What's the difference?
Mercedes-Benz loves to fill a niche. This is the company, after all, that has a coupe version of its GLC and GLE SUVS, four-door coupes ranging in size from the CLA to the AMG GT 4-door, and enough electric vehicles to make Tesla jealous.
The nichest of all though, might the CLS, which has been updated for the 2022 model year.
Positioned above the E-Class but below the S-Class in the line-up as a sporty sedan for customers after a blend of style, technology and performance, the new CLS is available in just one engine now, while styling and equipment have also been tweaked in the update.
Can the CLS earn its place in the Mercedes line-up or is it destined to be a bit player amongst more popular models?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Comfortable when it needs to be and sporty when you want it to be, the CLS 53 is a bit like Mercedes’ Doctor Jekyll and Mr Hyde – or maybe Bruce Banner and the Hulk is a better frame of reference for some.
While it doesn’t excel in any one particular area, its breadth of useability is commendable, but ultimately it might be its all-too-familiar aesthetics that is the biggest letdown.
From the inside, it looks and feels like any other large Mercedes model (not necessarily a criticism), while the exterior – in my opinion – doesn’t go far enough to differentiate it from the CLA.
After all, if you wanted a stylish and sporty sedan, shouldn’t feel special too?
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.