system is designed to help keep consumption down by being able to coast the engine in particular situations.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
There are certain expectations on a vehicle when it wears a Mercedes badge, namely it should be comfortable to drive while also dripping with the latest tech. And here the large four-door coupe delivers in spades.
Driving the car is smooth, easy and comfortable when in its default drive setting, you can really sink into the CLS and just eat up the miles in comfort.
There are small niggles, like the 20-inch wheels and low-profile tyres (245/35 front and 275/30 rear) throw up a bit too much road noise into the cabin, but for the most part, around town, the CLS is serene, supple and supremely soothing.
However, switch it over to Sport or Sport+ and the steering gets a bit heavier, the throttle response a bit sharper, and the suspension a bit stiffer.
Does it transform the CLS into a sports car? Not quite, but it certainly dials up driving engagement to a level where you can really have some fun.
Though this isn’t a full-fat AMG in the same vein as an E63 S and doesn’t feature the ubiquitous 4.0-litre twin-turbo V8, the CLS 53’s 3.0-litre six-cylinder engine is still plenty potent.
Coming away off the line feels particularly brisk, likely due to the EQ Boost system adding a bit of poke, and even flat-footing it mid-corner delivers a noticeable surge of urgency from the creamy straight six.
However, the best of the CLS 53 experience, in my opinion, is actually the sound, with the exhaust letting off the right sort of pops and crackles in Sport+ mode on overrun.
It’s rude and obnoxious, but also completely surprising coming from the motoring equivalent of a three-piece dress suit – and I love it!
The brakes are also up to task for scrubbing speed, but our relatively brief time with the car was in extremely wet conditions, so the 4Matic+ AWD system was hugely appreciated.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The Mercedes-Benz CLS is yet to be tested by ANCAP or Euro NCAP, which means there is no official crash-test rating that applies to local market vehicles.
However, the standard safety equipment list is extensive, and covers autonomous emergency braking (AEB), nine airbags, rear cross-traffic alert, blind-spot monitoring, tyre pressure monitoring, a surround-view camera, route-based speed recognition and lane-change assist.
The rear seats also feature two ISOFIX mounting points for child seats.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.
Like all new Mercedes-Benz models sold in 2021, the CLS 53 comes with a five-year/unlimited kilometre warranty with roadside assist over that period.
This outclasses the assurance period offered by BMW, Porsche and Audi (three-year/unlimited kilometre), and matches that available from Jaguar, Genesis and Lexus, who recently upgraded their offering.
Scheduled service intervals are every 12 months or 25,000km, whichever occurs first.
The first three planned services will set buyers back $3150, broken down as $700, $1100 and $1350 apiece.