MG MG4 vs Cupra Born

What's the difference?

MG has been one of the fastest growing brands in the Australian market in the past five years, carving a spot for itself amongst the best-selling names.

But now it’s about to take on arguably its toughest challenge yet - selling a performance car.

MG’s success until now has been built largely on value, with its affordable MG3 and ZS SUV leading the way. The arrival of the all-new, all-electric MG4 XPower means the brand will try its luck at selling cars based on performance, dynamics and an emotional connection.

It’s not the first electric hot hatch in Australia, that distinction arguably belongs to the Cupra Born. But, MG has achieved much higher sales locally than Cupra, making it the first electric hot hatch from a mainstream brand, and that’s why it has the potential to be a game changer for the market.

If the XPower succeeds it will likely reshape the hot hatch market, which until now has been dominated by long-time players and big-name brands, including the Honda Civic Type R, Hyundai i30 N, Toyota GR Corolla and Volkswagen Golf R.

Electric cars. Australia now has quite a few, and to add more confusion to the mix, there are a litany of all-new brands releasing models into this new frontier of the automotive landscape.

Most new electric cars are in Australia’s favourite buying category, the SUV, but there’s also a ute, some odd sedan-y things, and, of course, a handful of hatchbacks.

Hailing from Spain, the Cupra Born sets itself apart from the rest for a few reasons though. Firstly, it promises to be a hot hatch, something we haven’t really seen much of yet, and secondly, it has to bear the burden of launching Volkswagen Group’s all-electric MEB platform to the Australian market, but most importantly for Australians keen to hop into their first electric car, it promises to do this while offering a long range at a reasonable price.

Can it really do it all? We attended the Cupra Born’s Australian launch to find out.