What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
If you’re picturing the premium mid-size segment in Australia, you’re almost certainly picturing Mercedes-Benz. Honestly, the premium carmaker has the kind of powerful and unquestioning stranglehold on the segment that would have despots and dictators turning green with envy.
The C-Class often outsells its nearest competitor by a factor of two to one. Even more impressive, that nearest competitor is another Mercedes, the CLA. Audi and BMW are left off in the middle distance, duking it out for third and fourth place.
So yes, the C-Class is a very important car for Mercedes. And this new one, updated for 2019, is even more so. It’s the first major update in the current car’s four-year lifespan, with a handful of exterior tweaks, some new key cabin technology and, most importantly, a new and clever engine option for its top-selling version.
So is that enough to keep the C-Class at the top of the mid-size pile?
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
Baby steps these might be, but they're important ones for Benz. The new in-cabin tech and clever engine in the cheapest models only strengthen the C-Class proposition, without taking anything away from the drive experience, cabin ambiance and utterly sublime ride.
In short, Mercedes' reign at the top of the premium mid-size segment is unlikely to be toppled anytime soon.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
Perhaps not quite blink and you’ll miss them, but we're not talking radical changes either, folks. Benz tells us as much as 50 per cent of the C-Class components are new or changed, but it has clearly subscribed to the 'if it ain’t broke' philosophy in the design department.
Yes, there are new bumpers front and rear, new LED light configurations and new colours and wheel designs, but we’re not talking huge changes outside. Still, the C-Class cuts a fine figure on the road, what with its intricate alloys, bonnet-defining grille and simple, understated body contours. Australia will take every available body style, too, including sedan, coupe, cabriolet and - our personal favourite - the 'estate' station wagon.
The C 43 AMG now gets the twin-blade grille design used on the V8-powered models, as well as a two pairs of rounded exhaust tips at the rear.
Inside, though, the changes are more substantial. For one, the new-generation Mercedes Touch Control steering wheel arrives as standard, as does a new and very effective 12.3-inch screen that replaces the traditional dials in the instrument cluster (standard on every model).
The cabin remains a peaceful and premium-feeling space, with a fine use of materials (including quilted leather on the door panels, polished silver or faux-wood for the centre console and leather for the steering wheel), and Benz deserves credit for ensuring that sense of luxury extends to backseat riders.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
It all depends, really. All C-Class variants sit on the same 2840mm wheelbase, and stretch 1810mm in width. The sedan, coupe and cabriolet versions measure 4686mm in length, while the Estate’s bigger cargo area increases its size to 4702mm.
Predictably, then, the estate offers the most useable (VDA) boot space, with 490 litres with the rear seats in place, swelling to 1510 litres with the rear seats folded flat. The sedan version is next on the cargo-carrying list, with 455 litres, followed by the 380 litres of the coupe and 285 litres of the cabriolet.
We spent our entire time in the four-door sedan models, and we can report a spacious and comfortable space for driver and passenger (you could play ping pong on the wide centre console) with two cupholders and room in each of the front doors for bottles. There’s all the USB and power connections you might need (most housed in a deep storage bin that separates the front seats) and the more expensive models offer wireless charging for compatible phones, too.
Climb into the sedan’s back seat, and you’ll find impressive legroom (behind my own 176cm driving position), but headroom - especially in sunroof-equipped cars - feels a little tighter. The rear seat is actually wide enough to fit three adults at a pinch, but the tall and bulky tunnel absolutely obliterates leg room for the middle-seat rider.
There are two cupholders in the pulldown divider that separates the backseat, as well two ISOFIX attachment points. Rear occupants also get there own air vents, as well as a 12-volt power source.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
Mercedes is so far keeping mum on the details, ahead of the updated car’s arrival in August, but you can expect to see prices climb a little from their current levels ($61,900 - $100,611, and $120,642 for the C 43 cabriolet).
The C200 will retain 18-inch alloy wheels, artificial leather (and electric in the front) seats, nav, ambient interior lighting and keyless entry and push-button start, but critically adds a new 12.3-inch screen in the driver’s binnacle that replaces the traditional dials. It joins a landscape-oriented 10.25-inch centre screen - both now standard across the C-Class range - which propels the cabin into a clean and modern-feeling future.
The C220d and C300 features list will likely change little, but all get Mercedes’ new 'Touch Control' steering wheel, as well as new LED head and tail-lights, while the C 43 AMG 4Matic gets the best of Merc's autonomous driving technology.
Expect more information to arrive around July. The C 63 AMG is also due for updating, with a new model scheduled to arrive around December.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
It’s here where the C-Class is at its most updated, serving up a new turbocharged 1.5-litre hybrid engine in the entry-level C200. Alone, it’s good for 135kW/280Nm, but it’s combined with a clever 48-volt system that adds up to 11kW of bonus power low in the rev range, happily plugging the power void usually left by turbo lag when taking off, or if you plant your foot when overtaking.
The C300 is powered by a more conventional 2.0-litre, four-cylinder good for 190kW/370Nm, while the sole diesel (in the C220d) is a four-cylinder unit that produces 143kW/400Nm. All are paired with a nine-speed automatic transmission.
The C 43 4Matic's engine remains a fabulous thing, only now tweaked for a little bit more power. It's good for 287kW/520Nm, and is paired with a nine-speed transmission that sends the power to all four wheels, albeit with a bias toward the rear tyres.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
Let’s start with the C200, where the addition of the clever hybrid system has helped drop fuel use to a claimed 6.0-6.3 litres per hundred kilometres. The old car delivered 6.5 per hundred, but was slightly quicker from 0-100km/h (7.2sec- 7.7sec).
The C300 will sip a claimed 6.5-6.9L/100km on the same cycle, while the diesel requires a miserly 4.7 litres. The C 43 is the thirstiest, of course, needing 9.1-9.3L/100km on the same cycle.
The C200 makes do with a 41-litre tank (as does the diesel) while the C300 steps that up to a 66-litre tank. And all those numbers related to the sedan body shape, so expect some slight variations if you’re shopping for a coupe cabriolet or estate.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
Keen to sample the new hybrid tech in the C200, we made a beeline for the cheapest C-Class. And if you’d told me, even a handful of years ago, that a piddly 1.5-litre engine would be enough to drag the 1555kg Benz around, I’d have labelled you crazier than Donald Trump's Twitter account.
The C200’s system is a unique hybrid set-up, in the sense that it only delivers extra power in the tiniest of circumstances, but they’re the areas that it really needs it. From a standstill, the electric motor delivers its extra 11kW of oomph at just the right moment need to help get you moving (the same when overtaking) and it does genuinely make a difference.
It can’t completely overrule the concrete laws of physics, though. Plant your foot on anything that even looks like a hill and you can definitely hear that 1.5-litre engine working hard - interrupting the ambience of the cabin - but keep it in the sweet-spot of the rev range and it’s a quiet, capable-feeling engine that delivers more punch than its size might suggest.
On Germany’s epic autobahns, the needle even sailed past 215km/h without too much encouragement (even if I could have knitted a sweater in time it took to to close the last 10-or-so-kilometres). Is that relevant for Australia? Sadly not, but it does suggest the engine is more capable than we will ever need it to be.
Elsewhere, the not-too-different C-Class rides an absolute dream, smooth-sailing over bumps and road imperfections, and the cabin is serene and comfortable - though there was more wind noise at times than I was expecting.
Downsides? Well, the cheapest C-Class doesn’t feel the most dynamic offering, with the light steering serving up a slight disconnect between the steering wheel and the road below in its most comfortable settings. Switching to Sport improves matters, but if you’re life is mostly city and suburbs, it will matter little.
The nine-speed transmission can behave oddly at times, too; smooth and lightning fast as it climbs the gears, and mostly perfect on the way back down. But I noticed a definite thump occasionally as it shifted down from second to first gear, which stripped a little refinement from the drive experience.
It's more noticeable in the C 43 4Matic AMG, but it's vastly overshadowed by the thick and meaty power delivery from that stonking turbocharged engine. It's a rocket, and while it's not as fast or as loud as its C 63 big brother, I honestly think the tweaked C 43 is all the AMG I'd ever need.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
Detailed specifications for Australia are still being finalised for the C-Class, but we don’t think the standard safety equipment will change much.
So expect a comprehensive suite of airbags (including front, front-side, head for the first and second rows and a driver knee bag), joined by the usual kit of traction and braking aids on the C200. Blind-spot assist, tyre-pressure monitoring and AEB - part of the Collision Prevention Assist Plus package - also arrive as standard.
Higher trim levels will nab active cruise, with stop and go, rear cross-traffic alert, active blind-spot monitoring system and active lane keep assist, while the C 43 scores Mercedes' most advanced auto-driving tech.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.
While specific maintenance pricing is yet to be confirmed, each of these models is covered by three-year warranty, with service intervals pegged at 25,000km or 12 months.