What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Once upon a time, not very long ago, there were tough choices to make when it came to buying a seven-seat SUV. Did you want lots of space? A hybrid? Or, for it to be affordable?
In a move that will no doubt horrify old favourites, Chery’s new Tiggo 8 Super Hybrid sets out to prove you can have all of these things at once.
Offering seven seats in an ideal upper mid-sized format, complete with a plug-in hybrid system at the price of a combustion rival, the Tiggo 8 ticks too many boxes to count.
Is it too good to be true? We went to its Australian launch to find out.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
A bargain price, clever hybrid system, and a spacious interior with useful third row is a rare and potent combination which should continue to catapult Chery into a successful future.
Sure, the dull driving dynamics, sometimes befuddling software, and over reliance on touchscreens could and should be addressed, but at this price and with these ownership terms, the Tiggo 8 Super Hybrid is a tough proposition to argue with.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
Unlike some of its rivals in this space, the Tiggo 8 has a fairly generic boxy SUV design. It’s not as interesting as many of its rivals, but it also strays away from being controversial.
The derivative grille design and light signatures make it blend into traffic nicely, making it an ideal SUV for someone who intentionally doesn’t want to stand out, at least not in quite the same way as something like the BYD Sealion 6.
There’s also nothing that looks proportionally off about it, and the strong lines and spoiler piece over the rear give it a (very) faint air of toughness.
Inside this plug-in hybrid version gets a significantly different interior compared to the combustion Tiggo 8 that launched in 2024. The design is much more contemporary, dominated by the huge central touchscreen which is much bigger than the one in both the Tiggo 7 and the combustion Tiggo 8, and there’s new switchgear for the indicator stalk and for the steering wheel buttons, too.
Unfortunately, this comes at the cost of the climate shortcut panel which remains in the Tiggo 7. Instead, you’re forced to navigate through new software which has a dedicated climate zone.
Still, it’s a glitzy looking interior with big screens and interesting material choices, particularly at this price. The Tiggo 8 even manages to avoid some of the blatant Mercedes-Benz worship as seen in the smaller Tiggo 7, and the synthetic seat trim is also distinct from the rest of the Chery range. In this plug-in Tiggo 8 it’s a kind of sturdy-feeling neoprene finish which looks a little bit like suede. It’s weird, but I don’t hate it.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
The Tiggo 8’s cabin is enormous and has had various upgrades since the combustion car launched that make it both easier and less easy to use.
For example, the centre console redesign is more contemporary, offering pride of place to the wireless phone charging bay, offering two larger bottle holders off to one side. Some key driver functions appear on the right-hand side, including a drive mode selector dial and a handful of shortcuts for the most basic climate functions, like an auto AC button and front and rear defoggers.
This means the shifter has moved to the column on the right-hand side, with a multifunction stalk for the indicators and wipers on the left instead.
The armrest console box is an overcomplicated split opening design, but offers plenty of room inside. There are two large bottle holders and pockets in each front door, too, and there’s a large pass-through area underneath the bridge-style console which will be great for a handbag or something.
The seating position is quite adjustable, but you sit unusually high in the car, which makes it feel as though you’re peering down on the instruments.
As already mentioned, the full array of climate functions can only be controlled through the touchscreen, with no physical buttons outside of the handful on the centre console. Would it be so hard just to have a temperature and fan speed dial you don’t have to take your eyes off the road?
The software itself is typical of many Chinese cars at the moment. It looks good, but isn’t as functional or easy to use as you’d like. Some core functions are still buried in confusingly labelled sub-menus, particularly things like active safety features. It’s not the worst I’ve used (the Leapmotor C10 springs to mind), but it should be better given the massive screen is such a focal point of the cabin.
At least the Tiggo 8 doesn’t feel cheap in other areas, with generous soft-touch materials throughout the cabin. It might be fake leather and suede, but it does a good enough job of making the cabin feel plush and comfortable for longer journeys.
The second row is impressive. I had leagues of room in all dimensions behind my front seat position at 182cm tall. The generous amount of soft trims continue and the seat bases are comfortable enough, too. Storage comes in the form of seat-back pockets and large bottle holders in each door.
Maybe the most impressive feature is the third row. While I felt squashed into the rear row of the Mitsubishi Outlander, the Tiggo 8 offers just enough space for an adult to travel in some form of comfort. Access isn’t the easiest, but there’s so much space in the second row the the seat can slide forward to allow sufficient room for my legs. My head touches the roof, however.
There’s not much in the way of amenities back there, with a bottle holder and storage tray for third-row occupants, as well as a 12-volt outlet in the boot.
The boot itself seems large enough, although at the time of writing there was no official boot figure. For context, the combustion version offers 479 litres with the third row down, or 117 litres with it up, and this plug-in doesn’t seem significantly different to my eye.
Unfortunately though, the placement of the battery and DC inverter under the boot floor leaves no room for a spare. There’s only an inflator kit.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The Tiggo 8 Super Hybrid is also super affordable. With a price of just $45,990 drive away, it’s a terrible day to be the product planner for Mitsubishi’s upcoming Outlander PHEV facelift which used to be one of the only options in the space.
In fact, it’s bad news for any mid-size SUV, whether they’re combustion powered, hybrid, or previously good value.
For context, the outgoing Outlander PHEV started from $57,290 before on-roads, and even MG’s five-seat-only plug-in hybrid HS costs from $52,990. You can have the BYD Sealion 6 for less, at just $42,990 for a base essential, but it is also just a five-seater.
If it’s just a plug-in hybrid you want and you don’t need seven seats, the smaller Tiggo 7 bests them all, starting from a new low of $39,990 drive-away.
Regardless, the low price and big hybrid battery (we’ll talk more about this later) don’t stop the Tiggo 8 from being packed with standard gear.
Highlights on the entry-level Urban spec include 19-inch alloy wheels, LED headlights and DRLs, a 10.25-inch digital instrument cluster, a 15.6-inch multimedia touchscreen with wireless Apple CarPlay and Android Auto, a 50W wireless charger, synthetic leather seats, ambient interior lighting, six-way power adjust for the driver’s seat, a 360-degree parking camera, and even an acoustic windscreen.
Not only is this impressive equipment, but the Tiggo 8 is more than just a seven-seat version of the Tiggo 7, with a larger touchscreen and some standard kit like the 360-degree parking camera and wireless charger, which don’t come on the most basic version of its sibling.
The top-spec Ultimate, which costs $49,990 drive-away, adds heated and ventilated front seats, two additional speakers (bringing the total to 12), a head-up display, a panoramic opening sunroof, privacy glass, illuminated scuff plates, and a message function for the front passenger.
It’s hard to see how the Tiggo 8 isn’t good value full stop, and it's a plug-in hybrid!
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
Chery’s Super Hybrid system is a little different from other plug-ins on the market. It pairs a 1.5-litre four-cylinder turbocharged engine (105kW/215Nm) with a ‘dedicated hybrid transmission’ (DHT). This is a transaxle which contains a large electric motor (150kW/310Nm) and uses a set of clutches and gears to blend the power sources.
The end result of this is a drivetrain that feels a bit like a CVT but isn’t the much derided rubber-band-on-a-cone set-up. To Chery’s credit, it almost feels like driving an electric vehicle, such is the relatively smooth power delivery and seamless blending of the power sources depending on speed.
Just don’t expect to tow much more than a tinny as capacity is limited to just 750kg.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
The Tiggo 8 has a headline electric driving range of 95km, although this is rated to the more lenient NEDC cycle. Usually you can expect more like 75km in the real world, but these plug-ins tend to vary greatly from their official figures for better or worse, so stay tuned for a longer test to see what the real-world figure is.
Regardless, it draws this range from a 18.3kWh battery pack, that is capable of charging up on both DC and AC, which is rare for a plug-in. On the faster DC chargers, it is capable of topping up at a maximum rate of 40kW for a claimed 30 to 80 per cent charge in 20 minutes. Combined range, using a full tank of fuel and full charge can have the vehicle travel up to a claimed 1200km.
The overall fuel efficiency is 1.3L/100km, a somewhat useless figure. The actual figure will depend entirely on how you use the car. Have a short commute and charge at least at one end of it? It may as well be zero.
What’s particularly clever though is how Chery has put significant work into the software map of the hybrid transmission to keep it as efficient as possible, even when the battery is drained.
The vehicles we tested on the launch were all hovering around the mid-5.0L/100km mark, even with the batteries long drained to their reserve level. The brand’s engineering people say the software map is specifically designed to achieve less than 6.0L/100km even when the battery is dead.
Again, not every plug-in hybrid can claim the same.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The Tiggo 8 leans into the traits on display in the smaller Tiggo 7. This means a too-high seating position trading driver ergonomics for visibility, a vague steering tune defined far too much by software, and an overly soft ride quality.
There are various trade-offs here, but it’s about the opposite of a driver’s car. The steering lends hardly any feel to what’s going on at the wheels, and the floaty ride conspires with the tall seat base to feel a bit disconcerting when cornering at high speed.
However, the positives include ease of use and relative comfort. The steering is light enough to make the Tiggo 8 pretty manoeuvrable at low speeds, and the soft ride has the Tiggo 8 floating over road imperfections with relative ease.
It’s also quick, with the electric motor providing urgent acceleration, but this is somehow not very engaging or fun regardless. Plus, slamming the accelerator down, particularly in Sport mode, will overwhelm the front tyres.
This car maintains over 20 per cent of its total battery capacity in reserve, in order to have a large buffer to draw from in hybrid mode to facilitate the smooth electric driving, but this also allows more room to store regenerated energy from idle time or braking compared to a plugless hybrid.
It seems to drive as an EV most of the time, although it lacks a true one-pedal driving mode despite having three levels of regenerative braking.
The cabin is impressively quiet, particularly at lower speeds. It’s genuinely hard to tell when the combustion engine is on to assist the electric driving functions, and the standard acoustic glass keeps most of the nasty ambient noise out. However, at speeds above 80km/h, road noise eventually finds its way into the cabin.
There are many rivals that provide an overall better balance of driving dynamics and handling with comfort, but this Tiggo 8 shoots for a more comfort-oriented family buyer who just wants a quiet and fuel-efficient SUV.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
There’s plenty of safety kit for the Tiggo 8 with nothing left to options or based on grades.
The key stuff is present, including auto emergency braking (AEB), lane keep assist, blind spot monitoring with rear cross-traffic alert and braking, traffic jam assist, door open warning, a speed limit information system, and driver monitoring.
I bet you want to know if they’re well calibrated? After all, Chery’s Omoda 5 was slammed on its arrival for an infuriating lane assist system and overbearing driver monitoring, two of the most frequently offending systems for interfering with the drive experience.
I am pleased to report though these systems have been toned down significantly. Oddly, I found the driver monitoring system was fussier in the Tiggo 8 than the Tiggo 7, verging on being annoying, but it could have been the different road conditions we were on. The lane system on the whole was pretty tame, and the traffic sign alert was easy enough to tone down to a barely noticeable audible warning.
However, the lane centring software on the adaptive cruise was a bit frustrating, strongly tugging on the wheel if it disagreed with your interpretation of the centre of the lane.
It’s far from one of the worst systems in recent memory, and nice to see Chery take on the feedback and improve the cars with each release.
Plug-in hybrid versions of the Tiggo 8 are yet to be rated by ANCAP, but the combustion car was rated a maximum five-stars to the 2023 standards. The Tiggo 8 is equipped with nine airbags, however it is worth noting there is no child seat mounting system in either of the third-row seats.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.
The Tiggo 8 Super Hybrid is covered by seven years and unlimited kilometres of warranty, seven years of roadside assist, and seven years of capped-price servicing, following the successful formula of once-underdog Kia.
The servicing price varies year on year according to the capped-price schedule, between $299 and a particularly expensive service at the 90,000km mark which costs $1291.31.
The average yearly cost works out to $453.45 if you keep the car for the full seven-year duration. Not the cheapest we’ve ever seen, but all things considered, it’s pretty good.