Omoda 9 vs Genesis GV70

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The updated Genesis GV70 Electrified Signature Performance is packed with features, effortless on the road, and backed by fantastic ownership value. This isn’t just polished luxury, it’s smart luxury, making it a vehicle worth serious consideration. The only caveat? I’d opt for a different interior colour to white if you have kids or pets.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Although slightly smaller than some rivals at 4715mm long and 1630mm tall, the GV70 comfortably fills out its medium SUV stature with a pronounced nose, wide stance, and pillowed, swoopy rear end. The update adds an exclusive reverse G-Matrix pattern in the grille, new 20-inch alloys, and a rear aerodynamic spoiler for a more distinctive presence.

Inside, there are three interior colours to choose from. Our test model’s white leather looks stunning but isn’t the most practical choice for families, pets, or anyone frequently navigating unpaved roads. A rainy day could make you anxious! The quilted leather upholstery shines visually, complemented by the new ‘Milky Way’ ambient lighting panels in the doors.

The electrified platform gives the cabin a flat floor, which improves legroom for middle-seat passengers, though it does mean there’s no space for a spare tyre in the boot.

Other notable updates include intelligent Matrix LED headlights, smart key sensors on all door handles, and new paint options. I particularly like the hidden charging port cover integrated into the grille; a subtle, clever touch. Overall, the GV70 is a handsome SUV.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

The GV70 Electrified Signature Performance feels spacious and comfortable front to back. Up front, the seats are thickly padded and packed with features, making it easy to find a good driving position. The electrically adjustable steering wheel adds to the ease, and the 172mm ground clearance with wide door openings makes getting in and out effortless.

Storage up front is a bit limited. The middle console and glove box handle most of the load, while door drink holders are slim. I do like the dedicated phone tray and sunglasses holder, which add some practicality to everyday use.

The 27-inch multimedia and instrument cluster display is sharp, high-tech and intuitive, while the responsive touchscreen and wireless Apple CarPlay/Android Auto make connectivity easy. The system includes built-in sat-nav, and you can customise it to fill the full screen while keeping a small speedo widget visible.

Charging is well-covered with two USB-C ports per row, a wireless charging pad, a 12-volt socket and a 250-volt domestic plug in the boot. Small practical touches like extendable sunvisors, manual rear sunblinds, smart key sensors on each door and the ability to move the front passenger seat or operate the boot from the driver’s seat add extra convenience.

In the rear, legroom is good and while I’m comfortable behind my driving position at 168cm, taller passengers may need to shuffle seats to optimise comfort. Seat cushioning is excellent, and the outboard seat heaters are a welcome touch. The bench is wide enough for three adults for short trips, and families will appreciate the two ISOFIX child seat mounts and three top-tether anchor points. Amenities include climate control, rear air vents, sunblinds and charging ports, although storage is limited to a couple of cupholders and map pockets. The pull-down armrest sits a little low for me, but my kid has no concerns.

Boot space measures 503L with all seats in place, the smallest compared with nearest rivals. That said, it easily accommodates my family of three’s groceries and school gear. There’s a small underfloor pocket for the tyre repair kit and home cables, plus a 22L frunk for extra storage. The powered boot lid is a practical convenience I always appreciate.

The updated Genesis GV70 Electrified Signature Performance comes in a single, well-equipped grade, priced from $132,800 before on-road costs. That puts it between two of its closest electric rivals - the Audi Q6 quattro e-tron at $122,500 and the Porsche Macan 4 from $134,400. Our test car also includes features that would typically cost extra on other brands, adding extra value.

The update brings significant tech upgrades, including wireless phone mirroring, a 27-inch OLED multimedia display, a new operating system with over-the-air software and firmware updates, a colour head-up display, 16-speaker Bang & Olufsen audio and a UV-C sanitiser for the middle console (the last one a little gimmicky for me).

The other technology is well-rounded with the addition of key sensors on all doors as well as keyless start, remote parking aid (via keyfob), three customisable driver profiles accessed via fingerprint, satellite navigation, a digital rear-view mirror and tri-zone climate control.

Inside, the Signature Performance feels distinctly premium. It features quilted Nappa leather upholstery, leather trims, a suede headliner, a panoramic sunroof and a powered tailgate. The front seats are electric, heated, ventilated and have massage and memory functions, while the rear outboard seats and electric steering wheel are also heated.

Put simply, there’s a lot included as standard.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The GV70 Electrified Signature Performance is a fully electric SUV with dual motors, one on each axle, producing a combined 320kW of power and 605Nm of torque. Activate Boost Mode, and those numbers climb to 360kW and 700Nm, giving the GV70 a serious edge when you need it.

Despite its name, this grade isn't pitched as a performance EV but it's definitely no slouch with a 0 -100km/h sprint time of just 4.4 seconds with Boost Mode, or 5.0 seconds in standard mode. That’s quick enough to hold its own against rivals in the luxury electric mid-size SUV segment, while still delivering smooth, linear acceleration that’s effortless in everyday driving.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The GV70 Signature Performance runs on a new 84kWh lithium-ion battery, giving a WLTP driving range of up to 462km which is a solid figure for both city commuters and regional drivers, provided you charge regularly. Genesis includes a couple of charging cables, and the SUV also offers V2L (Vehicle-to-Load) capability, ideal for powering larger devices while stopped.

Charging options are strong. The Type 2 CCS port accepts up to 11kW on AC chargers and up to 350kW on DC fast chargers, allowing a 10 - 80 per cent charge in as little as 19 minutes on a 350kW unit or seven hours and 35 minutes on an 11kW AC charger. Realistically, most DC chargers on the road operate closer to 170kW or below, which still delivers a very usable recharge.

The GV70 also features four levels of regenerative braking, including a one-pedal mode. Staying mostly in this mode over the week, I achieved an energy consumption of 21.0kWh/100km, which is very close to the claimed 20.0kWh/100km and again, is a solid result for a car of this size and outputs.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

My kid called the GV70 the 'Marshmallow Limo' this week, and it’s an apt description for the ride comfort. The SUV probably delivers the one of the most comfortable rides I’ve experienced, thanks to soft suspension and new hydro bushings in the rear, which smooth out most vibrations. The trade-off is that it feels dampened when cornering and you glide over the road rather than feel it, which I find a little soft, but my husband loves.

The dual motors provide strong, prompt acceleration, and Boost Mode adds an extra kick when you need it. The cluster pulses red while active, which is a fun touch.

Visibility is excellent. The wide windows give a clear view around the car, and none of the pillars obstruct from my driving position. The digital rear-view mirror is particularly handy when carrying passengers or cargo.

Regenerative braking is easy to control via the steering wheel paddles. Mode 3 and the one-pedal function deliver strong regen without being harsh, but you need to adapt your braking technique, otherwise passengers might feel a little queasy.

Despite looking larger than it is, the GV70 is simple to park, thanks to an 11.5m turning circle and a 360-degree camera system, though the multiple view modes can feel overwhelming at first. I also love the remote parking via keyfob, which comes in handy in tight carparks or garages.

The GV70 Electrified Signature Performance carries a maximum five-star ANCAP safety rating from 2021 testing and comes with eight airbags as standard. One standout feature is the blind-spot view monitor, which displays a live video feed of your blind spot on the instrument cluster.

The update adds several new safety technologies, including parking collision avoidance assist for the front, side, and rear, as well as side parking sensors. Adaptive cruise control is now navigation-based, adjusting speed automatically for low-speed zones and curves in the road. Other standard safety equipment includes an active bonnet, lane keeping aid, lane departure warning, tyre pressure monitoring system, 360-degree camera, rear cross-traffic alert, forward collision warning, safe exit assist and driver attention warning.

Family-friendly features are also well catered for, with ISOFIX child seat mounts, three top-tether anchor points, rear occupant alert, intelligent seatbelt warnings, and rear child locks.

The autonomous emergency braking (AEB) with car, pedestrian, cyclist and backover detection is operational from 5.0 - 85km/h but it is usual to see the top figure sit well over 100km/h, especially for car detection.

Overall though, the GV70 combines a comprehensive suite of active and passive safety systems.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

The GV70 Electrified Signature Performance comes with a five-year/unlimited kilometre warranty and an eight-year/160,000km battery warranty, putting it in line with its rivals. What sets it apart are the extras included at no additional cost.

Genesis provides free scheduled servicing for five years or up to 75,000km, along with five years of roadside assistance through Assist Australia, and if you service through Genesis, that cover extends to ten years.

Owners also receive a complimentary five-year subscription to Genesis Connected Services and can choose either a five-year Chargefox subscription or an at-home wall-box charger.

Another practical bonus for regional drivers is that you aren’t limited to Genesis dealerships for servicing. You can use any of the hundreds of Hyundai service centres for scheduled maintenance, which makes ownership far more convenient. Overall, Genesis makes it easy and appealing to own a GV70.